Three Tips To Winning Influencer Marketing Gold At The 2018 Olympic Games
Three Tips To Winning Influencer Marketing Gold At The 2018 Olympic GamesThe Olympic Games are officially underway and competition is heating up – but not just among athletes. As we’ve seen in years past, competition among marketers is often times just as intense as the actual sporting events themselves.
In addition to the Olympics Games being the biggest international sports competition in the world, they are also the biggest international marketing event, generating millions in advertising revenue from some of the world’s biggest brands. However, brands are prevented from any form of Olympic brand advertising unless they are official sponsors – and unless you have $100 million to spare, chances are you won’t be sponsoring this year’s Olympic Games.
So what do you do instead? One way marketers for marketers to capitalize on the Olympic Games is through working with influencers to create content around the event, in the moment.