The State of Influencer Marketing, in 5 Charts

What is the current state of influencer marketing? 

To get a snapshot of how and where influencer strategies are being adopted, we asked 64 of the world’s top marketing executives to get their take on the status of the influencer industry. While every marketer’s influencer program was unique to his or her brand objectives, there was one overwhelming consensus— influencer marketing is cost-effective, scalable, and effective for their brands.

Below, we break down the state of influencer marketing across five categories:

Screen Shot 2016-06-07 at 11.47.37 AM

Marketers are using influencers for a number of business objectives, the most popular being generation of brand awareness.

where do you place influencers

Although influencer marketing is often viewed as a top-funnel marketing tactic, 35% of marketers were using it for bottom-funnel strategies as well.

influencer marketing is

93% of marketers surveyed believe influencer marketing is effective for their brand.

Screen Shot 2016-06-07 at 11.50.40 AM

55% of marketers were still managing their influencer strategy manually in-house at the time of the survey.

Screen Shot 2016-06-07 at 11.51.09 AM

Only 18% of marketers were using mega-influencers within their influencer strategy.

To learn more about what the top marketers (director-level or higher) are doing for their influencer strategies, check out our latest eBook, “The State of Influencer Marketing.”

Download eBook

Author Caroline Burke

Content Marketer at Mavrck. Voted the voice of her generation in a unanimous vote of one.

More posts by Caroline Burke

Leave a Reply

About Mavrck

We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.

By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.

On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.