The Advantage of Collaborating with Influencers for Consumer Research & Insights

The Advantage of Collaborating with Influencers for Consumer Research & Insights

Consumer research remains among marketers’ biggest (and expensive) challenges: if your insights are flawed, then there’s a high chance that everything that follows is too. A recent study by PEW Research Center indicates that the issues around generating accurate consumer insights will not be solved by more complex statistical models. No amount of propensity weighting, sample size, or other variety of statistical techniques matter when the quality of the panel polled is poor. Even if you incorporate the right mix of quantitative and qualitative methods. Even if you maintain an “exploratory” mindset. View Now