[SlideShare] 4 Types of Influencers That Matter to Your Brand

To all marketers, I’m challenging you to think long and hard about one simple question: What’s your goal?

As is with all marketing tactics, there is a laundry list of benefits and metrics to target when you choose to involve influencers in your marketing strategy. However, influence marketing presents a unique problem for marketers: Who IS an influencer?

Before we made word-of-mouth marketing automation possible, an “influencer” was simply someone with a large following, who could endorse your brand or product to that following. Things are a little different now. Amongst celebrities and stars, there are expert journalists and executives, bloggers with an almost religious following, everyday consumers, and the people in between.

So do you know what your goal is? In order to reach your goal, it will require a specific type of influencer. We’ve made it a little simpler for you to learn about the 4 major types of influencers and how they affect your brand.






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About Mavrck

We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.

By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.

On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.