We’re excited to announce that we’ve raised $5 million in venture funding from Kepha Partners and GrandBanks Capital. As the micro-influencer marketing platform powering premier brands to both identify and activate their most influential consumers at scale across multiple social networks, this funding will be used to accelerate our growth as we continue to transform the way brands achieve their marketing objectives.
“Mavrck is transforming digital marketing and advertising through its ability to drive measurable conversions on social and deliver authentic, targeted audience engagement independent of ad-blocking software and changes to social networks’ algorithms,” said Jo Tango, founder and partner, Kepha Partners. “As consumers’ use of social media continues to grow and mature, the company’s white-label micro-influencer marketing platform is one of the most effective ways to help brands reach their target customers and drive real business results.”
The funding, which brings our total amount raised to $8.3 million, is just the latest milestone in a year filled with significant achievements. Along with opening new headquarters and nearly tripling our team in size, we officially launched our free Fan Grader analysis tool for brands to identify influential Facebook fans. We were awarded U.S. Patent 9026594 for the algorithm driving the company’s influencer activation engine, and unveiled our Instagram integration to our platform, analyzing more than one million posts in just the first two weeks of launching.
“Over the last year, we’ve focused on validating the micro-influencer model at scale with a number of leading brands and strategic industries,” said Lyle Stevens, CEO and co-founder, Mavrck. “Now that we’ve proven one micro-influencer can get three friends to convert around a brand’s marketing objective, we’ve raised additional funding to grow our team in order to expand aggressively within target industries.”
Since December 2014, we have grown our impressive customer roster to include more than 30 premier brands such as Gillette, Hershey’s, Bota Box, Hydro Flask and major agency partnerships with Mullen Lowe and GroupM, among others. We have also activated more than 1 million micro-influencers to help companies to drive word-of-mouth at scale across Facebook, Instagram and Twitter.
“Working with Mavrck, we’ve been able to engage 600% more consumers than the Tom’s of Maine official Facebook page and Instagram accounts combined,” said Bridget M. Burns, social media strategist, Tom’s of Maine, a leader in natural personal care. “This has helped us outperform paid social media engagement, while collecting valuable feedback on our products and company from our most influential customers. We continue to use Mavrck’s platform as an always-on strategy that enables us to regularly engage and interact with our micro-influencers, who are helping us spread our passion for goodness.”
For more information on Mavrck’s micro-influencer marketing platform, which was recently recognized as MassTLC’s 2015 Innovative Technology of the Year in the Sales & Marketing category, please visit: www.mavrck.co or request a demo.