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# Mavrck

The All–In-One Influencer Marketing Platform

## Sitemaps

- [XML Sitemap](https://www.mavrck.co/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Mavrck Blog](https://www.mavrck.co/blog/) - Get the latest insights into the world of influencer marketing and the creator economy when you read Mavrck's blog.
- [4 Social Platforms With AI Capabilities](https://www.mavrck.co/social-media-artificial-intelligence/) - Social media platforms are prioritizing AI integrations. These four platforms have integrated AI upgrades, and some enterprise brands are following suit.
- [What is a Micro-Influencer & How to Work With One](https://www.mavrck.co/what-is-a-micro-influencer/) - Follow along for more information on what micro-influencers are, how they’re different, and why your brand should work with them.
- [Influencer Marketing Reporting | KPIs and Performance](https://www.mavrck.co/create-a-compelling-influencer-marketing-report/) - Find out how to measure an Influencer Marketing Report. Understand the industry KPIs and create a report that gets you a bigger influencer marketing budget.
- [5 Ways the SAG-AFTRA Strike Impacts Creators](https://www.mavrck.co/sag-aftra-strike/) - Learn how Hollywood's SAG-AFTRA strike means for creators and influencers.
- [3 Ways Influencer Pay Has Evolved Since 2021](https://www.mavrck.co/creator-pay-changes/) - Here’s what we learned about creator pay after evaluating year-over-year changes.
- [5 Things to Know About Creator Compensation In 2023](https://www.mavrck.co/creator-pay-insights/) - Here’s what we learned about creator pay after interviewing over 600 influencers.
- [How to Drive Conversions through Influencer Marketing](https://www.mavrck.co/drive-conversions-through-influencer-marketing/) - Learn about driving conversions through influencer marketing via tracking links and coupon codes, plus 7 conversion strategy best practices.
- [Mavrck Is A Leader In Influencer Marketing Solutions For Enterprise Brands for Sixteenth Quarter in a Row](https://www.mavrck.co/mavrck-influencer-marketing-awards/) - We’re pleased to announce that Mavrck is a leader in influencer marketing solutions for enterprise brands on software review site G2.
- [Mavrck Closes $120 Million Investment](https://www.mavrck.co/mavrck-closes-120-million-investment/) - Mavrck has closed a $120 million investment from Summit Partners. The new funding will help accelerate the company’s product expansion and support its mission.
- [Our Philosophy on Influencer Compensation at Mavrck](https://www.mavrck.co/our-philosophy-on-influencer-compensation-at-mavrck/) - Mavrck discovered 5 principles that shaped our approach to compensating influencers; our CEO reflects on the impact that marketers care about.
- [Influencers and Affiliate Marketing: How to Make Money with Links](https://www.mavrck.co/influencers-affiliate-marketing/) - Affiliate marketing with influencers is an effective tool for any brand. Learn how your team can leverage affiliate influencers to drive sales and conversions.
- [How American Girl Doll Celebrated Cultural Connections and Collections](https://www.mavrck.co/how-american-girl-doll-celebrated-cultural-connections-and-collections/) - American Girl’s 2021 campaign showed what makes the world special by celebrating a variety of religious and cultural holidays with its Truly Me™ Doll.
- [How to Activate Twitch Influencers in Your Next Influencer Marketing Campaign](https://www.mavrck.co/influencer-marketing-trends-twitch-influencers-for-next-influencer-marketing-campaign/) - Twitch is an ideal platform if your target audience is on it. Learn about influencer marketing on Twitch & how to activate Twitch influencers in your next campaign.
- [Three Different Types of Influencers All Marketers Should Know [Infographic]](https://www.mavrck.co/the-three-types-of-influencers-all-marketers-should-know-infographic/) - Determine the right types of social media influencers to meet your influencer marketing campaign goals. View our infographic to learn about the 3 different types of influencers!
- [10 Ways to Encourage User-Generated Content](https://www.mavrck.co/10-ways-to-encourage-user-generated-content/) - Learn how to leverage a user generated content marketing strategy to help your brand effectively generate engagement on Instagram & other social media platforms.
- [What Is A Virtual Influencer? #STCDeepDive](https://www.mavrck.co/virtual-influencer-stc-deep-dive/) - What are virtual influencer brand collaborations & ad sponsorships? We explore the future of virtual influencer marketing. Learn more!
- [8 Tips For Optimizing Influencer-Generated Content on Pinterest](https://www.mavrck.co/8-tips-for-optimizing-influencer-generated-content-on-pinterest/) - Learn how to optimize influencer-generated content on Pinterest with these 8 actionable best practice tips and improve your Pinterest influencer marketing.
- [Mavrck Releases AI Enhanced Search to Streamline Creator Discovery](https://www.mavrck.co/mavrck-releases-ai-enhanced-search-to-streamline-creator-discovery/) - Leading Influencer Marketing Platform Mavrck Releases AI Enhanced Search to Streamline Creator Discovery. Visit to learn more!
- [The 6 Most Common Goals for Influence Marketing](https://www.mavrck.co/the-6-most-common-goals-for-influence-marketing/) - With the rise of influence marketing, it’s no wonder that marketers everywhere are going back to the drawing board and integrating it into their strategies. Influence marketing has proven itself time and time again with its ability to create genuine and trusted content. It has even more impressive returns, leading marketers to scramble to hop on its profitable bandwagon
- [Which Incentives Drive the Most Action From Social Influencers?](https://www.mavrck.co/which-incentives-drive-the-most-action-from-social-influencers/) - What influencer incentives drive the highest action? Not all influencers are created equal, and they don’t all respond to the same incentive rewards. For example, macro-influencers generally require monetary incentives in the range of tens of millions of dollars, requiring upwards of 230k for a single branded post. But what about your existing customers with
- [7 Ways to Incentivize Micro-Influencers](https://www.mavrck.co/7-ways-to-effectively-incentivize-micro-influencers/) - A micro-influencer incentive & rewards structure has the potential to deliver more value than just dollars & cents. Here are 7 ways to incentivize that!
- [How to Identify the Right Social Influencers](https://www.mavrck.co/how-to-identify-the-right-social-influencers/) - With the powerful combination of word-of-mouth marketing and social media, brands today are drastically changing how they market to consumers. 92% of consumers trust word-of-mouth more than all other forms of advertising and with the expansion of social media, consumer opinions are even more accessible. In order to effectively stay on top, brands must first identify who their influencers are in
- [To Generate Higher Quality Influencer Generated Content, Start With an Influencer Brief Template](https://www.mavrck.co/to-generate-higher-quality-influencer-generated-content-start-with-a-better-influencer-brief-template/) - It’s understandable that marketers today feel the unyielding demand for a higher volume of more trusted and transparent content, amid the proliferation of touchpoints as well as, the growing pressure to remain relevant against Amazon and newer, digitally native vertical brands (DNVBs). Gone are the days of brands and agencies bearing the sole responsibility for
- [5 Influencer Marketing Tips Marketers Can Learn from Amazon](https://www.mavrck.co/influencer-marketing-tips-marketers-can-learn-from-amazon/) - Find 5 effective influencer marketing tips on deep diving into Amazon’s influencer marketing strategy. Read this blog for a step-by-step guide!
- [Five Things to Include In Your Next Influencer Campaign Brief](https://www.mavrck.co/five-things-to-include-in-your-next-influencer-campaign-brief/) - Here are five elements you can include in your next influencer marketing campaign strategy so you can make the most out of your influencer campaign. Read now!
- [New Influencer Fraud Detection Tools to Evaluate and Manage Influencer Marketing Risk](https://www.mavrck.co/influencer-fraud-detection-tools-to-evaluate-and-manage-influencer-marketing-risk/) - Influencer fraud is becoming more prevalent; we are leading the charge & releasing new fraud detection tools to help detect fraudulent behavior & manage influencer risk.
- [Instagram Influencer Engagement Rate Benchmark](https://www.mavrck.co/influencer-engagement-rate-benchmarks-on-instagram/) - Read about instagram influencer engagement rate benchmarks from 2018 with key findings from what we learned from 35k influencer posts on instagram & more.
- [Influencer Insights into Diversity, Equity & Inclusion](https://www.mavrck.co/influencer-insights-diversity-equity-inclusion/) - Read through six key insights that marketers can use to take action and embrace DEI, each supported by our survey data collected directly from 500+ influencers.
- [Influencer Analytics | Measurement & KPIs for Influencer Marketing](https://www.mavrck.co/influencer-marketing-analytics/) - Learn how to measure influencer analytics and why data and metrics matter for your influencer marketing goals. These top insights level up your KPIs goals.
- [How To Create A Brand Ambassador Program](https://www.mavrck.co/ambassador-program/) - Learn how to create a brand ambassador program for your business using these examples from real brands. We'll also showcase why people join ambassador programs.
- [The Importance of Incorporating Reviews into Your Influencer Marketing Campaigns](https://www.mavrck.co/influencer-marketing-reviews-strategy/) - Learn about the key benefits & best practices of integrating reviews into your influencer marketing strategy. Read key benefits of an influencer review program!
- [Shift Your Perspective and Think About Influencers as Strategic Consultants](https://www.mavrck.co/influencer-marketing-influencers-as-strategic-consultants/) - Learn how you can leverage influencers beyond just content creation and integrate creators into every facet of the marketing process.
- [Defined: Our Influencer Marketing Glossary](https://www.mavrck.co/influencer-marketing-glossary/) - Influencer marketing has a whole host of terms that is growing by the day. We've defined them all here for your reference so you can learn them at a glance.
- [3 Influencer Marketing Studies with High ROI](https://www.mavrck.co/roi-influencer-marketing/) - Brands are earning a strong return on investment (ROI) from their influencer marketing programs. These case studies from real customers show how it's done.
- [Influencer Marketing & Social Proof](https://www.mavrck.co/influencer-marketing-social-proof/) - Learn about what social proof is, how it works, why it's important, and how to incorporate it within your influencer marketing strategy.
- [Top 6 Reasons Why Traditional Advertising Is Dead](https://www.mavrck.co/6-reasons-traditional-advertising-is-dead/) - Check out the top 6 reasons why traditional advertising is dead and learn the methods to effectively capture people’s attention and gain their trust.
- [Influencer Marketing In The Web 3.0 Era](https://www.mavrck.co/web3-influencer-marketing/) - Web 3.0 is anticipated to be an AI-driven, collaborative digital playground driven by creators. Here's how influencer marketing may fit into the next web-gen.
- [Our 2022 Influencer Marketing Predictions](https://www.mavrck.co/2022-predictions/) - Influencer marketing is poised to grow even more in next year. Anticipate upcoming trends and check out our top 10 influencer marketing predictions in 2022.
- [The State of The Creator Economy](https://www.mavrck.co/the-state-of-the-creator-economy/) - Watch our webinar to hear Mavrck Co-Founder and CEO discuss the the state of the creator economy.
- [The Rise of Social Media Stories - How Brands Can Take Advantage](https://www.mavrck.co/the-rise-of-social-media-stories/) - This blog post details the social media platforms paving the way for Story content, along with actionable next steps for how you can make Stories work for your influencer program and larger marketing strategy.
- [What Brands Need to Know: Creating a Successful Brand Ambassador Program [Webinar]](https://www.mavrck.co/what-brands-need-to-know-creating-a-successful-brand-ambassador-program-webinar/) - In the last four years, interest in influencer marketing has only been eclipsed by one other marketing strategy: brand ambassadors. Join Mavrck to discuss how to create a successful brand ambassador program.
- [Rakuten Advertising and Mavrck: The Right Mix of Affiliate Marketing Solutions](https://www.mavrck.co/the-right-mix-of-affiliate-marketing-solutions-to-drive-success/) - Learn about how affiliate marketing can drive sales and why the right mix of affiliate marketing and influencer marketing solutions is the key to success.
- [Instagram Tests Removing Likes: What this Means for Influencer Marketing](https://www.mavrck.co/influencer-marketing-trends-instagram-removing-likes/) - Instagram, which has been testing hiding like counts in seven countries, has announced that it is expanding the test globally. Learn what this means for the influencer marketing industry.
- [Influencer-to-Consumer Revenue Streams Accelerate During COVID-19 [Subject-to-Change]](https://www.mavrck.co/influencer-marketing-trends-influencer-to-consumer-revenue-streams/) - Now trending in influencer marketing: Creators turn to a variety of influencer-to-consumer revenue streams amid decreased brand sponsorship deals; Pinterest launches Shopify app and releases Q1 2020 earnings; TikTok develops AR ad format to rival Instagram and Snapchat
- [Top 5 Most Frequently Asked Questions About Influencer Compensation](https://www.mavrck.co/influencer-marketing-best-practices-influencer-payment-faqs/) - How much should you pay influencers? Learn about the different types of influencer compensation and how to incentivize influencers based on their persona type.
- [Mavrck announces strategic partnership with Awin Group to power influencer marketing success](https://www.mavrck.co/awin-group-announces-partnership-with-mavrck/) - Mavrck is thrilled to announce a new strategic partnership with Awin, a leading global affiliate network.
- [Mavrck Named To Built In’s Best Places to Work List for Fourth Time](https://www.mavrck.co/built-ins-best-places-to-work-2023/) - Built In announced today that Mavrck was honored in its 2023 Best Places To Work Awards. Specifically, Mavrck was awarded a spot on the list for Best Midsize Places to Work in Boston. The annual awards program includes companies of all sizes, from startups to those in the enterprise, and honors both remote-first employers as
- [Our Commitment to Fight Racism and Discrimination](https://www.mavrck.co/our-commitment-to-fight-racism-and-discrimination/) - The past week has been tough. At Mavrck, we have a cultural tradition of our squad sharing their highs and lows of the week, as a way to handle the emotional rollercoaster ride of a startup. The past week, we all as humans experienced some incredible highs but even more terrible lows. As I watched
- [7 Insights From Influencer Marketing Show 2023](https://www.mavrck.co/ims-2023-recap/) - Influencer Marketing Show 2023 in NYC brought industry leaders, education, debate, and lots of fun to NYC — and we were there for it all.
- [5 Ways To Add Bloggers To Your Influencer Strategy](https://www.mavrck.co/influencer-marketing-blogger/) - Bloggers are the cornerstone of social media and influencer marketing. Here’s how to recruit bloggers for your next campaign.
- [3 Ways AI Disrupts the Creator Economy](https://www.mavrck.co/artificial-intelligence-search/) - AI is changing the way we work. But is this growth good, or could there be challenges ahead? We’re exploring how this disruption impacts the creator economy.
- [4 Ways AI Can Help Influencers & Brands](https://www.mavrck.co/artificial-intelligence-influencers/) - Artificial intelligence is taking over marketing. How can it be adapted to help influencers and brands? It's able to streamline difficult tasks and more.
- [Why Should Influencers Join the TikTok Creator Marketplace?](https://www.mavrck.co/join-tiktok-creator-marketplace/) - The TikTok Creator Marketplace is making a big difference. Here's why creators should join -- all while connecting their social accounts to the Mavrck platform.
- [How To Choose The Best Creators For Your Campaign](https://www.mavrck.co/creator-sourcing/) - Do you know how to select creators for your influencer marketing campaign? Get the ultimate breakdown on how to make the right choice for your brand.
- [4 Ways The Passion Economy Helps Brands](https://www.mavrck.co/passion-economy-creators/) - Creators are developing their skills & sharing what they’ve learned, all while doing what they love. This is the passion economy.
- [How TRIDENT Crushed Its Influencer Marketing Campaign](https://www.mavrck.co/trident-influencer-campaign/) - Learn about the Trident influencer marketing campaign that leveraged Instagram & TikTok influencers to help promote their new pocket packs in this success story.
- [Is Deinfluencing Hurting Influencer Marketing?](https://www.mavrck.co/deinfluencing-content-trends/) - What is deinfluencing? This newer storytelling trend may not be as bad as it sounds — it might just help save your brand.
- [Influencer Marketing Contracts & Agreements | How-to Guide](https://www.mavrck.co/influencer-marketing-contract-agreements-how-to-guide/) - Check out how influencer contracts work. If your brand wants to hire a social media influencer you will need an influencer contract or an agreement in place.
- [American Girl® Wins 2023 MUSE Creative Award](https://www.mavrck.co/2023-muse-awards/) - AG's Cultural Celebrations campaign was brought to life with IGC. Here’s how Mavrck helped them drive ROI — and how combined ingenuity earned a 2023 MUSE Award.
- [5 Reasons Affiliate & Influencer Marketing Are Better Together](https://www.mavrck.co/rakuten-advertising-affliate/) - Read our industry best practices and practical tips to launch a powerful strategy that combines influencer and affiliate marketing.
- [4 Reasons Food & Beverage Brands Thrive On Social](https://www.mavrck.co/food-beverage-igc/) - Why is the food & beverage industry a natural fit for influencer marketing? Authentic connections, mass appeal, and creative variety make for a heavenly match
- [5 Reasons Why Influencer Marketing Works for CPG Brands](https://www.mavrck.co/influencer-marketing-cpg-brands/) - Learn 5 key reasons why influencer marketing for CPG brands is an effective marketing strategy for driving sales and scaling social proof for your brand.
- [How Totino’s Influencer Campaign Reached Gen Z](https://www.mavrck.co/totinos-tiktok-campaign/) - Learn how Totino's influencer marketing campaign reached Gen Z teens on TikTok to position themselves as "the go-to snack for gaming and good times." Read now.
- [5 Things To Know About ByteDance](https://www.mavrck.co/5-things-about-bytedance/) - Do you know the story behind TikTok’s parent company, ByteDance? We're diving into the history and innovations that made ByteDance into a tech giant.
- [13 Types of Social Media Influencers](https://www.mavrck.co/types-of-social-media-influencers/) - Can you identify the types of influencers that exist on social media? Follower count, engagement, and industry play a part in defining how influencers
- [TikTok Creator Marketplace: The Complete Guide for 2023](https://www.mavrck.co/tiktok-creator-marketplace/) - Everything brands and marketers need to know about the TikTok Creator Marketplace and how to use it to accomplish your brand's influencer marketing goals.
- [TikTok Tests 3 Minute Video Length #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-tiktok-3-minute-length/) - Now trending in influencer marketing news: TikTok tests three-minute videos; YouTube launches new features for Premieres; Walgreens develops in-house media network
- [What is The Creator Middle Class?](https://www.mavrck.co/creator-middle-class/) - With creators earning higher salaries, we predict that the creator middle class will emerge in full force this year. How will this affect the creator economy?
- [The Benefits to Creating Long-Term Partnerships with Influencers](https://www.mavrck.co/influencer-marketing-trends-benefits-long-term-partnerships-influencers/) - Now trending in influencer marketing: long-term partnerships with influencers.
- [10 Ideas For NIL Creator Partnerships](https://www.mavrck.co/nil-strategy-ideas/) - Are you interested in partnering with student-athletes but don’t know where to start? If so, read here for 10 best practices for your brand.
- [How To Create Actionable Influencer Insights](https://www.mavrck.co/actionable-campaign-insights/) - Need to gather actionable insights from your influencer programs? Here are four ways to help provide dynamic strategic direction to future campaigns.
- [Why Are Creators Shifting to Pay-To-Play Content?](https://www.mavrck.co/pay-to-play/) - Is 2023 the year that more creators focus on pay-to-play content and closed-loop relationships? Here are five reasons why creators are shifting to this option.
- [Top 2022 Stories Setting The Stage For 2023](https://www.mavrck.co/2022-top-stories/) - Bye, 2022. Numerous key moments changed things forever. Read about last year’s big stories that are paving the way for this year’s trends.
- [5 Industries That Thrive With Influencer Marketing](https://www.mavrck.co/find-influencers-in-your-industry/) - When it comes to influencer marketing, there are some industries that benefit from creator content and brand sponsorships more than others.
- [Earned Media Value | What Is It & Should You Be Using It?](https://www.mavrck.co/earned-media-value/) - Earned media value (EMV) is a metric that measures social media channel value and efficacy. But is it the most accurate way to determine social media success?
- [Best Practices For Blogger Outreach](https://www.mavrck.co/blogger-outreach/) - Integrating bloggers into your influencer marketing strategy is a valuable way to work with new, trusted creators with a loyal following.
- [How Many Predictions Did We Get Right?](https://www.mavrck.co/2022-predictions-recap/) - With 2023 predictions setting trends and informing decisions, let’s revisit our expectations for 2022. What did we get right, and where are we making progress?
- [5 Influencer Marketing Predictions for 2023](https://www.mavrck.co/2023-influencer-marketing-predictions/) - New year, new industry predictions. With inflation, burnout, social channel changes, and more, here’s what we’re predicting in the coming year.
- [How To Use Social Commerce In Your Marketing Mix](https://www.mavrck.co/social-commerce/) - What is social commerce? It's a growing trend where brands sell products and services on social media. Here's how to integrate social commerce with influencers.
- [5 Ways Creator Collabs Have Changed In 2022](https://www.mavrck.co/creator-pay-social-media/) - Content creators are making money across social media, but how does each platform compare year-over-year? See the top five ways that creator pay has changed.
- [How To Use Instagram's Link Stickers](https://www.mavrck.co/ig-link-stickers/) - Instagram debuted its link sticker Story feature; all accounts are able to use link stickers in their stories now. Learn how to use the Instagram link sticker!
- [Leading Influencer and Social Platforms Mavrck and Later Unite](https://www.mavrck.co/leading-influencer-social-platforms-mavrck-later-unite/) - Leading Influencer and Social Platforms Mavrck and Later Unite to solve monetization for the creator economy. Visit to learn more!
- [3 Trends Shaping Your Ratings and Reviews Strategy](https://www.mavrck.co/influencer-marketing-trends-3-trends-shaping-your-ratings-and-reviews-strategy/) - This blog post will share some of the most recent trends to help you shape your ratings and reviews strategy for influencer marketing. Check it out!
- [How to Power User-Generated Content With Influencers](https://www.mavrck.co/influencer-marketing-user-generated-content/) - This blog explores the relationship between User Generated Content & Influencers along with how marketers can better power UGC with influencer marketing. Read!
- [Why Micro-Influencers are a Triple Threat](https://www.mavrck.co/micro-influencer-triple-threat/) - Micro-influencers captures the best parts of creator-driven marketing. In this blog, you will learn why micro influencers are a triple threat!
- [Influencer Marketing Campaign Performance: What to Look For](https://www.mavrck.co/influencer-marketing-campaign-performance/) - Learn about what you should look for when it comes to your influencer marketing campaign performance and how to make adjustments based on campaign results.
- [Mavrck Product News: Announcing Bulk Influencer Incentives Fulfillment](https://www.mavrck.co/influencer-marketing-platform-update-bulk-influencer-incentive-fulfillment/) - Learn how Mavrck bulk influencer incentives management & fulfillment features allow you to pay thousands of influencers, advocates, & ambassadors with a single click.
- [Mavrck is #1 In Influencer Marketing Solutions For Enterprise Brands for the Tenth Quarter in a Row](https://www.mavrck.co/mavrck-is-1-in-influencer-marketing-solutions-for-enterprise-brands-for-the-tenth-quarter-in-a-row/) - Mavrck is recognized as the #1 influencer marketing solution for enterprise brands on the software review site G2. Visit to learn more!
- [How to Measure Influencer Marketing Campaigns](https://www.mavrck.co/influencer-marketing-measurement/) - How is influencer marketing measured? Success is measured with several metrics -- and we're here to show you how to calculate your influencer marketing reach.
- [Why Influencer Marketing Is Important for Business](https://www.mavrck.co/why-influencer-marketing-is-important/) - Influencer marketing is important for businesses and brands wanting to earn high ROI and conversions. Learn how social media influencers can help your strategy.
- [5 Tips About Creator Pay For Brands](https://www.mavrck.co/creator-pay-perspective/) - The creator pay gap has inspired influencers to speak up about fair compensation for themselves and their peers. Here's what marketers need to know.
- [How Much Do Creators on TikTok Make & How Do They Monetize Content?](https://www.mavrck.co/how-much-do-tiktok-creators-make/) - Get the answers to all your questions about how TikTok creators make their money, where that money comes from, and why they've become so successful.
- [Creators Are Earning More This Year -- Here's Why](https://www.mavrck.co/influencer-pay-report/) - Influencer pay is trending higher this year with more creators finding earning potential with brands. But is this true for all creators?
- [The Best Trending “TikTok Made Me Buy It" Products](https://www.mavrck.co/tiktok-made-me-buy-product-trends/) - TikTok's influence on e-commerce has resulted in viral Amazon products taking the lead. Let's break down the top trending products this year.
- [Mavrck Appoints New CFO Ed Goldfinger](https://www.mavrck.co/mavrck-appoints-new-cfo/) - Mavrck Appoints New CFO Ed Goldfinger Boston, MA, November 2, 2022 — Mavrck, the leading influencer marketing platform for enterprise consumer brands, today announced the appointment of its new Chief Financial Officer (CFO), Ed Goldfinger. Goldfinger reports into Mavrck CEO, Lyle Stevens, and will help to drive strategic and operational planning and execution in addition
- [Become Successful on TikTok | 9 Tips to Get Famous](https://www.mavrck.co/how-to-become-successful-on-tik-tok/) - How do you become successful & famous on TikTok? Follow these steps to become a TikToker, get attention from the audience, & make money with brand partnerships.
- [3 Ways To Help Creators Monetize Their Work](https://www.mavrck.co/creator-monetization-tips/) - Creator funds are already available on many major social media platforms. But how can brands empower creators, even more, to cash in on their presence?
- [Creators Grow Monetization Opps #STCDeepDive](https://www.mavrck.co/creator-monetization-stc-deep-dive/) - With so many ways for creators to monetize, social platforms are prioritizing their functional upgrades to help out their content-curating users.
- [Mavrck Named Official TikTok Marketing Partner](https://www.mavrck.co/mavrck-named-official-tiktok-marketing-partner/) - Mavrck has been named the official Tiktok marketing partner. Learn how our TikTok Creator Marketplace API provides end-to-end management and measurement.
- [Creators Are Ready to Work with Brands on Live Shopping](https://www.mavrck.co/creators-are-ready-to-work-with-brands-on-live-shopping/) - Branded live shopping is the next big thing; creators are now ready to work with brands on shoppable live streams. Read the blog for live shopping tips.
- [How the Cost of Influencer Marketing Compares to Paid Ads, in 5 Charts](https://www.mavrck.co/5-ways-to-measure-digital-and-influencer-marketing-campaigns/) - Read on to learn 5 methods of influencer and digital marketing campaign measurement to effectively measure performance of your marketing campaigns. Read more!
- [4 Key Differences Between Social Influencers vs. Brand Ambassadors](https://www.mavrck.co/4-key-differences-between-social-influencers-vs-brand-ambassadors/) - Social media influencers and brand ambassadors are both critical to your influencer strategy. Learn 4 differences between influencers & brand ambassadors.
- [How a Reply, Favorite, or Retweet Reflects Influence](https://www.mavrck.co/how-a-reply-favorite-or-retweet-reflects-influence/) - Have you ever wondered how your followers interpret a reply, favorite, quote, tweet or retweet? Read our blog and learn more about each engagement tactic.
- [Research Best Practices: Leveraging Influencers for Insights and Ideas](https://www.mavrck.co/influencer-marketing-research-best-practices/) - Learn why it's essential to tap into influencers to conduct marketing research for your brand and get our influencer marketing research best practices!
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- [What Brands Can Learn from GameStop and Reddit About Social Proof and Trust](https://www.mavrck.co/influencer-marketing-gamestop-reddit-social-proof/) - GameStop stock saw a 1600% surge thanks to influencers on social media. Check out what brands can learn from Reddit & GameStop about social proof and trust.
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- [How Fitness Brands are Cultivating Community with Influencers During COVID-19](https://www.mavrck.co/influencer-marketing-trends-fitness-brands-cultivating-community-influencers-covid-19/) - Learn how fitness brands partnered with social media influencers to create community during COVID-19. Read on for the biggest fitness brand trends.
- [The Birth of the “Micro-Influencer” Athlete](https://www.mavrck.co/the-birth-of-the-micro-athlete/) - Brands now have the opportunity to work with student-athletes, giving rise to the next evolution of athlete influencers: "micro-influencer athletes." Learn more!
- [How to Create Authentic Influencer-Generated Content at Scale](https://www.mavrck.co/influencer-marketing-trends-how-to-create-authentic-influencer-generated-content-at-scale/) - Learn how brands can better create and scale authentic influencer-generated content and why authenticity matters in influencer marketing in our blog post.
- [How Influencer-Generated Content Is Transforming the Path-to-Purchase](https://www.mavrck.co/how-to-create-an-influence-augmented-journey-map/) - Impacting the customer journey requires creative execution and an array of influencer-generated content. Find steps to create an influence augmented journey map.
- [Influencer Marketing’s Impact on the Marketing Funnel](https://www.mavrck.co/influencer-marketings-impact-on-the-marketing-funnel/) - Learn the best strategies to utilize influencer marketing across your full marketing funnel and achieve high ROI on your influencer programs.
- [4 Influence Marketing Metrics & How to Measure Them](https://www.mavrck.co/4-influence-marketing-metrics-how-to-measure-them/) - Learn about key influencer marketing metrics and how to measure the performance of your influencer campaigns using these 4 influencer marketing metrics.
- [What Is An Amazon Influencer? #STCDeepDive](https://www.mavrck.co/amazon-influencers-stc-deep-dive/) - Learn what an Amazon influencer is and how the Amazon influencer program is helping creators generate revenue while promoting products via digital storefronts!
- [Is Live Shopping Still Worth The Investment?](https://www.mavrck.co/live-shopping-future/) - Live shopping may not be taking off as experts anticipated, but that doesn’t mean that brands should abandon their plans.
- [9 Reasons You Need a Brand Community for Your Most Influential Customers](https://www.mavrck.co/9-reasons-you-need-a-brand-community-for-your-most-influential-customers/) - Learn about the 9 reasons you need a brand community for your influential customers and how a branded community can fuel more effective marketing efforts.
- [TikTok Best Practices for Brands | 7 Strategies to Succeed](https://www.mavrck.co/tiktok-best-practices-for-brands/) - With these TikTok strategies, brands can create and distribute content to connect with their audience in the most efficient and effective ways possible.
- [3 NFT Tips Your Brand Should Know](https://www.mavrck.co/nft-future/) - Non-fungible tokens aren’t the powerhouse they used to be. As the market bottoms out, how can brands maintain the value of their NFTs?
- [Influencer Marketing vs Affiliate Marketing | Difference & Usage](https://www.mavrck.co/influencer-vs-affiliate-marketing/) - Learn more about influencer marketing vs affiliate marketing. We will see the difference and the usage and these 2 marketing concepts work.
- [3 Brands Posting Organic Content On BeReal](https://www.mavrck.co/3-brands-bereal-stc-deep-dive/) - It’s time to BeReal. That means no planned content, no edits, & no ads. So how are brands coming up with a BeReal content strategy that works?
