To Combat Ad Avoidance, Look No Further Than Your Own Customers
To Combat Ad Avoidance, Look No Further Than Your Own CustomersYour customers no longer want to engage with your ads, and they’ll go to great lengths not to pay for your content either. Don’t even think about mobile- Apple & co already have mobile ads shut down, and we have yet to meet one person who’s clicked on a mobile ad on purpose. But as consumer ad fatigue grows on all media channels, so does the need for brands to reach, engage and convert- so how do brands rise above the noise to reach their customers? It’s time to go back to the basics, and to engage with customers on their own turf.