How Unilever’s Clear Drove a 5X Increase in Net Promoter Score [Case Study]

By August 16, 2016Data Studies

Mavrck is proud to announce the release of our latest case study on the success driven during Unilever’s Clear 7-Day Hair and Scalp Challenge.

unilever clear mavrck case study

By using Mavrck’s marketing platform to successfully discover and activate Clear’s most influential fans to create and post branded content on social, Clear was able to drive an extremely successful 7 day campaign that resulted in a 5x improvement in its influencers’ Net Promoter Score.

Clear launched its 7-Day Hair and Scalp Challenge as a promotion for Clear Scalp and Hair Beauty Therapy shampoo and conditioner. The challenge encouraged women everywhere to simply try the new haircare solution for seven days to experience stronger and more beautiful hair.

Because it was a product launch, Clear’s goals were aimed at raising awareness across the U.S., driving new product purchases and trials, and raising positive brand sentiment. Clear wanted to turn to their fans to achieve these goals – fans who are proven influencers.

From 1,000 micro-influencer activations, Clear achieved the following results: 2,815 Facebook Engagements, 2,421 Email Addresses Captured, and a 5X increase in Net Promoter Score.

Author Caroline Burke

Content Marketer at Mavrck. Voted the voice of her generation in a unanimous vote of one.

More posts by Caroline Burke

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About Mavrck

We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.

By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.

On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.