6 Influence Personas for Every Influencer Marketing Mix
The Six Influence Personas Marketers Should Include in an Influencer Marketing Mix
Today’s influencer marketing landscape is anything but simple. When tasked with building out an influencer strategy, do you try to pay a celebrity to post about your brand, explore ways to partner with bloggers who write about your industry, or develop a system for encouraging hundreds of your most influential customers to spread the word about your company?
The short answer is, all of the above, and more.