Case Study: Tom’s of Maine
Online product reviews have become an integral step in the way consumers research and buy products:
- 30% of consumers begin their product research reading reviews on Amazon
- According to Forrester Research, 70% of consumers consider product and brand recommendations from their social circles trustworthy, and 46% trust online reviews posted by other consumers
- Higher review volume and average rating increase conversion rates: 100 reviews can increase sales by 37%
To respond to this new customer journey, Tom’s of Maine leveraged Mavrck’s integration with Bazaarvoice to accelerate review volume and syndication to strategic retail partners. With the goal of accelerating traction around new product launches and supporting key campaigns with retailers like Amazon, Target, and Walmart, Tom’s of Maine activated relevant micro-influencers to generate organic reviews around 7 target products.
After four weeks, the program resulted in over 400 reviews with an average rating of 4.6/5 stars and projected sales lift of 30%.