2021 Holiday Hub

Influencer Marketing Resources for This Holiday Season

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The 2021 Influencer Marketing Guide to Holiday Planning

The holiday season may feel far off, but in the advertising industry, it’s already here...

With the 2021 holiday season quickly approaching there are several factors to take into account this year.

Download this guide for:

    • Key Considerations for Holiday Planning
    • 2021 Key Holiday Content Windows
    • Holiday Planning Timeline
    • Holiday Planning Tips
    • 2021 Holiday Planning Checklist

2021 Holiday Benchmark Report

The holidays are right around the corner, and in order to plan for the holidays, it's wise to analyze trends and benchmarks from the past year.

Download this guide for:

  • Key benchmarks to help you prepare for the upcoming holiday season
  • Engagement rate from the last year
  • Costs per activation by follower count benchmarks
  • Impressions per sponsored post benchmarks

2021 Influencer Marketing Holiday Campaign Timeline Template

Download this template for:

  • An in-depth timeline template to fill out to plan the coming months before the holidays
  • A look at our standard campaign timelines
  • Campaign tasks that are required for a successful campaign

Influencer Holiday Planning Stats

Each year, holiday planning begins earlier and earlier. Not only are consumers no longer waiting for the official “launch” of the holiday season on Black Friday to begin shopping, but influencers, too, are starting their collaborations with brands earlier.

54

of influencers start planning for the holidays in August and September.

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How Hot Topic's Brand Ambassadors Drove Authentic Engagement During the Holiday Shopping Season

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2021 Campaign Idea Book: Influencer Marketing Holiday Campaigns

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