- [How Brands Are Taking On BeReal #SubjectToChange](https://www.mavrck.co/brands-bereal-stc/) - BeReal attracts brands, Snapchat’s AR research pays off, & TikTok’s search results challenge Google. All this & more in this week’s edition of #SubjectToChange.
- [How E-Commerce & Retail Influencer Marketing Stack Up #STCDeepDive](https://www.mavrck.co/e-commerce-retail-influencer-marketing/) - Get our proven e-commerce best practices for influencer marketing as well as retail influencer marketing best practices and begin implementing them today.
- [TikTok Takes On Live Shopping #STCDeepDive](https://www.mavrck.co/tiktok-live-shopping-stc-deep-dive/) - Is TikTok a leader in live shopping? Learn about Tiktok's live stream shopping and capabilities for more live shopping opportunities for brands and creators.
- [5 Reasons To Go All In On LinkedIn #STCDeepDive](https://www.mavrck.co/linkedin-stc-deep-dive/) - Interested in adding to your strategic influencer marketing mix? There’s never been a better time to capitalize on LinkedIn. #STCDeepDive
- [TikTok Abandons Live Shopping #SubjectToChange](https://www.mavrck.co/tiktok-live-shopping-stc/) - Meta copies TikTok, TikTok abandons live shopping, & LinkedIn’s engagement growth makes a case for success. All this & more in this edition of #SubjectToChange.
- [Instagram Live Videos: How to Brief Influencers](https://www.mavrck.co/instagram-live-videos-how-to-brief-influencers/) - Learn how to successfully brief influencers to create Instagram Live videos offering real-time engagement with your brand. Get our top 3 Instagram live video tips!
- [Why Sponsored Blog Content is a Value-Add](https://www.mavrck.co/brand-sponsored-blog-content/) - Learn why partnering with a blogger to create sponsored blog content for your brand is a great way to get SEO-rich content with a long lifecycle and ROI potential.
- [Clubhouse – What It Is and Why Marketers Should Care](https://www.mavrck.co/clubhouse-why-marketers-should-care/) - Read the blog to learn about Clubhouse – what it is, who's on it & how marketers should be on it. Get to know how clubhouse marketing is helpful for brands.
- [5 Ways to Create A Mutually Beneficial Brand-Influencer Relationship](https://www.mavrck.co/5-ways-to-create-a-mutually-beneficial-brand-influencer-relationship/) - Learn 5 simple ways to create a healthy and successful brand-influencer relationship that is mutually beneficial and geared for business growth. Read now.
- [How to Determine Marketing Campaign Goals Across Multiple KPIs](https://www.mavrck.co/how-to-determine-campaign-goals-across-multiple-kpis/) - Learn how to determine your influencer marketing campaign goals when working across multiple influencer marketing KPIs in our helpful blog post. Read now.
- [Pinterest Leans into Monetization #SubjectToChange](https://www.mavrck.co/pinterest-leans-into-monetization-subjecttochange/) - Find new ways for creators to earn more commission with Pinterest monetization. Also, read about TikTok spark ads and other influencer and social media news.
- [Creators Spill The Tea On Brands #SubjectToChange](https://www.mavrck.co/creators-spill-the-tea-on-brands-stc/) - Trending: The creator economy demands fair pay and equitable pay structure, and TikTok gives credit where credit is due. Read the blog for trending stories.
- [How to Pay Influencers and Factors Impacting Influencer Rates](https://www.mavrck.co/how-to-pay-influencers-and-impacting-factors/) - Understand the influencer pay factors to consider and best practices for incentivizing and paying different kinds of influencers. Read the blog now!
- [8 AAPI Creators To Collaborate With](https://www.mavrck.co/8-aapi-creators-to-collaborate-with/) - Hiring AAPI individuals is the best way to be an ally. Discover these 8 AAPI creators to collaborate with and level up your influencer marketing campaign.
- [7 Steps To Hitting Your Influencer Marketing Benchmarks](https://www.mavrck.co/influencer-marketing-trends-7-steps-for-hitting-your-influencer-marketing-benchmarks/) - Follow these 7 steps for hitting your influencer marketing benchmarks and learn about influencer marketing metrics such as influencer engagement rate benchmarks.
- [How Snapchat Is Driving AR Innovation](https://www.mavrck.co/snapchat-ar/) - Learn how Snapchat's AR filters are leading the way for innovation, along with other augmented reality in-app products, wearable technology, and more!
- [Mavrck Enables Ratings & Reviews Generation to Power Social Proof Programs](https://www.mavrck.co/influencer-marketing-platform-ratings-reviews/) - Learn how Mavrck enables marketers to activate influencers to create influencer ratings & reviews for products at scale. Know about the Bazaarvoice rating count, too.
- [6 Website Optimization Best Practices to Encourage Facebook Shares](https://www.mavrck.co/6-website-optimization-best-practices-to-encourage-facebook-shares/) - Learn how to drive more Facebook engagement with your audience directly on your website with our 6 best practices for website optimization for Facebook.
- [Why Brands Should Prioritize Reporting & Automation](https://www.mavrck.co/reporting-and-automation/) - Learn why influencer workflow automation and influencer marketing reporting tools are game-changers for brands who want to take their campaigns to next level.
- [3 Social Media Lessons from the Dunkin' Donuts LA Launch](https://www.mavrck.co/3-social-media-lessons-from-the-dunkin-donuts-la-launch/) - Learn 3 social media lessons from the Dunkin’ Donuts in Santa Monica launch that used effective social media build-up tactics to drive over 300 attendees.
- [Three Benefits of Collaborating with Influencers for Market Research & Insights](https://www.mavrck.co/three-benefits-of-collaborating-with-influencers-for-market-research-insights/) - Learn 3 benefits of collaborating with influencers for market research insights and how findings can improve the customer experience with influencer marketing.
- [Tips For Planning Your Next Influencer Campaign](https://www.mavrck.co/influencer-campaign-planning-tips/) - Ready to simplify your influencer campaign planning process? Use these influencer marketing campaign tips to make planning, sourcing, execution, & payment easier.
- [How Creators Monetize on Social Media](https://www.mavrck.co/creator-monetization-by-platform/) - What do TikTok, Facebook, Instagram, YouTube, Pinterest, Twitch, and more have in common? Find here how social media monetization works for content creators!
- [Optimize Future Influencer Campaigns with Mavrck’s Program Performance Reporting](https://www.mavrck.co/optimize-future-influencer-campaigns-with-mavrcks-program-performance-reporting/) - Gain actionable insights & optimize future influencer campaigns by comparing campaign performance metrics with the influencer campaign reporting feature. Visit!
- [Mavrck Expands Pinterest Influencer Marketing Capabilities](https://www.mavrck.co/new-influencer-marketing-tools-for-influencer-collaboration-measurement-on-pinterest/) - Mavrck announces new influencer collaboration capabilities for marketers & creators on Pinterest. Learn about improved Pinterest influencer marketing capabilities!
- [Pinterest Expands API Access, Glossier To Create Social Commerce Site and YouTube Launches Vertical Video Ads #SubjectToChange](https://www.mavrck.co/pinterest-expands-api-access-glossier-to-create-social-commerce-site-and-youtube-launches-vertical-video-ads-subjecttochange/) - Pinterest API access makes it easier for brands to collaborate with influencers & youtube vertical video ads let brands offer a seamless mobile experience. Learn more!
- [Facebook Expands Brand Collabs Manager to Groups](https://www.mavrck.co/facebook-expands-brand-collabs-manager-to-groups/) - Now trending: Facebook expands brand collabs manager to groups, Instagram integrates shopping features into Reels, and more. Read these trending stories here!
- [5 Brands Making the Most of AR/VR Marketing Campaigns](https://www.mavrck.co/5-brands-making-the-most-of-ar-vr-marketing-campaigns/) - Explore 5 of the most unique and effective AR/VR marketing campaigns that brands have run and where creators have played a role in shaping them. Read now!
- [Find the Perfect Influencers for your Brand with Mavrck’s Audience Search](https://www.mavrck.co/find-the-perfect-influencers-for-your-brand-with-mavrcks-audience-search/) - Finding influencers for your brand can be a challenge, but this blog will teach you how to find influencers for your brand with audience search solutions.
- [What is Social Influence in Marketing?](https://www.mavrck.co/what-is-the-definition-of-social-influence/) - What is social influence in marketing and how can you leverage it to promote your brand? Read this blog for the definition of social influence and more.
- [A Simple Guide to FTC Disclosures for Influencer Marketing](https://www.mavrck.co/influencer-marketing-ftc-disclosures-guide/) - Check out this simple guide to FTC disclosures for influencer marketing. Learn the FTC endorsements guidelines, FTC influencer marketing guidelines, and more.
- [9 Twitch Content Creators We Love](https://www.mavrck.co/twitch-streamer-list/) - Find out the highlights of 9 top twitch creators that you can look to for inspiration, brand collaborations, or even pure entertainment. Read the blog now!
- [RIP: Why Vine Died but TikTok Thrives](https://www.mavrck.co/vine-vs-tiktok/) - Vine vs TikTok. Find out why Vine’s business model, which was a great inspiration for short-form storytelling, died, and why TikTok is thriving instead.
- [10 Most Engaging Questions to Ask Your Facebook Fans](https://www.mavrck.co/10-most-engaging-questions-to-ask-your-facebook-fans/) - Effectively engage your customers by asking them interactive questions on Facebook. Read the blog & find the 10 most engaging questions to ask your Facebook fans.
- [How to Start a Micro-Influencer Program](https://www.mavrck.co/how-to-start-a-micro-influencer-program/) - Find a step-by-step guide and template for implementing a micro-influencer campaign program and how to scale your micro-influencer program seamlessly.
- [Influencer Campaigns: One-Off vs. Long-Term Collabs](https://www.mavrck.co/one-time-long-term-influencer-collaborations/) - How do you build relationships through influencer collaborations? Learn our tips for influencer activation that builds long-term influencer partnerships.
- [Mavrck’s Commitments & Instagram’s Revenue Share with Creators](https://www.mavrck.co/influencer-marketing-trends-instagram-revenue-share-creators/) - Learn how and why Instagram shares revenue with creators to help them make more money on the platform. Learn more about Instagram creator revenue!
- [Diversity & Inclusion In Influencer Marketing, TikTok Algorithm Clarity](https://www.mavrck.co/influencer-marketing-trends-diversity-inclusion/) - Learn about the latest trends marketers have used to develop genuine connections with diversity and inclusion in influencer marketing. Read the blog today.
- [Influencer Marketing Guide by Demographic](https://www.mavrck.co/influencer-marketing-guide-by-demographic/) - Read this blog for our influencer marketing demographic guide to help you better connect with your audience and make your marketing strategy successful.
- [ColourPop’s Always-On Influencer Strategy, TikTok Releases TikTok 100, DTC Brands Rally Around Retention](https://www.mavrck.co/infleuncer-marketing-trends-colourpop-influencer-marketing-strategy/) - Find out how ColourPop's influencer marketing strategy drives more conversation than Kylie & KKW. Also, learn about TikTok's latest release and the DTC brand rally!
- [Defining ROI for Brand Ambassador Programs](https://www.mavrck.co/influencer-marketing-brand-ambassadors-roi/) - Learn how to define ROI and measure success when it comes to influencer marketing brand ambassador programs. Read the blog to find out more!
- [Live Streaming: Influencers Bring Brands to Life](https://www.mavrck.co/live-streaming-influencer-marketing/) - Learn how to activate influencer marketing live streaming campaigns that build trust with your audience with tips for successful influencer live streams.
- [7 Signs You're a Marketer](https://www.mavrck.co/7-signs-youre-a-marketer/) - Want to succeed as a marketer? Learn why being creative, analytical and dedicated can help. Take a look at the 7 best signs of a great marketer here!
- [How Much Should Brands Pay To Influencers? 4 Influencer Marketing Benchmarks to Determine Rates](https://www.mavrck.co/influencer-marketing-benchmarks-how-much-brands-pay-influencers/) - How much should brands pay influencers? Learn four influencer marketing benchmarks to validate your influencer marketing compensation budget and strategy.
- [How to Activate TikTok Influencers in Your Next Influencer Marketing Campaign](https://www.mavrck.co/influencer-marketing-trends-how-to-activate-tiktok-influencers-in-your-next-influencer-marketing-campaign/) - Learn about TikTok influencer marketing and how leading brands are activating TikTok influencers with success in their marketing campaigns. Read the blog now!
- [15 Ways to Structure Your Facebook Posts](https://www.mavrck.co/15-ways-to-structure-your-facebook-posts/) - Do you know how to structure your Facebook posts? Check out the following tips to get your Facebook strategy off the ground and running. Read the blog!
- [Influencer Marketing by Age Demographics #STCDeepDive](https://www.mavrck.co/influencer-marketing-by-demographic-stc-deep-dive/) - When it comes to influencer demographics, brands will succeed when they focus on the age range that aligns best with their target audience. Learn more!
- [5 Ways To Drive TikTok Strategies In A Recession #STCDeepDive](https://www.mavrck.co/tiktok-recession-stcdeepdive/) - Despite a potential recession, brands are still ramping up spending on TikTok, digital marketing, and influencer marketing tactics. #STCDeepDive
- [Musk Exits Twitter Deal #SubjectToChange](https://www.mavrck.co/musk-exits-twitter-stc/) - Musk dips on Twitter deal, AI tech challenges fake influencers, & YouTube Shorts puts TikTok to the test. All this & more in this edition of #SubjectToChange.
- [3 Steps To High-Quality Influencer Content](https://www.mavrck.co/mens-wearhouse/) - Men's Wearhouse and Mavrck launched an influencer marketing program that prioritized high-quality creator content. Here's how this collab went the distance.
- [How to Get Your Boss to Invest in Influencer Marketing](https://www.mavrck.co/how-to-get-your-boss-to-invest-in-influencer-marketing/) - You need to convince your boss to invest in influencer marketing. This blog will support your conversation and show you how to handle typical objections.
- [4 Steps To Inclusive Influencer Marketing #STCDeepDive](https://www.mavrck.co/inclusive-influencer-marketing-stc-deep-dive/) - Learn how brands can represent the full spectrum of experiences and identities through influencer marketing strategies.
- [How Brands Are Tackling Roe v. Wade #SubjectToChange](https://www.mavrck.co/roe-v-wade-stc/) - Roe v. Wade trickles down to brands, the recession forces revisions, & creator pay is still a joint effort. All this & more in this edition of #SubjectToChange.
- [3 Outdoor Clothing Brands You Should Be Following On Instagram](https://www.mavrck.co/outdoor-clothing-brands-on-instagram/) - Learn about trendy outdoor clothing brands on Instagram to follow and how you can apply their creativity to your influencer marketing strategies.
- [Seven Ways to Measure Influencer Marketing ROI and Business Value](https://www.mavrck.co/seven-ways-to-measure-influencer-marketing-return-on-investment-and-business-value/) - Find 7 effective ways to measure influencer marketing ROI and business value. Get accurate ROI tracking and also improve your influencer marketing strategy.
- [10 Most Engaging Questions to Ask Your Instagram Audience](https://www.mavrck.co/10-most-engaging-questions-to-ask-your-instagram-audience/) - Engage your customers effectively with these 10 most interactive questions to ask your Instagram audience. Read on for the best questions to engage followers.
- [How To Grow Your TikTok Brand Presence From Scratch](https://www.mavrck.co/new-tiktok-brand-growth/) - If your brand doesn't have a TikTok presence yet, this is the guide for you! Follow these tips for advertising on TikTok to grow followers. Check out now!
- [David Dobrik Launches Dispo, New Photo-Sharing App #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-david-dobrik-dispo/) - Now trending in social media and influencer marketing news: David Dobrik launches Dispo, Twitter announces new features called Super Follows and Communities
- [Now Trending: TikTok Announces Integration with Shopify #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-tiktok-shopify-integration/) - Now trending in influencer marketing: TikTok announces integration with Shopify; Pinterest launches new shopping tools for brands; Instagram releases three updates to live streaming
- [TikTok Meets Broadway #SubjectToChange](https://www.mavrck.co/tiktok-meets-broadway/) - Now trending in influencer marketing news: A TikTok musical; Google promotes short-form videos; Facebook copies Cameo
- [Everyone wants to be a part of the Club(house) #SubjectToChange](https://www.mavrck.co/everyone-wants-to-be-a-part-of-the-clubhouse-subjecttochange/) - Now trending in influencer marketing news:Clubhouse is the members-only experience everyone wants in on; TikTok has been busy (as always); Facebook and the Australian Government are feuding
- [Exploring the Influencer Pay Gap](https://www.mavrck.co/influencer-pay-gap/) - Influencer pay gap is a pay disparity between what some influencers get paid vs. other influencers like female & black influencers. Read about the influencer pay gap!
- [2020 Edelman Trust Barometer, Spotify’s Influencer Stories, Meet Vine’s Successor, Byte [Subject-to-Change]](https://www.mavrck.co/influencer-marketing-trends-edelman-trust-barometer/) - Influencer Marketing Trends: 2020 Edelman Trust Barometer, Spotify’s Influencer Stories, Meet Vine’s Successor, Byte
- [Looking Beyond IGC: How to Get the Most of Your Influencers and Their Content](https://www.mavrck.co/beyond-influencer-generated-content/) - Learn about the different ways that brands can utilize influencers outside of typical campaign activations.
- [YouTube Shorts' MAUs Rival TikTok #SubjectToChange](https://www.mavrck.co/youtube-shorts-stc/) - YouTube Shorts reaches a usership milestone, TikTok works toward safer Internet practices, & Amazon’s influencer retreat is what dreams are made of.
- [Mavrck is #1 In Influencer Marketing Solutions For Enterprise Brands for the Eleventh Quarter in a Row](https://www.mavrck.co/mavrck-is-1-in-influencer-marketing-solutions-for-enterprise-brands-for-the-eleventh-quarter-in-a-row/) - We’re pleased to announce that Mavrck is the #1 influencer marketing platform for enterprise brands on software review site G2.
- [Mavrck Product News: Announcing Branded Content Ads](https://www.mavrck.co/mavrck-product-news-branded-content-ads/) - We have just released an exciting new platform feature that allows marketers to leverage the high-quality and engaging content their influencers create as branded content ads on Instagram.
- [Mavrck Platform API Integrations: Reporting API & Workflow Webhook Capabilities](https://www.mavrck.co/mavrck-platform-api-integrations-reporting-api-workflow-webhook-capabilities/) - Streamline, Integrate, Automate, and Scale Mavrck is pleased to announce two new API integrations to our leading all-in-one platform that will bring even more value to enterprise organizations: the Reporting API and the Workflow Webhook. These new features to the Mavrck platform streamline and automate the once-manual processes and systems enabling teams to focus on
- [5 Mistakes Brands Make on TikTok](https://www.mavrck.co/5-mistakes-brands-make-on-tiktok/) - In this blog, we will explore five common mistakes we see brands make in their campaigns on TikTok and what you should do instead.
- [What Is A Micro-Influencer & How To Work With One](https://www.mavrck.co/what-is-a-micro-influencer-2/) - Learn the basic micro-influencer definition, what is a micro-influencer, and the best way for brands to get involved in micro-influencer marketing.
- [Influencer Marketing Guide for E-Commerce Brands](https://www.mavrck.co/influencer-marketing-guide-for-e-commerce-brands/) - An effective influencer strategy impacts all aspects of your e-commerce activities and can become a powerful revenue generator in your marketing funnel.
- [Audio Creators - The Next Big Thing  #SubjectToChange](https://www.mavrck.co/audio-creators-the-next-big-thing-subjecttochange/) - Now trending in social media and influencer marketing news: Audio Creators are the newest/buzziest Influencers, TikTok has new feature and Educational Summit, Instagram tests a feature to hide likes
- [TikTok Launches Education Hub for Creators #SubjectToChange](https://www.mavrck.co/tiktok-launches-education-hub-for-creators-subjecttochange/) - Now trending in influencer marketing news: TikTok gives resources to creators; Instagram’s new dashboard; Influencers become the new digital storefront
- [Sunday Riley Settles FTC Charges of Fake Reviews, Facebook Launches Standalone News Tab, Instagram Gives Creators Ability to Release Serialized IGTV Content #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-sunday-riley-fake-reviews/) - Influencer marketing trends: Sunday Riley Settles FTC Charges of Fake Reviews, Facebook Launches Standalone News Tab, Instagram Gives Creators Ability to Release Serialized IGTV Content
- [Creating Influencer Marketing & Media Strategies to Power Social Proof at Every Touchpoint](https://www.mavrck.co/creating-influencer-marketing-media-strategies-to-power-social-proof-at-every-touchpoint/) - Understand the framework for how paid and owned media professionals can leverage influencers and influencer-generated content as a new blueprint to deliver greater optimization, efficiencies and experiences.
- [Defined: Our Comprehensive Metaverse Glossary](https://www.mavrck.co/metaverse-glossary/) - Ready for a vocab lesson? We're defining common metaverse and Web 3.0 terms to help you navigate this new world of technology and the Internet.
- [Mavrck Named To Built In’s Best Places to Work in Boston List for Third Time](https://www.mavrck.co/mavrck-named-to-built-ins-best-places-to-work-in-boston-list/) - We are thrilled to announce that Mavrck has been recognized by Built In as one of Boston’s Best Small Companies to Work For in 2022!
- [Musk Makes Twitter Moves #SubjectToChange](https://www.mavrck.co/elon-musk-twitter-stc/) - Elon Musk + Twitter, Metaverse real estate, and star-powered activations break TikTok. All this and more in this edition of #SubjectToChange.
- [When is the Right Time to Ask for Draft Approvals from Influencers?](https://www.mavrck.co/influencer-draft-approvals/) - Read 3 different cases to consider when determining whether influencer campaigns should incorporate draft approval.
- [Mavrck Appoints Marketing Veteran Tony Weisman to Board of Directors](https://www.mavrck.co/mavrck-appoints-marketing-veteran-tony-weisman-to-board-of-directors/) - Table of Contents Toggle Mavrck Appoints Marketing Veteran Tony Weisman to Board of DirectorsAppointment follows the company’s $120 Million Investment from Summit Partners to Redefine Influencer Marketing into Social Proof at ScaleTake a deeper dive into the power of the Mavrck platform. Mavrck Appoints Marketing Veteran Tony Weisman to Board of Directors Appointment follows the
- [3 Instagram Pet Brands We Learned a Lot From](https://www.mavrck.co/what-we-learned-from-3-pet-brands-on-instagram/) - Read this blog to learn about famous pet brands on Instagram that had the most influencer share of voice and what you can learn from their strategies.
- [Identifying and Measuring Key Performance of Pinterest KPIs](https://www.mavrck.co/defining-success-on-pinterest-identifying-and-measuring-kpis/) - Read the blog to learn how you can measure the success of your Pinterest KPIs and Pinterest marketing strategy. Visit the blog to get more information!
- [6 Ways to Effectively Use Visual Storytelling on Facebook](https://www.mavrck.co/6-ways-to-effectively-use-visual-storytelling-on-facebook/) - Read this blog for 6 useful and effective ways to use visual storytelling on Facebook. It's growing in popularity as a marketing tool for various brands.
- [How Should Influencers Get Paid? #SubjectToChange](https://www.mavrck.co/influencer-pay-stc/) - Influencer payment, virtual influencers make a case for greatness, & DEI initiatives prioritize everyone. All this & more in this edition of #SubjectToChange.
- [Your Guide to NFTs #SubjectToChange](https://www.mavrck.co/your-guide-to-nfts-subjecttochange/) - Now trending in social media and influencer marketing news: Everything you need to know about NFT’s, your update on all things creator monetization, Clubhouse awards its top creators
- [Athlete Influencers are Cashing In #STCDeepDive](https://www.mavrck.co/stc-deep-dive-athletes/) - Over 400,000 student-athletes are expected to capitalize on new NIL rules that allow monetization. Top earners anticipate earning up to $2 million this year.
- [TikTok's Here to Stay #SubjectToChange](https://www.mavrck.co/tiktok-creator-report-stc/) - New data shows creator content is a gamechanger. TikTok TV streams go public. Marketers get a Metaverse education. Platforms give brands a helping hand.
- [Fintech For The Creator Economy #STCDeepDive](https://www.mavrck.co/stc-deep-dive-fintech/) - Financial technology is changing the game with products for content creators in mind. From bank accounts to credit cards, fintech is all-in on influencers.
- [7 Steps to Creating a Successful Brand Ambassador Program](https://www.mavrck.co/influencer-marketing-strategy-7-steps-to-creating-a-brand-ambassador-program/) - Learn how to create a brand ambassador program strategy including how to recruit, incentivize, set up & measure brand ambassador success. Read the blog here!
- [How Influencers Are Adapting During the COVID-19 Pandemic](https://www.mavrck.co/influencer-marketing-trends-influencers-adapting-during-covid-19-pandemic/) - We surveyed over 600 influencers to learn how influencers are adapting to the COVID-19 pandemic. In this blog post, we cover the 6 biggest trends and identify opportunities for marketers to partner with influencers to #CreateForGood
- [Why Your Brand Needs an Always-On Application](https://www.mavrck.co/always-on-applications/) - What are always-on applications and how do they fit into a successful influencer marketing campaign? We'll share how it's done with a list of recommendations.
- [How to Leverage Influencers Through Influencer Promo, Coupon Codes and Tracking Links](https://www.mavrck.co/how-to-leverage-influencers-through-promotions-coupon-codes-and-tracking-links/) - Read this blog to learn how to leverage influencers through influencer promo codes, coupon codes, & tracking links. Learn how influencer discount codes help!
- [How Nike, Under Armour and Adidas Leverage Sneaker Influencers to Conquer the Digital Space](https://www.mavrck.co/nikes-just-do-it-approach-to-influencer-marketing-new-report/) - Learn how footwear brands partnered with sneaker influencers to deliver personalized experiences, increasing brand trust & accelerating the path to purchase.
- [The Mysteries of TikTok’s Mind-Reading Algorithm](https://www.mavrck.co/influencer-marketing-tiktok-algorithm/) - Learn how influencers & brands are partnering to create content that TikTok's mind-reading recommendation algorithm effectively pushes to most interested users.
- [3 Best Online Influencer Marketing Strategies for Retail Brands](https://www.mavrck.co/influencer-marketing-strategies-for-retail-brands/) - Learn the 3 best influencer marketing strategies for retail brands & how Mavrck can help you improve your retail marketing strategy with influencer marketing.
- [How Alcohol Brands Can Make The Most of Instagram](https://www.mavrck.co/instagram-restricted-brands/) - Read this blog to learn about Instagram's alcohol advertising policy & content restrictions and how restricted brands and creators can advertise content.
- [My Kingdom For A Snapchat Drone #SubjectToChange](https://www.mavrck.co/snapchat-drone-stc/) - Creator monetization opportunities, podcasting popularity, & VR developments change our perception. All this & more in this edition of #SubjectToChange.
- [Elon Goes All In On Twitter #SubjectToChange](https://www.mavrck.co/elon-musk-buys-twitter-stc/) - Elon Musk buys Twitter, Coachella catches heat on TikTok, & BeReal makes a case for the authentic. All this and more in this edition of #SubjectToChange.
- [The NIL Policy Is Changing The Game #STCDeepDive](https://www.mavrck.co/stc-deep-dive-nil-update/) - In this edition, we investigate how athlete compensation has changed since the adoption of name, image, and likeness policies in 2021.
- [Debunking the Myth “There is No ROI in Influencer Marketing” ](https://www.mavrck.co/no-roi-in-influencer-marketing-myth/) - This blog will provide you with the strategies you need to debunk the myth of no ROI in influencer marketing and achieve great results in your programs.
- [Allyship In Your Influencer Marketing Campaign](https://www.mavrck.co/lgbtq-ally-influencer-marketing/) - Looking for tips on how to incorporate allyship into your influencer marketing campaigns and overall practices? Try out these ideas for more inclusivity.
- [Student Athletes Are Earning Green #SubjectToChange](https://www.mavrck.co/nil-march-madness/) - NIL loves student athletes, Instagram’s upgrades make a case for greatness, and augmented reality (AR) wants to show us a whole new shopping experience.
- [NFTalk Metaverse To Me #STCDeepDive](https://www.mavrck.co/nft-metaverse-stc-deep-dive/) - How do non-fungible tokens (NFTs), virtual reality, the Metaverse, and Web 3.0 fit into the creator economy? All this and more in this edition of #STCDeepDive.
- [The Mission Against Misinformation #SubjectToChange](https://www.mavrck.co/ukraine-misinformation-stc/) - Social platforms battle Ukrainian crisis misinformation, creators secure new brand collabs, and it’s Women’s History Month in this edition of Subject to Change.
- [How To Crush Influencer Monetization](https://www.mavrck.co/influencer-monetization-for-brands/) - Brands have a lot of monetization opportunities to offer to creators. Let's break down how brands and creators can have a mutually beneficial relationship.
- [How to Maximize Your Influencer Marketing Budget](https://www.mavrck.co/how-to-maximize-your-influencer-marketing-budget/) - This blog showcases the best ways to maximize your influencer marketing budget and how to get the most out of every dollar you have.
- [Viral Content Turning 10 in 2022](https://www.mavrck.co/viral-content-turning-10-in-2022/) - 10 years ago, viral content sweeping the Internet set the stage for today's trends. From Honey Boo Boo to Bad Lip Reading, we're recapping 2012's top videos.
- [Reality Is Getting Virtual #SubjectToChange](https://www.mavrck.co/vr-metaverse-stc/) - Virtual reality makes metaverse moves, LinkedIn gets a glow-up, and functional upgrades to social platforms take center stage for this week’s STC breakdown.
- [Catch Our Big Game Wrap-Up #STCDeepDive](https://www.mavrck.co/super-bowl-wrap-up-stc-deep-dive/) - Football’s big night had NFTs representing and nostalgia making a comeback. Plus, celebrity appearances wowed while brands competed with catchy concepts.
- [Brands Stand Out At The Super Bowl #SubjectToChange](https://www.mavrck.co/brands-super-bowl-stc/) - This week: stand-out ads from the big game, a highlight on creator pay disparity, Snapchat's new groove, and Valentine's Day social commerce.
- [Why Diversity, Equity, and Inclusion Matters](https://www.mavrck.co/dei-matters/) - Ready to learn more about Diversity, Equity, and Inclusion (DEI)? Here are a few ways to make your influencer marketing programs more representative.
- [What To Do When Your Influencer Gets Canceled](https://www.mavrck.co/influencer-canceled/) - If your influencer partner gets canceled, there are ways you as a brand can protect your reputation. Influencers also have methods to get back on their feet.
- [Brands Celebrate Black Creators #SubjectToChange](https://www.mavrck.co/black-creators-stc/) - Foot Locker, Meta, and Sports Illustrated put underrepresented people first. Creator Fund problems plague TikTok amid new upgrades. NFTs are at the big game.
- [6 Best Ways to Repurpose Content for Maximum Value](https://www.mavrck.co/6-best-ways-to-repurpose-content-for-maximum-value/) - The savvy marketer employs a cheaper, faster, and equally effective strategy to boost their return: repurposing existing content.
- [TikTok Tops Christmas Day Downloads #SubjectToChange](https://www.mavrck.co/tiktok-wins-christmas-subjecttochange/) - Now trending in social media and influencer marketing news: TikTok and Oculus crush Christmas Day downloads. Google's Qaya prioritizes creators' monetization.
- [Shoppable Live Streams Are On The Rise #STCDeepDive](https://www.mavrck.co/live-stream-shopping-stc-deep-dive/) - Shoppable live streams are growing globally in popularity. With more social platforms increasing their shopping functionality, more growth is sure to follow.
- [What Brands and Creators Should Know: Paid Media](https://www.mavrck.co/influencer-paid-media/) - There are many facets to paid media - and both brands and influencers can benefit from knowing the dos and don’ts for each.
- [5 Reasons To Take A Creator Education Course](https://www.mavrck.co/5-edu-reasons/) - Our influencer marketing courses teach you everything you need to know about influencers, the creator economy, and so much more. Access modules any time.
- [The Rise of Pinterest #STCDeepDive](https://www.mavrck.co/stc-deep-dive-pinterest-upgrades/) - With more opportunities for creator monetization, live shopping, and enhanced reporting, Pinterest's new upgrades position the platform as one to watch in 2022.
- [How To Measure Your Brand Campaign's Sales](https://www.mavrck.co/measure-campaign-sales/) - How can you make sure your campaigns are performing well? Mavrck's tools help you measure and track your influencer marketing campaigns so you can keep growing.
- [2021's Top 10 Influencer Marketing Trends #SubjectToChange](https://www.mavrck.co/2021-top-10-trends-subjectochange/) - From jumping into the metaverse to TikTok's big year and so much more, we're rounding out 2021's top influencer marketing and social media trends.
- [2022 Influencer Marketing Predictions](https://www.mavrck.co/2022-influencer-marketing-predictions/) - Download our webinar to hear industry experts discuss their 2022 Influencer Marketing Predictions.
- [TikTok Launches More Monetization Features #SubjectToChange](https://www.mavrck.co/tiktok-launches-more-monetization-features-subjecttochange/) - Now trending in social media and influencer marketing news: TikTok continues to prioritize creator monetization. Meta allows crypto companies to advertise, Twitter’s CEO steps down
- [How to Find Rights-Free Holiday Music](https://www.mavrck.co/rights-free-holiday-music/) - Finding rights-free music for your holiday brand campaign can be tough. Here's how to find the best sounds to complement your influencer marketing strategy.
- [Launching A Brand Ambassador Program #STCDeepDive](https://www.mavrck.co/stc-deep-dive-brand-ambassador/) - 84% of creators are actively looking for ambassador opportunities. Brands can capitalize with high-converting brand ambassador programs that drive sales.
- [ROI Roadtrip: 2022 Influencer Marketing Planning](https://www.mavrck.co/2022-planning-overview/) - This blog will provide an overview of the process, strategy, and innovation necessary to achieve your 2022 influencer marketing goals.
- [Making Paid Media Work For You #STCDeepDive](https://www.mavrck.co/paid-media-stcdeepdive/) - Branded content, allow listing, and boosted content each play important roles in the paid media marketing mix. Here's how brands and creators can team up.
- [Should You Hire An Influencer Marketing Agency?](https://www.mavrck.co/agency-vs-in-house/) - When it comes to your influencer marketing strategy, should you hire an agency or build up your internal team instead? Is there a way both can coexist?
- [In Case You Live Under a Rock, Facebook Changed its Name to Meta #SubjectToChange](https://www.mavrck.co/in-case-you-live-under-a-rock-facebook-changed-its-name-to-meta-subjecttochange/) - Now trending in social media and influencer marketing news: Facebook is now called Meta, Pinterest is losing MAUs but gaining revenue, Instagram allows all users to have shoppable stories
- [Stepping Up Affiliate Marketing #STCDeepDive](https://www.mavrck.co/affiliate-stcdeepdive/) - 80% of brands are activating creators via affiliate marketing, thus contributing to a $7 billion industry that promotes commission for product promotion.
- [Instagram Adds Creator-Centric Features #SubjectToChange](https://www.mavrck.co/instagram-adds-creator-centric-features-subjecttochange/) - Now trending in social media and influencer marketing news: Instagram now allows for branded content ads in Reels, Facebook is changing their name, Shopify and Spotify are teaming up
- [Is "Influencer" A Bad Word? Let's Discuss.](https://www.mavrck.co/influencer-bad-word/) - What comes to mind when you hear the word "influencer"? There's a reason it has gained popularity - but what's the difference between an influencer and creator?
- [How YouTube Shorts Stack Up Against TikTok, Reels](https://www.mavrck.co/shorts-vs-tiktok-reels/) - How does YouTube Shorts stack up against TikTok and Instagram Reels? This short-from competitor is bringing back to where influencer video content began.
- [How to activate influencers to accelerate the purchase journey](https://www.mavrck.co/how-to-activate-influencers-to-accelerate-the-purchase-journey/) - Watch our webinar with Bazaarvoice to learn how to activate influencers to accelerate the purchase journey.
- [Should Your Brand Be Utilizing Gated Content?](https://www.mavrck.co/gated-branded-content/) - Gated and non-gated content are valuable considerations to make with your content strategy. What can brands and creators earn from locking their content?
- [Content Wars: Video vs. Still Content for Brands](https://www.mavrck.co/video-still-content/) - What kind of content is best for your brand? Video content consistently ranks as a highly effective format, but are there instances where other content is best?
- [Facebook and the Terrible, Horrible, No Good, Very Bad Week #SubjectToChange](https://www.mavrck.co/facebook-and-the-terrible-horrible-no-good-very-bad-week-subjecttochange/) - Now trending in social media and influencer marketing news: Facebook servers crash the day before their latest congressional hearing, TikTok reaches 1 billion MAU amidst an exciting monetization update
- [How Influencers Championed the COVID-19 Vaccine](https://www.mavrck.co/covid-19-influencers/) - Younger generations are speaking out more about social issues they care about, including COVID-19 awareness. Is social proof resulting in higher vaccine rates?
- [Shoppable Content is the Way of the Future #STCDeepDive](https://www.mavrck.co/shoppable-content-is-the-way-of-the-future-stcdeepdive/) - E-commerce is poised to make over $36 million in sales this year. The rising star? Shoppable social content– and brands are going all-in.
- [Mavrck is #1 In Influencer Marketing Solutions For Enterprise Brands for the Eighth Quarter in a Row](https://www.mavrck.co/mavrck-is-1-in-influencer-marketing-solutions-for-enterprise-brands/) - We’re pleased to announce that Mavrck is the #1 influencer marketing platform for enterprise brands on software review site G2.
- [Does Your Brand Need an Esports Strategy?](https://www.mavrck.co/esports-for-brands/) - Lucrative brand strategies centered around esports and gaming are gaining traction and funding as brands look to optimize relationships with gaming creators.
- [Influencer Marketing in 15 Minutes: How to Drive Conversions & Sales](https://www.mavrck.co/influencer-marketing-in-15-minutes-how-to-drive-conversions-sales/) - Hear from industry experts about how to drive sales using influencer marketing.
- [Influencers Take on the Met Gala #SubjectToChange](https://www.mavrck.co/influencers-take-on-the-met-gala-subjecttochange/) - Now trending in social media and influencer marketing news: Influencers attend the Met Gala, Instagram focuses on live shopping, Twitter launches a paid subscription service
- [The Elusive LinkedIn Micro-Influencer](https://www.mavrck.co/linkedin-microinfluencer/) - LinkedIn's creator potential grows even without utilizing mega-influencers; niche creators making good content provide value to brands targeting the B2B market.
- [TikTok Expands Partnership with Shopify #SubjectToChange](https://www.mavrck.co/tiktok-expands-partnership-with-shopify-subjecttochange/) - Now trending in social media and influencer marketing news: TikTok adds new Shopify features, Instagram removes the swipe up feature, Charli D’Amelio has a show coming to Hulu
- [Cameo: How Brands Can Get in on the Action](https://www.mavrck.co/cameo-influencer-marketing/) - Cameo enables creators to get more face time with their fans and earn cash - and brands can add another angle to their influencer strategy.
- [Instagram Adds Features to Protect Its Creators #SubjectToChange](https://www.mavrck.co/instagram-adds-features-to-protect-its-creators-subjecttochange/) - Now trending in social media and influencer marketing news: Instagram takes steps to protect its users, LinkedIn adds features to appeal to creators, creator-focused startups are multiplying
- [Affiliate & Influencer Marketing: A Perfect Partnership [Webinar]](https://www.mavrck.co/affiliate-influencer-marketing-a-perfect-partnership-webinar/) - Hear from industry experts about the future of influencer and affiliate marketing.
- [Influencer Marketing on the Other Side of a Pandemic [Webinar]](https://www.mavrck.co/influencer-marketing-on-the-other-side-of-a-pandemic-webinar/) - Hear from industry experts about the future of influencer marketing as the pandemic starts to wind down.
- [How Brands Are Using Instagram Reels: Learn from Expert Creators](https://www.mavrck.co/influencer-marketing-on-reels-webinar/) - Hear from industry experts about best practices when using Instagram Reels.
- [Influencer Marketing in 15 Minutes: 5 Influencer Marketing Mistakes](https://www.mavrck.co/summer-webinar-series-5-influencer-marketing-mistakes/) - Hear from industry experts about the top influencer marketing mistakes you might be making.
- [Influencer Marketing in 15 Minutes: How to Pay Influencers](https://www.mavrck.co/upcoming-summer-webinar-series-influencer-marketing-in-15-minutes/) - Hear from industry experts about best practices around paying influencers.
- [Influencer Marketing in 15 Minutes: Influencer Campaign Timelines](https://www.mavrck.co/influencer-marketing-in-15-minutes-influencer-campaign-timelines/) - Hear from industry experts about influencer campaign best practices.
- [TikTok Reaches 3 Billion Downloads #SubjectToChange](https://www.mavrck.co/tiktok-reaches-3-billion-downloads-subjecttochange/) - Now trending in social media and influencer marketing news: YouTube launches TikTok copy-cat, Clubhouse has two impressive new hires, Stock influencers have arrived and are not going anywhere
- [TikTok Cracks Down on App Policies #SubjectToChange](https://www.mavrck.co/tiktok-cracks-down-on-app-policies-subjecttochange/) - Now trending in social media and influencer marketing news: YouTube launches TikTok copy-cat, Clubhouse has two impressive new hires, Stock influencers have arrived and are not going anywhere
- [Instagram Promises In-App Monetization #SubjectToChange](https://www.mavrck.co/instagram-promises-in-app-monetization-subjecttochange/) - Now trending in social media and influencer marketing news: YouTube launches TikTok copy-cat, Clubhouse has two impressive new hires, Stock influencers have arrived and are not going anywhere
- [How Mavrck Helps Employees Recognize & Avoid Burnout](https://www.mavrck.co/recognizing-and-avoiding-burnout/) - Learn how Mavrck recognizes burnout symptoms and review the five steps Mavrck supports to help team members avoid burning out and finding balance instead.
- [Twitter Adds Paid Subscription Services #SubjectToChange](https://www.mavrck.co/twitter-adds-paid-subscription-services-subjecttochange/) - Now trending in social media and influencer marketing news: YouTube launches TikTok copy-cat, Clubhouse has two impressive new hires, Stock influencers have arrived and are not going anywhere
- [Influencer Revenue Streams are Diversifying #SubjectToChange](https://www.mavrck.co/influencer-revenue-streams-are-diversifying-subjecttochange/) - Now trending in social media and influencer marketing news: YouTube launches TikTok copy-cat, Clubhouse has two impressive new hires, Stock influencers have arrived and are not going anywhere
- [There’s a new (TikTok) CEO in Town #SubjectToChange](https://www.mavrck.co/theres-a-new-tiktok-ceo-in-town-subjecttochange/) - Now trending in social media and influencer marketing news: YouTube launches TikTok copy-cat, Clubhouse has two impressive new hires, Stock influencers have arrived and are not going anywhere
- [The Streaming Wars: But Make it Audio #SubjectToChange](https://www.mavrck.co/the-streaming-wars-but-make-it-audio-subjecttochange/) - Now trending in social media and influencer marketing news: YouTube launches TikTok copy-cat, Clubhouse has two impressive new hires, Stock influencers have arrived and are not going anywhere
- [Mavrck Culture Values: Freedom & Flexibility](https://www.mavrck.co/mavrck-culture-values-freedom-flexibility/) - Freedom and flexibility have always been core tenets of the culture at Mavrck. Read this blog post to learn the story behind why.
- [Deep Dive: How Lyft Partners with Influencers for Social Good [Subject-to-Change]](https://www.mavrck.co/influencer-marketing-trends-lyft-partners-with-influencers-for-social-good/) - Now trending in influencer marketing: Lyft partners with influencers for social good; Quibi makes its debut; YouTube builds ‘Shorts’ to compete with TikTok; Hollywood talent agencies look to sign with influencers
- [The First Rule of Triller Fight Club... #SubjectToChange](https://www.mavrck.co/the-first-rule-of-triller-fight-club-subjecttochange/) - Now trending in social media and influencer marketing news: YouTube launches TikTok copy-cat, Clubhouse has two impressive new hires, Stock influencers have arrived and are not going anywhere
- [Clubhouse Adds Direct Payments for Creators #SubjectToChange](https://www.mavrck.co/clubhouse-adds-direct-payments-for-creators-subjecttochange/) - Now trending in social media and influencer marketing news: YouTube launches TikTok copy-cat, Clubhouse has two impressive new hires, Stock influencers have arrived and are not going anywhere
- [The LinkedIn Influencers Have Arrived #SubjectToChange](https://www.mavrck.co/the-linkedin-influencers-have-arrived-subjecttochange/) - Now trending in social media and influencer marketing news: YouTube launches TikTok copy-cat, Clubhouse has two impressive new hires, Stock influencers have arrived and are not going anywhere
- [Snapchat and Instagram Release TikTok-Like Features #SubjectToChange](https://www.mavrck.co/snapchat-and-instagram-release-tiktok-like-features-subjecttochange/) - Now trending in social media and influencer marketing news: YouTube launches TikTok copy-cat, Clubhouse has two impressive new hires, Stock influencers have arrived and are not going anywhere
- [Influence University: A Letter from Our Team](https://www.mavrck.co/influence-university-a-letter-from-our-team/) - Hear from our VP of Center of Excellence at Mavrck about the launch of Influence University, our free influencer marketing curriculum and certification program.
- [YouTube Launches Shorts, Directly Rivals TikTok #SubjectToChange](https://www.mavrck.co/youtube-launches-shorts-subjecttochange/) - Now trending in social media and influencer marketing news: YouTube launches TikTok copy-cat, Clubhouse has two impressive new hires, Stock influencers have arrived and are not going anywhere
- [What Brands Need to Know: Clubhouse 101 [Webinar]](https://www.mavrck.co/what-brands-need-to-know-clubhouse-101-webinar/) - Hear from industry experts about the future of influencer marketing on Clubhouse.
- [Mavrck Product News: Save Time and Gain Efficiencies with Actionable Tasks](https://www.mavrck.co/influencer-marketing-platform-tasks/) - See how Mavrck's influencer marketing platform saves marketers time while executing influencer marketing campaigns at scale.
- [TikTok Workshop: Learn from the Experts [Webinar]](https://www.mavrck.co/tiktok-workshop-learn-from-the-experts-webinar/) - Hear from industry experts for how to craft the perfect TikTok for brand partnerships.
- [Super Bowl Ad Round-Up #SubjectToChange](https://www.mavrck.co/super-bowl-ad-round-up-subjecttochange/) - Now trending in influencer marketing news: Our favorite Super Bowl ads; The GameStop/Reddit/Robinhood saga continues; Snapchat Revenue is Up
- [Can’t Stop Gamestop #SubjectToChange](https://www.mavrck.co/cant-stop-gamestop-subjecttochange/) - Now trending in influencer marketing news: Gamestop and Reddit talk; Facebook and Apple at it again; Twitter’s busy week
- [What Brands Need to Know: Building an Influencer Marketing Budget [Webinar]](https://www.mavrck.co/what-brands-need-to-know-building-an-influencer-marketing-budget-webinar/) - Hear from industry experts for how to building an influencer marketing budget.
- [Social Media Platforms Respond to Last Week’s Events #SubjectToChange](https://www.mavrck.co/social-media-platforms-respond-to-last-weeks-events-subjecttochange/) - Now trending in influencer marketing news: Reflecting on the incidents at the Capitol; Instagram’s secret sauce
- [What Brands Need to Know: 2021 Influencer Marketing Predictions [Webinar]](https://www.mavrck.co/2021-influencer-marketing-predictions-webinar/) - Hear from industry experts for their 2021 Influencer Marketing Predictions.
- [The Top 10 Influencer Marketing & Social Media Trends of 2020 #SubjectToChange](https://www.mavrck.co/top-10-influencer-marketing-stories-2020/) - All the influencer marketing and social media news worth knowing in 2020 and beyond.
- [6 Common Influencer Campaign Challenges](https://www.mavrck.co/influencer-marketing-campaign-challenges/) - Read here to learn about some of the most common influencer marketing campaign mishaps and tips on how you can avoid them.
- [How to Diversify Your Influencer Marketing Program to Include Bloggers](https://www.mavrck.co/how-to-diversify-your-influencer-marketing-program-to-include-bloggers/) - Learn how to diversify your influencer marketing campaigns by activating bloggers to create evergreen content for your brand.
- [How to Launch a New Product with Influencer Marketing](https://www.mavrck.co/how-to-launch-a-new-product-with-influencer-marketing/) - Learn how to tap into influencer marketing as a powerful tactic for launching a new product.
- [How Two Digital Influencers Started Their Own Successful Fashion Brand: An Interview with Moti and Marcel of Ankari Floruss](https://www.mavrck.co/influencer-marketing-trends-ankari-floruss/) - Learn how two digital influencers were among the first to pioneer a new emerging category of brand: influencer-to-consumer.
- [Snapchat Casts Spotlight on TikTok #SubjectToChange](https://www.mavrck.co/snapchat-casts-spotlight-on-tiktok-subjecttochange/) - Now trending in influencer marketing & social media news: Snapchat launches TikTok clone; TikTok ban gets delayed; Black Friday sales fall short
- [Ask the Experts: TikTok vs. Instagram Reels [Webinar]](https://www.mavrck.co/ask-the-experts-tiktok-vs-instagram-reels-webinar/) - Hear from industry experts for their take on TikTok versus Reels and which platform will prevail.
- [What Brands Need to Know: Activating Influencers for the 2020 Holiday Season [Webinar]](https://www.mavrck.co/what-brands-need-to-know-activating-influencers-for-the-2020-holiday-season/) - View this webinar to learn how to optimize your influencer marketing campaigns for the holiday season.
- [Instagram launches Guides, Updates Branded Content Features #SubjectToChange](https://www.mavrck.co/instagram-launches-guides-updates-branded-content-features-subjecttochange/) - November 24, 2020: Instagram launches Guides and reveals updates to its Branded Content features. Here’s what’s worth knowing this week: Instagram Launches Guides The Story Instagram launched a new feature called “Guides,” which allows creators to share tips, resources and other longer-form content in a dedicated tab on their profiles. Give me the deets.
- [Why ‘Culture Fit’ Doesn’t Fit](https://www.mavrck.co/how-mavrck-thinks-about-culture-fit/) - We always strive to prioritize the people at Mavrck over processes and profits. Read here to learn how we think about growing our squad of Curious Hustlers.
- [Instagram Focuses on Reels, Upsets Users #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-instagram-reels-homepage/) - Now trending in influencer marketing: Instagram updates home screen; TikTok ban gets delayed (again); Facebook adds new ways for creators to track and monetize content
- [Mavrck Supports Employee Well-Being through Flex Friday Benefit](https://www.mavrck.co/supporting-employee-well-being-through-flex-fridays/) - In an effort to find balance for our team, Mavrck extended our Summer Fridays through the end of 2020, calling them Flex Fridays. Read here for more details!
- [3 Underrated Social Networks for Influencer Marketing](https://www.mavrck.co/influencer-marketing-underrated-social-networks/) - Learn about the key benefits of activating influencers outside of just Instagram plus three underrated networks you should tap into.
- [Instagram Reels v TikTok: A Showdown for Creators and Content](https://www.mavrck.co/influencer-marketing-instagram-reels-tiktok/) - Read our latest blog post to catch up and see how Reels compares to TikTok, plus what it means for creators and content.
- [3 Networks Primed for Influencer Marketing](https://www.mavrck.co/3-networks-primed-for-influencer-marketing/) - With a variety of new influencer channels gaining popularity fast, learn why you should keep an eye on Reddit, LinkedIn, and podcasts in particular.
- [Quibi Announces Plans to Shut Down #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-quibi-shut-down/) - Now trending in influencer marketing: Quibi is shutting down; Instagram launches badges for live streams; Rep. Alexandria Ocasio-Cortez (D-NY) makes her Twitch debut
- [Why Now is the Time to Add Influencers to Your Marketing Mix](https://www.mavrck.co/why-now-is-the-time-to-add-influencers-to-your-marketing-mix/) - Is your brand considering influencer marketing as part of its overall marketing mix for 2021?
- [The Ultimate Influencer Marketing Platform Buyer's Guide](https://www.mavrck.co/influencer-marketing-platform-buyers-guide/) - Download our influencer marketing platform buyer's guide to learn the 6 areas of functionality an influencer marketing platform should cover.
- [Now Trending: Instagram Cracks Down on Ads #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-instagram-cracks-down-ads/) - Now trending in influencer marketing: Instagram cracks down on proper disclosures; TikTok deal affects majority of marketers; new businesses emerge that diversify influencers’ revenue streams
- [Mavrck Culture: Why We’re Choosing to Make Election Day Paid Time Off](https://www.mavrck.co/mavrck-culture-election-day/) - With changing times, must come changing behaviors. That is why, moving forward every year, Mavrck will be making Election Day paid time off for all employees.
- [Now Trending: Ocean Spray, Fleetwood Mac and TikTok #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-ocean-spray-tiktok/) - Now trending in influencer marketing: Ocean Spray’s viral TikTok; Google positions YouTube as a shopping site; live-streaming platforms dominate in Q3
- [Instagram Expands Shopping on IGTV, Plans Test of Shopping on Reels #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-instagram-expands-shopping-igtv-reels/) - Now trending in influencer marketing and social media news: Instagram and Pinterest expand shopping features; TikTok releases Duets
- [TikTok Saved From U.S. Ban Again, Triller Launches Crosshype, YouTube, Facebook, and Twitter Agree of Hate Speech Standards #SubjectToChange](https://www.mavrck.co/tiktok-saved-againg-triller-launches-crosshype-reels-feature-update-youtube-facebook-twitter-agree-to-hate-speech-standards-subjecttochange/) - Now trending in influencer marketing and social media: Injunction stops TikTok ban in the U.S.; Short-form video round-up; Facebook, YouTube, Twitter agree on a common set of hate speech standards 
- [Your Roundup of All Things TikTok, Apple iOS 14 Troubles Advertisers, 400K+ Users Register To Vote via Snapchat #SubjectToChange](https://www.mavrck.co/tiktok-roundup-apple-ios14-troubles-advertisers-400-thousand-users-register-to-vote-on-snapchat-subjecttochange/) - Now trending in influencer marketing and social media: Your weekend roundup for all things TikTok; Apple iOS 14 troubles advertisers; 400K+ users register to vote via Snapchat 
- [How to Drive Business Growth with Influencer Marketing [Webinar]](https://www.mavrck.co/how-to-drive-business-growth-with-influencer-marketing-webinar/) - Recorded: September 23 About this Webinar: Find out how an integrated influencer marketing strategy can drive social proof to help solve the most burning questions CMOs have in 2020 — around brand relevance, retention & acquisition, commerce, spending optimization, innovation and the evolving consumer experience. Join Lyle Stevens, Founder & CEO, and Rachael Cihlar, VP
- [Mavrck is #1 in Influencer Marketing Solutions for Enterprise Brands](https://www.mavrck.co/influencer-marketing-platform-leading-solution-enterprise-brands/) - We’re pleased to announce that Mavrck is the #1 influencer marketing platform for enterprise brands on software review site G2.
- [What Brands Need to Know: Measuring ROI on Influencer Marketing [Webinar]](https://www.mavrck.co/what-brands-need-to-know-measuring-roi-on-influencer-marketing-webinar/) - Recorded: September 1 About this Webinar: Influencer marketing measurement is reaching new heights. However, the issue remains that most marketing measurement models in practice today are not designed to keep pace with the speed of consumers' path-to-purchase. It requires a shift in measurement internally. Join Lyle Stevens, CEO of Mavrck, to discuss the following: Influencer
- [TikTok Partners with Oracle in U.S. Deal, Google Expands Fundo, Netflix Releases 'The Social Dilemma' #SubjectToChange](https://www.mavrck.co/tiktiok-oracle-google-fundo-netflix-the-social-dilemma-subjecttochange/) - Now trending in influencer marketing and social media: TikTok to partner with Oracle in U.S. deal; Google expands Fundo; Netflix releases ‘The Social Dilemma’
- [10 Black Creators & Influencers to Add to Your Influencer Marketing Roster](https://www.mavrck.co/10-black-creators-influencers-to-add-to-your-influencer-marketing-roster/) - In this blog post, we share ten Black creators that we’ve partnered with, as well as a growing list of Black creators on Instagram, TikTok, YouTube, and other social networks that your brand can partner with immediately.
- [TikTok Announces Marketing Partner Program, Facebook Establishes More Election Restrictions, Amazon and Twitch Integrate Around Live Performances and Watch Parties #SubjectToChange](https://www.mavrck.co/tiktok-marketing-program-facebook-election-restrictions-amazon-twitch-integration-subjecttochange/) - Now trending in influencer marketing and social media: TikTok announces Marketing Partner Program; Facebook establishes restrictions around the election; Amazon and Twitch integration focuses on live performances and Watch Parties
- [Influencer Marketing: Holiday Planning in a Pandemic](https://www.mavrck.co/influencer-marketing-holiday-planning-in-a-pandemic/) - Read this guide to learn about influencer insights when it comes to holiday planning this year plus recommendations for getting ahead of it.
- [Oracle is in Talks to Buy TikTok, Instagram Adds Content Suggestions, Spotify's Counterfeit Podcast Problem #SubjectToChange](https://www.mavrck.co/oracle-is-in-talks-to-buy-tiktok-instagram-adds-content-suggestions-spotifys-counterfeit-podcast-problem-subjecttochange/) - Now trending in influencer marketing and social media: Oracle is in talks to potentially buy TikTok; Instagram Adds Suggested Posts to its App; Spotify Has a Counterfeit Podcast Problem
- [TikTok Announces Creator Fund Recipients, David Dobrik and SeatGeek Continue to be a Great Match, Airbnb Plans to File IPO #SubjectToChange](https://www.mavrck.co/tiktok-announces-creator-fund-recipients-david-dobrik-and-seatgeek-continue-to-be-a-great-match-airbnb-plans-to-file-ipo-subjecttochange/) - Now trending in influencer marketing and social media: TikTok announces creator fund recipients; David Dobrik and SeatGeek are a match made in heaven; Airbnb plans to file for IPO.
- [Reels Launches, Facebook Adds Branded Content Tags to Groups, YouTube Releases COVID-19 Trends #SubjectToChange](https://www.mavrck.co/reels-launches-facebook-adds-branded-content-tags-to-groups-youtube-releases-covid-19-trends-subjecttochange/) - Now trending in influencer marketing and social media: Reels launches, TikTok hangs in the balance, and Triller takes the top of the app charts; Facebook Launches Black Creator Fund; Youtube Releases Rising Trends of COVID-19
- [What Brands Need to Know: Activating Influencers on TikTok [Webinar]](https://www.mavrck.co/what-brands-need-to-know-activating-influencers-on-tiktok-webinar/) - Join Mavrck for a webinar to discuss how to activate influencers on TikTok as well as predictions for the future of the platform.
- [The Impact of COVID-19 on the Influencer Marketing Industry [Webinar]](https://www.mavrck.co/the-impact-of-covid-19-on-the-influencer-marketing-industry-webinar/) - Join Mavrck to discuss the impacts of the COVID-19 pandemic on the creator economy and influencer marketing industry.
- [Mavrck Named To The 2020 Inc. 5000, Among America’s Fastest-Growing Companies](https://www.mavrck.co/mavrck-fastest-growing-private-influencer-marketing-platform-named-to-2020-inc-5000/) - For the second year in a row, Mavrck appears on the prestigious Inc. 5000, among America's most successful private companies and the fastest-growing influencer marketing platform named to this year's list. Inc. magazine today revealed that leading influencer marketing platform Mavrck is No. 937 on its annual Inc. 5000 list, the most prestigious ranking of
- [Back To School, But Not Back to Normal](https://www.mavrck.co/influencer-marketing-back-to-school-insights/) - Read here for back to school insights from Mavrck s latest influencer survey, including campaign ideas for how brands can activate creators with sensitivity.
- [Microsoft in Talks to Buy TikTok Amid Trump's Threat to Ban  #SubjectToChange](https://www.mavrck.co/microsoft-tiktok-trump-subjecttochange/) - Now trending in influencer marketing and social media: Microsoft in talks to buy Tiktok; Reels tries to poach TikTok Creators; Q2 Earnings Report Wrap-up
- [TikTok Creator Fund, Google Launches Shoploop, Snapchat Q2 Earnings Report [Subject-to-Change]](https://www.mavrck.co/tiktok-creator-fund-google-launches-shoploop-snapchat-q2-earnings-report-subject-to-change/) - Now trending in influencer marketing: TikTok’s $200M Creator Fund; Google’s Shopping Push; Snapchat Q2 Earnings Report
- [Instagram Adds “Shop” Tab in Explore #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-instagram-shop-explore/) - Now trending in influencer marketing and social media: Instagram launches new “Shop” Tab in Explore; Amazon adds live streaming to Influencer Program; Hulu tests self-service ad manager
- [Master the Art of Pitching Influencers: The Definitive Guide](https://www.mavrck.co/influencer-marketing-pitching-influencers/) - Learn how to create the best influencer pitch that will support strong, mutually-beneficial partnerships with content creators.
- [Now Trending: Influencer Unions [Subject-to-Change]](https://www.mavrck.co/influencer-marketing-trends-influencer-unions/) - Now trending in influencer marketing: The formation of the first union for influencers; TikTok makes headlines over talk of potential US ban; digital advertising budgets expected to grow in 2021
- [What the Facebook Boycott Means for Influencer Marketing](https://www.mavrck.co/influencer-marketing-facebook-boycott/) - Read for a download on the situation, tips for how to navigate your decision around boycotting, and what it means for your influencer marketing strategy.
- [Facebook Boycott Picks Up Speed, Youtube, Reddit and Twitch Ban Hate Speech #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-boycott-2/) - Now trending in influencer marketing and social media news: Facebook Boycott Gains Momentum, Youtube, Reddit, and Twitch Ban Hate Speech
- [Facebook Boycott Grows #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-boycott/) - Now trending in influencer marketing: Facebook boycott grows; Instagram expands Shopping features; Pinterest drives online grocery shopping
- [YouTube Releases Mid-Year Platform Update #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-youtube-mid-year-update/) - Now trending in influencer marketing and social media news: YouTube’s platform performance update; Snapchat’s Partner Summit announcements
- [Social Media Platforms’ Responses to Racial Justice Movement  #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-social-media-platforms-respond-racism-discrimination/) - Now trending in influencer marketing and social media news: social media platforms respond to fight racism and discrimination; TikTok pivots to hub for social good; YouTube releases new features for creators monetization around live streaming
- [Mavrck Named a ‘Leader’ in New Research Report Evaluating Influencer Marketing Solutions](https://www.mavrck.co/influencer-marketing-platform-forrester-new-wave/) - Forrester New Wave™: Influencer Marketing Solutions, Q2 2020 – get the full report here and see how Mavrck stacks up against competitors.
- [Facebook and Instagram Launch Shops, Turning Business Profiles Into Digital Stores [Subject-to-Change]](https://www.mavrck.co/influencer-marketing-trends-facebook-shops/) - Now trending in influencer marketing and social media news: Facebook launches Shops for businesses to sell direct-to-consumer; Facebook leans into AR and AI-based tools to improve shopping experience; TikTok appoints former Disney exec as new CEO and COO of ByteDance
- [Instagram Live Videos Can Now Be Saved to IGTV [Subject-to-Change]](https://www.mavrck.co/influencer-marketing-trends-instagram-live-videos-saved-to-igtv/) - Now trending in influencer marketing and social media news: Instagram allows users to save IG Live videos to IGTV; Facebook brings Messenger Rooms to groups and events; Facebook acquires Giphy 
- [How Food & Beverage Brands Are Partnering with Influencers to Create for Good](https://www.mavrck.co/influencer-marketing-trends-food-and-bev-brands-create-for-good/) - In this blog post, we examine leading food and beverage brands' influencer marketing strategies and, specifically, how they are partnering with influencers to create for good during COVID-19.
- [Your Q1 2020 Earnings & Performance Roundup [Subject-to-Change]](https://www.mavrck.co/influencer-marketing-trends-q1-2020-earnings-roundup/) - Now trending in influencer marketing: Your Q1 2020 Earnings Roundup; TikTok tests ‘Shop Now’ button for creators; publishers and brands adjust to a new creative normal
- [Facebook Doubles Down on All Things Video [Subject-to-Change]](https://www.mavrck.co/influencer-marketing-trends-facebook-video/) - Now trending in influencer marketing: Facebook releases slew of video updates; Sports publishers turn to UGC to fill content gap;Legacy CPG brands eye DTC space
- [Conquering the Creative-Media Gridlock with Influencer-Generated Content](https://www.mavrck.co/conquering-the-creative-media-gridlock-with-influencer-generated-content/) - This playbook outlines a framework for how paid and owned media professionals can leverage influencers and influencer-generated content as a new blueprint to deliver greater optimization, efficiencies and experiences.
- [Calculating Influencers' Business Value Starts with These Three Things](https://www.mavrck.co/calculating-influencers-business-value-starts-with-these-three-things/) - The issue remains that most marketing measurement models in practice today are not able to keep pace with the speed of consumers’ paths-to-purchase. It’s no surprise to see how quickly marketing strategies can go awry as a result and, still, how influencer marketing practitioners can adapt regardless of the current state of their organization ’s
- [4 Secrets to Successful Promoted Video on Pinterest](https://www.mavrck.co/4-secrets-to-successful-promoted-video-on-pinterest/) - Pinterest Promoted Video helps brands encourage users to try new ideas. Learn four tips for how to create Promoted Video on Pinterest to get more traffic to your website and reach and grow your audience. 
- [How to Adapt to Consumers' Changing Search Behaviors](https://www.mavrck.co/how-to-use-pinterest-to-adapt-to-consumers-search-behaviors/) - Learn more about how marketers can use Pinterest to adapt to consumers' evolving search behaviors
- [A Five-Part Framework to Measure Influencer Creativity and Influencer Marketing ROI](https://www.mavrck.co/how-to-measure-influencer-marketing-return-on-investment/) - Learn how to measure influencers' creativity and influencer marketing ROI.
- [How Aligning Consumer Research and Influencer Marketing Can Increase Efficiencies and Budget](https://www.mavrck.co/how-aligning-consumer-research-and-influencer-marketing-can-increase-efficiencies-and-budget/) - Marketers across functions are being tasked to do more with less. News about the collapsing agency model, consolidation of technology partners, and emerging focus on in-house capabilities are not sensationalistic – they’re today’s marketing reality. In the past year alone, Marc Pritchard, Chief Brand Officer at P&G has essentially made it his rallying cry –
- [Influencers' New Role and Value in the Marketing Process](https://www.mavrck.co/how-to-increase-influencers-value-through-research-and-consumer-insights/) - How Leveraging Influencers for Consumer Research & Insights can Inspire Better Customer Experiences.
- [Three Tips To Winning Influencer Marketing Gold At The 2018 Olympic Games](https://www.mavrck.co/your-guide-to-winning-influencer-marketing-gold-at-the-2018-olympic-games/) - Your guide to influencer marketing at the 2018 Winter Olympics. The Olympic Games are underway and competition is heating up - but not just among athletes.
- [The Advantage of Collaborating with Influencers for Consumer Research & Insights](https://www.mavrck.co/the-advantage-of-collaborating-with-influencers-for-consumer-research-insights/) - Are Influencers a Better Research Panel? Consumer research remains among marketers' biggest (and expensive) challenges: if your insights are flawed – everything else that follows is too.
- [What These Three Key Shifts in Food Culture Mean for Brands & Influencer Marketing](https://www.mavrck.co/what-three-shifts-in-food-culture-mean-for-food-brands-influencer-marketing/) - Breakfast bites to snack hacks, when it comes to food – consumers increasingly trust and are influenced by those they choose to interact with online. Recipes that were once closely-guarded secrets, only to be passed down between generations, are now shared en mass across social media networks. A study on consumer behavior on Pinterest determined that the four
- [How to Create an Influencer Marketing Communications Roadmap & Editorial Calendar](https://www.mavrck.co/how-to-create-an-influencer-marketing-communications-roadmap-editorial-calendar/) - Up until now, influencer marketing programs have been largely one-dimensional – produce content for a specific campaign use case. But research has shown over and over again that consumers today trust people like them. Not only that – consumers actively seek out and rely on peer experiences to inform their purchase decisions, across the customer
- [Why Influencer-Generated Content Accelerates Consumers' Path-to-Purchase](https://www.mavrck.co/why-influencer-generated-content-accelerates-consumers-path-to-purchase/) - In the moment it takes for a thumb to scroll, consumers can be inspired to buy, knowledgable about product attributes, validated in their decision and make the purchase.
- [Influencer Marketing Industry Weekly Round Up [Subject-to-Change]](https://www.mavrck.co/influencer-marketing-trends-industry-round-up/) - Now trending in influencer marketing: Influencer marketing headlines weekly roundup; Instagram wants to move Lives to IGTV; YouTube tweaks Measurement Program
- [Influencer Marketing at Amazon: What Every Brand Can Learn](https://www.mavrck.co/influencer-marketing-at-amazon-what-every-brand-can-learn-in-2018/) - Here’s how Amazon is doing influencer marketing – and it’s quite different from how most marketers are doing influencer marketing today.
- [The Amazon Effect: The New Rules for Influencer Marketing and Customer Experience](https://www.mavrck.co/the-amazon-effect-the-new-rules-for-influencer-marketing-and-customer-experience/) - For these customer-obsessed leaders, influence is not just one customer journey touchpoint – it is the customer journey, powered by influence.
- [We Analyzed Over 5,000 Influencer-Generated Energy Bar Posts – Here's What We Learned](https://www.mavrck.co/we-analyzed-over-5000-influencer-generated-energy-bar-posts-heres-what-we-learned/) - The evolution of Influence in the Digital Age has created a significant shift in trust. Today, consumers increasingly trust and are influenced by those they choose to interact with online. In 2017 alone, digital will influence 77% of all retail sales. And with more marketers investing in Influencer Marketing & Relations as an always-on marketing
- [Which Yogurt Brand Has the Highest Influencer SOV?](https://www.mavrck.co/which-yogurt-brand-has-the-highest-influencer-sov/) - Consumer trust continues to evolve in the Digital Age. Relying on ads alone has become sooo yesterday as today’s consumers increasingly trust influencers to inform their purchase decisions. Given this significant shift in trust, investing in an Influencer Marketing & Relations strategy proves to be critical to brands looking to advance. In 2017, 94% of
- [Trending Influencer Marketing Stats: Which Ready-to-Drink (RTD) Tea Brand Had the Highest Share of Influencer Voice?](https://www.mavrck.co/which-ready-to-drink-rtd-tea-brand-had-the-highest-share-of-influencer-voice/) - There's no stopping the progression of consumer of trust in today's digital world. Although, one thing is for certain - influencer-generated content is consistently out-performing brand-generated content. This pivotal shift in the behaviors of today's consumers are causing brands to take action. Many brands have incorporated an Influencer Marketing & Relations strategy as an always-on
- [6 Spook-tacular Influencer Marketing Stats & Insights From Halloween Market Leaders](https://www.mavrck.co/6-spook-tacular-influencer-marketing-stats-insights-from-halloween-market-leaders/) - In this report, we analyzed the volume of content and engagement with influencer-generated content (IGC) across Halloween Market Leaders.
- [How Tabasco Is Leading Influencer Share of Voice 2.6X in its Category](https://www.mavrck.co/how-tabasco-is-leading-influencer-share-of-voice-2-6x-in-its-category/) - In this report, we analyzed the volume of content and engagement with influencer-generated content (IGC) across leading hot saucebrands.
- [LaCroix's Marketing Strategy Is #Winning: How Leading Sparkling Water Brands Use Micro-Influencers To Drive Sales](https://www.mavrck.co/lacroix-marketing-strategy-is-winning-learn-how-lacroix-other-sparkling-water-brands-use-micro-infuence-to-drive-sales/) - In this report, we analyzed the volume of content and engagement with influencer-generated content (IGC) across leading sparkling water brands. LaCroix, Perrier, and Sparkling Ice were among the leading brands.
- [How Nordstrom and Leading CX Brands Compare In Influencer SOV](https://www.mavrck.co/how-nordstrom-and-leading-cx-brands-compare-in-influence-sov/) - In this report, we analyzed the volume of content and engagement with influencer-generated content (IGC) across leading CX brands. Nordstrom, Audi, Southwest Airlines, and Acura were among the winning brands.
- [How BECCA, Glossier & Kopari Beauty Use Social Proof to Accelerate Sales](https://www.mavrck.co/how-becca-glossier-kopari-beauty-use-social-proof-to-accelerate-sales/) - In this report, we analyzed the volume of content and engagement with influencer-generated content (IGC) across leading Beauty Digitally Native Vertical Brands. BECCA Cosmetics, Glossier, and Kopari Beauty were among the winning brands.
- [How Starbucks and La Colombe Use Micro-Influencers To Reach Millennials](https://www.mavrck.co/how-starbucks-and-la-colombe-use-micro-influencers-to-reach-millennials/) - In this report, we analyzed the volume of content and engagement with influencer-generated content (IGC) across leading coffee brands with ready-to-drink cold brew products. Starbucks, La Colombe, and Chameleon Cold Brew were among the winning brands.
- [How Boohoo & Asos Use IGC To Accelerate The Path-To-Purchase](https://www.mavrck.co/how-boohoo-asos-use-igc-to-accelerate-the-path-to-purchase/) - The fashion industry continues to set the standard of excellence for digital customer experience. Led by a definitive era of digital adoption by consumers, today’s retailers are amidst a digital reconstruction. Not only are consumers increasingly comfortable with digital channels, but the majority of consumers are actively relying on digital information to mitigate risk and
- [How Blue Apron & HelloFresh Leverage Influencer Content To Rise Above The Noise](https://www.mavrck.co/how-blue-apron-hellofresh-leverage-influencer-content-to-rise-above-the-noise/) - Meal kit delivery services are transforming the home cooking experience and offer busy consumers a viable alternative to grocery shopping, ordering take-out, or eating out.
- [How Halo Top Became the Best Selling Pint In America](https://www.mavrck.co/how-halo-top-become-the-best-selling-pint-in-america/) - Health and wellness continues to remain top of mind for many Americans. According to Nielsen, 68% of consumers say that they’re willing to spend more on foods and drinks that don’t contain undesirable ingredients. With consumers increasingly leaning towards healthier food options, brands are beginning to create new and innovative products to appeal to the
- [3 Alcoholic Beverage Brands You Should Be Following on Instagram](https://www.mavrck.co/alcoholic-beverage-brands-on-instagram/) - Here are the leading alcohol beverage brands to follow on Instagram - and what you can learn from their influencer marketing strategies.
- [Influencer Marketing Trends in 2018: The Future of Influencer Measurement, Optimization & Scale](https://www.mavrck.co/influencer-marketing-in-2018-the-future-of-influencer-measurement-optimization-scale/) - How to quantify Influencers' business value, forecast performance, and scale to an enterprise influencer marketing strategy.
- [The Ultimate Checklist for Your 2018 Influencer Marketing & Relations Strategy](https://www.mavrck.co/the-ultimate-checklist-for-your-2018-influencer-marketing-relations-strategy/) - The only influencer marketing checklist and influencer marketing cross-pollination matrix to develop your 2018 Influencer Marketing & Relations strategy.
- [How Influencers Are Redefining Video Content Across Social Platforms](https://www.mavrck.co/how-influencers-are-redefining-video-content-across-social-platforms/) - Videos feel are more authentic and engaging and that's why influencers will continue to experiment with video marketing trends – whether it be Instagram or YouTube
- [The Future of AR: What It Means For Brands & Influencers](https://www.mavrck.co/the-future-of-ar-what-it-means-for-brands-and-influencers/) - Part 2 in our 2018 Influencer Marketing Quarterly Trend Report In 2018, there will be one billion AR apps on smartphones, and one billion users will create AR content at least once. The ability to digitize the world around us creates a whole new dimension for brands to create engaging experiences for consumers, wherever they
- [Now Trending in Influencer Marketing: The Impact of COVID-19 on Influencers [Subject-to-Change]](https://www.mavrck.co/influencer-marketing-trends-impact-of-covid-19-on-influencers/) - Now trending in influencer marketing: The impact of COVID-19 on influencers; brands leaning into #CreateForGood campaigns; how misinformation spreads; IGTV gets a redesign; and the gaming streaming wars intensify
- [United Nations Issues Global Call to Influencers and Creators [Subject-to-Change]](https://www.mavrck.co/influencer-marketing-trends-united-nations-issues-call-to-creators/) - Now trending in influencer marketing: United Nations enlists help of influencers and creators; influencers lean into #CreateForGood; TikTok pushes into live-streaming; Instagram tests 'Support' stickers; Pinterest updates shopping experience
- [Instagram Releases New Co-Watching Feature, Tests Two More [Subject-to-Change]](https://www.mavrck.co/influencer-marketing-trends-instagram-co-watching/) - Influencer marketing trends: Instagram releases new co-watching feature; summer olympics postponed; the impact of COIVD-19 on Hollywood
- [The Impact of COVID-19 on the Influencer Marketing Industry [Subject-to-Change]](https://www.mavrck.co/influencer-marketing-trends-covid-19-influencer-marketing-impact/) - Influencer marketing trends: how COVID-19 is impacting influencer marketing; the tech industry's response to COVID-19; the rise of virtual fitness classes; collab houses remain in-tact; esports gain momentum
- [The Tech Industry's Response to the COVID-19 Outbreak [Subject-to-Change]](https://www.mavrck.co/influencer-marketing-trends-tech-industry-response-covid-19/) - Influencer marketing trends: the tech industry responds to the COVID-19 outbreak; Instagram influencers put their own placeholders before and after their sponsored posts; FTC fines detox tea company for influencers not disclosing that they were being paid
- [5 Easy Ways to Crush Your Influencer Incentives Strategy](https://www.mavrck.co/5-easy-ways-to-crush-your-influencer-incentives-strategy/) - Are you incentivizing your most valuable customers with the rewards that they want the most? Spoiler alert: the best rewards aren’t the most expensive ones. Below, we break down five quick tips to guide your brand’s reward incentives strategy to drive the most engagement with your VIP customers or micro-influencers: Table of Contents Toggle 1) Offer
- [YouTube Appoints First Creator Liaison #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-youtube-creator-liaison/) - Influencer Marketing Trends: YouTube Appoints First Creator Liaison
- [Facebook Launches Creator Studio Mobile App #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-creator-studio-mobile-app/) - Influencer Marketing Trends: Facebook launches Creator Studio mobile app
- [FTC Agrees to Fine Brands for Non-Disclosed, Commissioned Influencer Content #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-ftc-fining-non-disclosed-influencer-generated-content/) - Influencer Marketing Trends: FTC Agrees to Fine Brands for Non-Disclosed, Commissioned Influencer Content
- [YouTube Announces it Pays Creators More Than $7.5B Per Year #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-youtube-pays-creators-7-5-billion/) - Influencer Marketing Trends: YouTube Announces it Pays Creators More Than $7.5B Per Year
- [How TikTok, Brands and Creators Won This Year's Super Bowl [Subject-to-Change]](https://www.mavrck.co/influencer-marketing-trends-how-tiktok-brands-and-creators-won-this-years-super-bowl/) - Influencer Marketing Trends: How TikTok, Brands and Creators Won This Year's Super Bowl
- [TikTok’s Curated Feed, Twitch’s Non-Gaming Content, Google Goes Cookie-Less by 2022 #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-tiktok-curated-feed/) - Influencer Marketing Trends: TikTok’s Curated Feed, Twitch’s Non-Gaming Content, Google Goes Cookie-Less by 2022
- [Casper Files for IPO, YouTube Announces Policy Changes for Children's Content, Instagram AR Filters Go Viral #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-casper-files-ipo/) - Influencer Marketing Trends: Casper Files for IPO, YouTube Announces Policy Changes for Children's Content, Instagram AR Filters Go Viral
- [Facebook Expands Brand Collabs Manager to Instagram, Amazon Takes Alexa for a Ride, TikTokers Join Collab Houses #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-expands-brand-collabs-manager-to-instagram/) - Influencer Marketing Trends: Facebook Expands Brand Collabs Manager to Instagram, Amazon Takes Alexa for a Ride, TikTokers Join Collab Houses
- [Instagram Tests Updates to Stories, Live-Streaming Platforms Turn to Exclusivity Contracts, Walmart Shifts DTC Strategy #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-instagram-tests-updates-to-stories-live-streaming-platforms-turn-to-exclusivity-contracts-walmart-shifts-dtc-strategy/) - December 17, 2019: Instagram tests updates to Stories; Live-streaming platforms lock in exclusive contacts with top creators; Walmart shifts DTC strategy to resemble Amazon’s; YouTube updates harassment policy, leaving creators angry; Facebook, Google, and Pinterest release trend reports Here’s what’s worth knowing this week: Instagram Tests Two New Updates to Stories The Story This week,
- [Facebook Tool Allows Photo Exports to Google, TikTok Continues to Distance Itself from ByteDance, Influencer-to-Consumer Brand Insights #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-tool-allows-photo-exports-to-google/) - Influencer Marketing Trends: Facebook releases tool for bulk content exports; TikTok attempts to further separate from its Chinese owners; brands and creators on TikTok look to be first-movers
- [YouTube’s Letter to Creators, Instagram’s Explore Algorithm, Agency-Backed Influencer Incubators #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-youtubes-letter-to-creators/) - Influencer Marketing Trends: YouTube CEO publishes letter to creators; Expert brand-builders find success in incubating influencers; Instagram shares new details on its algorithm for Explore; Snapchat invests $750k in AR Lens Creators; Brands launch more holiday influencer marketing campaigns this year than ever before
- [Facebook Launches Facebook Pay, Influencers Prefer Cause-based Brands, TikTok Tests Shoppable Videos #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-launches-facebook-pay/) - Influencer marketing trends: Facebook Launches Facebook Pay, Influencers Prefer Cause-based Brands, TikTok Tests Shoppable Videos
- [4 Insights Learned From Analyzing 25 Influencer-to-Consumer (ITC) Brands](https://www.mavrck.co/influencer-marketing-trends-4-insights-from-influencer-to-consumer-brands/) - Influencers launching their own brands continues to emerge as an influencer marketing trend. We analyzed the top 25 influencer-to-consumer brands and identified the key insights from the space.
- ["Disclosures 101 for Social Media Influencers", Instagram Tests Removing "Likes" #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-ftc-disclosures/) - Influencer marketing trends: "Disclosures 101 for Social Media Influencers", Instagram Tests Removing "Likes"
- [3 Lessons Learned from Influencer-to-Consumer (ITC) Brands](https://www.mavrck.co/influencer-marketing-trends-3-lessons-learned-from-influencer-to-consumer-brands/) - Now trending in influencer marketing: influencer-to-consumer brands. Learn lessons from the influencers who found Glossier, EM Cosmetics and Ankari Floruss.
- [The Future of ITC Brands, Facebook Releases Q3 2019 Earnings Report, Pinterest Stock Drops #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-future-of-itc-brands/) - Influencer marketing trends: The Future of ITC brands, Facebook Releases Q3 2019 Earnings Report, Pinterest Stock Drops
- [4 Influencer Marketing Trends in Social Media Gaming](https://www.mavrck.co/influencer-marketing-trends-social-media-gaming/) - Now trending in influencer marketing: social gaming and partnering with gaming influencers
- [How to Take Advantage of YouTube's AR Ads for Your Brand](https://www.mavrck.co/influencer-marketing-trends-youtube-ar-ads/) - Now trending in influencer marketing: YouTube launches AR feature for brands that allows for the creation of ads
- [Reddit Adds Snapchat Distro, TikTok Pushes for Educational Content, Instagram & Pinterest Lean into Personalization #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-reddit-adds-snapchat-integration/) - Influencer marketing trends: Reddit Adds Snapchat Distribution, TikTok Pushes for Educational Content, Instagram & Pinterest Lean into Personalization
- [Facebook, Instagram and WhatsApp Release Messaging Updates, Streaming Service Platforms Lean Into Product Placements, The Rise of Influencer-Launched Apps #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-instagram-whatsapp-messaging-updates/) - Influencer marketing trends: Facebook, Instagram and WhatsApp Release Messaging Updates, Streaming Service Platforms Lean Into Product Placements, The Rise of Influencer-Launched Apps
- [Instagram Launches @Creators, Snapchat Expands Ad Length Limits, Apple Debuts Streaming Service #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-instagram-launches-creators/) - Influencer marketing trends: Instagram Launches @Creators, Snapchat Expands Ad Length Limits, Apple Debuts Streaming Service
- [Facebook Introduces Interactive Ads, Publishers Lean Into IGTV, Nielsen Updates Content Rating System #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-introduces-interactive-ads/) - Current influencer marketing trends: Facebook introduces interactive ads, publishers lean into IGTV, Nielsen updates content rating system
- [The Role of Influencer Marketing and Social Media in the Future of TV](https://www.mavrck.co/influencer-marketing-trends-future-of-tv/) - Now trending in influencer marketing: the convergence of TV and social media, signaling a departure from linear TV and OTT and towards long-form influencer content.
- [Instagram's New Branded Content Ads, Amazon Launches 'StyleSnap', and Snapchat Brings Native Checkout to Influencers #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-instagram-new-branded-content-ads/) - This week's influencer marketing trends: Instagram rolls out branded content ads; Amazon launches StyleSnap; Snapchat brings native checkout to five Influencers
- [8 Ways Marketers are Taking Advantage of Mavrck’s Custom Influencer Properties](https://www.mavrck.co/influencer-marketing-platform-8-ways-marketers-are-taking-advantage-of-mavrcks-custom-influencer-properties/) - Using Mavrck, marketers can more easily solicit any additional information from influencers using Mavrck’s application forms or its survey capabilities. We call these custom datapoints “Influencer Properties” and our customers are starting to use them in really innovative ways.
- [Influencers' Receptivity to Creating a Review Too](https://www.mavrck.co/influencer-marketing-trends-influencers-receptivity-to-creating-a-review/) - This blog post highlights 4 data points on why influencers are receptive to creating reviews too.
- [6 Reasons Why Instagram Stories Should Be Part Of Your Influencer Marketing Strategy](https://www.mavrck.co/influencer-marketing-trends-6-reasons-why-instagram-stories-should-be-part-of-your-influencer-marketing-strategy/) - Instagram Stories were once thought of as an influencer marketing campaign add-on, however, marketers are now making them an integral part of their influencer marketing campaigns as they help with creating brand awareness, encouraging engagement, and driving clicks. In this blog post, we share six reasons why Instagram Stories should be part of your influencer marketing strategy.
- [Instagram Tests Hiding "Like" Counts, Jack Dorsey Rethinks Fundamental Dynamics of Twitter, Marc Pritchard Calls for New Media Supply Chain #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-instagram-tests-hiding-like-counts/) - All the influencer marketing and social media news worth sharing
- [Instagram Tests Creator Studio Dashboard and Launches Quiz Stickers for Stories, Snapchat Updates Community Guidelines #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-instagram-tests-creator-studio-dashboard/) - All the influencer marketing and social media news worth sharing.
- [Facebook Holds Annual F8 Conference, Instagram Tests "Join Chat" Stickers, YouTube Hosts Brandcast Event #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-holds-annual-f8-conference/) - All the influencer marketing and social media news worth sharing.
- [Instagram Unveils New User and Creator Features, YouTube Introduces Machine Learning to Create Ads #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-instagram-unveils-new-user-and-creator-features/) - All the influencer marketing and social media news worth sharing
- [Instagram Supports Landscape Videos on IGTV, Kellogg’s Creative Approach to Influencer Marketing, Amazon Launches Influencer-Led Fashion Shopping Experience #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-instagram-supports-landscape-videos-on-igtv/) - All the influencer marketing and social media news worth sharing.
- [IGTV Goes Horizontal: Subject-to-Change Deep Dive](https://www.mavrck.co/influencer-marketing-trends-igtv-goes-horizontal/) - IGTV enables horizontal video. Learn why influencers have largely positive reactions, and how marketers should use IGTV.
- [Facebook Tweaks Algorithm to Incorporate Survey Data, Creddar Uses Social Proof to Drive Trust in Publishers #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-tweaks-algorithm/) - All the influencer marketing and social media news worth sharing.
- [3 Instagram Features to Collaborate with Influencers for Insights](https://www.mavrck.co/influencer-marketing-trends-influencers-for-insights-instagram/) - Now trending in influencer marketing: Instagram makes it easier for brand marketers to collaborate with influencers for insights with the launch of interactive features
- [Facebook Updates Video Features for Creators, Instagram Copies TikTok for Latest Feature, Influencer Marketing Association is Formed #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-announces-updates-for-creators/) - Influencer marketing trends: Facebook Updates Video Features for Creators, Instagram Copies TikTok for Latest Feature, Influencer Marketing Association is Formed
- [What Big Tech Regulation Means for Influencer Marketing](https://www.mavrck.co/influencer-marketing-trends-regulation-big-tech/) - How increasing big tech regulation impacts influencer marketing and social media trends
- [How Non-Profits Can Use Influencer Marketing to Achieve Their Social Media Marketing Goals](https://www.mavrck.co/influencer-marketing-trends-how-non-profits-can-use-influencer-marketing-to-achieve-their-social-media-marketing-goals/) - Influencer Marketing is an ideal solution for nonprofit organizations that feel like they aren t meeting their social media marketing goals. It can help nonprofits overcome limited resources while yielding outstanding results.
- [TikTok for Influencer Marketing: What is TikTok and How Can Your Brand Take Advantage?](https://www.mavrck.co/influencer-marketing-trends-tik-tok/) - Now Trending in Influencer Marketing: TikTok emerges as a platform to activate influencers on
- [YouTube Introduces AR Ads, Amazon Taps Twitch for Prime Day Live-Stream #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-youtube-introduces-ar-ads/) - Weekly influencer marketing trends: YouTube Introduces AR Ads, Amazon Taps Twitch for Prime Day Live-Stream
- [YouTube Tests Hiding Comments, Facebook & eBay Fight Fake Reviews #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-youtube-tests-hiding-comments/) - Weekly influencer marketing trends: YouTube Tests Hiding Comments, Facebook & eBay Fight Fake Reviews
- [Instagram Launches 'Join Chat' Sticker, WPP to Sell Majority Stake in Kantar #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-instagram-join-chat-sticker/) - Weekly influencer marketing trends: Instagram Launches Join Chat Sticker, WPP to Sell Majority Stake in Kantar
- [YouTube and Facebook Introduce New Monetization Options for Creators, Pinterest Debuts New Video Features for Creators #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-youtube-monetization-for-creators/) - Weekly influencer marketing trends: YouTube and Facebook Introduce New Monetization Options for Creators, Pinterest Debuts New Video Features for Creators
- [Influencers Are Driving Forces In Business, Media and Politics, Instagram Tests Hiding Likes #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-influencers-driving-business-media-politics/) - Weekly influencer marketing trends: Influencers Are Driving Forces In Business, Media and Politics, Instagram Tests Hiding Likes
- [Facebook, Twitter and Snapchat Release Q2 Earnings Reports, PEW Publishes Report on YouTube Creators #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-twitter-snapchat-q2-2019-earnings/) - Weekly influencer marketing trends: Facebook, Twitter and Snapchat Release Q2 Earnings Reports, PEW Publishes Report on YouTube Creators
- [Facebook Opens Spark AR to All Instagram Users, Snapchat Launches Spectacles 3 #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-spark-ar/) - Weekly influencer marketing trends: Facebook Opens Spark AR to All Instagram Users, Snapchat Launches Spectacles 3
- [Facebook Confirms News Tab Plans, Twitch Launches Broadcasting Software, Kraft Heinz Shifts Marketing Dollars In-House #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-confirms-news-tab-plans/) - Weekly influencer marketing trends: Facebook Confirms News Tab Plans, Twitch Launches Broadcasting Software, Kraft Heinz Shifts Marketing Dollars In-House
- [Estée Lauder Spends 75% of Marketing Budget on Influencers, PopSugar Launches ITC Brand Marketplace #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-estee-lauder-influencer-marketing-budget/) - Weekly influencer marketing trends: Estée Lauder Spends 75% of Marketing Budget on Influencers, PopSugar Launches ITC Brand Marketplace
- [Mavrck Named to the 2019 Inc. 5000, Among America's Fastest-Growing Companies](https://www.mavrck.co/mavrck-fastest-growing-private-influencer-marketing-platform-named-to-2019-inc-5000/) - Mavrck named to the Inc. 5000, among America's most successful private companies and the fastest-growing influencer marketing platform recognized this year.
- [YouTube Launches Fashion & Beauty Hub, TikTok & NFL Announce Two-Year Partnership, Twitch Releases Apple TV Beta #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-youtube-launches-fashion-and-beauty-hub/) - Influencer marketing trends: YouTube Launches Fashion & Beauty Hub, TikTok & NFL Announce Two-Year Partnership, Twitch Releases Apple TV Beta
- [Mavrck Acquires GroupHigh, Leader in Influencer Search and Intelligence](https://www.mavrck.co/influencer-marketing-platform-mavrck-acquires-grouphigh-leader-in-influencer-search-and-intelligence/) - Acquisition expands the depth and breadth of Mavrck’s Influencer Search to help marketers connect with influencers at industry-leading scale.
- [Facebook Develops New Messaging App for Instagram, YouTube & Facebook Move Away From Vanity Metrics, IGTV Comes to Facebook #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-develops-messaging-app-for-instagram/) - Influencer marketing trends: Facebook Develops New Messaging App for Instagram, YouTube & Facebook Move Away From Vanity Metrics, IGTV Comes to Facebook
- [YouTube’s Trending Section Prioritizes Publishers Over Creators, Nordstrom’s Influencer Collaboration Model, 78% of DTC Brands Increase Marketing Budgets #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-youtube-trending-section-prioritizes-publishers/) - All the influencer marketing and social media news worth sharing
- [Influencer Marketing Contracts: The Influencer Perspective on Non-Compete Windows](https://www.mavrck.co/influencer-marketing-trends-influencer-marketing-contracts-non-compete-windows/) - This blog post provides influencer marketers with best practices and thought leadership around exclusivity windows in influencer marketing contracts, specifically highlighting influencers' perspectives on the current landscape.
- [EU Launches Copyright Directive, Pinterest Updates IPO Filing, Accenture Interactive Acquires Droga5 #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-eu-launches-copyright-directive/) - All the influencer marketing and social media news worth sharing
- [Inside EscapeX's Influencer-Owned Apps, $PINS New Conversion Optimization Tools, Google's Cookie-Free Bid #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-inside-escapex-influencer-owned-apps/) - All the influencer marketing and social media news worth sharing.
- [Instagram Adds Polling Stickers for Interactive Stories Ads, Sephora Launches #SephoraSquad, Reddit’s $100M+ Ad Revenue Payoff #SubjectToChange]](https://www.mavrck.co/influencer-marketing-trends-instagram-adds-polling-stickers-to-stories-ads/) - All the influencer marketing and social media news worth sharing
- [Facebook's Political Ad AI Misfires, Meredith Plans to Produce 10 IGTV Shows, Snapchat Launches 'Snap Originals' #SubjectToChange](https://www.mavrck.co/facebooks-political-ad-ai-misfires/) - All the social media and influencer marketing news worth knowing and sharing.
- [Pinterest Files for IPO, Snapchat Launches Voice-Enabled AR Lens, Walmart Takes on Amazon via JetBlack #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-pinterest-files-for-ipo/) - All the influencer marketing and social media news worth sharing
- [Facebook Adds Gaming Tab, Instagram Launches In-App Checkout, Amazon Tests Private-Label Pop-Up Windows #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-facebook-adds-gaming-tab/) - All the influencer marketing and social media news worth sharing
- [#SXSW2019 Recap, Instagram's New Branded Content Ad Format, Pinterest's New Shopping Features #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-sxsw2019-recap/) - All the influencer marketing and social media news worth sharing
- [Amazon to Launch New Grocery Store Brand, Facebook Introduces Premium Video Ads, FTC Challenges Fake Reviews #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-amazon-to-launch-new-grocery-store-brand/) - All the influencer marketing and social media news worth sharing
- [YouTube Faces New Brand Safety Issues, Instagram Could Soon Launch Pinterest-Like Collections Feature, TikTok to Release Biddable Ad Option #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-youtube-faces-new-brand-safety-issues/) - All the influencer marketing and social media news worth sharing
- [How Brands Can Optimize for the Influencer Experience (iX) in 2019](https://www.mavrck.co/influencer-marketing-trends-influencer-experience/) - As social media platforms, brands, agencies and marketers continue to understand and recognize the value that influencers bring to an organization, they will need to invest in and optimize for those experiences in 2019 if they want to be influencers’ preferred brand, social network, or even influencer marketing platform of choice.
- [Hulu Embraces Paid Endorsements, The Future of Influencer-to-Consumer Brands, Amazon Acquires Mesh Wi-Fi Network #SubjectToChange](https://www.mavrck.co/influencer-marketing-trends-hulu-embraces-paid-endorsements/) - All the influencer marketing and social media news worth sharing
- [Amazon Launches Live-Streaming Shopping Channel, Facebook Adds New Tools for Groups, Pinterest Automates “Shop the Look” Feature #SubjectToChange](https://www.mavrck.co/amazon-launches-live-streaming-shopping-channel/) - All the influencer marketing and social media news worth sharing
- [The Future of Social Commerce: What It Means for Brands and Influencers](https://www.mavrck.co/the-future-of-social-commerce/) - Consumers are increasingly turning to social media networks to guide their purchase decisions. As such, social media is shifting to become social and transactional. This blog post details new, platform-specific, social commerce tools along with ideas for brands to take advantage.
- [Facebook Releases Q4 Earnings Report, Apple Temporarily Bans Facebook and Google's Internal Apps, Sony Pictures Launches Influencer Campaign on TikTok #SubjectToChange](https://www.mavrck.co/facebook-releases-q4-earnings-report/) - All the influencer marketing and social media news worth sharing
- [Facebook's Plans to Integrate Messenger, WhatsApp and Instagram, Pinterest Expands Search Functions and American Eagle's Gen Z-Led Campaign #SubjectToChange](https://www.mavrck.co/facebooks-plans-to-integrate-messenger-whatsapp-and-instagram-pinterest-expands-search-functions-and-american-eagles-gen-z-led-campaign-subjecttochange/) - January 30, 2019: Zuckerberg announces plans to integrate messaging features of Facebook, WhatsApp, and Instagram; Facebook adds brand safety capability to Marketing Program; Pinterest expands skin tone range search tool; American Eagle gives Gen Z customers creative freedom for new ad campaign; Ad buyers shift budgets to LinkedIn Here’s what’s worth knowing this week: It
- [P&G Debuts New In-House Media Model, Edelman Releases 2019 Trust Barometer and Hulu and Netflix Release Fyre Festival Documentaries #SubjectToChange](https://www.mavrck.co/pg-debuts-new-in-house-media-model/) - All the influencer marketing and social media news worth sharing
- [Amazon’s Influencer Marketing Push, Moët & Chandon’s Three-Tier Influencer Program, Instagram Launches Ability to Re-Gram Posts to Multiple Accounts #SubjectToChange](https://www.mavrck.co/amazons-influencer-marketing-push/) - All the influencer marketing and social media news worth sharing.
- [AdAge Polls Industry Execs for 2019 Trends, Kroger Launches Futuristic Grocery Store and OTT Subscriptions Reach Record Highs [Subject-To-Change]](https://www.mavrck.co/adage-presents-2019-industry-trends/) - All the influencer marketing and social media news worth sharing
- [Instagram tests “Creator Accounts”, Pinterest’s Top 100 Trends, Amazon’s Bid to Remove CRaP Products](https://www.mavrck.co/influencer-marketing-news-instagram-tests-creator-accounts/) - December 19, 2018: Instagram tests Creator Accounts and introduces insights for product bookmarks; Pinterest announces its top 100 emerging trends of 2019; Facebook Watch expands ad breaks for Creator monetization; Amazon cleans up its CRaP. Here’s what’s worth knowing this week: All I Want for Christmas is Creator Account Access The Story Instagram is
- [Facebook Launches Updates to Collections, Amazon Go Reportedly Coming to Airports, Unilever CMO Keith Weed Retires #SubjectToChange](https://www.mavrck.co/facebook-launches-updates-to-collections/) - All the influencer marketing and social media news worth sharing.
- [Instagram Launches "Close Friend" List for Sharing Stories, YouTube Announces Plans to Make YouTube Premium Free, Holiday Shopping Hits Record Highs #SubjectToChange](https://www.mavrck.co/instagram-launches-close-friend-list-for-sharing-stories/) - All the influencer marketing and social media news worth sharing.
- [Instagram Tests New Layout for Profiles, YouTube Begins Showing Twice As Many Pre-Roll Ads, Google Duplex Expands to ‘Small Group’ of Pixel Owners #SubjectToChange](https://www.mavrck.co/instagram-tests-new-layout-for-profiles/) - All the influencer marketing and social media news worth sharing. This week's stories cover Instagram testing new layouts for profiles, YouTube beginning to show twice as many pre-roll ads and Google Duplex expanding to ‘small group’ of Pixel owners.
- [Facebook Responds To New York Times Exposé, Instagram Uses Machine Learning to Fight Fraud #SubjectToChange](https://www.mavrck.co/facebook-responds-to-new-york-times-expose/) - All the influencer marketing and social media news worth sharing
- [Pinterest's Following Tab Gets Revamped, Facebook Preps For Brand Safety Issues with Watch and Netflix Overtakes Live TV As Source of Users' Favorite Shows #SubjectToChange](https://www.mavrck.co/pinterests-following-tab-gets-revamped/) - All the influencer marketing & social media news worth sharing
- [Influencers Are The New VCs, Snapchat's PR Firm Sues Influencer for Failing to Deliver and Facebook Releases Q3 Earnings #SubjectToChange](https://www.mavrck.co/influencers-are-the-new-vcs/) - All the influencer marketing & social media news worth sharing
- [Pinterest Launches New Visual Search Capabilities, Facebook Releases Messenger 4, Amazon Invests In Tastemade #SubjectToChange](https://www.mavrck.co/pinterest-launches-new-visual-search-capabilities/) - All the social media and influencer marketing news worth sharing
- [Facebook Makes Changes To Branded Content on Platform, Instagram Passes Snapchat For Teens' Favorite App, and YouTube Invests $20M In Educational Content #SubjectToChange](https://www.mavrck.co/facebook-makes-changes-to-branded-content-on-platform/) - All the social media & influencer marketing news worth sharing.
- [Amazon Plans to Launch 3,000 Go Stores by 2021, Facebook Releases Portal Home Device and Google+ Gets Shut Down #SubjectToChange](https://www.mavrck.co/amazon-plans-to-launch-3000-go-stores-by-2021-facebook-releases-portal-home-device-and-google-gets-shut-down-subjecttochange/) - October 10, 2018: Amazon plans to launch 3,000 Go stores by 2021, Facebook officially releases Portal home device and renames Camera Effects Platform to Spark AR, New privacy scandal leads to Google+ getting shut down, and voice technologies continue to shape the industry. Here’s what’s worth knowing this week: Amazon’s Go-ing Global The Story
- [Amazon Opens 4-Star Store, 50,000 Facebook Accounts Get Hacked and Snapchat Releases 3 New E-Commerce Ad Options [Subject-to-Change]](https://www.mavrck.co/amazon-opens-4-star-store/) - October 2 2018: Amazon opens 4-Star store in NYC, 50 million accounts on Facebook get hacked, Snapchat releases 3 new e-commerce ad options, Pinterest’s ad revenue forecasted to exceed $1 billion in 2020 and YouTube introduces new extensions for TrueView ads Here’s what’s worth knowing this week: For All Your 4-Star Products on Amazon
- [Facebook To Release Smart Home Device, Instagram Rolls Out Shoppable Stories to All Brands, Google Rebrands News Feed [Subject-to-Change]](https://www.mavrck.co/facebook-to-release-smart-home-device/) - September 25, 2018: Facebook set to release first smart home device, Pinterest expands Shop the Look, TripAdvisor to unveil new website & mobile offering with focus on social sharing, Instagram rolls out Shoppable Stories to all brands and Google rebrands News Feed Here’s what’s worth knowing this week: Bringing Facebook Into Your Home The Story
- [Amazon’s All-In Attribution Game Plan, Instagram's Standalone Shopping App, Facebook's Instant Experience Ads [Subject-to-Change]](https://www.mavrck.co/amazons-all-in-attribution-game-plan/) - All the influencer marketing & social media news worth sharing. Top stories include Amazon’s Attribution Game Plan, Instagram's Standalone Shopping App and Facebook's Instant Experience Ads.
- [Instagram Launches New Security Tools, Amazon To Launch Ad-Supported Streaming Service and Dunkin Donuts Adds Alexa to Mobile Ordering [Subject-to-Change]](https://www.mavrck.co/instagram-launches-new-security-tools-amazon-to-launch-ad-supported-streaming-service-and-dunkin-donuts-adds-alexa-to-mobile-ordering-subject-to-chnage/) - September 6, 2018: Instagram introduces new tools for account security and transparency, Twitter tests unfollow suggestions, Amazon reportedly has plans to launch ad-supported video service, Facebook releases new insight into how people engage with video and Dunkin Donuts adds mobile ordering to Alexa Here’s what’s worth knowing this week: Keep Calm & ‘Gram On
- [Facebook Nixes 5,000 Ad Targeting Options, Amazon Tests Video Ads and Google Is Set To Open First Retail Store [Subject-to-Change]](https://www.mavrck.co/facebook-nixes-5000-ad-targeting-options/) - All the influencer marketing & social media news worth sharing. Top stories include Facebook cutting 5,000 ad targeting options, Amazon testing video ads and Google planning to open first retail store.
- [Instagram Expands Poll Stickers Into DMs, Facebook Gets Sued Over Audience Metrics and Pinterest Adjusts Sharing Algorithm [Subject-to-Change]](https://www.mavrck.co/instagram-expands-poll-stickers-into-direct-messages/) - All the influencer marketing & social media news worth sharing. Top stories include Instagram expanding poll stickers into DMs, Facebook gets sued over audience metrics and Pinterest adjusts sharing algorithm
- [Amazon Leads Q1 Programmatic Ad Spend, YouTube To Become Second Most-Visited Website, Facebook Launches Authorization for Pages [Subject-to-Change]](https://www.mavrck.co/amazon-leads-q1-programmatic-ad-spend-youtube-to-become-second-most-visited-website-facebook-launches-authorization-for-pages-subject-to-change/) - All the influencer marketing & social media news worth sharing. Top stories include Amazon leading Q1 programmatic ad spend, YouTube to become second-most visited website and Facebook launches authorization for Pages
- [IGTV – What It Is, Brands' Opportunity, Influencers' Point-of-View](https://www.mavrck.co/igtv-what-it-is-brands-opportunity-influencers-point-of-view/) - In June, Instagram launched IGTV – a standalone app and experience within the Instagram app that enables the sharing and consuming of long-form vertical video. Learn what it is, brands' opportunity and influencers' point-of-view.
- [Integrating Paid Into Your Marketing Mix on Pinterest](https://www.mavrck.co/integrating-paid-into-your-marketing-mix-on-pinterest/) - Pinterest ads inspire people to discover ideas and drive action. Advertisers get an average of 20% more free clicks a month by amplifying influencer-generated content with Promoted Pins. Learn more today.
- [Facebook Updates Video Ad Metrics, Amazon Merges Ad Business Into One Platform and Snapchat Launches Speech Recognition Lenses [Subject-to-Change]](https://www.mavrck.co/facebook-updates-video-ad-metrics-amazon-merges-ad-business-into-one-platform/) - All the influencer marketing & social media news worth sharing. Top stories include Facebook updates video ad metrics, Amazon merges ad business into one platform and Snapchat launches speech recognition lenses
- [Facebook Launches Watch Parties, Snapchat Pilots Creator Program and YouTube Expands VR Capabilities [Subject-to-Change]](https://www.mavrck.co/facebook-launches-watch-parties-snapchat-pilots-creator-platform-and-youtube-expands-vr-capabilities-subject-to-change/) - All the influencer marketing & social media news worth sharing. Top stories include Facebook Watch Parties, Snapchat's Storytelling Program and YouTube's VR Capabilities.
- [Instagram Releases Active Status Notifiers & Tests Follower Removal Option, Snapchat Introduces "Footprints" Insights Report [Subject-to-Change]](https://www.mavrck.co/instagram-releases-active-status-notifiers-and-tests-follower-removal-option/) - July 24, 2018: Instagram launches online status indicator and tests follower removal option and Story limitation, influencer marketing ad spend & transparency standards increase, Snapchat releases “Footprints” insights series and Reddit launches dedicated chatrooms on subreddits Here’s what’s worth knowing this week: Instagram DM Metrics / Rates are at the Top of Our Wish List
- [Instagram Releases Question Stickers, Snapchat Partners With Amazon to Develop Visual Search Engine and Facebook Launches AR Ad Units [Subject-to-Change]](https://www.mavrck.co/instagram-releases-question-stickers-snapchat-partners-with-amazon-to-develop-visual-search-engine-and-facebook-launches-ar-ad-units-subject-to-change/) - July 17, 2018: Instagram’s new question stickers, Snapchat’s visual search partnership with Amazon, Facebook’s new AR ad unit, Reddit introduces native video ads and Pinterest releases Group boards Here’s what’s worth knowing this week: Do You Like Instagram’s New Stickers? Another day, another new Instagram feature. The latest? New Questions Stickers that allow users to
- [Google Maps Now Serves Personalized Recommendations, Instagram Launches Topic Channels, Group Video Chat & New Camera Features [Subject-to-Change]](https://www.mavrck.co/google-maps-now-serves-personalized-recommendations-instagram-launches-topic-channels-group-video-chat-new-camera-features-subject-to-change/) - July 10, 2018: Google Maps expands to include personalized recommendations, Instagram launches Topic Channels in Explore, video chat in Direct & new camera effects, Twitch releases subscription feature for Affiliate Program, mobile social set to overtake mobile search as largest mobile ad channel and IGTV: what influencers really think Here’s what’s worth knowing this week:
- [Facebook's New ‘Info and Ads’ Section for Pages, ‘Google Ads’ Rebrand, Snap’s ‘Commerce for Creators’ [Subject-to-Change]](https://www.mavrck.co/facebook-introduces-info-and-ads-section-to-pages-subject-to-change/) - Worth knowing this week: Facebook's new "Info and Ads" section for Pages brings all advertiser's ads to light, Amazon's plans for ad domination includes a Google Ads Manager (fka DoubleClick) integration, Google Ads rebrand consolidates its offerings to three platforms
- [Facebook’s “Leave Feedback” Tool, Shoppable Tags Expand To Instagram Stories, Snapchat Launches SnapKit [Subject-to-Change]](https://www.mavrck.co/facebooks-leave-feedback-tool-shoppable-tags-expand-to-instagram-stories-snapchat-launches-snapkit-subject-to-change/) - June 19, 2018: Facebook launches “Leave Feedback” tool, Instagram brings Shoppable Tags to Stories, Snapchat releases SnapKit, Facebook implements new requirements for custom audiences and Google updates ad privacy settings Here’s what’s worth knowing this week: No More FB Ads For You Bad shopping experiences are the worst - you know it, we know it,
- [Instagram Launches IGTV, YouTube Releases New Creative Suite and Unilever Cracks Down on Influencer Fraud [Subject-to-Change]](https://www.mavrck.co/instagram-launches-igtv-youtube-releases-new-creative-suite-and-unilever-cracks-the-whip-on-influencer-fraud-subject-to-change/) - June 26, 2018: Instagram launches IGTV, YouTube releases a new creative suite, Unilever cracks down on influencer fraud, Pinterest launches boxes to bring their trends to life, Facebook will allow Group Admins to charge for access Here’s what’s worth knowing this week: IGTV Has Arrived Instagram is welcoming longform video with open arms, this week
- [10 Ways to Activate Micro-Influencers on Instagram](https://www.mavrck.co/10-ways-to-activate-micro-influencers-on-instagram/) - There's more to influencer marketing than 'eat, sleep, selfie – repeat'. Here are 10 ways to activate micro-influencers on Instagram that drive consumers to act.
- [6 Things Influencers Want from Marketers (In Their Own Words)](https://www.mavrck.co/influencer-marketing-trends-six-things-marketers-should-know-about-influencer-marketing/) - In this first segment on our series on influencers' perspective on the current state of the influencer marketing industry we dive right in: what do influencers what from marketers?
- [Instagram Launches Re-Sharing Feature, Forbes’ Most Valuable Brands Report, Facebook & Google Blasted With GDPR Lawsuits [Subject-to-Change]](https://www.mavrck.co/instagram-launches-re-sharing-feature-forbes-most-valuable-brands-report-facebook-google-blasted-with-gdpr-lawsuits-subject-to-change/) - May 30, 2018: Instagram launches re-sharing feature and the ability to mute posts, “Finstas” take Gen Z by storm, negative reviews gain value, Forbes releases most valuable brands report and Facebook & Google get blasted with GDPR lawsuits Here’s what’s worth knowing this week: Amplify This, Mute That Instagram announced several new updates expected to
- [Instagram Launches New Business Tools, Hootsuite Integrates with Pinterest, Snapchat's Redesigned Redesign [Subject-to-Change]](https://www.mavrck.co/instagram-launches-new-business-tools-hootsuite-integrates-with-pinterest-snapchats-redesigned-redesign-subject-to-change/) - May 15, 2018: Instagram’s one-stop shop, Hootsuite integrates with Pinterest, Google prohibits capturing of consumer data on owned properties, influencer marketing hits mainstrom media, and Snapchat’s redesigned redesign Here’s what’s worth knowing this week: Instagram Gets Down to Business Thanks to a plethora of new business tools, Instagram is letting you have buy your cake
- [Amazon’s Indie Beauty Shop, Pinterest’s Promoted Video Expansion, Instagram’s One-Hour Videos [Subject-to-Change]](https://www.mavrck.co/amazons-indie-beauty-shop-pinterests-promoted-video-expansion-instagrams-one-hour-videos-subject-to-change/) - June 12, 2018: Amazon’s Indie Beauty Shop, Pinterest’s new Promoted Video offering, Instagram’s hour-long push, Facebook enters the music industry and lines blur between editorial and commerce Here’s what’s worth knowing this week: Amazon Goes Pretty Indie Is there anything Amazon can’t do? This week, Amazon announced plans to launch an Indie Beauty Shop within
- [[Assessment] Evaluate the Strengths of Your Influencer Marketing Strategy to Unlock Influencers' Full Value](https://www.mavrck.co/assessment-evaluate-the-strengths-of-your-influencer-marketing-strategy-to-unlock-influencers-full-value/) - As reliant as marketers have come to be on influencers and consumers for content creation, most are collaborating with both in a single capacity and struggle to connect influencers’ value with business performance. As it stands, the majority of influencer collaborations are happening within the Creative or Media functions of a brand organization, impacting one
- [Why Facebook Just Validated Influencer Marketing As We Know It](https://www.mavrck.co/why-facebook-just-validated-influencer-marketing-amplify-post-feature/) - Why the ability to amplify influencer content on Facebook outside of an influencers' core followers could be the new holy grail of marketing.
- [Mary Meeker’s 2018 Internet Trends Report, Facebook’s Latest Privacy Scandal, Reddit Passes Facebook Becomes Third Most Visited Website [Subject-to-Change]](https://www.mavrck.co/mary-meekers-2018-internet-trends-report-facebooks-latest-privacy-scandal-reddit-passes-facebook-becomes-second-most-visited-website-subject-to-change/) - June 5, 2018: Mary Meeker’s 2018 Internet Trends Report, Facebook rocked by another privacy scandal, Reddit becomes the third most-visited website, Cannes Lions get restructured, Mavrck’s 2018 Influencer POV Survey Here’s what’s worth knowing this week: Mary Meeker 2018 Internet Trends Report The wait is over - Mary Meeker’s 2018 Internet Trends Report has arrived.
- [Facebook Tests Influencer Marketing Tool, Snapchat’s Programmatic AR Ads, Google Rebrands YouTube Red [Subject-to-Change]](https://www.mavrck.co/facebook-tests-influencer-marketing-tool-snapchats-programmatic-ar-ads-google-rebrands-youtube-red-subject-to-change/) - May 22, 2018: Facebook tests influencer marketing tool and publishes enforcement of internal standards, Snapchat programmatic AR ads remain popular among marketers, Google rebrands premium YouTube Red service and GDPR for marketers. Here’s what’s worth knowing this week: Facebook’s Play for that $5bn Influencer Marketing Industry Facebook is testing a new tool that would help
- [Astral Health & Beauty’s Julie Campbell Named 2018 Retail Innovator by Retail TouchPoints](https://www.mavrck.co/astral-health-beautys-julie-campbell-named-2018-retail-innovator-by-retail-touchpoints/) - Campbell uses the Mavrck influencer marketing platform to power unified influencer marketing strategies across three brands: COSMEDIX, PUR Cosmetics and Aloette.
- [Facebook at F8, YouTube's NewFront Spotlight on Measurement and Instagram Tests Payments Feature [Subject-to-Change]](https://www.mavrck.co/facebook-at-f8-youtube-introduces-new-ad-supoorted-programming-and-instagram-tests-payments-feature/) - May 8, 2018 - Facebook at F8, Google to no longer provide or allow exports of user id data, Youtube introduces new ad-supported programming and Instagram tests payments feature Here's what's worth knowing this week: FB at F8: Can We Still Be Friends? F8, Facebook’s annual-ish Developer Conference, heralded expected new features (AR, VR) and
- [#FlipTheFunnel: How Micro-Influencers Drive Marketing Success](https://www.mavrck.co/flip-the-funnel-how-micro-influencers-drive-marketing-success/) - Since the dawn of (marketing) time, the funnel has been a universally accepted strategy for marketers to track impact. From the AIDA model to the ‘New Marketing Funnel,’ it traditionally consists of the following steps: awareness, familiarity, consideration, purchase, and loyalty. Although the traditional funnel provided context to measure the impact of push marketing strategies,
- [Instagram Releases Data Download Tool, Twitter Gets Caught In Cambridge Analytica Scandal, Amazon Ad Business Surges [Subject-to-Change]](https://www.mavrck.co/instagram-releases-data-download-tool-twitter-gets-caught-in-cambridge-analytica-scandal-amazon-ad-business-surges-subject-to-change/) - May 1, 2018: Instagram releases data portability tool, Amazon ad business surges, Snapchat tests non-skippable ads, Twitter gets caught in Cambridge Analytica scandal, Facebook releases new statement on “safe and civil” ad targeting Here’s what’s worth knowing this week: Instagram Data On-The-Go Instagram released a data portability tool, allowing users to download a copy of
- [Google Launches ‘Shopping Actions,’ P&G Resumes Ads On YouTube, Twitter’s Bot Problem [Subject-to-Change]](https://www.mavrck.co/google-launches-shopping-actions-pg-resumes-ads-on-youtube-twitters-bot-problem-subject-to-change/) - April 24, 2018: Google launches ‘Shopping Actions’ to compete with Amazon & tests mobile search infinite scroll, P&G ends year-long ad drought on YouTube, what Facebook/Cambridge Analytica means for influencer marketing and how bots are taking over the Twittersphere Here’s what’s worth knowing this week: What To Do When You Get Your Tax Returns...
- [The Six Influence Personas Marketers Should Include in an Influencer Marketing Mix](https://www.mavrck.co/the-six-word-of-mouth-personas-marketers-should-include-in-an-influencer-marketing-mix/) - Today’s influencer marketing landscape is anything but simple. When tasked with building out an influencer strategy, do you try to pay a celebrity to post about your brand, explore ways to partner with bloggers who write about your industry, or develop a system for encouraging hundreds of your most influential customers to spread the word
- [How to Adapt to Consumers' Accelerated Path-to-Purchase in 2018](https://www.mavrck.co/how-to-adapt-to-consumers-accelerated-path-to-purchase-in-2018/) - The path-to-purchase is getting shorter: Consumers are not only making purchase decisions faster, but also condensing the customer journey to singular moments
- [5 Trends That Will Impact Your Influencer Marketing Strategy in 2018](https://www.mavrck.co/5-trends-to-shape-your-influencer-marketing-strategy-in-2018/) - Learn the five trends that will have the biggest impact on influencer marketing in 2018
- [The Future of Advertising, Cheddar Challenges Traditional News Publications, Facebook Launches New Research Initiative [Subject-to-Change]](https://www.mavrck.co/the-future-of-advertising-cheddar-challenges-traditional-news-publications-facebook-launches-new-research-initiative-subject-to-change/) - April 17, 2018: The future of advertising, Cheddar challenges traditional news publications, Facebook launches new research initiative and Instagram releases Focus mode. Here’s what’s worth knowing this week: The Future Of Advertising What do direct-to-consumer relationships, ROI, identity and TV advertising all have in common? They all rely on data and, according to a
- [Instagram Disables APIs,  Facebook Issues Over Data & Privacy Grow, Ad Spend On Amazon Increases [Subject-to-Change]](https://www.mavrck.co/instagram-disables-apis-facebook-issues-over-data-privacy-grow-ad-spend-on-amazon-increases-subject-to-change/) - April 10, 2018: Instagram disables APIs, Facebook releases new features despite admitting to reading your messages & Amazon ad spend increases Here’s what’s worth knowing this week: Bye, Bye Miss API Along with multiple-privacy related changes being made at Facebook, Facebook-owned Instagram disabled a portion of its API (detailed below in an email to developers)
- [COSMEDIX Crowd selected as Winner for 'Best in Beauty' at the 10th Annual Shorty Awards](https://www.mavrck.co/cosmedix-crowd-selected-as-winner-for-best-in-beauty-at-the-10th-annual-shorty-awards/) - COSMEDIX professional skincare brand and Mavrck won a Shorty Award in the ‘Best in Beauty’ category for its influencer marketing strategy: “COSMEDIX Crowd”.
