The State of Influencer Marketing 2016 Playbook

What is Social Influence?

Within the marketing industry, social influencers have traditionally been defined by two main factors: their reach on any given social media network, and their corresponding relevance on that network. Although these factors are important criteria to measure how effective any person can spread their given influence to drive a brand’s business objectives, they’re not the end-all be-all for an influencer strategy.

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