Mavrck’s platform now helps premier brands analyze Instagram posts to identify, activate and engage their most influential fans. Read more about our current pilot program and Instagram integration with Tom’s of Maine in Ad Age: Tom’s of Maine Turns to ‘Micro-Influencers’ to Tackle Instagram.
Mavrck, the social influence marketing platform company for consumer brands, today announced its Influencer Activation Engine now analyzes Instagram posts to help brands determine and then activate their most influential fans to create branded content at scale and outperform paid social media with conversions. Agencies and brands interested in participating in the private beta can apply now on the Mavrck site.
Today, Instagram has more than 300 million members who share more than 70 million photos and videos each day. According to Forrester’s analysis of millions of user interactions with top brands’ content, Instagram delivers brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Mavrck’s platform helps brands create a sophisticated social influence marketing strategy on Instagram, enabling them to activate everyday influencers based on relevant engagement, not just pure reach.
Bridget M. Burns, social media strategist for Tom’s of Maine, a Mavrck customer, said: “Like many CPG brands, Tom’s of Maine has a goal of increasing engagement with our loyal consumers. We’ve conducted research to know that a large percentage of our target consumers post to Instagram daily, and already actively interact with brands on the social platform. This knowledge influenced our strategy to increase our own Instagram presence in 2015. Knowing that Mavrck can now help us to identify channel influencers to present our brand in a visually-appealing way is a big win for us.”
Mavrck’s Instagram Influencer Activation Engine will allow premier brands to:
- Identify Influencers – Mavrck’s algorithm-driven engine lets brands identify users, followers and customers on Instagram by age, gender, reach, location, topics of influence and recent life events, and further ranks by average engagement per post to determine peer influence
- Activate Influencers – Brands can then initiate influencers to either:
– Like/Comment on brand posts to amplify an existing Instagram post;
– Post their own influencer-generated image;
– Tag their friends via a comment on a brand’s or an influencer’s post; or
– Post an existing piece of branded content
- Track and Repurpose Results - Finally, Mavrck will track for brands the number of engagements that are generated by the influencers’ Instagram content. Brands can obtain full rights to the content for re-purposing
“We are firm believers that social influence occurs on the human level, across many platforms,” said Lyle Stevens, CEO and co-founder, Mavrck. “Our platform has always enabled brands to distribute content across all social networks, but after witnessing the sheer data behind user engagement with brands on Instagram, rolling out our algorithm was the best way to provide brands a way to capitalize on this wave of influence. Now, brands can engage with their most influential customers on Instagram at scale, and experience increased brand loyalty and actual sales, not just impressive engagement stats.”
Mavrck’s platform, which also analyzes Facebook posts and users, includes a real-time dashboard that captures and provides brands with actionable insights, feedback and first-party data from customers. Read more about our current pilot program and Instagram integration with Tom’s of Maine in Ad Age: Tom’s of Maine Turns to ‘Micro-Influencers’ to Tackle Instagram.
Mavrck’s social influence marketing platform powers premier consumer brands to drive more sales on social media. The company’s proprietary influencer activation engine is trusted by major brands including Sears and Unilever to identify and activate their most influential customers across social networks at scale. For more information, please visit www.mavrck.co or email firstname.lastname@example.org.
fama PR for Mavrck
Director of Marketing