Battle of the BrandsInfluencer Marketing

March Madness Brands Championship Recap

By April 8, 2015 No Comments

NBA 121K, Harley-Davidson 40.3K

At the beginning of this week, many of us said a final farewell to our unsuccessful brackets as college basketball closed another memorable tournament best recognized as March Madness. And while fans witnessed Duke defeating Wisconsin 68-63, a battle continued in the final March Madness of Brands.


The NBA took down Harley-Davidson to win the championship title. The basketball association predictably swept the competition despite a minor handicap in comments, where the NBA trailed almost 200 comments.

At the beginning of March Madness, we created our own bracket of 64 brands–just like in college basketball. We then used Fan Grader to analyze each brand during their scheduled match to see the player with the highest Facebook engagement from their latest 100 posts.

Check out the winning brand here, as well as how each of original 64 brands scored throughout the tournament.

Stay tuned for next year!

Fan Grader


About Mavrck

We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.

By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.

On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.