ROI Doesn’t Have to Be a Secret: 3 Influencer Marketing Studies with High ROI
One of the most prevalent influencer marketing topics of discussion is return on investment (ROI). I’ve had experience in talking to prospective customers about Mavrck and whether those conversations are at the executive or manager level, everyone wants concrete examples of how influencer marketing affects the bottom line. These questions make sense as tracking content performance is challenging, and in use cases like increasing brand awareness, it’s difficult to measure monetary impact. Some will avoid these questions altogether, with cryptic answers that make ROI examples feel like some sort of “National Treasure”-esque secret.
It’s time to give the people what they want, without the hassle of stealing the Declaration of Independence. Below are three examples of challenges brands have faced, but through partnering with Mavrck, were able to achieve high ROI. If you’d like to learn more about the solutions and results of these programs, check out our full guide here. Our case studies might be the clues you need to start your adventure with Mavrck (and maybe Nic Cage, too).
Rosefield
The Challenge
The women’s watch brand, Rosefield already had an established influencer program managed by a small team with limited resources. Driven by a need to efficiently expand and manage its multiple ambassador community campaigns in seven international markets, Rosefield wanted to prioritize organic consumer brand passion and support the needs of its capacity-limited internal influencer team.
Read the full case study here.
Express
The Challenge
To capitalize on emerging fashion trends, Express set a goal to increase word-of-mouth marketing and brand buzz for its target market of US men. While its past influencer program had been successful, new target objectives were two-pronged: increase scale and drive sales. To accomplish these objectives, Express aimed to scale its micro-influencer partners tenfold, diversify its program with employees and consumer advocates, and recruit new creators. Express hoped that this would accelerate online and offline purchase decisions with a minimum 3% engagement rate on all content.
Read the full case study here.
Eyeconic
The Challenge
The eyewear brand Eyeconic had a great bottom-of-the-funnel strategy. However, Eyeconic noted that its top-of-funnel performance could use some work. Its initial welcome email campaign to new and prospective customers was underperforming, resulting in high customer churn and unsubscribes. With this in mind, Eyeconic aimed to generate more awareness, an alternative to email opt-in, and maintain or exceed a 2x ROI benchmark.
Read the full case study here.
The Wrap-Up
Mavrck isn’t going to have you jump through hoops to understand how influencer marketing can positively impact your business. The brands above utilized our platform capabilities to bolster their own programs, so I pose the question: what can the right partner and technology do for your influencer marketing team?
If measuring your influencer ROI is as challenging as it has been for other brands, be sure to check out our other resources below that will make things a little easier:
