New York, NY, April 4, 2018 – COSMEDIX professional skincare brand and Mavrck won a Shorty Award in the ‘Best in Beauty’ category for its influencer marketing strategy: “COSMEDIX Crowd”.
The Shorty Awards, now in its 10th year, were the first awards show to honor social media. By constantly evolving along with the changing landscape of social media, The Shorty’s remains the most prominent award show of its kind. The Shorty Awards continue to recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and influencers across social media.
10th Annual Shorty Award Brand and Organization winners were announced in Adweek and will be celebrated at the star-studded awards ceremony on April 15th in New York City.
With the creation of COSMEDIX Crowd, COSMEDIX and Mavrck introduced a new influencer marketing strategy for brands. COSMEDIX is the first in its category to launch an integrated brand community within its existing customer experience that incorporates the full spectrum of influence, enabling the brand to collaborate with influencers, advocates, referrers, and loyalists who are already engaged with COSMEDIX in a unified influencer marketing program.
“The COSMEDIX marketing initiative is fully rooted in a tight omni-channel approach where influencer marketing lives at the core,” said Julie Campbell, VP Marketing at Astral Health & Beauty. “We know that content creators are prolific and powerful, and by utilizing the Mavrck platform to drive brand awareness and inspire meaningful conversations, we were able to drive some unprecedented success.”
COSMEDIX embedded Mavrck’s white-labeled influencer marketing platform to power COSMEDIX Crowd on COSMEDIX.com, using Mavrck’s Influence Plugin to dynamically interact with consumers who were already engaged with the brand and to identify the most influential consumers through the COSMEDIX Crowd program.
Winners and honorees of the Shorty Awards were selected by members of the Real Time Academy of Short Form Arts & Sciences (rtacademy.org), comprised of experts in advertising, media, entertainment and technology. Members of the Academy include Leslie Berland, (CMO, Twitter), Tom Parker (CCO, Edelman), Sarah Hofstetter (CEO, 360i), Pete Krainik (Founder and CEO, The CMO Club), and Bruce Henderson (CCO, Jack Morton Worldwide), among others.
COSMEDIX professional skincare was created by aestheticians for aestheticians and skincare professionals to be used as a central element in a skin wellness regime. Home treatments further enhance the professional results and are available at http://www.cosmedix.com. With formulations created from clean plant-based ingredients, coupled with clinical actives, COSMEDIX is the only professional skincare brand truly at the intersection of luxury and cosmeceutical. The entire line is not only cruelty free but is free of harsh ingredients such as parabens, benzoyl peroxide, petrolatum, hydroquinone, artificial dyes and sodium lauryl sulfates.
COSMEDIX is an Astral Health & Beauty Company: www.astralbrands.com.
Join the COSMEDIX Crowd community at www.cosmedix.com.
Mavrck is the leading all-in-one influencer marketing platform enabling companies such as P&G, Godiva, and PepsiCo to harness the power of ideas people trust. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, marketers can take an automated and performance-based approach to influencer marketing.
Founded in 2014, Mavrck is headquartered in Boston, MA with offices in Denver, CO, has 30 employees and has raised $11.3M in venture capital.
ABOUT THE SHORTY AWARDS
The Shorty Awards honor the best of social media and are produced by Sawhorse Media (http://sawhorsemedia.com/), a New York-based technology startup. Sawhorse also created and runs Muck Rack (http://muckrack.com/), the leading software platform that helps fortune 500 companies, brands, PR agencies and journalists build relationships, monitor news and measure the impact of media.