With the highest growth rate among all social media platforms, Pinterest is poised to become the go-to social channel for advertisers in the next few years. Here are five easy steps to start your own Pinterest for business site.

1. Join Pinterest as a Business

Pinterest gives the option of allowing companies to join as a business. With the business account, companies are able to use the various tools that the site provides, such as web analytics and a widget builder. It also helps track what your followers are liking and pinning, so you learn exactly what your followers like.

2. Research Your Target Audience

It is important to know what your target audience would like to see on your boards. For example, a board with cars and motorcycles would not appeal to moms. Research who you think would be looking at these boards and decide the types of boards you would want from there. You can always make changes as you go along, but make sure you have a basic structure laid out.

3. Analyze Your Competitors

The simplest way to get started is to see what similar companies are doing with their Pinterest page. Most likely they will have the same target audience, so see what types of things they are pinning for some inspiration.

4. Ask Your Followers What They Want to See

One of the biggest mistakes you can make is creating and pinning images that your target audience does not want to see. After you get started, make sure to ask your followers for some feedback. They will let you know what is working and what they would like to see!

5. Don’t Forget About It

After your Pinterest page takes off, don’t forget to keep pining consistently. Your followers want to see that you have relevant images for them, so don’t just make it and forget about it. If you’re running out of things to pin, look on the “Popular” page for ideas.