[Playbook] How to Activate Micro-Influencers to Drive Product Ratings & Reviews

How to Activate Micro-Influencers to Drive Product Ratings & Reviews

By the time consumers reach the point of purchase, 90% of them have been influenced by an online review. As the key inflection points that bookend the start and end of today’s modern customer decision journey, online ratings and reviews are critical to unlocking the purchase potential of your customers.

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