How to Scale a Micro-Influencer Program
How to Scale a Micro-Influencer ProgramWhat if your influencer marketing campaign wasn’t powered by 15 influencers – but 150?
What about 1,500?
What if you could power your entire digital marketing campaign through the voice and influence of your consumers on social media? When I think “influencer marketing at scale”, this is the scale I’m thinking about. If you’re using spreadsheets to manage your influencer programs, the thought of this scale may seem insurmountable.
And you’re not alone – even though 80% of marketers believe that influencer marketing is scalable, 55% of marketers currently executing influencer marketing programs are doing so manually via spreadsheets. It’s no surprise to learn that the top three challenges marketers face when it comes to influencer marketing execution are identifying the right influencers, finding the right engagement tactics, and measuring the performance of influencer programs: