To Generate Higher Quality Influencer-Generated Content, Start With a Better Influencer Brief

To Generate Higher Quality Influencer-Generated Content, Start With a Better Influencer Brief

It’s understandable that marketers today feel the unyielding demand for a higher volume of more trusted and transparent content, amid the proliferation of touchpoints as well as, the growing pressure to remain relevant against Amazon and newer, digitally native vertical brands (DNVBs).

Gone are the days of brands and agencies bearing the sole responsibility for – and control of – the daunting task of content creation in order to meet today’s higher expectations for immediate, personalized information throughout a shrinking path-to-purchase.

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