P&G Brands

How Bounty Leveraged Ratings & Reviews to Drive 50% Projected Sales Lift

Bounty used the Mavrck influencer marketing platform to identify relevant micro-influencers, advocates, referrers and loyalists and activate them across one core use case: submit product ratings and reviews. The Mavrck influencer marketing platform was deployed as a standalone community microsite. Mavrck is also a registered affiliate of P&G retail partners like Amazon, Target and Walmart, enabling marketers to measure e-commerce sales driven via content created by micro-influencers, advocates, referrers and loyalists.

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