Introducing Mavrck’s Influencer Marketing Partnership with Adobe
Our latest offering provides brand marketers a new layer of personalization and targeting through social influence. Mavrck’s partnership with Adobe Audience Manager allows you to create a rich, unified social profile of your audience across Facebook, Instagram, Pinterest and Twitter.
Following successful integration, AAM users can leverage social influence as a means to identify high value consumers and target personalized messaging across the customer journey. Build influencer audience segments within the Mavrck UI and seamlessly pass the segment data to AAM for additional audience segmentation/development and activation.
Download our fact sheet to get started. For more about Mavrck and our partnership with Adobe, visit the Mavrck page in the Adobe Marketing Cloud Exchange Portal.
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We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.
By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.
On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.