How Godiva’s Micro-Influencer Program Powers a Confection of Content, Conversation & Commerce

How Godiva’s Micro-Influencer Program Powers a Confection of Content, Conversation & Commerce

Faced with the dynamic proliferation of digital channels and increasing complexities of influencer marketing & relations, how does Godiva, among the world’s leading luxury chocolatiers, efficiently meet the ongoing demand for premium brand content during not one – but three key seasonal campaigns? Godiva worked with Mavrck and Curalate to implement a micro-influencer strategy led by a select community of #GodivaInsiders, who created and captured moments of joy & delight around seasonal Godiva products in the weeks leading up to the Holidays, Valentine’s Day, and Easter. Micro-influencer generated content was then repurposed on Godiva.com through Curalate’s Fanreel integration, which enabled consumers to purchase the products featured in the content. Through these campaigns, Godiva not only appealed to the complex emotions and tastes of today’s modern consumers across key brand touchpoints, but transcended the feed to drive incremental brand engagement, e-commerce conversions, and content efficiencies. View Now