In a world that runs on social media fumes, having a Facebook page for your brand is not enough anymore. Fortunately, Facebook supplies brands with easy tools to build your Facebook presence. If you properle bake the plug-ins into to your brand’s social presence, they will allow you to generate buzz faster, more effectively, and totally painlessly. Without further ado, here is our fool-proof recipe to bake Facebook into your brand experience.

1 Facebook App



Necessary Ingredients: 

1 Facebook App
1 Log In Button
unlimited Like Buttons
unlimited Share Buttons
unlimited Send Dialogues
unlimited Comment Boxes
unlimited Open Graph Tags
unlimited Open Graph Actions and Objects [/column] [/column-group]

Baking Directions:

Step One: Create a Facebook App

  • Creating a Facebook App gives your brand’s product or service a unique identity and affiliation to Facebook
  • It doesn’t necessarily need to be an “app” in the app store; it can just be your brand’s website
  • Visit Facebook’s developer portal to get started
  • Copy your Facebook App ID in and begin integrating Facebook plug-ins into your app or website

Step Two: Include a Facebook “Log In” Button

  • Asks permission to publish posts (We’ve found that approximately 40% of Facebook users say “yes” to publish posts, vs. 12% of users that click the “share” button)
  • Nudges your fans to invite their friends when they sign up
  • Allows your brand/service to grow virally
  • Stamps “social validation” on your brand through tools like Facepile visuals
  • Allows you to leverage open graph fully, with the publishing of actions and objects

 Step Three: Integrate with Open Graph Tags

  • Identifies your tags
  • Defines the aspects of specific post or story (Title, Image, URL, Facebook App ID)
  • Dictates the look of your story when liked or shared
  • Crucial information, because it is included in all other plug-ins you choose to bake in
  • One such example: the image, URL destination, and description that gets shown when a customer includes your website URL in their Facebook post

Step Four: Define Open Graph Actions and Objects

  • Selects the actions and objects that align with your brand (ex. listening and song)
  • Requires users’ permission to post on Facebook on their behalf
  • Allows you to automatically create a post when a customer interacts with your brand
  • In theory, you should have an open graph tag for every individual webpage
  • Example: posts of your friends listening to a song on Spotify, or reading an article on Wall Street Journal

Step Five: Integrate a “Like” Button

  • Great way to build a social community
  • Integrating a “like” button into your signup process can be done at the beginning or end; for example, you could offer exclusive content to users that ‘like’ your page, or you could give 10% off at the end of checkout for ‘likes’
  • Drives traffic from other online content back to your brand’s Facebook page when placed in other pages
  • Gives social validation when a Facebook user sees thousands of people liking a specific brand’s product or service

Step Six:  A Facebook-Powered Comment Box

  • A fan’s Facebook friends will see their comments posted on their page
  • It’s subdued advertising for your brand
  • It allows you to build conversation and community about your product or service in spaces where you can mediate
  • You get a central moderation dashboard which allows you to approve all comments, delete/block comments, and-best of all-respond to comments
  • Being responsive to comments is a huge bonus, since having one-on-one conversations with fans makes you look like a responsive brand
  • Example: have your “product review section” powered by the Facebook comment box

Step Seven: Include A “Share” Button

  • It should be placed in a spot after a user takes action
  • It’s a common go-to tool to spread the word about your product or service across Facebook
  • Sharing is very manual and has to be customized, so it has a higher drop-off rate
  • Approx. 12% of users actually click on it, but only 6% will complete the share

Step Eight: Utilize Facebook’s Send Dialogue

  • It allows you to send messages to individual users, pages, groups, or via email (but you can only send to up to 50 recipients at a time)
  • Recipients will receive multiple mobile notifications about your message.
  • Examples: a Facebook message, a Facebook notification, or an email.
  • It’s a prime location to standardize key brand content (such as a URL, your brand’s standard message and logo)
The best part? All of these tools are completely FREE!