- [Facebook Parts Ways With Partner Categories, CBS & Google Debut New Ad Formats, Pinterest Releases ‘Following’ Tab [Subject-to-Change]](https://www.mavrck.co/facebook-parts-ways-with-partner-categories-cbs-google-debut-new-ad-formats-pinterest-releases-following-tab-subject-to-change/) - April 3, 2018: Facebook nixes Partner Categories, Colbert goes commercial-less in new CBS & Google partnership, Pinterest releases Following Tab, Amazon Spark struggles to catch fire and Facebook releases much-needed updates to privacy settings Here’s what’s worth knowing this week: Facebook Axes Third-Party Partners It’s time to say goodbye to third-party data on Facebook. Last
- [Facebook Launches New Tools For Creators, LinkedIn Releases New Video Filters, Google Combats Fake News [Subject-to-Change]](https://www.mavrck.co/facebook-launches-new-tools-for-creators-linkedin-releases-new-video-filters-google-combats-fake-news-subject-to-change/) - March 27, 2018: Facebook attempts to bounce back and introduces new tools for creators and retailers, where have all the ad budgets gone?, LinkedIn releases new filters for video, and Google takes a stance against fake news Here’s what’s worth knowing this week: Facebook Welcomes Creators With Open Arms When Zuck & Co. aren’t busy fighting
- [[Webinar] Measurement Powers Content and Influencer Marketing Success ](https://www.mavrck.co/webinar-measurement-powers-content-and-influencer-marketing-success/) - Weds. 3/28: Join Guest Speaker, Ryan Skinner, Senior Analyst at Forrester, and Lyle Stevens, Mavrck CEO, as they share the latest best practices on influencer marketing measurement
- [The 'Amazon-Only' Customer, Facebook Suspends Cambridge Analytica, Pinterest Releases New Report On ‘The Deciders’ [Subject-to-Change]](https://www.mavrck.co/consumer-behavior-on-amazon-changes-facebook-suspends-cambridge-analytica-pinterest-releases-new-report-on-the-deciders-subject-to-change/) - March 20, 2018: What Amazon’s influence means for consumer shopping behaviors, Pinterest’s new report on ‘The Deciders,’ Facebook suspends Cambridge Analytica & tests new section of Watch and #TimesUp in the ad industry Here’s what’s worth knowing this week: Only Amazon Allowed Amazon-Only Shoppers are on the rise. According to PwC’s 2018 Global Consumer Insights Survey,
- [Facebook Launches Trip Consideration, Search Owns Referral Traffic, Fyre Festival Founder Guilty [Subject-to-Change]](https://www.mavrck.co/facebook-launches-trip-consideration-search-owns-referral-traffic-fyre-festival-founder-guilty-subject-to-change/) - March 13, 2018: Facebook launches “trip consideration” dynamic ads and video chat for Messenger Lite, Search emerges as #1 source of referral traffic, Fyre festival founder found guilty for wire fraud, and Mark Pritchard calls for an end to archaic mad men model Here’s what’s worth knowing this week: Bermuda, Bahama, Come On Pretty Mama
- [Facebook Launches New Publisher Tools, Google’s Ratings & Reviews Push, YouTube’s New Live Streaming Features [Subject-to-Change]](https://www.mavrck.co/facebook-launches-new-publisher-tools-googles-ratings-reviews-push-youtubes-new-live-streaming-features-subject-to-change/) - March 6, 2018: Google reveals that the need for ratings & review-inspired video content is increasing, Facebook invests in publishers & kills LittleThings, and YouTube releases new tools for live streaming.Here’s what’s worth knowing this week: #NoFilter Standalone product ratings & reviews just aren’t cutting it anymore for today’s consumers. Google has found that consumers
- [3 Things Food Brands Should Include in Every Influencer Marketing Creative Brief](https://www.mavrck.co/three-things-food-brands-should-include-in-every-influencer-marketing-creative-brief/) - Avocado toast, golden milk, soft serve, matcha, ube. It’s hard to consider another industry that has been more impacted by social media and mobile technology than food. Recipe Pins, Tasty (and Tasty-inspired) Facebook Videos, #InstaFood all provide an endless scroll of food inspo. Ingredients and flavors, such as Tumeric, that may have remained relatively obscure
- [Coca-Cola Goes DTC, Vero Grows In Popularity, Facebook Reach Continues to Decline [Subject-to-Change]](https://www.mavrck.co/coca-cola-goes-dtc-facebook-reach-continues-to-decline-vero-grows-in-popularity-subject-to-change/) - February 27, 2018: Coca-Cola goes DTC, Facebook reach continues to decline, Vero grows in popularity, P&G cut ad spending (again), and contrary to popular belief Kylie Jenner did not cause Snapchat’s demise Here’s what’s worth knowing this week: Surviving A Retail Apocalypse 101 Just eight weeks into 2018 and we’ve already had store closing announcements
- [IAB new report, Google launches ad filter on Chrome, Outdoor Voices’ crowdsourcing plans [Subject-to-Change]](https://www.mavrck.co/google-launches-ad-filter-on-chrome-youtube-adopts-new-sanctions-outdoor-voices-crowdsourcing-plans-subject-to-change/) - February 21, 2018: It’s a CX world, we’re just livin’ it - The retail store is no-more, Outdoor Voices announces crowdsourcing plans, Google launches ad filter on Chrome, YouTube adopts new punishments for ‘egricious behavior,’ and Ad Age releases A-List Here’s what’s worth knowing this week: Ch-ch-ch-ch-changes Just gonna have to be a different brand.
- [Facebook Changes Branded-Content Guidelines, Snapchat Launches Biggest Update Yet, Publishers Turn To LinkedIn [Subject-to-Change]](https://www.mavrck.co/facebook-amends-branded-content-guidelines-snapchat-launches-biggest-update-yet-publishers-turn-to-linkedin-subject-to-change/) - February 13, 2018: Facebook cracks the whip on its influencer content, Snapchat launches biggest update since launch, Facebook launches Branded Groups, VSCO unveils new Discover feature, and LinkedIn becomes content distro for publishers Here’s what’s worth knowing this week: Cracking The Whip Thanks to changes Facebook made to its branded-content guidelines last month, publishers are no
- [Facebook Q4 Earnings Report, Instagram Revamps Stories, Hyundai Attempts Real-Time Super Bowl Ad [Subject-to-Change]](https://www.mavrck.co/facebook-q4-earnings-report-instagram-revamps-stories-hyundai-attempts-real-time-super-bowl-ad-subject-to-change/) - February 6, 2018: Facebook releases Q4 Earnings Report, Instagram revamps Stories, Hyundai attempts a real-time Super Bowl ad, social listening FTW, and who even owns influencer marketing? Here’s what’s worth knowing this week: Weird Brag, Mark It’s not everyday where a CEO gushes about people using their product less - unless, of course, it’s Mark Zuckerberg.
- [[SlideShare] 4 Types of Influencers That Matter to Your Brand](https://www.mavrck.co/slideshare-4-types-of-influencers-that-matter-to-your-brand/) - To all marketers, I’m challenging you to think long and hard about one simple question: What’s your goal? As is with all marketing tactics, there is a laundry list of benefits and metrics to target when you choose to involve influencers in your marketing strategy. However, influence marketing presents a unique problem for marketers: Who
- [Who Are Influencers?](https://www.mavrck.co/who-are-influencers-and-why-should-you-care/) - With the explosion of information, media, and new technology, people are overwhelmed with choices. You want to sell your product or service but so do millions of other companies and with today's world shifting away from brand interruption, forcefully pushing yourself on consumers isn’t going to lead to many sales. People are tempted, and now have
- [Why Your Business Needs to Use Facebook Hashtags](https://www.mavrck.co/why-your-business-needs-to-use-facebook-hashtags/) - Are you hashtagging effectively? You might be hashtag savvy on Twitter and Instagram, but what about Facebook? Although it's fairly new to hashtags compared to other social media sites, Facebook and its 1.5 billion users present a great opportunity for marketing efforts. Hashtags categorize conversations about public events, topics, and people. On Facebook, they can be
- [Why CPG Marketers Should Spend More on Social Media](https://www.mavrck.co/why-cpg-marketers-should-spend-more-on-social-media/) - Social media has forever changed the consumer purchase journey. Gone are the days when brands could keep a firm grip on their messaging, and steadily guide their consumer’s journey down the purchasing path. Why, you ask? Well, consumer decisions are strongly driven by external forces that brands can’t control – namely the opinions,
- [Amazon Opens Amazon Go, Netflix Reaches $100B In Value, Airbnb Flips Switch On Local Experiences [Subject-to-Change] ](https://www.mavrck.co/amazon-opens-amazon-go-netflix-reaches-100b-in-value-airbnb-flips-switch-on-local-experiences-subject-to-change/) - January 31, 2018: Amazon opens Amazon Go grocery store, Netflix reaches $100B in value, Procter & Gamble cuts ties with half its agencies, Airbnb invests $5M in Experiences, and PEW addresses issues with relying on online opt-ins. Here’s what’s worth knowing this week: #Quoted “These accounts are counterfeit coins in the booming economy of online influence,
- [6 Reasons Why Influencer Marketers Need Video  ](https://www.mavrck.co/6-reasons-why-influence-marketers-need-video/) - Sharing branded content is a powerful way to drive impressions. Having influencers share branded content is a powerful way to drive conversions. When you decide what type of content to create, you might think of photos, blog posts, or discount codes. But, do you think of video? If not, you should start. Video is quickly
- [5 Reasons to Use an Influencer Marketing Platform ](https://www.mavrck.co/5-reasons-you-need-an-influencer-platform-for-an-influencer-marketing-strategy/) - Influencer marketing can be executed in a number of ways, but using an influencer platform is the most painless way to create and implement a successful influencer marketing campaign for your objectives. Below are the top five reasons that you should consider an influencer marketing platform as the means to run your influencer strategy: Time
- [What is the Purpose of Influencer Marketing?](https://www.mavrck.co/what-is-the-purpose-of-influencer-marketing-in-2016/) - Influencer marketing’s purpose is to strategically leverage the power of a given individual’s influence in order to determine the action of another. These individuals can exist on the mega-influencer level in the form of celebrities, sports stars or people with a similar social status, or they can exist on the opposite end of the spectrum,
- [Are You Prepared for the New Facebook Brand Page?](https://www.mavrck.co/are-you-prepared-for-the-new-facebook-brand-page/) - Guess what? There’s another update for Facebook! Whether you dread or look forward to these changes, it's good to be prepared. You may have heard about this update back in March when Facebook switched a few pages to the new design, but the widespread roll out begins this month. In order to make sure your
- [The 8 Most Valuable Facebook Marketing Metrics](https://www.mavrck.co/the-8-most-valuable-facebook-marketing-metrics/) - You've spent hours in brainstorm sessions, dollars on Facebook ads or third-party tools, and you've put on your creativity hat more times than you can count! Sounds like your campaign has run its course -it's time to take a step back and evaluate the success of your team's Facebook campaign. Here we'll focus on the
- [[CPG March Madness] Championship Game](https://www.mavrck.co/cpg-march-madness-championship-game/) - CPG March Madness has come to an end. We began the tourney with 64 brands who all played hard - but in the end there is only room on grocery store shelves for one CPG champion. Today, Covergirl and Oreo tipped-off and battled for this year's coveted title. The 2014 CPG March Madness champion is...Oreo! Here's
- [How to Run a Successful Facebook Campaign](https://www.mavrck.co/how-to-run-a-successful-facebook-campaign/) - Are you thinking of running a Facebook campaign or looking for ideas to re-focus your next one? Here are 5 tips for why you should run one and when you should plan to. We'll walk you through with Red Lobster's current campaign to find their "Ultimate Lobster Fan", it's a great example. Run Social Campaigns
- [Welcome to the Age of Social Influence ](https://www.mavrck.co/welcome-to-the-age-of-social-influence/) - Social influence has always been one of the most powerful forces at work in our society. And today, with social networks like Facebook and Twitter as the most popular destinations on the Internet, we have entered an age where social influence rules. According to Facebook's Q2 earnings, the average U.S. consumer spends 40 minutes on Facebook
- [10 Reasons People Aren’t Engaging with Your Facebook Content](https://www.mavrck.co/10-reasons-people-arent-engaging-with-your-facebook-content/) - You may think you’re doing everything right on your Facebook brand page. But, when your metrics tell you otherwise, it’s time to take a closer look. If you find that people aren’t engaging with your brand’s Facebook content, you’ll need to make some changes. Here are 10 reasons people aren’t engaging with your posts and
- [5 Reasons Why Marketers Are Like Soccer Players](https://www.mavrck.co/5-reasons-why-marketers-are-like-soccer-players/) - With the World Cup starting, soccer fever is definitely in the air and fans are getting amped up to cheer their favorite teams to victory. You may or may not be a fan, but did you know your role as a marketer is a lot like an athlete’s? Check out the list below to see why!
- [Amazon’s Ad Business Grows, Facebook Users Determine What’s Trustworthy, LinkedIn Prioritizes Groups [Subject-to-Change]](https://www.mavrck.co/amazons-ad-business-grows-facebook-users-determine-whats-trustworthy-linkedin-prioritizes-groups-subject-to-change/) - January 23, 2018: Amazon’s ad business grows, Facebook relies on its users to determine who & what is trustworthy, LinkedIn prioritizes Groups, and YouTube’s new requirements … again.
- [Facebook Prioritizes Friends & Family Over Publishers, Amazon Inspires Potential Walmart-Google Partnership, and YouTube Attempts A Comeback [Subject-to-Change] ](https://www.mavrck.co/facebook-prioritizes-friends-family-over-publishers-amazon-inspires-potential-walmart-google-partnership-and-youtube-attempts-a-comeback-subject-to-change/) - Jan 19, 2018 - Facebook prioritizes friends & family over publishers, Google updates Duo app, Amazon potentially inspires Walmart Google partnership, and YouTube attempts a comeback.
- [Influencer Marketing Trends in 2018: Identification, Recruitment & Segmentation Trends](https://www.mavrck.co/influencer-marketing-in-2018-identification-vetting-segmentation/) - Part 2 of our Influencer Marketing & Relations in 2018 series. How to solve marketer's biggest influencer identification, recruitment & segmentation challenges
- [Influencer Marketing Trends in 2018: The Future of Influencer Activation & Incentivization](https://www.mavrck.co/influencer-marketing-in-2018-trends-the-future-of-influencer-activation-incentivization/) - How to solve marketers' need for high-quality content, how to develop an Influencer Marketing Mix (iMM) and a new approach Influencer campaign design (IX).
- [7 Influencer Marketing Trends to Watch in 2018](https://www.mavrck.co/influencer-marketing-trends-predictions-to-know-for-2018/) - 2017 was a remarkable year for influencer marketing industry growth and maturity. One in which influencer marketing evolved from tactic to a prioritized strategy with new connections to multiple marketing & communications functions as well as customer journey touchpoints; interest in influencer marketing eclipsed search interest in programmatic advertising, display advertising, and social media marketing;
- [How Marketers Can Close the Trust Gap: Rethinking Influencer Marketing  at Scale](https://www.mavrck.co/how-marketers-can-close-the-trust-gap-rethinking-influence-at-scale/) - Part 1 of our Influencer Marketing & Relations in 2018 series: Rethinking influence at scale as marketers struggle to close the trust gap.
- [Now Trending In 2018 - Instagram Launches 'Recommended For You,' Snapchat Develops Cross-Platform Video Sharing, Facebook Improves Facial Recognition Tools [Subject-to-Change]](https://www.mavrck.co/now-trending-in-2018-instagram-launches-recommended-for-you-snapchat-develops-cross-platform-video-sharing-facebook-improves-facial-recognition-tools-subject-to-change/) - January 9, 2018: Instagram launches 'Recommended For You,' Snapchat Develops Cross-Platform Video Sharing, Facebook Improves Facial Recognition Tools.
- [#STC Year in Review: The 5 Most Popular Marketing Stories of 2017 ](https://www.mavrck.co/the-five-most-popular-marketing-stories-in-2017/) - December 26, 2017: Looking back on the year's biggest influencer marketing stories - Facebook expands Sponsored Messages, FTC cracks down on influencer-generated content, Instagram launches ability to follow hashtags
- [In This Week's News: Facebook Tweaks News Feed Algorithm to Prioritize Watch, Disney Purchases Fox, Pinterest Releases 2018 Trends Report](https://www.mavrck.co/in-this-weeks-news-facebook-tweaks-news-feed-algorithm-to-prioritize-watch-disney-purchases-fox-pinterest-releases-2018-trends-report/) - In this week's social media and influencer marketing news - Facebook Tweaks News Feed Algorithm to Prioritize Watch, Disney Purchases Fox, Pinterest Releases 2018 Trends Report
- [The Week In Review: Pinterest Integrates with FB Messenger, Instagram Tests App For Messaging, Google Adds Celeb Videos To Search](https://www.mavrck.co/the-week-in-review-pinterest-integrates-with-fb-messenger-instagram-tests-app-for-messaging-google-adds-celeb-videos-to-search/) - Facebook integrates Pinterest into Messenger, Instagram tests standalone app for messaging & gets rid of expiration dates for Stories, Google adds celeb videos to search, and Unilever releases a new brand
- [Amazon Crushes Cyber Monday, Snapchat Unveils Biggest Update Yet & Facebook Reports Thanksgiving Weekend Insights](https://www.mavrck.co/amazon-crushes-cyber-monday-snapchat-unveils-biggest-update-yet-facebook-reports-thanksgiving-weekend-insights/) - Amazon crushes Cyber Monday, Snapchat unveils biggest update yet, Facebook releases Thanksgiving weekend insights report & Facebook's TBH app fails
- [The Week In Review: Instagram Live Welcomes Guests, FB Messenger Supports 4k Photo-Sharing, YouTube Gets Caught In a Scandal](https://www.mavrck.co/instagram_expands_live_feature/) - Instagram expands Live feature, Facebook supports 4k photo-sharing, YouTube gets caught in ad-scandal, and Amazon's Jeff Bezos sees net worth soar.
- [News Worth Sharing This Thanksgiving Week](https://www.mavrck.co/news-worth-sharing-this-thanksgiving-week/) - Cutting-edge influencer marketing industry news. This week's report includes Amazon's New Freemium Play, Facebook Creators For Influencers, and Pinterest's Fun & New Visual Search Features.
- [Insta introduces hashtag following | FB launches Polls | Twitter doubles word count](https://www.mavrck.co/insta-introduces-hashtag-following-fb-launches-polls-twitter-doubles-word-count/) - Cutting-edge influencer marketing industry news. This week's report includes Facebook's new polling feature, Instagram's ability to follow hashtags, and Twitter's new character count.
- [Amazon launches Augmented Reality|FB Expands Sponsored Messages|Insta Launches New Format for Stories](https://www.mavrck.co/amazon-launches-augmented-realityfb-expands-sponsored-messagesinsta-launches-new-format-for-stories/) - Cutting-edge influencer marketing industry news. This week's report includes Amazon's Augmented Reality Features, Facebook's Sponsored Messages, and Instagram's New Stories Format.
- [#Hallowinning: FB tests second News Feed | Insta Live welcomes friends | Amazon’s Kindle gets a makeover](https://www.mavrck.co/hallowinning-fb-tests-second-news-feed-insta-live-welcomes-friends-amazons-kindle-gets-a-makeover/) - Cutting-edge influencer marketing industry news. This week's report includes Facebook's new features, Instagram Live, and Amazon's updates to the Kindle.
- [How to Implement a Data-Driven Approach to Influencer Relationship Mapping & Development](https://www.mavrck.co/how-to-create-a-data-driven-approach-to-influencer-relationship-mapping-development/) - Part 6 in our 2018 Influencer Marketing Strategy & Planning Playbook series. Today, consumers increasingly trust and are influenced by those they choose to interact with online: 78% of consumers rely on social media to make product decisions and gauge brand authority (source: PWC, Total Retail Survey, 2016). With marketers increasingly investing in Influencer Marketing
- [Amazon's aStore Is No More, FB Makes Moves on Pinterest, and Twitter Is AutoPlayin' With Video [Subject To Change]](https://www.mavrck.co/amazons-astore-is-no-more-twitter-is-autoplayin-with-video-and-fb-makes-moves-on-pinterest/) - Cutting-edge influencer marketing industry news. This week's report includes details about Amazon's aStores, Twitter's video website cards, and Facebook making moves on Pinterest.
- [Mavrck Opens Office in Denver](https://www.mavrck.co/mavrck-opens-office-in-denver/) - When it comes to deciding which coast is the best coast, who says you have to choose? We're excited to announce the opening of our West Coast office in Denver.
- [Your 2018 Influencer Marketing Internal Alignment and Resource Planning Checklist ](https://www.mavrck.co/influencer-marketing-strategy-and-resource-planning-checklist/) - Nothing crushes influencer marketing campaign dreams faster than internal politics. Clarity around roles, responsibilities and resources is critical to success.
- [15 Ways Influencer Marketing Can Solve Marketers' Biggest Challenges in 2018](https://www.mavrck.co/15-ways-influencer-marketing-can-solve-marketers-biggest-challenges-in-2018/) - New quarter, new features, new insights. Our inaugural brand summit kicked off with a focus on the new – particularly, the new challenges taking up marketers’ time and headspace that we can anticipate as we turn our attention to 2018. This upcoming year is particularly exciting because we’re seeing – and experiencing first hand – the
- [How to Use Data to Identify and Source Influencers for Your Brand](https://www.mavrck.co/how-to-use-data-to-identify-and-source-influencers-for-your-brand/) - Designing a scalable influencer marketing strategy in 2018 requires a comprehensive influencer recruitment and identification data strategy.
- [Facebook’s Commerce Game Plan, Wal-Mart’s Social Chief Bests Brand, and the Return of Ghost Yellow ](https://www.mavrck.co/facebooks-end-all-game-plan-wal-marts-social-chief-bests-brand-and-the-return-of-ghost-yellow/) - Cutting-edge influencer marketing industry news. This week's report includes Facebook's new food ordering app, Wal-Mart’s social chief's social media fame, and the Return of Snapchat.
- [FB’s Conversation Starter, Amazon = the New Omni-Channel & Insta Polls! ](https://www.mavrck.co/fbs-conversation-starter-amazon-the-new-omni-channel-insta-polls/) - Cutting-edge influencer marketing industry news. This week's report includes Facebook's new conversation starter, Instagram Poles, Amazon emerging as a new omni-channel, and more.
- [The Role of Influence in the Modern Customer Journey](https://www.mavrck.co/how-to-map-the-roles-of-influence-to-the-modern-customer-journey/) - How to use influencer marketing and cx to create the opportunity and growth of disruptive category leaders like Amazon, AirBnB and Uber.
- [Audio on for one, audio on for all – Insta video make sound waves, Watch what FB is doing, and Twitter tests its character limits](https://www.mavrck.co/audio-on-for-one-audio-on-for-all-insta-video-make-sound-waves-watch-what-fb-is-doing-and-twitter-tests-its-character-limits/) - October 4, 2017: Audio on for one, audio on for all – Insta video make sound waves, Watch what FB is doing, Twitter tests its character limits, and IoT continues to dominate. Here’s what’s worth knowing this week: The Sounds of a Not-So-Silent Scroll The world just got a whole lot louder. Last week, Instagram updated
- [WWMPD (What Would Marc Pritchard Do?), the latest from Zuckerburg, and the secret behind Clinique’s new ad campaign](https://www.mavrck.co/wwmpd-what-would-marc-pritchard-do-the-latest-from-zuckerburg-and-the-secret-behind-cliniques-new-ad-campaign/) - September 27, 2017: WWMPD (What Would Marc Pritchard Do?) - Pritchard’s stance on the future of marketing, the latest from Zuckerburg, influencers being relevant AF, the secret behind Clinique’s new ad campaign, and video FTW. Here’s what’s worth knowing this week: When Your BF Won't Pay Enough Attention to You Dump him. That's what P&G CMO
- [The Power of Reviews: Why Ratings and Reviews are Good for Business](https://www.mavrck.co/the-power-of-reviews-why-ratings-and-reviews-are-good-for-business/) - Once upon a time (in the not so distant past) the idea of asking for feedback from customers -- then displaying this feedback for all shoppers to see -- was a pretty radical concept. But today, consumers have come to expect reviews for just about anything -- recipes, hotels, restaurants, movies, and of course, products.
- [Insta Bests Snap in Chat, FB’s New Views, What’s Up with WhatsApp](https://www.mavrck.co/insta-bests-snap-in-chat-fbs-new-views-whats-up-with-whatsapp/) - Gett the dirty deets behind Instagram’s latest and greatest, Facebook’s power trip, what’s up with WhatsApp, and the low down on student ambassadors.
- [Facebook's Amplification of Fake News, New FTC Regulations for Influencers & Google's Latest Subscription Feature](https://www.mavrck.co/facebooks-amplification-of-fake-news-new-ftc-regulations-for-influencers-googles-latest-subscription-feature/) - September 13, 2017: When people stop being polite and start getting real - the DL behind the amplification of fake news (we see you Facebook), how the FTC plans to crack down on influencer content, and Google just being well, Google. Here's what's worth knowing this week: Fake News, Amped Yesterday, PEW Research Center reported that two
- [Why Instagram Isn't What It Used To Be, Google and Microsoft's Influencer Marketing Endgame & A #DiorLoveChain Influencer Campaign Redux ](https://www.mavrck.co/instagram-influencer-content-performance-declines-google-microsoft-influencer-identification-patents/) - Go behind new Dior's influencer-led campaign, rethinking influencer instagram content strategy, new influencer patents, and the latest from Marc Pritchard
- [Twitter's Algorithm Game, Amazon's New Influencer Capes, Creator & Content Distro Tech Come Together](https://www.mavrck.co/twitters-algorithm-update-amazon-launches-influencer-youtube-program-creator-content-distribution-partnerships/) - While you were planning #LDW: Twitter tweaks its algorithm following DAU decline, Amazon expands influencer capabilities, the convergence of content distro tech
- [Mavrck Launches Influence Plugin to Automate In-Moment Influencer Identification, Activation and Retention Across Select Customer Experience (CX) Touchpoints](https://www.mavrck.co/mavrck-launches-influence-plugin-to-automate-in-moment-influencer-identification-activation-and-retention-across-select-customer-experience-cx-touchpoints/) - We're excited to announce our latest feature, Influence Plugin, an automated solution for identifying, activating and retaining unique influencer segments in the moment of interaction with a brand’s digital and mobile touchpoints. Unlike other influencer marketing databases, platforms and agencies that require significant manual effort to source influencers from closed and static networks, Influence Plugin
- [Instagram's 'Live Guest' Feature, Facebook's Shiny New In-Stream Options & LinkedIn Gets Native ](https://www.mavrck.co/what-to-know-about-instagram-live-guest-feature-facebook-in-stream-video-ad-buys/) - We stay up-to-date on all the social media and influencer marketing news worth knowing, so you don’t have to. Come for the knowledge, stay for the IRL know-how and occasional GoT references.
- [Facebook's Influencer Push, Why Your Insta Looks So Extra & Your Next Strategy for Pinterest](https://www.mavrck.co/facecbook-launches-tool-amplifies-influencer-posts-updates-video-metrics/) - Welcome to #SubjectToChange, our weekly newsletter. We stay up-to-date on all the social media and influencer marketing news worth knowing, so you don't have to
- [Mavrck Promotes Liz Gottbrecht to Vice President of Marketing](https://www.mavrck.co/mavrck-promotes-liz-gottbrecht-to-vice-president-of-marketing/) - Gottbrecht to lead the development and execution of Mavrck’s global marketing efforts
- [What Mary Meeker's 2017 Internet Trends Report Means for User Generated Content](https://www.mavrck.co/what-mary-meekers-2017-internet-trends-report-means-for-user-generated-content/) - The most anticipated industry report of the year, Kleiner Perkins venture partner Mary Meeker’s 2017 Internet Trends report, reveals key factors driving internet adoption, mobile, ads, e-commerce, gaming, and healthcare across the U.S., China and India. The report has significant implications for the influencer marketing industry. With the discrepancy between mobile ad spend and mobile
- [3 Ways UGC Amplifies Brand Engagement on Facebook [Infographic]](https://www.mavrck.co/3-ways-ugc-amplifies-brand-engagement-on-facebook-infographic/) - How brands can rise to the top of the Facebook News Feed through user-generated content
- [4 Micro-Influencer Marketing Tips for Converting Back-to-School Shoppers [Cheat Sheet]](https://www.mavrck.co/how-to-influence-back-to-school-shoppers-using-micro-influencers/) - How to use micro-influencer marketing to impact back-to-school shoppers in the micro-moments leading to the point of purchase.
- [Why Micro-Influencers Solve These 4 Ratings & Reviews Challenges ](https://www.mavrck.co/why-micro-influencers-solve-these-4-ratings-reviews-challenges/) - The proliferation of ratings and reviews content has transformed how consumers make decisions. While 55% of all online product searches begin on Amazon (more than Google and other big box e-commerce sites combined), most consumers still fall into the ‘research online, buy offline’ category: 92% of all purchase are still made in-store. No longer limited
- [How to Activate Micro-Influencers to Drive Product Ratings & Reviews [eBook]](https://www.mavrck.co/how-to-activate-micro-influencers-to-drive-product-ratings-reviews-ebook/) - By the time consumers reach the point of purchase, 90% of them have been influenced by an online review. As the key inflection points that bookend the start and end of today’s modern customer decision journey, online ratings and reviews are critical to unlocking the purchase potential of your customers. Where consumer choice is infinite
- [5 Best Practices for Engaging Micro-Influencers to Generate Product Ratings & Reviews](https://www.mavrck.co/5-tips-for-using-micro-influencers-to-generate-organic-ratings-reviews/) - Credible and authentic, micro-influencers create content consumers trust. How to activate micro-influencers to generate organic product ratings and reviews.
- [CPG Brand Madness Tournament: Who Will Make the Sweet 16?  ](https://www.mavrck.co/cpg-brand-madness-tournament-who-will-make-the-sweet-16/) - CPG Brand Madness - Round 2 is live! Vote & share the brands you want to advance to the Sweet 16.
- [Here are the 64 Brands Competing in Mavrck's CPG Brand Madness Tournament](https://www.mavrck.co/here-are-the-64-brands-competing-in-mavrcks-cpg-brand-madness-tournament/) - Round 1 is LIVE! The 3rd Annual CPG Brand Madness Tournament is very exciting given the recent changes among multiple social platforms in the past year. The social reach of each brand’s influencers differs at the speed of ever changing algorithms and product launches. Given the data already gathered using Mavrck’s Fan Grader, it is
- [How to Scale a Micro-Influencer Program](https://www.mavrck.co/how-to-scale-a-micro-influencer-program/) - A proven, step-by-step guide to scaling your micro-influencer and influencer marketing campaigns.
- [Announcing Mavrck's 3rd Annual CPG Brand Madness Tournament](https://www.mavrck.co/announcing-mavrck-annual-cpg-brand-madness-tournament/) - Mavrck is challenging 64 of the top national consumer brands in the ultimate Battle of the Brands to determine who has the influential consumers on social.
