Mavrck Named 2015 ‘Innovative Technology of the Year – Sales & Marketing’ Winner at 18th Annual #MTLCAwards


Together with hundreds of the region’s top tech entrepreneurs, community leaders and business execs on Wednesday evening, the Mass Technology Leadership Council (MassTLC) recognized Mavrck as the 2015 Innovative Technology of the Year winner in the Sales & Marketing category during the 18th annual Technology Leadership Awards. The announcement comes just weeks following Mavrck’s beta launch of its Instagram Influencer Activation Engine and pilot program with Tom’s of Maine. Since the integration, the platform has analyzed over 2 million Instagram posts and developed key insights to micro-influencers’ behavior on the social network.

MassTLCAwardsThe MassTLC Leadership Awards honors established leaders and promising newcomers to the Massachusetts innovation economy across 16 categories. Along with Mavrck, this year’s finalists in the Innovative Technology of the Year – Sales & Marketing category included Acquia, Curata, QStream and Visible Measures.

“We are honored to be recognized among such prolific companies and it is a testament to the strength of Massachusetts’ marketing tech community,” Lyle Stevens, Mavrck co-founder and CEO, said. “We are proud of the power our platform gives brands to identify micro-influencers at scale and drive conversions on social, while continuing to develop technologies that enable brands to engage their customers on a human-to-human level.”

Special guests in attendance included 2015 Commonwealth Award and Distinguished Leadership Award winners Michael Stonebraker, John Harthorne, Charlie LaFauci, Shawn Szturma and Debbie Theobald. Click here to view the full list of winners.

“The 18th Annual MassTLC Leadership Awards is our chance to recognize the significant contributions of those innovative companies that are changing the world by solving real problems and, in the process, continually invigorating the Massachusetts’ economy,” Tom Hopcroft, CEO of MassTLC, said. “Mavrck should be proud of being recognized as among the elite innovators from the Bay State’s deep talent pool.”

Winners were selected in each category by an independent panel of judges comprising executives, investors, analysts, media and thought leaders in each of the 16 respective categories, including: CEO of the Year, CTO of the Year, Emerging Executive of the Year, Private Company of the Year, Public Company of the Year, Start-up to Watch, Innovative Technology of the Year – Big Data, Innovative Technology of the Year – Cloud, Innovative Technology of the Year – Education Technology, Innovative Technology of the Year – Healthcare and Life Sciences, Innovative Technology of the Year – Internet of Things, Innovative Technology of the Year – Mobile Applications, Innovative Technology of the Year – Mobile Technology, Innovative Technology of the Year – Robotics, Innovative Technology of the Year – Sales & Marketing, Innovative Technology of the Year – Security.

With more than 550 member companies, the Mass Technology Leadership Council (MassTLC) is the region’s leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC’s purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests.

Author Liz Gottbrecht

Director of Marketing at Mavrck, otherwise found dancing.

More posts by Liz Gottbrecht

Leave a Reply

About Mavrck

We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.

By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.

On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.