Mavrck’s American Girl® Case Study Wins 2023 MUSE Creative Award For Branded Content

Talk about an awards season flex! The MUSE Creative Awards have released the winner lists for its first competitive season of 2023. Hosted by the International Awards Associate (IAA), these competitions received over 6,300 entries from creative and design professionals including representatives from brands like Coach, Madison Square Garden Entertainment, NBCUniversal, and more.

About Our Win

We’re thrilled to announce that a Mavrck case study highlighting one customer’s impressive holiday campaign results has won a MUSE Creative Award, earning Silver in the Branded Content: Influencer Marketing category. It’s our pleasure to recognize American Girl (AG) and its Cultural Celebrations campaign, which was run on Mavrck’s all-in-one influencer marketing platform. 

About The Campaign

Driven by 123 unique pieces of beautiful, authentic influencer-generated content (IGC), the American Girl Cultural Celebrations campaign was designed to celebrate children all over the world with the Truly Me™ doll and highlight holiday customs from those celebrating Hanukkah, Diwali, Christmas, Kwanzaa, and so much more. 20 Instagram-based creators helped AG reach global audiences during the 2021 holiday season, achieving 360,000+ impressions, 27,000+ engagements, and a 7.5% engagement rate. You can read the full case study here

About The MUSE Awards

Having a jury composed of industry professionals, IAA was successful in upholding impartiality and enforcing industry-relevant assessment criteria. The jury’s role was solely to identify companies or individuals whose works showcased excellence and pushed their respective industries forward, which they had successfully accomplished. 

“The industries have gone through significant changes through the years, yet to have these entrants showcase their ability to adapt and overcome, it is certainly surprising and encouraging to our team in  IAA,” Thomas Brandt, spokesperson of IAA elaborated. He continued, “it is humbling to see the level of craft displayed in the submitted works. Our most sincere commendations go out to those behind said works and for setting such a high standard for excellence for all to follow.”  

We’re dedicated to helping brands achieve great results with award-winning influencer marketing campaigns. Find out how you can level up your influencer marketing programs when you book a free demo!


More From Mavrck