Today's Briefing

Influencers can exist on the mega-influencer level in the form of celebrities, sports stars or people with a similar social status, or they can exist on the opposite end of the spectrum, in the form of micro-influencers: everyday customers who possess influence over relevant topics with their friends on social media.

 

EBOOK:

From what defines influence to how to measure success, it seems like each day invites more questions about influencer marketing. Social networks are not much better, with a new algorithm or update announced at a pace faster than most strategies allow.

 

White Paper:

80% of marketers are investing in influencer marketing strategies in 2016— learn why.

 

Infographic:

What's really the state of influencer marketing in 2016? We surveyed 64 marketing executives to get their take on the influencer industry so that you don’t have to.

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