Dynamically Measure Conversion Events
Validate Views, Impressions & Conversion Events
Add tracking pixels to an influencer’s blog post and brand landing pages to automatically measure and validate the number of views, impressions, and conversion events (eg. app downloads, purchases) when shared across networks.
Include unique, trackable links and CTAs in blog content and social posts (ie Instagram Stories, Pinterest Pins) to measure actions and conversion events (ie. clicks, downloads, purchases) driven as a result of that influencer and that content.
Rapid, Collaborative Influencer Curation
Do more than protect your brand against influencer fraud – collaborate with the influencers you want, faster. Source, vet, curate and track influencer applicants in a single view – no spreadsheets necessary.
Review and tab through influencers quickly, or dive deep into their profile, style, analytics, recent social collaborations, and past performance with Mavrck brand programs.
Automated Campaign Tracking & Adaptive Incentive Management
Universal Influencer Campaign Tracking
Automatically locate influencer-generated posts and shares of those posts on Facebook, Instagram, Pinterest, and Twitter that used a specific campaign hashtag. All content generated as a part of your campaign will be displayed on the influencer’s ‘Content’ tab. Manual tracking support available for influencers to share Instagram Stories, Facebook Live, and Snapchat analytics.
One-to-One Payments & Incentives at Scale
Set up activity or performance-based incentives and rewards that are unique to an influencer, including monetary compensation, product, points, exclusive experiences, contests, and sweepstakes. If an influencer shared a quote as part of their application, it is automatically added to their profile.