Mavrck Selected to Unilever’s #Foundry50 at Cannes Lions Innovation Festival

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Unilever_Foundry_50We are très excited to announce that Mavrck has been chosen to be part of this year’s Foundry 50 at the Cannes Lions Innovation festival. Partnering for the second year with Lions Innovation, the Foundry 50 is a search for the world’s leading marketing technology startups by Unilever Foundry and offers finalists unrivaled access to the world’s creative community and industry leaders.

The Foundry 50 were chosen by a panel of experts against five categories identified by Unilever as future areas of innovation and investment: Future of Retail; Brand & Content Innovation; Data, Insights & Personalisation; Social Impact; and Engaging Millennials.

Mavrck is among the startups presenting in the Data, Insights & Personalisation category. With all the technological innovations over the past few years, as an industry we are moving from mass media to micro-relationships. We have the ability to communicate with consumers on a 1-on-1 basis, with completely bespoke messaging that suits their needs wants and desires, on a scale of millions or even billions.

But in order to do that, consumers need to be comfortable with providing these insights, and we need to use these insights in a way that is useful to them.  The Foundry 50 startups in the Data, Insights & Personalisation category offer solutions that are able to put consumers at the heart of the engagement with brands, to provide the right content at the right time.

The Foundry 50 expert panel includes co-founder Brent Hoberman; Rob Dembitz, head of Lions Innovation; Olivier Garel, head of Unilever Ventures; and Aline Santos, Senior VP of Global Marketing Unilever. The global search was open to startups incorporated in the last five years.

We’re thrilled for this opportunity to showcase our technology on an international stage. Meet us at the Foundry 50 Innovation Hub during the Lions Innovation festival June 21st – 22nd, and learn why we’re among the best of the best.

See you in Cannes!

Author Liz Gottbrecht

Director of Marketing at Mavrck, otherwise found dancing.

More posts by Liz Gottbrecht

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About Mavrck

We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.

By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.

On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.