Campbell uses the Mavrck influencer marketing platform to power unified influencer marketing strategies across three brands: COSMEDIX, PUR Cosmetics and Aloette.
New York, May 09, 2018 – Today, we’re pleased to announce that Retail TouchPoints (RTP) has honored Astral Health & Beauty’s Julie Campbell as a 2018 Retail Innovator Award winner. In its fifth year, the Retail Innovator Awards honor business leaders who are embracing positive disruption in retail.
“It was a great year for disruption in the retail industry,” said Debbie Hauss, Editor-in-Chief of Retail TouchPoints. “We are impressed by the innovative and unique strategies, technologies and ideas retail executives launch into the increasingly competitive retail marketplace. Undeterred by talks of a ‘Retail Apocalypse,’ these pioneers are forging forward with long-term sustainability as their goal.”
As VP Marketing, Campbell leads the Influencer Marketing effort at Astral Health & Beauty. With zero spend on media or influencer activations, Astral Health & Beauty used Mavrck to implement an always-on strategy across COSMEDIX, PUR Cosmetics and Aloette that identified relevant micro-influencers, advocates, referrers, and loyalists, and activated them on-demand across three use cases:
- Collaborate with micro-influencers to create original content on Instagram for key product lines and repurpose across digital touch points;
- Activate advocates and referrers to amplify brand content on Facebook to drive e-commerce purchases; and
- Survey influencers, advocates, referrers, and loyalists for brand and product feedback to inform future strategy and planning.
The programs drove significant results: A growing community of 3k+ members; Every 100 micro-influencer posts on Instagram are earning more than 3.4M impressions and 34.5k engagements on average; and 527% ROI from e-Commerce sales driven.
Retail TouchPoints received more than 100 nominations for this year’s Retail Innovator Awards. All 27 winners were announced at the Retail Innovation Conference, April 30-May 2, 2018, at the Convene event space in New York City.
About the Retail Innovator Awards
The Retail Innovator program is designed to honor individual executives in the retail industry who are focused on driving change through innovation. Award winners are selected by the editorial staff of Retail TouchPoints (RTP), the industry’s go-to source for customer engagement strategies, based on their contribution to positive disruption in retail. More information on the awards and a full list of winners is available at http://www.retailinnovationconference.com/awards/.
About Astral Health & Beauty
Astral Health & Beauty is the global leader and innovator in the creation and management of prestige beauty brands including Aloette, PÜR and COSMEDIX. From makeup to skincare to skin health, Astral’s family of brands makes every day a little bit easier—and better—for women and men around the globe. With innovative and transformative products, we redefine the face of beauty. We embrace diversity and develop products to meet the needs of a global marketplace. Our success is the result of entrepreneurial spirit, pushing the boundaries, and knowing that our commitment to the customer is more than skin deep: www.astralbrands.com.
