MassTLC Names Mavrck as Finalist in 18th Annual Tech Leadership Awards

MassTLC Names Mavrck as Finalist – Sales & Marketing Technology of the Year for 18th Annual Tech Leadership Awards

Mass Technology Leadership Council (MassTLC) announced yesterday evening Mavrck among its finalists in the ‘Innovative Technology of the Year – Sales & Marketing’ category for the 18th Annual Technology Leadership Awards. Mavrck was selected along with 80 finalists across 16 categories, celebrated in a reception at the Microsoft NERD in Cambridge representing the region’s best in tech.

“We’re excited and honored to be recognized as a finalist in the Sales & Marketing category,” said Lyle Stevens, CEO and co-founder of Mavrck. “We believe that marketing occurs on a human-to-human level, and it’s validating for us to be named among this year’s accomplished class of technologies.”

Mavrck’s selection was based on its proprietary Influencer Activation Engine, trusted by major consumer brands such as Sears, Hershey’s and Unilever to identify and activate their most influential customers across social networks at scale, driving higher conversions. In addition to Mavrck, MassTLC’s finalists in the ‘Innovative Technology of the Year – Sales & Marketing’ category include:

“We believe that marketing occurs on a human-to-human level, and it’s validating for us to be named among this year’s accomplished class of technologies.”


Acquia, for ContextDB

Often reputed among Boston’s tech elite as one of the city’s ‘billion dollar unicorns’ and rumored among the next companies to IPO, Acquia has achieved steady (and remarkable) growth since the company’s start in 2007. With a client base that includes Pinterest, Mercedes Benz and Warner Music Group, Acquia offers open-source developer tools, cloud solutions and global expertise to drive digital experiences and engagement. Its ContextDB product consolidates customer data at scale across channels to help brands deliver contextual experiences in real-time.


Curata, for Curata CMP Content Marketing Platform

Also founded in 2007, Curata offers content marketing SaaS solutions for marketers delivered through its Curata CCS (content curation software) and Curata CMP (content marketing platform) products. The recently launched Curata CMP provides strategy and production modules for data-driven content marketing at scale. The company lists IBM, Cisco, Bentley University, Weber Shandwick and MSLGroup as clients.

q stream

Qstream, for Qstream

Qstream, developed out of Harvard, produces mobile enterprise software that gamifies the sales process to deliver optimal performance and effectiveness from reps. Its sales performance platform captures data based on activity and engages users with scenario-based challenges via mobile, with its Predictive Insights Engine offering response data analysis for continuous real-time engagement. AstraZeneca, Medtronic, EMD Serono and Pfizer are counted among clients.

visible measures

Visible Measures, for True Reach

Among the first breakout companies in Boston’s ad-tech startup cluster, Visible Measures provides third-party measurement for digital video publishers and advertisers to quantify users’ content consumption and viral distribution. True Reach is its video viewership metric that combines the views of a brand’s original video with user-uploaded content across the web’s most-trafficked video platforms. Used by brands, agencies and publishers alike, it’s the first of its kind to be accredited by the MRC.

A complete list of finalists can be found at MassTLC Leadership Awards 2015. Finalists were selected from hundreds of nominations by a panel of judges comprised of executives, investors, analysts, media and thought leaders representative of the 16 categories recognized. Winners will be announced on Wednesday, September 16 at the MassTLC Leadership Awards Gala at the Seaport World Trade Center in Boston.

Author Liz Gottbrecht

Director of Marketing at Mavrck, otherwise found dancing.

More posts by Liz Gottbrecht

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About Mavrck

We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.

By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.

On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.