The Role of Influence in the Modern Customer Journey

The Role of Influence in the Modern Customer Journey

As it stands, integrated strategies (i.e. CX or Journey Maps), as well as planning tools and agencies, do not include influencers – either as a touchpoint, nor as a new insights and data layer to validate and enhance your existing customer experience. If influencer data isn’t integrated with planning data, Influencer Marketing & Relations (IMR) will never be truly integrated. As long as Influencer Marketing & Relations remains a tactical campaign add-on, marketers will continue to struggle to unlock the full spectrum of influence across their customer experience, as well as solve the most basic influencer marketing challenges.

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