‘America’s Favorite’ Coffee & Baked Goods Chain

'America's Favorite' Coffee & Baked Goods Chain Generates 435% ROI By Activating Influential Consumer Advocates

'America's Favorite' Coffee & Baked Goods Chain used the Mavrck influencer marketing platform to identify loyalty program members with influence, and activate them for a single core use case: amplify branded contet

The coffee chain sent an email to existing loyalty members to apply to a “VIP” program that was powered by Mavrck. Mavrck installed a conversion tag on the brand.com to track loyalty program sign-ups and used an integration with Kochava to measure mobile app installs.

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