Mavrck Named a Cool Vendor in Gartner Report

Among other companies in the social marketing space, Mavrck has been named as a “Cool Vendor”* in Gartner’s 13 April 2016  “Cool Vendors in Social Marketing, 2016” report, with analysis by Julie Hopkins and Jay Wilson.


The “Cool Vendor” report consistently recognizes the vendors with innovative solutions to challenges faced within the social marketing industry. For 2016, Gartner described its vendor selection with the following criteria description:

“This year’s Cool Vendors help marketers move beyond audience building and simple sharing, toward helping brands capitalize on social advertising’s unique targeting and content delivery capabilities, as well as leverage social communities via influencers and advocates.”

Some other key findings from the report include:

  •  Social marketers are scrambling to find new ways to leverage the audiences they’ve spent years building.
  •  Paid social advertising and ad blocking are spurring increased interest in the use of communities of advocates to drive word-of-mouth referrals and to cultivate content.
  • The rich message-targeting environment of social media is complex to navigate, and marketers seek technologies that help them optimize their paid social advertising efforts.

Mavrck is proud to be recognized by Gartner, a longstanding authority in the tech research industry. If you are a Gartner client, you can check out the report here (lucky you!). To learn more about the value of a micro-influencer strategy, check out Mavrck’s latest white paper, “The Rise of the Micro-Influencers.”

* Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Author Caroline Burke

Content Marketer at Mavrck. Voted the voice of her generation in a unanimous vote of one.

More posts by Caroline Burke

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About Mavrck

We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.

By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.

On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.