3 Things Food Brands Should Include in Every Influencer Marketing Creative Brief
3 Things Food Brands Should Include in Every Influencer Marketing Creative BriefIt’s hard to consider another industry that has been more impacted by social media and mobile technology than food. Recipe Pins, Tasty (and Tasty-inspired) Facebook Videos, #InstaFood all provide an endless scroll of food inspo. Ingredients and flavors, such as Tumeric, that may have remained relatively obscure are currently de rigueur. Amazon, grocery delivery services, and meal prep boxes are changing the way we not only shop for food, but how we experience food and share that experience as well.