[Playbook] 5 Best Practices for Engaging Micro-Influencers to Generate Product Ratings & Reviews

5 Best Practices for Engaging Micro-Influencers to Generate Product Ratings & Reviews

Big news for social commerce: Amazon has officially entered the influencer marketing space. Reported in TechCrunch, Amazon is beta testing its own, exclusive social influencer marketing program known as the “Amazon Influencer Program”, which enables approved influencers “of all tiers and categories” to have a vanity URL that links to curated pages of products featured in their social posts.

Amazon’s move is indicative of a larger trend integrating influencer marketing content and social commerce to create a shoppable social experience. Ratings & reviews are no longer limited to product pages – you can’t go to a brand website, social feed, or app without seeing a review, user-generated content or influencer testimonial. Yet however omni-present ratings & reviews seem – very few consumers actually create or share them. In fact, only 10% of consumers report almost or always posting ratings & reviews of products.

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