6 Reasons for the Explosion of Influencer Marketing

6 Reasons for the Explosion of Influencer Marketing

As technologies change, so do the questions that people ask. The main question brands traditionally have to ask is where to find and advertise to their target customers. But this question no longer applies, since we all know where everyone is now: they’re checking their news feed on Facebook, scrolling through photos on Instagram, or reading the latest politics-bashing Twitter thread. Consumers have never been so concentrated in select few [virtual] places as they are now- so why has it become so difficult to reach them?

In the social media age, ads are considered disruptive, unwelcome, intrusive, and any other harsh word you can think of. Want to know what isn’t disruptive?

Other people.

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