Old Spice
P&G Brands

How Old Spice Amplified its 'Hardest Working' Campaign Through Consumer Advocates

Old Spice used the Mavrck influencer marketing platform to spread awareness of a new product launch by identifying relevant advocates activating them for two core use cases: create and amplify branded content on Facebook.

The Mavrck platform was used for a one-off campaign. Mavrck advocates created posts featuring ‘#legendary’ friends & family and shared campaign posts that drove traffic to a landing page where friends could engage with Old Spice's ‘Hardest Working Collection’ content.

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