In the social media age, it has never been easier to find your customers. At the same time, it has never been harder to reach and engage with them.
Between ads getting buried by news feeds, and consumers becoming increasingly in charge of what they choose to consume online, traditional forms of marketing aren’t cutting it anymore. The channels are overcrowded, the audience is uninterested, and many brands have lost the secret sauce in any marketing strategy: human connection.
The solution to this disconnect? Making brands more human again.
Influencer marketing harnesses the power of human connection within the social media climate so that word-of-mouth marketing can finally be a scalable strategy for brands. The influencer marketing industry has exploded in the last two years, with 80% of marketers currently mobilizing influencers within their marketing strategies. We surveyed 64 marketing executives to get their take on the status of the influencer industry. The consensus? Influencer marketing is cost effective, scalable, and effective for their brands.
Within our State of Influencer Marketing Ebook, we provide you several key takeaways:
- Reasons for Hyper Growth of the Industry
- The Spectrum of Social Influencers
- The Explosion of Influencer Platforms
- Survey Data and Results
- Influencer Use Cases