Using Co-Developed Content to Drive Your Brand Narrative

Using Co-Developed Content to Drive Your Brand Narrative

The mutual creation of content by brands and customers, also known as “co-developed content”, is among the most engaging brand narrative possible. As your customers turn to social media to show real-time examples of their brand use as it’s actually happening, this yields a form of in-the-moment marketing that can be more authentic than branded video content.

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