- [3 Insights on Influencer Marketing Platform Adoption](https://www.mavrck.co/the-state-of-influencer-marketing-platforms/) - Download the research and learn how to choose the best influencer marketing platform for your brand.
- [3 Insights About Micro-Influencers We Learned from 25M Facebook Posts](https://www.mavrck.co/micro-influencers-drive-higher-post-engagement-on-facebook-research/) - The truth for marketers, publishers and social networks alike, is that it's increasingly difficult to engage consumers where they are and how they spend their time, even when we know exactly where that is. The challenges brands face when driving consumer engagement through organic publishing and sponsored posts on Facebook is well documented, but the final
- [UGC Drives 6.9x Higher News Feed Engagement Than Brand-Generated Posts ](https://www.mavrck.co/user-generated-content-drives-more-engagement-than-brand-generated-content-on-facebook/) - Mavrck's 2017 Facebook User-Generated Content Benchmark Report determined UGC earns 6.9x higher engagement than brand-generated posts
- [8 User-Generated Content Trends We Learned from 25 Million Facebook Posts [Report]](https://www.mavrck.co/8-user-generated-content-trends-we-learned-from-25-million-facebook-posts-report/) - Analysis of 25M Facebook posts provides UGC engagement benchmarks and trends, including average engagements per post, posts per user, and engagements per user
- [How Tom's of Maine Leverages Micro-Influencers to Drive 400+ Reviews in 4 Weeks [Case Study]](https://www.mavrck.co/how-micro-influencers-power-organic-reviews-for-toms-of-maine-case-study/) - How Tom’s of Maine solved the biggest challenges facing CPG marketers today: increasing organic reviews and distributing those reviews to multiple retailers.
- [Influencer Marketing at CES: Which Wearable Tech Brand Advocates Outshone the Rest? [Infographic]](https://www.mavrck.co/influencer-marketing-at-ces-which-wearable-tech-brand-advocates-outshone-the-rest-infographic/) - Under Armour, New Balance, and Fitbit announced new tech at CES 2017. With resolutions in full swing, which brand's fans are generating the most buzz?
- [The Rise of the Human Brand](https://www.mavrck.co/the-rise-of-the-human-brand/) - Think of your favorite brand. What comes to mind: Is it the brand you keep seeing commercials from featuring a celebrity? Is it the brand that’s plastered all over town, from billboards to subway signs? Or is the brand that has made you feel something? Think about this: our ties to technology have made it easier
- [How Marketers Can Unlock the Hidden Capital of Social Networks ](https://www.mavrck.co/how-marketers-can-unlock-the-hidden-capital-of-social-networks/) - Recent talks about a potential partnership between MasterCard and Twitter reflects a growing trend across social networks: the arms race for social commerce success. It’s no secret that Twitter has struggled in recent years with user acquisition and ad revenue growth. This will be an inevitable story for all social networks – user acquisition is
- [Why Millennials and Influencers Are a Match Made in Brand Heaven ](https://www.mavrck.co/how-do-you-reach-millennials-with-a-social-media-marketing-strategy-influencers/) - Let’s face it: if you’re pushing your marketing or ad strategy out onto the main social channels you’re targeting one demographic over all others: Millennials. With their current occupation of over 70% of user profiles on Facebook, Millennials are the most populous generation on social media. They’re also the most populous generation in human history,
- [Mavrck Presents 'The State of Influencer Marketing' [eBook]](https://www.mavrck.co/mavrck-presents-the-state-of-influencer-marketing-ebook/) - In the social media age, it has never been easier to find your customers. At the same time, it has never been harder to reach and engage with them. Between ads getting buried by news feeds, and consumers becoming increasingly in charge of what they choose to consume online, traditional forms of marketing aren't cutting
- [4 Steps to Defining and Choosing Your Social Influencer Strategy ](https://www.mavrck.co/5-steps-to-defining-and-choosing-your-influencer-strategy/) - Influencer marketing may be the fastest growing strategy across the advertising and marketing industry, but all influencer strategies won’t drive equal value for your brand. There are several variables that you should take into consideration as you create your ideal influencer program, such as your market reputation, your brand identity, your presence on social media
- [Mavrck Presents 'The Ultimate Influencer Marketing Playbook for CPG Marketers' [eBook]](https://www.mavrck.co/mavrck-presents-the-ultimate-influencer-marketing-playbook-for-cpg-marketers-ebook/) - Today, the consumer-packaged goods industry faces a paradox: demand for CPG goods is robust-with Millennials poised to spend over 65 billion dollars on CPG goods in the next decade- but competition within the space has never been greater, and consumers have never been more difficult to advertise to. Despite being projected to reach 763 billion
- [[Webinar] Join Mavrck for 'The State of Influencer Marketing' with Featured Guest Jessica Liu, Forrester](https://www.mavrck.co/webinar-join-mavrck-for-the-state-of-influencer-marketing-with-featured-guest-jessica-liu-forrester-research/) - Join Mavrck and guest speaker Jessie Liu, Senior Analyst at Forrester on 11/17 at 1PM ET to learn the latest word-of-mouth research and best practices. Register today!
- [How to Power Your Holiday Marketing Campaign with Micro-Influencers ](https://www.mavrck.co/how-to-discover-and-activate-micro-influencers-on-social-media/) - Amplify your holiday campaigns with our step-by-step guide to influencer marketing.
- [#SubjectToChange: Pinterest Puts Your Money Where Its Mouth Is](https://www.mavrck.co/subjecttochange-pinterest-puts-your-money-where-its-mouth-is/) - June 14, 2016: Snapchat tries to make its users AND its advertisers happy, Pinterest puts your money where its mouth is, & Microsoft has a suitcase full of cash for LinkedIn: Table of Contents Toggle Do You Want to Ad This To Your Snap Story?Pinteresting Data for CPG MarketersMind Your BannersMicrosoft Gives the Ultimate EndorsementFacebook
- [Who Should Replace Dos Equis' 'Most Interesting Man in the World'?](https://www.mavrck.co/most-interesting-man-dos-equis-five-replacements-woman/) - With Dos Equis retiring their famous spokesperson Jonathan Goldsmith in a historic (and galactic) send-off, the position for “Most Interesting Man in the World” (#MIMITW) is officially up for grabs. Who will be the next individual to take up the mantle? We have a few suggestions for Dos Equis as the brand considers the candidate
- [5 Reasons Why You Should Harness the Power of Influence Marketing](https://www.mavrck.co/5-reasons-why-you-should-harness-the-power-of-influence-marketing/) - Did you check Facebook this morning? Of course! Did you click on a Facebook ad? Nope! And neither did your consumers! With the exploding popularity and dependence on social media these days, there are more avenues than ever for marketers to reach their consumers. Not all are effective or efficient, however. Today’s consumers are inundated
- [8 Ways to Gather Quality Feedback From Your Customers ](https://www.mavrck.co/8-ways-to-gather-quality-feedback-from-your-customers/) - Okay, admit it. As marketers, we’re a little obsessed with our customers. As influence marketers, we look at our customers as individuals instead of a large target demographic and we want to know all the little details. We want to know their passions, their favorite things, and what gets them excited, we want to know their birthdays,
- [How to Choose the Right Content for Influencer Marketing](https://www.mavrck.co/how-to-choose-the-right-content-for-influencer-marketing/) - The most effective way of doing digital marketing is by identifying and activating your brand's influencers, which Mavrck can help you do. Influencer-generated content is over 50% more trusted than other media, which means by choosing an influencer to promote your brand, you increase your chance of reaching a bigger audience. But when activating this kind of
- [8 Fatal Pitfalls to Avoid in Your Social Media Strategies](https://www.mavrck.co/8-fatal-pitfalls-to-avoid-in-your-social-media-strategies/) - You’ve been told time and time again, every company needs a social media presence. Social media is the most popular online activity, it’s free, and it’s here to stay. In fact, a recent survey found that 90 percent of businesses use social media in some form. With sites such as Facebook, Twitter, Instagram, Pinterest, and Google Plus,
- [Mavrck Closes $5 Million from Kepha Partners and GrandBanks Capital ](https://www.mavrck.co/mavrck-closes-5-million-from-kepha-partners-and-grandbanks-capital/) - We're excited to announce that we've raised $5 million in venture funding from Kepha Partners and GrandBanks Capital. As the micro-influencer marketing platform powering premier brands to both identify and activate their most influential consumers at scale across multiple social networks, this funding will be used to accelerate our growth as we continue to transform the way brands achieve
- [The 3 Types of Influencers to Power Your Marketing Strategy in 2016 [Infographic]](https://www.mavrck.co/4-influencer-types-power-micro-influencer-marketing-strategy/) - Influencer marketing exploded in 2015 and most likely, your brand has already adopted some form of influencer strategy in the form of celebrity or social media stars, bloggers and journalists. With good reason – studies show that every $1 spent on influencer marketing returns $6.50. We've now entered into the age of Human-to-Human marketing, driven by a
- [Mavrck Announces Influencer Marketing Partnership with Adobe ](https://www.mavrck.co/mavrck-announces-influencer-marketing-partnership-with-adobe/) - Mavrck integration with Adobe Audience Manager enables leading brands to discover and activate their most influential consumers on Facebook, Instagram, Pinterest and Twitter BOSTON, September 27, 2016 – Mavrck, the world’s leading micro-influencer marketing platform and activation engine trusted by premier consumer brands, today announced a partnership with Adobe. The agreement focuses on a technology
- [The Most Engaging Topics on Social Media in 2015 (so far)](https://www.mavrck.co/2015s-most-engaging-topics-on-social-so-far/) - From racial tensions to coverage of the Super Bowl, there has already been a wide variety of trending topics on social media in the first half of 2015. Below, we take a look at the coverage and engagement a few topics earned. One thing is clear - social media has been a driving force behind displays of
- [3 Brands Whose Facebook Influencer Marketing Efforts Stood Out this Summer](https://www.mavrck.co/3-best-facebook-influencer-marketing-campaigns-of-summer-2016/) - Which influencer marketing campaigns dominated the News Feed this summer?
- [How Old Spice Drove #Legendary Social Engagement Using Micro-Influencers](https://www.mavrck.co/how-old-spice-drove-legendary-social-engagement-using-micro-influencers/) - Old Spice’s ‘Hardest Working’ Collection amplified its messaging through real men with #legendary influence. Though the age of the metrosexual may be over, today, guys still care about their appearance. Men are spending more on skincare products and toiletries than shaving products, increasing competition and opportunity for brands to tap into this growing need for male-specific
- [#SubjectToChange: Pinterest Launches Visual Search, Facebook's Facial Recognition Play, Snapchat Hits 6B Daily Views](https://www.mavrck.co/subject-to-change-pinterest-launches-visual-search-facebooks-facial-recognition-play-snapchat-hits-6b-daily-views/) - #SubjectToChange is your weekly roundup of all the social media news & updates you need to know from the past week. Get it straight in your inbox, here. Opting-out is all the rage this month, with brands calling it quits Don Draper-style this holiday season (true fact: here's the original campaign by American Tobacco Company). First REI
- [#SubjectToChange: Facebook Rolls Out Notify App, YouTube's Stolen Views and a Micro-Influencer Mic Drop ](https://www.mavrck.co/subject-to-change-1120-facebook-rolls-out-notify-app-youtubes-stolen-views-and-a-micro-influencer-mic-drop/) - Making headlines this week: Is Facebook’s Notify App the new News Feed, YouTube’s stolen views, Pinterest’s mobile re-design & an update from us – we’ve raised 5M. Quoted: “People have different ways they want to consume information. Search is one way. Social is another way. And we think push notifications might be yet another.” –
- [March Madness Brands Championship Recap](https://www.mavrck.co/march-madness-brands-championship-recap/) - NBA 121K, Harley-Davidson 40.3K At the beginning of this week, many of us said a final farewell to our unsuccessful brackets as college basketball closed another memorable tournament best recognized as March Madness. And while fans witnessed Duke defeating Wisconsin 68-63, a battle continued in the final March Madness of Brands. The NBA took down
- [8 Marketing Moves to Impress Your Manager](https://www.mavrck.co/8-marketing-moves-to-impress-your-manager/) - 1. Do your job, and Do it well This may seem obvious, but plenty of people fail to carry out their assigned duties and tasks efficiently everyday. Doing your basic duties diligently will catch your manager’s attention and make him/her see you as a valuable member of the team. Plus, if you don’t do the
- [A Cheat Sheet for Influencer Marketing on Twitter ](https://www.mavrck.co/a-cheat-sheet-for-influencer-marketing-on-twitter-2016/) - Although Twitter recently went through a rebrand, announcing its departure from social media and shift towards the news industry, it’s still an ideal spot for a brand to run an influencer marketing campaign. By virtue of its sheer volume of information, and its constantly changing feed, Twitter has the potential to reach a massive audience
- [A Cheat Sheet for Influencer Marketing on LinkedIn](https://www.mavrck.co/a-cheat-sheet-for-influencer-marketing-on-linkedin-2016/) - Although LinkedIn has a social network that encourages social relationships and interaction, it can be tricky to create a influencer marketing strategy on the network. Below, we give you a breakdown of how to create an influencer marketing strategy on LinkedIn: Table of Contents Toggle Feed Consumption and Filtering on LinkedInContent Structure & Half Life
- [A Cheat Sheet for Influencer Marketing on Snapchat ](https://www.mavrck.co/a-cheat-sheet-for-influencer-marketing-on-snapchat-2016/) - For brands looking to make a big, immediate impact with their social media strategy, Snapchat has become the ideal social network. Brands like Taco Bell have found success on Snapchat by utilizing the filter option to encourage engagement with users while simultaneously promoting their brand or a new product. But how do you create an
- [A Cheat Sheet for Influencer Marketing on Reddit ](https://www.mavrck.co/a-cheat-sheet-for-influencer-marketing-on-reddit-2016/) - As the self-proclaimed “front page of the internet”, Reddit is the go-to social network for user content consumption of high variety and volume. Reddit boasts insanely high visitor traffic numbers, but unlike networks like Facebook that are friendly to advertisers, Reddit has a strict no-ads policy that can make it tricky for brands to take
- [How Unilever's Clear Drove a 5X Increase in Net Promoter Score [Case Study]](https://www.mavrck.co/how-unilevers-clear-drove-a-5x-increase-in-net-promoter-score-mavrck-case-study-2016-influencer-marketing/) - Mavrck is proud to announce the release of our latest case study on the success driven during Unilever’s Clear 7-Day Hair and Scalp Challenge. By using Mavrck’s marketing platform to successfully discover and activate Clear’s most influential fans to create and post branded content on social, Clear was able to drive an extremely successful 7 day campaign
- [Live at #CannesLions: Announcing a DirectLink to Your Most Influential Customers ](https://www.mavrck.co/mavrck-launches-directlink-foundry-50-at-cannes-lions/) - Today during Unilever's Foundry 50 at Cannes’ Lions Innovation, Mavrck introduced a new product and suite of solutions that enables brands to discover and activate influential customers across five digital experiences, including social networks, mobile apps, e-commerce, and loyalty programs. DirectLink – a contextually-aware, lightweight version of our Influencer Activation Engine – allows a brand marketer
- [Mavrck's Christopher Wolfel Named to BetaBoston's "25 Under 25"](https://www.mavrck.co/mavrcks-christopher-wolfel-named-to-betabostons-25-under-25/) - Mavrck Co-Founder and CRO is among BetaBoston’s 25 Most Innovative People Under 25 of 2015 BetaBoston, the Boston Globe’s destination for the latest innovation and tech news in the Boston area, today announced Mavrck co-founder and CRO, Christopher Wolfel, among its 2015 ‘25 Most Innovative People Under 25’ honorees. Wolfel is noted as one of the
- [Mavrck Launches Private Beta Program for Instagram Influencer Activation Engine](https://www.mavrck.co/mavrck-launches-private-beta-program-for-instagram-influencer-activation-engine/) - Mavrck’s platform now helps premier brands analyze Instagram posts to identify, activate and engage their most influential fans. Read more about our current pilot program and Instagram integration with Tom's of Maine in Ad Age: Tom's of Maine Turns to 'Micro-Influencers' to Tackle Instagram. Mavrck, the social influence marketing platform company for consumer brands, today announced its
- [MassTLC Names Mavrck as Finalist  in 18th Annual Tech Leadership Awards](https://www.mavrck.co/masstlc-names-mavrck-as-finalist-in-18th-annual-tech-leadership-awards/) - MassTLC Names Mavrck as Finalist – Sales & Marketing Technology of the Year for 18th Annual Tech Leadership Awards
- [[Study] 1M+ Instagram Posts and 2,000 Micro-influencers Reveal Timing is Everything ](https://www.mavrck.co/study-1m-instagram-posts-and-2000-micro-influencers-reveals-timing-is-everything/) - Hour-by-hour study of 1M Instagram posts shows we’re all up late, longing for the past. Instagram announced a major milestone earlier this week – 400 million users in the nearly five years since its launch. With this growth and the number of options now available for brands to engage this audience, it has become increasingly important to understand users' behavior.
- [Mavrck Named 2015 'Innovative Technology of the Year – Sales & Marketing' Winner at 18th Annual #MTLCAwards](https://www.mavrck.co/mavrck-wins-2015-innovative-technology-of-the-year-sales-marketing-at-annual-masstlc-awards/) - Together with hundreds of the region's top tech entrepreneurs, community leaders and business execs on Wednesday evening, the Mass Technology Leadership Council (MassTLC) recognized Mavrck as the 2015 Innovative Technology of the Year winner in the Sales & Marketing category during the 18th annual Technology Leadership Awards. The announcement comes just weeks following Mavrck's beta launch of
- [Battle of the Brands: The 2015 Halloween Candy Edition ](https://www.mavrck.co/battle-of-the-brands-the-2015-halloween-candy-edition/) - Table of Contents Toggle Battle of the Brands: The 2015 Halloween Candy EditionReese’s vs. Snickers, M&Ms vs. Skittles – the battle for Halloween candy domination is legendary. You don’t know where your friends’ loyalties really lie until they try to trade you a king-size KitKat for a mini Twix. Americans will hand out $2.1 billion dollars worth of
- [#SubjectToChange: YouTube Fights for Fair Use, Instagram Tests Multi-Users, Twitter's Next Big Thing](https://www.mavrck.co/subject-to-change-youtube-fair-use-instagram-tests-multi-users-twitter-branded-emojis/) - #SubjectToChange is a weekly roundup of all the social media news & updates you need to know to keep you on your social media game. Get it straight in your inbox. ‘Tis the season of takedowns: YouTube’s throwing money in the fair use fight; Instagram’s major API overhaul, Tumblr’s latest viral success, and Pinterest’s top pinned products of
- [Mavrck Introduces Free Fan Grader Tool to Discover Micro-Influencers on Facebook](https://www.mavrck.co/fan-grader-tool-finds-micro-influencers-on-facebook/) - With 80% of marketers investing in influencer marketing in 2016, one of the top challenges marketers continue to report is how to discover relevant influencers for their brand. We’re excited to announce that brands can now use Fan Grader to determine the influence of individual Facebook fans. Fan Grader is a free tool that analyzes a
- [Mavrck Launches Beta Program for Pinterest Influencer Activation Engine](https://www.mavrck.co/mavrck-launches-beta-program-for-pinterest-influencer-activation-engine/) - We're excited to announce the beta program for Mavrck's Pinterest influencer activation engine, empowering brands to discover and activate their most influential customers on Pinterest to amplify and drive engagement on a branded pin. Today, Pinterest has more than 100 million monthly active users and over 176 million registered users, with 2M users pinning product
- [Mavrck Selected to Unilever’s #Foundry50 at Cannes Lions Innovation Festival](https://www.mavrck.co/mavrck-selected-to-unilever-foundry-50-at-cannes-lions-innovation-festival-2016/) - We are très excited to announce that Mavrck has been chosen to be part of this year’s Foundry 50 at the Cannes Lions Innovation festival. Partnering for the second year with Lions Innovation, the Foundry 50 is a search for the world’s leading marketing technology startups by Unilever Foundry and offers finalists unrivaled access to the
- [Social Influence Beyond Social Networks](https://www.mavrck.co/social-influence-beyond-social-networks/) - As the battle over Internet searches rages on, social media continues to be the weapon of choice. Now that consumers spend the majority of their time on social channels like Facebook and Twitter, search engines are working to improve search results by adding more social network integration. The outcome has been a drastic increase in the impact of social influence beyond
- [How to Benchmark Your Facebook Page](https://www.mavrck.co/how-to-benchmark-your-facebook-page/) - When it comes to social network branding, a large community does not necessarily equate to a powerful one. Rather, a brand community with high engagement is a much better indicator of social power. On Facebook specifically, the sheer number of likes on a page does not equate to how effective the page is in its mission. Instead
- [[Infographic] Nissan, Subaru, Toyota: Which Import Automaker Has the Most Engaged Facebook Fans?](https://www.mavrck.co/import-automakers-most-facebook-fan-engagement/) - In the first installment of our Battle of the Brands featuring cars, we put big American automakers to the test. Buick, Cadillac, Chevrolet, Dodge, Ford, Jeep, Lincoln, and Ram Trucks delivered some impressive and surprising stats. We had our own predictions as to who was driving the most engagement amongst fans but none of us
- [[Infographic] BMW vs. Mercedes-Benz: Which luxury car brand drives better fan engagement?](https://www.mavrck.co/luxury-automakers-most-facebook-fan-engagement/) - Luxury cars--we love them, we want them, and we certainly talk about them, but are they talking back? Are brands like Audi, Bentley, BMW, Jaguar, Land Rover, Mercedes-Benz, Porsche, and Rolls Royce engaging users, or is it just unrequited love? We let our expert Fan Grader be the judge of the third installment of our
- [[Infographic] Which Supercar Wins the Fan Engagement Race?](https://www.mavrck.co/infographic-supercars-most-facebook-fan-engagement/) - They're too extraordinary to be roadcars, but too refined to be racecars--supercars push the boundaries of styling, performance, and technology. They exist outside of molds and assembly lines where the pursuit of passion and performance produces pieces of art capable of inspiring generation after generation of gearheads. And just as the Lamborghini Countach, the Porsche
- [[Infographic] Which Automaker Reigns Over Them All in The Fan Engagement Race?](https://www.mavrck.co/infographic-which-automaker-reigns-over-them-all-in-the-fan-engagement-race/) - Hey, Audi, Cadillac, Ferrari, and Subaru, you're an allstar. Get your game on. Go play! We're back for our fifth and final installment of Battle of the Brands: Auto Edition with our 4 Allstars! These brands have drifted their way to the forefront of their categories and will now compete with one another to be the
- [10 Tips: How to Drive Tune In with Social Influencers](https://www.mavrck.co/10-tips-for-driving-tune-in-with-social-influencers/) - Despite its margin over digital advertising spend waning to 5% within 3 years and its notorious aversion to attribution, tune-in remains the primary KPI for most television marketing. Utilizing the right kind of influence marketing, though, presents new opportunities for television marketers to drive tune-in by capitalizing on some of the very trends leading to
- [Ultimate Marketers Guide to Cracking the Millennial Audience: Hotel Edition ](https://www.mavrck.co/ultimate-marketers-guide-to-cracking-the-millennial-audience-hotel-edition/) - For those that haven’t noticed, the age of the millennial is already here. Millennials are no longer the new kids, with 40% of millennials already having kids of their own. According to Boston Consulting Group, the millennial audience accounts for around 34% of travel spending today, but expects that number to jump up to over
- [How to Engage With Your Influencers on Social Media](https://www.mavrck.co/how-to-engage-with-your-influencers-on-social-media/) - You’ve got the followers, now get them talking! You’ve chosen the best social media network for your brand and campaign, so now you need to engage your followers and get them talking about you. Be Proactive: Don’t wait for followers to reach out to you. Be proactive and engage with those who mention your brand
- [How Much Marketers Spend on Influencer Marketing](https://www.mavrck.co/how-much-marketers-spend-on-influence-marketing/) - Today’s marketing budgets range anywhere from $0 to several billion dollars. Currently, Samsung holds the crown for the largest marketing budget in history at $12 Billion. What could these brands possibly spend this much on? Well… a 30-second ad during this last Super Bowl cost an impressive $4.5 million. In 2004, Chanel spent a whopping
- [Battle of the Brands: Video-Streaming Services](https://www.mavrck.co/battle-of-the-brands-video-streaming-services/)
- [How to Choose The Right Type of Influencer for your Brand](https://www.mavrck.co/how-to-choose-the-right-type-of-influencer-for-your-brand/) - With 92% of consumers trusting word-of-mouth more than all other forms of advertising, your brand has every reason to start using influence marketing. Influence marketing empowers brands to leverage everyday consumers by incentivizing them to create content. It is known to be more effective, as influencer-created content is more trusted than brand-created. Plus, it’s more
- [How to Choose the Right Incentive for Your Influencer](https://www.mavrck.co/how-to-choose-the-right-incentive-for-your-influencer/) - If you’re looking to encourage influencers at scale to share branded content on their personal networks, you need to give them something in return. You can give back to your influencers in various ways. We’ll go over the most common and reliable incentives and also tips on how to choose them. While you may have
- [Mavrck Expands Team to Include VP of Engineering and Director of Marketing](https://www.mavrck.co/mavrck-expands-team-to-include-vp-of-engineering-and-director-of-marketing/) - MAVRCK Welcomes Brian Lindauer and Liz Gottbrecht to the squad We’ve had a kickass couple of weeks at Mavrck. Not only did we announce the launch of Instagram on our Influencer Activation Engine (details here), we’ve also added two new faces to our team: Brian Lindauer joins as the new Vice President of Engineering and
- [2015's Most Successful Movie Marketing Campaigns: Summer Blockbuster Edition](https://www.mavrck.co/2015s-most-successful-movie-marketing-campaigns-summer-blockbuster-edition/) - Since the successful release of Jaws in the summer of 1975, the film industry has tried to top itself every year with a new, highly-anticipated summer movie line-up. And movie-goers respond in masses, driving a huge $208 million to the film industry per opening weekend for their summer flick fix. Summer 2015 was no different
- [Send Us To #SXSW16!](https://www.mavrck.co/send-us-to-sxsw16/) - Check out Lyle's Techstars Demo Day presentation for more information on why influence marketing is so effective:
- [What's the Best Influencer Mix for Your Brand?](https://www.mavrck.co/best-influencer-strategies-on-social-media/) - Not all influencer platforms are created equal. If you’re ready to use an influencer strategy to power your marketing objectives on social media, but if you’re unsure which platform is best suited for your needs, look no further. Below, we give you a quick breakdown on what to look for in a platform for each
- [#SubjectToChange: Insta's Twitter Coup](https://www.mavrck.co/subjecttochange-instagram-and-twitter-for-advertisers/) - June 28, 2016: Facebook gives a hint to advertisers, LinkedIn is auctioning banner ads, and the hits just keep on comin’ for Twitter: Table of Contents Toggle Instagram Stages a CoupLinkedIn’s New “Buy it Now” OptionFacebook Wants to Experiment… With Ads“Ad Block Usage is Decreasing,” Said No One EverTwo Ad Strategies Are Better Than
- [Battle of the Brands July 4th Edition: Founding Fathers vs. Present-Day Patriots](https://www.mavrck.co/battle-of-the-brands-july-4th-edition-founding-fathers-vs-present-day-patriots/) - Which brands are driving the most buzz heading into Fourth of July Weekend? We analyzed 12 brands (6 older and more established brands, versus 6 ones that are newer to the game) to see who is generating the most interaction and interest from its fans as we head into one of the biggest purchase weekends
- [5 Crucial Questions to Answer For an Influencer Campaign](https://www.mavrck.co/5-questions-to-ask-for-your-influencer-campaign-cpg-marketing-strategy/) - So you’ve decided that you want to incorporate influencers into your marketing strategy, and you want to get started. Before you make any decisions, though, you have to ask a few questions first. Below, we give you five questions you should ask yourself that will help define what you need within your influencer strategy: Table
- [How Tom’s of Maine Drove 600% More Engagement Than Organic Social [Case Study]](https://www.mavrck.co/how-toms-of-maine-drove-6x-higher-social-engagement-case-study-on-influencer-marketing/) - Engaging with fans on social media has long been a part of retail professionals’ playbooks, but today, even a brand’s organic audience is near impossible to reach as social networks increasingly become pay-to-play platforms. Even the most aggressive marketing strategies can often fall short in reaching and engaging with core customers- which is why leading
- [Why You Need Influencer Marketing Automation](https://www.mavrck.co/why-you-need-influencer-marketing-automation-for-your-influencer-marketing-strategy/) - Influencer marketing automation may be a relatively new marketing strategy, but it has undergone several evolutions already within its short lifespan. What used to be a labor-intensive, high-risk, high-reward tactic a few years ago has now become a predictable and efficient strategy to drive quantifiable value for your brand objectives, all thanks to automation. Influencer
- [Where Do Influencers Fit in the Consumer Decision Journey? ](https://www.mavrck.co/where-do-influencers-fit-in-the-consumer-decision-journey-for-influencer-marketing/) - Where in the customer decision journey is your current influencer marketing strategy currently falling short? In order for brands to stay on top of the competition in 2016, each of the four stages of the journey must be completely optimized in order to minimize churn and continue to grow a customer base. If your current
- [The Top Eight Social Networks for Influencer Marketing](https://www.mavrck.co/mavrck-presents-the-ultimate-influencer-marketing-playbook-the-top-social-channels-for-influencer-marketing-2016/) - Mavrck is happy to announce the release of its latest eBook in the "Ultimate Influencer Marketing Playbook" series: "The Top Social Networks for Influencer Marketing." This eBook breaks down best practices for creating an influencer campaign on each of the top eight social channels, giving each channel a cumulative ranking out of 36 points, as
- [A Cheat Sheet for Influencer Marketing on Facebook ](https://www.mavrck.co/a-cheat-sheet-for-influencer-marketing-on-facebook/) - As the predominant social network, Facebook is an obvious choice for brand marketers looking to kickstart an influencer marketing strategy. Below, the top four criteria for a social media network are broken down in terms of what Facebook is optimized for, which influencers perform best on it, and what objectives are the most common: Table
- [5 Fast Facebook Posts](https://www.mavrck.co/5-fast-facebook-posts/) - Can’t quite tap into your creative side today? Here’s are a few Facebook posts that don’t ask too much from the right side of your brain but have your fans taking action! 1. Follow Us This is a no-brainer. Give a shout out to your own social channels. The call-to-action is huge here. Make sure
- [5 Steps to Starting a Pinterest for Business Page](https://www.mavrck.co/5-steps-to-starting-a-pinterest-for-business-page/) - With the highest growth rate among all social media platforms, Pinterest is poised to become the go-to social channel for advertisers in the next few years. Here are five easy steps to start your own Pinterest for business site. 1. Join Pinterest as a Business Pinterest gives the option of allowing companies to join as
- [Weekday Social Media Play by Play](https://www.mavrck.co/weekday-social-media-play-by-play/) - New to the social media game? Don’t worry, to help you get started there are a few norms you can post to your channels and get your audience engaged. It’s important to not fall into the trap of always promoting your product – your fans will soon see you as spam. Instead, liven up your
- [5 Creative Ways to Use Twitter for Business](https://www.mavrck.co/5-creative-ways-to-use-twitter-for-business/) - Tweeting can be a great challenge sometimes. It can also get very repetitive, especially when smaller companies are starting out. With a limited selection of products, you often have no choice but to tweet the same things over and over again. Here are a couple creative ways to make Twitter more interesting for you and
- [18 Ways to Boost Your Holiday Facebook Contests](https://www.mavrck.co/20-ways-to-boost-your-holiday-facebook-contests/) - Facebook contests have become a proven tactic in the social media marketer’s toolkit, especially around holiday season. A single well-placed holidar contest can help your brand accomplish all of the following: Increase your number of page likes Engage your current fans Increase your “talking about this” number Capture emails and other data from your fans
- [12 Ways to Improve Facebook Ad Performance](https://www.mavrck.co/12-ways-to-improve-facebook-ad-performance/) - Have you tried the new Facebook Ads interface? Are you interested in getting more bang for your buck when it comes to advertising? This article will show you twelve ways to enhance your Facebook Ads. Tip 1: Take Advantage of Targeting by Gender Social Fresh found that just 34 percent of respondents target by gender “always” or “often,”
- [The 9 Best Facebook Campaigns of 2013](https://www.mavrck.co/the-9-best-facebook-campaigns-of-2013/) - Are you looking for inspiration for your 2014 marketing campaigns? Have a look through the nine Facebook campaigns that have inspired us to be our most creative selves in 2014 – we hope they do the same for you! 1. Oreo Daily Twist The popular cookie brand created 100 eye-catching Facebook posts for the
- [8 Steps For You To Bake Facebook Into Your Brand Experience](https://www.mavrck.co/8-steps-for-you-to-bake-facebook-into-your-brand-experience/) - In a world that runs on social media fumes, having a Facebook page for your brand is not enough anymore. Fortunately, Facebook supplies brands with easy tools to build your Facebook presence. If you properle bake the plug-ins into to your brand's social presence, they will allow you to generate buzz faster, more effectively, and
- [[CPG March Madness] Final Four: Who's Who](https://www.mavrck.co/cpg-march-madness-final-four-whos-who/) - We’re getting closer and closer to the crowning a CPG March Madness Champion! The pressure is on for the brands in the Final Four: Luvs, Doritos, Covergirl, and Oreo. These teams have been through tough rounds, upsets, and close calls but have come out victorious in their division. Lets take a closer look at what has happened in the
- [How To Trend on Twitter](https://www.mavrck.co/how-to-trend-on-twitter/) - "Trending" has become a normalized word in our society's vocabulary. We've gotten used to seeing it since it's debut on Twitter, and it has recently spread over to Facebook as well. A "trend" is a subject that is algorithmically determined to be one of the most popular on Twitter at that specific moment, not one from the
- [What Can Celebrities Teach Us About Social Media?](https://www.mavrck.co/what-can-celebrities-teach-us-about-social-media/) - You may not be living the glamorous lifestyle of a celebrity, but that doesn't mean you can't use similar social media strategies. Just like your business, celebrities are also highly focused on how they market themselves on social media. They use their social media platforms to interact with fans and promote themselves. You can look
- [How to Use Social Media Without Being Annoying](https://www.mavrck.co/how-to-use-social-media-without-being-annoying/) - You’d think at this point everyone would have social media mastered. After all, Facebook came out 10 years ago and Twitter’s 8 years old now. Sure, maybe your great aunt is taking her time learning and still writes personal messages on your public Facebook wall, but even some professionals are still doing it wrong. What’s
- [History of the Hashtag](https://www.mavrck.co/history-of-the-hashtag/) - Hashtags- all the cool kids are talking about them. They may even hashtag things in verbal conversation, #weird right? Although that might be a little much, there’s no denying the importance and prevalence of hashtags in today’s social media world. But what exactly is a hashtag and where did it come from? Let’s look back
- [6 Marketers We Admire for Their Work and Innovation](https://www.mavrck.co/6-marketers-we-admire-for-their-work-and-innovation/) - Anyone can learn how marketing works if they take the right classes and do their homework, but it takes a great mind to change it. Here are a few marketers our CEO, Lyle Stevens, admires (in no particular order) for what they have accomplished in the marketing world and how they have influenced what we know
- [12 Ways to Throw a Lousy Twitter Party](https://www.mavrck.co/12-ways-to-throw-a-lousy-twitter-party/) - It’s Twitter Party time! Using a Twitter Party to market your brand is an excellent idea. Twitter Parties are cost efficient, fairly easy to organize, and can generate thousands of tweets about your brand in a short amount of time! A Twitter Party is an online event sponsored by your brand. It’s purpose? To give you the
- [5 Independence Day Social Media Posts](https://www.mavrck.co/5-independence-day-social-media-posts/) - With the prevalence of social media, websites like Instagram, Facebook, and Twitter have become a large part of annual holidays. Holidays mean your social feed blowing up with an overwhelming amount of repeat holiday themed content like 50 Facebook uploads of a decorated Christmas tree, a dozen pumpkin Instagrams, or a never-ending Twitter feed of
- [4 Marketing Takeaways From Music Festivals](https://www.mavrck.co/4-marketing-takeaways-from-music-festivals/) - There is nothing more hip and happening than a music festival. Everyone’s in good spirits, people are dressed in trendy outfits (even if they’re covered in sweat and dirt), and the energy of the crowd is unmatched. There is an overwhelming amount of musicians and spirited fans. Even brands are joining the party! Last year 447 bands played
- [How to Optimize Your Marketing Emails for Mobile Devices](https://www.mavrck.co/how-to-optimize-your-marketing-emails-for-mobile-devices/) - Mobile email is more than a temporary trend, it's a rapidly growing marketing tool. By the end of this year, more email will be read on mobile than on desktop or webmail. You may already have a well established email campaign, but what does it look like on a mobile device? Does it convert? With most
- [Twitter Cards: What Are They & Why Should You Use Them in Your Social Media Strategy](https://www.mavrck.co/twitter-cards-what-are-they-why-should-you-use-them-in-your-social-media-strategy/) - Twitter Cards aren’t for sending kind words on special occasions – they’re effective marketing tools! Twitter Cards allow you to go beyond the basic text of a 140-character tweet and create a more media-rich experience. By adding a few lines of code to your website, you can easily incorporate images, videos, product info, etc in
- [Declining Organic Reach and What It Means for Marketers](https://www.mavrck.co/declining-organic-reach-and-what-it-means-for-marketers/) - As the network’s potential for organic reach becomes increasingly more elusive, the price of paid reach on Facebook is rising. In fact, according to digital marketing agency Flightpath, average CPM on Facebook grew from about $3 in May to $10 in June! As a marketer, it’s important to understand what the changes are in order to
- [10 Mistakes Your Business is Making on Instagram](https://www.mavrck.co/10-mistakes-your-business-is-making-on-instagram/) - More and more companies are flocking to the photo-sharing app, Instagram. The massive social network has 200 million monthly active users and is continuing to grow. Instagram is a powerful tool, allowing you to use images and short video to enhance your customers’ experience and relationship with your brand. To make sure you have an
- [[Infographic] Word of Mouth Marketing Stats](https://www.mavrck.co/infographic-word-of-mouth-marketing-stats/) - Word of mouth marketing has recently become a hot topic in the world of marketing. Companies are increasing their influence marketing efforts but they're running into some challenges, especially the difficulty of measuring the impact and ROI. Check out the stats below to get an idea of where Word of Mouth is today.
