
Clearing the word-of-mouth marketing haze: Category Influencers, Customer Advocates, Employee Advocates
The word-of-mouth marketing industry is taking off but the landscape is messy. Marketers, technology platforms, and industry experts interchangeably use words like advocate, ambassador, referral, influencer, subject matter expert, blogger, celebrity – all play a part in today’s offline and online word-of-mouth but they have varying, overlapping, and conflicting definitions.
Whether you’re exploring your options for 2017 or a seasoned pro, it’s time to clear the word-of-mouth marketing haze. Join Lyle Stevens, Co-Founder and CEO of Mavrck, and guest speaker, Jessica Liu, Senior Analyst – Social Marketing at Forrester, as they share the latest research and best practices for long-term success.
In this webinar, you’ll learn how to navigate word-of-mouth marketing in 2017 by answering the following key questions: