Recorded Tuesday, November 10

About this Webinar:

Over the last year, the social media and influencer marketing industries have seen the rise of short form video platforms and the battle for users. Short form videos allow consumers to spend a lot of time watching very little. And if you can’t convey your message in just a few seconds, your video will be skipped over! While TikTok has reigned for most of that time, uncertainty with the app has given way to competitors like the new Instagram Reels feature. 

The opportunity for influencers and brands to collaborate on both of these platforms are ripe, and marketers want to know which platform is best. Hear from industry experts for their take on TikTok versus Reels and which platform will prevail. 

In this panel, we cover:

  • Pros and cons of TikTok and Instagram Reels
  • How to work with influencers on each platform
  • Which platform you should use based on your audience and goals
  • Creative campaigns from top brands and influencers