Now Trending:

#SubjectToChange is our weekly newsletter giving you the rundown on all the social media and influencer marketing news worth knowing, and what to do about it. Come for the knowledge, stay for the IRL know-how and occasional GoT references.


2018 Playbook Series:

For customer-obsessed leaders, influence is not just a touchpoint on the path-to-purchase – it is the path to purchase. In this playbook, we share how the power of an influence-augmented customer journey map can unlock the spectrum of influence across your customer experience.


What's Next in Influencer Marketing:

2018 is the year marketers will bridge the trust gap between brands and consumers. Within this white paper, we preview how Marketing & Communications leaders can enhance their strategies in 2018 by adopting an integrated influencer marketing mix, and embedding additional, integrated dimensions of influence into select CX touchpoints


IGC Benchmark Report:

With more marketers adoption Influencer Marketing & Relations as an always-on strategy, Influencer Share of Voice has emerged as a critical indicator of market share and competitive advantage. Each week, we do a category deep dive to determine the brand leaders and laggards in the last year.

Influencer Marketing & Relations Trends in 2018: Integrating Multiple Dimensions of Influence into the Customer Experience (CX)
2018 Influencer Marketing Strategy & Planning Playbook
2017 Facebook UGC Benchmark Report – Special Edition
See More
How to Activate Micro-Influencers to Drive Ratings & Reviews
The Best (and Worst) Social Networks for Influencer Marketing
The Rise of the Micro-Influencers
See More
The Amazon Effect: How to Adapt to the New Rules of Marketing
How to Start a Micro-Influencer Program
How to Scale a Micro-Influencer Program
See More

Recent Posts

Skier takes a Selfie Influencer MarketingTools, Tips, Tricks & How-Tos
February 17, 2018

Three Tips To Winning Influencer Marketing Gold At The 2018 Olympic Games

  The Olympic Games are officially underway and competition is heating up – but not…

Influencer Marketing
February 15, 2018

How Halo Top Became the Best Selling Pint In America

Health and wellness continues to remain top of mind for many Americans. According to Nielsen,…

influencer-generated-content-collaboration-feature-image Influencer MarketingTools, Tips, Tricks & How-Tos
February 14, 2018

Five Things to Include In Your Next Influencer Campaign Brief

Collaboration (n): The action of working with someone to produce or create something. Many marketers…

stc-feature-image Influencer MarketingSubject To Change
February 13, 2018

Facebook Changes Branded-Content Guidelines, Snapchat Launches Biggest Update Yet, Publishers Turn To LinkedIn [Subject-to-Change]

February 13, 2018:  Facebook cracks the whip on its influencer content, Snapchat launches biggest update…