What Mary Meeker’s 2017 Internet Trends Report Means for User Generated Content

What Mary Meeker’s 2017 Internet Trends Report Means for User Generated Content

The most anticipated industry report of the year, Kleiner Perkins venture partner Mary Meeker’s 2017 Internet Trends report, reveals key factors driving internet adoption, mobile, ads, e-commerce, gaming, and healthcare across the U.S., China and India.

The report has significant implications for the influencer marketing industry. With the discrepancy between mobile ad spend and mobile usage, as well as users’ increasing adoption of mobile ad blockers, there is a $16 billion opportunity to engage consumers on mobile through user- and influencer-generated content.

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