[Infographic] BMW vs. Mercedes-Benz: Which luxury car brand drives better fan engagement?

Luxury cars–we love them, we want them, and we certainly talk about them, but are they talking back? Are brands like Audi, Bentley, BMW, Jaguar, Land Rover, Mercedes-Benz, Porsche, and Rolls Royce engaging users, or is it just unrequited love? We let our expert Fan Grader be the judge of the third installment of our Auto Brand Battle series. Which luxury automaker has some seriously engaged fans?

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About Mavrck

We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.

By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.

On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.