Battle of the Brands: The 2015 Halloween Candy Edition |

Battle of the Brands: The 2015 Halloween Candy Edition

Reese’s vs. Snickers, M&Ms vs. Skittles – the battle for Halloween candy domination is legendary. You don’t know where your friends’ loyalties really lie until they try to trade you a king-size KitKat for a mini Twix. Americans will hand out $2.1 billion dollars worth of candy this year. Everyone has their favorites, but which of these coveted candy brands reign supreme on Halloween?

The Candy

Contenders

The Most Facebook Fans

The Most People Talking about This

Highest Percentage of Engaged Fans

Most Influential Top Fans

Twix

6.7%

Snickers

37.3%

Skittles

5%

Hershey's

3.6%

Reese's

3.1%

M&M's

39.7%

Starburst

2.7%

Milky Way

1.5%

Kit Kat

.4%

Halloween Candy Brands with the Most Fan Engagement

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How it works:

Our Halloween Candy Brand Battle contenders are scored using Mavrck’s Fan Grader. This tool measures the engagement of a brand’s Facebook page based on comments generated around the brand’s latest 100 posts. The brand with the highest total engagement will be crowned the victor. If it comes down to a tie, the tiebreaker will be the average engagement index, which averages the numbers of Likes and Comments generated by a brand’s top fans.

Discover your top 100 most engaged Facebook fans with Fan Grader!

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