Case Studies

Explore how brands like P&G, Godiva, and Tom's of Maine are making every consumer touchpoint more influential

By the Numbers
2.2
Influencer, Advocate, Referrer, and Loyalist Activations
Return-on-Influence
7
Influencer-Generated Content Earns 7x Higher Engagement Than Brand-Generated Content
The Difference

We believe the content that consumers trust today, is content that comes from consumers.

How 12 leading B2C brands used influencers, advocates, referrers, and loyalists to create, amplify, and submit content

Featured Case Studies

Godiva

Use Case: Micro-Influencers Create Original Content

Godiva’s Micro-Influencer Program Powers a Confection of Content, Conversation & Commerce

Godiva used the Mavrck platform to identify relevant micro-influencers and activate them for a single core use case: Create branded content on Instagram that features Godiva products in the photo.

Godiva then whitelisted that content and re-posted select photos from their own Instagram account drive further engagement with target consumers. Godiva is also testing boosting those posts with paid media dollars on Instagram.

Download the case study below to get the results.

P&G

Use Case: All-in-One

P&G Personal Health Care used the Mavrck platform to identify relevant micro-influencers, advocates, referrers and loyalists and activate them across three core use cases: create branded content in the social feeds of Facebook, Instagram, Twitter and Pinterest; amplify branded content in the social feeds of Facebook, Instagram, Twitter and Pinterest, and submit product ratings and reviews that get displayed across retail partner websites via our Bazaarvoice and submit surveys to enhance market research and customer segmentation.

The Mavrck platform was deployed as standalone micro-sites across several P&G brands. Mavrck is also a registered affiliate of P&G retail partners like Amazon, Target and Walmart. This enables the platform to measure e-commerce sales driven via content created by micro-influencers, advocates, referrers and loyalists.

Download the case study below to see the results

American Eagle Outfitters

Use Case: All-in-One

American Eagle used the Mavrck platform to identify relevant micro-influencers, advocates, referrers and loyalists to activate them across three core use cases:

– Create branded content on Instagram that contains American Eagle products in the photo.
– Amplify branded content in the social feeds of Facebook, Instagram, Twitter and Pinterest.
– Submit product photos that get displayed on www.ae.com product pages via Olapic to increase purchase conversion and submit surveys to enhance market research and
customer segmentation.

The Mavrck platform was deployed as a standalone microsite, and existing American Eagle newsletter subscribers were invited via email to apply to the program.

Download the case study below to get the results.

Leading Baked Goods & Coffee Chain

Use Case: Advocates to Amplify Content

The world's leading baked goods & coffee chain used the Mavrck platform to identify existing loyalty program members with influence, and activate them for a single core use case: To amplify branded content on Facebook and Twitter to get friends to join the loyalty program online and install the coffee chain's mobile app.

The coffee chain sent an email to existing loyalty members to apply to a “VIP” program that was powered by Mavrck. Mavrck installed a conversion tag on the brand.com to track loyalty program sign-ups and used an integration with Kochava to measure mobile app installs.

Download the case study collection below to see the results.

Mitchell & Ness

Use Case: Referrers to Amplify Brand Content

Mitchell & Ness used the Mavrck platform to identify relevant micro-influencers, advocates, referrers and loyalists on to activate them across three core use cases:

– Create branded content on Instagram that contains Mitchell & Ness products in the photo.
– Amplify branded content in the social feeds of Facebook, Instagram, and Twitter.
– Submit product photos that get displayed on www.mitchellandness.com and submit surveys to enhance market research and new product launches.

The Mavrck platform was embedded on mitchellandness.com for existing website visitors and online shoppers to apply to the program.

Download the case study below to see the results.

Charmin

Use Case: Advocates to Submit Ratings & Reviews

Charmin used the Mavrck platform to identify relevant brand advocates and loyalists and activate them across a single core use cases: to submit product ratings and reviews that get displayed across retail partner websites via our Bazaarvoice integration and submit surveys to enhance market research and customer segmentation.

Charmin leveraged Mavrck's integration with Bazaarvoice Conversations to syndicate Charmin ratings and reviews across target e-commerce destinations like Target and Walmart.

Download the case study below to access the results.

The program helped Yasso build significant awareness through the key summer months. Mavrck gives the perfect mix of incentive-based programming and key influencer messaging, providing a positive consumer experience.

Mike WattsDirector Of Marketing at Yasso Frozen Yogurt

Working with Mavrck, we’ve been able to engage 600% more consumers than the Tom’s of Maine official Facebook page and Instagram accounts combined. This has helped us outperform paid social media engagement, while collecting valuable feedback on our products and company from our most influential customers.

Bridget M. BurnsSocial Media Strategist at Tom's of Maine

Working with Mavrck was a smart decision for our client, who was in need of not only growing its Facebook base, but also engaging with fans in a meaningful way. The Mavrck team went above and beyond for us to over deliver.

Shawna HassettAccount Executive at Duffy&Shanley