Battle of the Brands: Presidential Candidates Edition

Nothing says “Personal Brand” quite like a presidential campaign. In the final stretch of candidate madness, we analyzed the five remaining 2016 presidential candidates’ Facebook pages to see whose fans are driving the most buzz and engagement among their peers.

Mavrck’s Fan Grader calculated fans’ influence based on their ability to drive friends to engage with organic posts shared from each candidates’ Facebook Page. The report not only determines each candidates’ overall Influencer Index – the average number of friends engaged per comment – but also reveals the top 100 fans who are driving the most influence.

The ability to impact core voting demographics-such as Millennials-on social media is a key tactic to modern presidential campaigns. Facebook has become such an omnipresent channel that studies have begun to link Facebook feeds to voting patterns. So while a Facebook page may not encapsulate the full extent of a politician’s super delegates, it does provide strong indicators to the extent of each campaign’s current state of momentum, early signs of lagging and predicted chances of victory. Are people talking about the candidate? Are they engaging with the candidate’s posts, and in doing so, are they engaging their friends around the candidate’s posts as well?

Below, check out our breakdown of how each candidate’s Facebook fans are amplifying their campaigns:

Presidential Fan Influence_Mavrck Infographic

Discover your top 100 most influential Facebook fans with Fan Grader!

Grade My Fans

Author Caroline Burke

Content Marketer at Mavrck. Voted the voice of her generation in a unanimous vote of one.

More posts by Caroline Burke

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About Mavrck

We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.

By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.

On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.