#FlipTheFunnel: How Micro-Influencers Drive Marketing Success

#FlipTheFunnel: How Micro-Influencers Drive Marketing Success

With 83% of consumers trusting and acting on recommendations from friends and family over any other forms of marketing, today’s marketing strategies need to be more omnipresent, adaptable, and, most importantly, they need to be human-powered. After a purchase, your customer can either become a brand advocate for you or can disappear, taking all potential value with them. It’s time to flip the funnel.

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