- [9 Facebook Facts Every Marketer Should Know](https://www.mavrck.co/9-facebook-facts-every-marketer-should-know/) - Facebook continues to be the champion of all social media websites. It's the number one place people share online but it's more than just a meeting place for friends, it's an essential tool for marketers. By building a following on social media, your business can create its own publishing platforms and grow its marketing channels
- [How to Earn the Most Engagement on Your Social Media Images](https://www.mavrck.co/how-to-earn-the-most-engagement-on-your-social-media-images/) - You’ve heard it over and over, posts with images get the most engagement. So, you've probably listened to this advice and included images in the majority of your social media posts. Because this fact is known, an overwhelming amount of images are flooding people's social media feeds. They account for 75% of Facebook content, they rule Instagram,
- [Why Your Brand Needs To Be On Tumblr, Seriously](https://www.mavrck.co/why-your-brand-needs-to-be-on-tumblr-seriously/) - Early this week I was doing my routine news browsing when I found an article titled, Apple’s Screen Size Problem Is Worse Than You Thought. I have an iPhone 5 but most of my co-workers have other smartphones with larger screens. So, naturally we’ve gotten into heated debates about which is better: a smaller screen or
- [5 Reasons Influence Marketing Will Kill Display Advertising](https://www.mavrck.co/5-reasons-influence-marketing-will-kill-display-advertising/) - You see your co-worker Courtney shared a photo of the newest pair of neon Nike running shoes. You know Courtney is an avid runner; she posts on her Facebook about fitness all the time. Since you’re in the market for some new sneakers – and Courtney-from-the-first-floor seems to know what she’s talking about – you
- [12 Reasons Your Brand Needs User-Generated Content](https://www.mavrck.co/12-reasons-your-brand-needs-user-generated-content/) - User-generated content is everywhere. When a customer posts an artsy Instagram of his coffee, leaves a comment on a brand’s recent Facebook status, or writes a review about a recent menu change, he is creating user-generated content (UGC). Companies like Starbucks and GoPro are known for their heavy use of UGC in their marketing campaigns.
- [7 Ways to Drive More Holiday Sales from Social Media](https://www.mavrck.co/7-ways-to-drive-more-holiday-sales-from-social-media/) - Marketers are moving away from simply increasing a brand's fan base. Social media can drive sales and provide tangible results. In fact, this holiday season, 67% of companies plan to spend more on social media. Facebook is the main social network they plant to leverage with 92 percent of respondents saying that they plan to spend
- [How to Attract the Right Audience to Your Blog](https://www.mavrck.co/how-to-attract-the-right-audience-to-your-blog/) - Blogs drive traffic to your website, increase your SEO, develop better customer relationships, and position your brand as a reliable source. Chances are, you already have a company blog and understand the importance of creating branded content to increase your reach. But, not all traffic is good traffic. Even if you get hundreds of visitors to
- [The 3 Types of Influencers and Which Type Drives Sales](https://www.mavrck.co/the-3-types-of-influencers-and-which-type-drives-sales/) - In marketing, the term influencer has been given many different faces. They are journalists, professors, celebrities, industry heads, brand advocates, and everyday consumers. They are the individuals that marketers target instead of targeting the market as a whole. Influencers can be broken down into three different types: Influencers with Large Reach Influencers Driving Quality Engagement Influencers with
- [How to Choose the Right Influence Marketing Incentive](https://www.mavrck.co/how-to-choose-the-right-influence-marketing-incentive/) - In today's social media age, people create branded content every second of every day. However, this incredible resource is often overlooked as brands feel the need to take charge and create their own content. It's true, not all user-generated content necessarily fits your brand's needs. Some posts might be negative, some could be off topic, and others might be
- [Why Customer Reviews Matter (and How to Get More)](https://www.mavrck.co/why-customer-reviews-matter-and-how-to-get-more/) - Consumer decision-making has drastically shifted. An overwhelming number of people now shop online and if they do make it out to the brick-and-mortar stores, they check product reviews and compare prices on their smart phones. According to Forrester Research, we now live in “The Age of the Customer.” Today’s consumers are empowered and informed. They
- [4 Reasons Having a Branded Community Boosts Your Marketing](https://www.mavrck.co/4-reasons-having-a-branded-community-boosts-your-marketing/) - Every good marketer knows the first step to creating a marketing campaign is research. If you don’t know enough about your target audience, how are you supposed to draw them in? How do you connect with them on a personal level, find out what their problems are, and market your product or service as the
- [[Infographic] The Power of User-Generated Content ](https://www.mavrck.co/infographic-the-power-of-user-generated-content/) - User-generated content is more memorable, favorable, and trusted than traditional media. It drives more traffic to your website and influences purchase decisions. Check out powerful UGC stats in the infographic below!
- [How to Be an 'Always-On' Influence Marketer ](https://www.mavrck.co/how-to-be-an-always-on-influence-marketer/) - Always-On Marketing isn't a newer, better way of doing traditional marketing. It's not bombarding consumers at a faster pace or with a greater amount. It doesn't mean sending more communications to more people across more channels. Consumers' world and expectations have changed. You're no longer in control of all the messaging about your brand or when consumers can access it.
- [The Most Popular Social Media Posts of 2014](https://www.mavrck.co/6-most-popular-social-content-2014/) - 2014 has been quite the year on social media, hasn't it? Facebook's Topics of The Year alone sums up just how much of our individual lives share common ground through social media. Can you remember scrolling through the endless Facebook videos of The Ice Bucket Challenge? Seeing a Facebook status about making a snowman? Or
- [The Social Media Statistics That Fueled The Biggest Topics of 2014](https://www.mavrck.co/social-media-statistics-that-fueled-the-biggest-topics-of-2014/) - Before 2014 ended, we shared with you The Most Popular Social Media Posts of 2014. The majority of the content was funny (see: mutant spider dog) or evoked "awwww's" from audiences all around (see: Holiday Minions). The adorable side of viral shared content differed greatly from The Topics of The Year, Facebook's list of 10
- [Why You Need Influence Marketing in 2015 and Beyond](https://www.mavrck.co/why-you-need-influence-marketing-in-2015-and-beyond/) - 92% of consumers trust recommendations from friends and family more than advertisements. 81% of consumers are influenced by their friends’ social media posts. With the ability to replicate, scale, and measure this consumer-to-consumer marketing tactic, why aren't these two statistics alone enough for all marketers to board the influence train? Were the numbers wrong? Are
- [How "Ship Your Enemies Glitter" Became a Viral Hit](https://www.mavrck.co/how-ship-your-enemies-glitter-became-a-viral-hit/) - Update: The Guy Behind 'Ship Your Enemies Glitter' Just Sold His 'Stupid Idea' For $85,000 How powerful is social? 24 hours, a single post to an online community, 270,000 social shares later, and Mathew Carpenter’s life a glittery nightmare. ShipYourEnemiesGlitter.com--sounds too much like a funny idea you toss around during Happy Hour before concluding it’s
- [How Influence Marketing Can Create Viral Growth](https://www.mavrck.co/how-influence-marketing-can-create-viral-growth/) - What is a Viral Product? As a marketer, you’re probably acquiring users through a variety of channels; press, direct traffic, inbound marketing, paid advertising, search engines, celebrity endorsement, bribing your little cousins, and anything else I may have missed. The most interesting channel, however, may be your own customers (little cousins optional). A viral product
- [4 Smart Tactics of Successful Super Bowl XLIX 2015 Campaigns](https://www.mavrck.co/4-smart-tactics-of-successful-super-bowl-xlvi-2015-campaigns/) - NBC announced two days ago (that would be Wednesday for those of you trapped under 30 inches of snow), that it has sold 100% of Super Bowl commercial time. Let's face it--there was no real doubt that NBC would sell every one of its 30-second ad slots--after all, last year’s Super Bowl, which aired on
- [Super Bowl XLIX 2015 Twitter Statistics](https://www.mavrck.co/super-bowl-xlix-2015-twitter-statistics/) - If you hadn’t heard already, The New England Patriots won Super Bowl XLIX 28-24. From kickoff to the interception by Malcolm Butler in the final minute, the conversation around #SB49 dominated Twitter. Over 28.4 million global tweets containing game-related terms and the halftime show were tweeted--surpassing last year’s 24.9 million, and making this the most
- [Is Advertising in The Super Bowl Worth It?](https://www.mavrck.co/is-advertising-in-the-super-bowl-worth-it/) - Seth Winter, NBC's EVP of Sales, had a confident idea of how much a Super Bowl advertisement is actually worth. To be more exact, Winter projected the true value to be $10 million. Without the projection, what does that ad get you? Don’t be shy. We’re all marketers here. For this year’s price tag ($4.5
- [18 Marketing Pick-up Lines for Valentine's Day](https://www.mavrck.co/18-marketing-pick-up-lines-for-valentines-day/) - What happened to the good old days when you were so popular that everybody in class was your Valentine come February 14? Now the opposite sex is just confusing and really don't appreciate Star Wars cards in the same way. Have no fear! As every marketer's wingman, we've taken it upon ourselves to set you
- [5 Tactics to Get Influencers to Share Your Content](https://www.mavrck.co/5-tactics-to-get-influencers-to-share-your-content/) - So you’ve created some awesome marketing content and you’re ready to go live. What’s the next step? To share your awesome content of course! But that’s not all you want. You want others to share it too! “Shares” are an effective and free way to reach a network larger than your own. When influencers share
- [7 Pitfalls to Avoid When Running a Social Media Contest](https://www.mavrck.co/7-pitfalls-to-avoid-when-running-a-social-media-contest/) - So you want to run a social media contest? Sounds like you’ve got yourself a great idea! Contests over social media can create a lot more buzz than contests held on other mediums because social media has ”shareability” and, potentially, “virality.” Plus, social media contests produce a plethora of user-generated content if done correctly. Now
- [Which of The World's Most Valuable Brands Owns Facebook?](https://www.mavrck.co/which-of-the-worlds-most-valuable-brands-owns-facebook/) - “Just do it” “Can you hear me now?" “Eat Fresh” We instantly recognize their slogans. We effortlessly hum their jingles. We grew up with their mascots. We can draw their logos with our eyes closed. How did these brands become larger than life? How is it that men, women, and children from all corners of
- [Mavrck's March Madness Sweet 16 Brands Recap](https://www.mavrck.co/march-madness-sweet-16-brands-recap/) - March: The madness is upon us. Whether you're a diehard college basketball fan or someone who really can't tell the difference between the Big East and the Big 10, it's tough to deny the excitement of it all, especially with the tournament dwindling down to its Elite Eight tonight. And while hoops fans will be
- [[Infographic] Battle of the Brands: Airline Edition](https://www.mavrck.co/infographic-battle-of-the-brands-airline-edition/) - Just in time for the spike in travel for spring break, here's our next installment of Battle of the Brands: Airline Edition! Let's give a big round of applause for all of our players! Thank you American Airlines, Delta Air Lines, Jetblue Airways, Southwest Airlines, and United Airlines for competing in this speedy edition of Battle
- [Roundup: 10 of The Best Tech-Related April Fools' Pranks](https://www.mavrck.co/roundup-10-of-the-best-tech-related-april-fools-pranks/) - You may have noticed an overwhelming number of dad jokes floating around the internet today. Or perhaps it's the excessive pranks and PR stunts that have caught your eye. No, Google.com isn't broken--it's just April 1st, or better known as the unofficial holiday of the internet. In case you couldn't take the lies and deceit
- [[Infographic] Which American Car Companies are the Most Engaging on Social Media](https://www.mavrck.co/infographic-battle-of-the-brands-auto-edition/) - Buckle up for this edition of Battle of the Brands because it's going to be a wild ride! Is Ford built tough enough to handle this terrain, or will Jeep's legendary customers simply leave everyone in the dirt? Let's find out!
- [4 Ways Apple Can Drive Sales with Their Most Influential Customers](https://www.mavrck.co/4-ways-apple-can-drive-sales-with-their-most-influential-customers/) - If the recent barrage of headlines covering the Apple Watch announcements aren’t enough for your tastes, then you’re in for a real treat this week! Users who pre-ordered the new product are now reporting that tracking statuses have updated to “Preparing for Shipment”, meaning a handful of eager beavers may receive their much anticipated gadgets
- [The New Marketing Media Mix](https://www.mavrck.co/the-new-marketing-media-mix/) - We’ve already flipped the marketing funnel. It’s about time we shake up the marketing media mix. Below, we'll go over the five traditional elements and where they're headed in this digital era. Then we'll go over the newest element of the marketing media mix and how much marketers are pushing for its inclusion in their strategy. Here’s what’s
- [#SubjectToChange: Social Media News & Updates You Need to Know This Week](https://www.mavrck.co/subjecttochange-social-media-news-updates-you-need-to-know-this-week/) - Return of the @jack, Instagram Turns 5 & Facebook's TRP Queen #SubjectToChange is your weekly roundup of all the social media news & updates you need to know from the past week. Get it straight in your inbox, here. Return of the @jack In possibly its biggest retweet to date, Twitter announced that co-founder Jack Dorsey
- [#SubjectToChange: Facebook's New Reactions, Twitter Layoffs & Social Media's Game of Thrones](https://www.mavrck.co/subjecttochange-facebooks-new-reactions-twitter-layoffs-social-medias-game-of-thrones/) - While we weather the Game of Thrones hiatus, the social media battle for the iron throne of conversion will just have to do. This week, Facebook's play for Amazon, Instagram's notes from the Facebook playbook, Amazon's move on Etsy and Twitter has a new, blue dot that deserves a dislike. Who Doesn't Like to See Their
- [#SubjectToChange: Twitter Expands Audience by 500M, Facebook's AIM for Pages & the #AuthenticLife of an Instagram Husband](https://www.mavrck.co/subjecttochange-twitter-expands-audience-by-500m-facebooks-aim-for-pages-the-authenticlife-of-an-instagram-husband/) - #SubjectToChange is a weekly roundup of all the social media news & updates you need to know to keep you on your social media game. Get it straight in your inbox. Making waves this week? The fight for ‘relevance’: Twitter expands ad audience by 500M, the #AuthenticLife of an Instagram Husband and Facebook’s new tools for Pages.
- [The Rise of the Micro-Influencers [White Paper] ](https://www.mavrck.co/influencer-marketing-2-0-rise-micro-influencers-white-paper/) - With 80% of marketers investing in influencer marketing strategies in 2016, influencers have become the go-to solution to overcome a growing list of ad hurdles in the social media landscape. In response to this rising interest in influencer strategies, Mavrck is proud to announce the release of “The Rise of the Micro-Influencers”, a white paper
- [How to Choose the Right Social Network for Influencer Marketing](https://www.mavrck.co/how-to-choose-the-right-social-network-for-influencer-marketing/) - While Americans spend more time on social networks than email and search networks combined, not all social networks are created equal. For the right fit, consider the following factors: 1) Feed Consumption & Filtering: How news feed content is consumed and filtered is the most important factor to consider. Networks with engagement-based filtering are the
- [15 Creative Ways Brands Recognized #SCOTUS on Social Media](https://www.mavrck.co/15-creative-ways-brands-recognized-scotus-on-social-media/) - On June 26, 2015, the Supreme Court of the United States voted to legalize marriage equality in the country, declaring any ban unconstitutional. This landmark decision elicited strong responses everywhere. It’s just about impossible to click anywhere on social media without being flooded with images of rainbows, hearts, and celebration. What is unique to this
- [How Relying on Celebrity Influencers Can Derail Your Marketing Strategy](https://www.mavrck.co/how-relying-on-celebrity-influencers-can-derail-your-marketing-strategy/) - There are several approaches to influence marketing, from using popular YouTube stars to celebrities, business executives to everyday consumers. At Mavrck, we feel brands can get the most traction by mobilizing their existing consumer-base to advocate for the brand on social media. Some brands, however, have opted to rely on a single celebrity influencer for
- [How Cause-Based Influencers Won the 2015 ESPYs](https://www.mavrck.co/how-cause-based-influencers-won-the-2015-espys/) - This week, heartwarming tributes and recognitions took place at the 2015 ESPY Awards, ESPN’s award show that gives a nod to excellence in athletic and other sports-related performances. In an unusual crossing of athletics and Hollywood, the award show provides a unique platform for both athletes and entertainers to bring attention to their individual causes.
- [Twitter & the Return of Must-See TV](https://www.mavrck.co/twitter-the-return-of-must-see-tv/) - As the popularity of social media grows across every demographic, it’s no surprise that nearly every industry has adopted various networks into their marketing strategy. Dubbed as “social television” or the "second screen," the entertainment industry has taken note of the more interactive and engaged viewership supported by Twitter’s real-time platform. In fact, research by
- [How To Create Influence On the Visual Web](https://www.mavrck.co/how-to-create-influence-on-the-visual-web/) - There’s no mistaking the dominance of visual content on the internet. From social media networks like Snapchat, Vine, Instagram, Periscope and Pinterest, to previously text-focused feeds upping their imagery game (e.g. Twitter’s story cards, Facebook’s new ‘livestream’), it’s clear that we’re in the midst of the content revolution of the ‘Visual Web’. They say a
- [Battle of the Brands: Back To School Edition](https://www.mavrck.co/battle-of-the-brands-back-to-school-edition/) - For most parents, September marks the end of summer break and the start of a new school year. For retailers, back to school shopping means big bucks in revenue: an estimated $68 billion will be spent on back-to-school shopping this year, a growth of 42% over the last 10 years. Much of that spend is
- [The Rise of the Human Brand Part 2: The Psychology of Belonging](https://www.mavrck.co/the-rise-of-the-human-brand-part-2-the-psychology-of-belonging/) - We’ve introduced the concept of the human brand - those with messaging authentically expressed across every aspect of the brand that fundamentally affirms consumers' connection. This messaging is powerful in its ability to tap into the experience of what it means to be human and engage consumers as a part of that brand experience, beyond a
- [[Data] How Popular are the Oscar Nominated Films on Facebook?](https://www.mavrck.co/data-how-popular-are-the-oscar-nominated-films-on-facebook/) - All week, we've been hearing how Birdman and Boyhood are the favorites to win Best Picture at this year's Academy Awards. Of the eight nominees, the winner will be selected based on votes from more than 5,000 members of the Academy of Motion Picture Arts and Sciences (AMPAS). In an effort to predict who might win,
- [The Difference Between Brand Advocates, Ambassadors & Micro-Influencers [Infographic]](https://www.mavrck.co/what-is-the-difference-between-micro-influencers-brand-ambassadors-advocates/) - Brand advocates, ambassadors and micro-influencers have become popular for this reason. They provide an inherent human touch in ways other channels fall short, promoting your product into customer news feeds rather than on a native banner to the right. However, brand advocates, ambassadors, micro-influencers are often (and mistakenly) used interchangeably. Not all word-of-mouth is created
- [Four Factors that Define a Micro-Influencer [Infographic]](https://www.mavrck.co/four-factors-that-define-micro-influencers-infographic/) - Ready to take your 2016 marketing strategy to the next level? Micro-influencers are the swiss army knife in your marketing toolbox: their brand loyalty, trustworthiness and authority to engage their friends around topics relevant to your brand makes them the most effective human-to-human marketing strategy. The best part? They already exist among your customer base,
- [What Nielsen's New 'Social Content Ratings' Mean for Influencer Marketing](https://www.mavrck.co/what-nielsens-new-social-content-ratings-mean-for-influencer-marketing/) - Remember all of those times your mom said your brain was going to rot from staring at your phone so much? As it turns out, this may not be totally true. A new study by Nielsen on ‘second screen viewing’ reveals that users who are on their phones while they watch television are more engaged
- [Battle of the Brands #SB50 Edition: The Rookies](https://www.mavrck.co/battle-of-the-brands-superbowl-50-new-advertisers/) - It’s the most wonderful time of the year – for Broncos fans, Panthers fans, and advertisers, that is. The Super Bowl is a brand advertising extravaganza, the only time when commercials are actively anticipated almost as much as the programming itself. From leaked ‘teasers’ to ad hashtags, pre-Super Bowl brand engagement on social media is
- [Battle of the Brands #SB50 Edition: The Comeback Kids](https://www.mavrck.co/battle-of-the-brands-sb50-edition-the-comeback-kids/) - Which brands are driving the most buzz among their fans heading into Super Bowl weekend? In our first post, Shock Top scored as the rookie brand with the most fan engagement and most influential top fans. In our second battle, we break down The Comeback Kids: the brands that will have commercials in #SB50 after being out
- [Battle of the Brands #SB50 Edition: The Vets](https://www.mavrck.co/battle-of-the-brands-sb50-edition-the-vets/) - Which brands are driving the most buzz heading into the Super Bowl weekend? In our first post, Shock Top won the title for the Rookie Brand with the most fan engagement. Next, we analyzed The Comeback Brands, and Taco Bell reigned supreme. In our final pre-game post, we bring the biggest battle: The Vets, brands who are returning
- [Which Pins Do Pinterest Users Eat Up? [Infographic]](https://www.mavrck.co/most-popular-food-pins-on-pinterest-infographic/) - As the new saying goes, the way to a Pinner’s heart is through his (or her) stomach. Savvy CPG brands already know the value of Pinterest as a social channel to engage with their customers, but Pinterest has recently upped its game to expand rich data to billions of Pins. Recipes are the most popular
- [How to Target Millennials with a Micro-Influencer Strategy](https://www.mavrck.co/how-to-target-millennials-with-a-micro-influencer-strategy/) - As the most populous generation in U.S. history, Millennials are now poised to be the wealthiest, with $200 billion in purchasing power and $500 billion in indirect spending power. But they are also the most averse to traditional forms of advertisements, with over two thirds of Millennials using some form of ad blocker. As digital natives,
- [Battle of the Brands: Presidential Candidates Edition ](https://www.mavrck.co/voter-influence-2016-presidential-candidates/) - Nothing says “Personal Brand” quite like a presidential campaign. In the final stretch of candidate madness, we analyzed the five remaining 2016 presidential candidates’ Facebook pages to see whose fans are driving the most buzz and engagement among their peers. Mavrck’s Fan Grader calculated fans’ influence based on their ability to drive friends to engage
- [Mavrck Named a 2016 'MITX Awards' Finalist in Technology and Marketing Categories](https://www.mavrck.co/mavrck-named-a-2016-mitx-awards-finalist-in-technology-and-marketing-categories/) - We're excited to announce that Mavrck has been nominated to be one of six finalists for the "Most Innovative Ad Technology" and “Best Use of Data to Drive Marketing in an Innovative Way” (together, with Tom’s of Maine) categories of the 2016 MITX Awards. Finalists for the "Innovative Ad Technology" category are nominated based upon
- [Tom's of Maine a 2016 Retail Innovator Award Winner for its Micro-Influencer Strategy](https://www.mavrck.co/toms-of-maine-a-2016-retail-innovator-award-winner-for-its-micro-influencer-strategy-on-social-media/) - We’re proud to announce that Bridget M. Burns, the social media strategist at Tom’s of Maine, is a 2016 Retail Innovator award winner for her work with Mavrck in implementing a micro-influencer strategy to grow and maintain a strong consumer community. Bridget will be recognized for her work during the Retail Innovation Conference in New
- [What Are the Most Desired Gifts For Mother's Day? [Infographic]](https://www.mavrck.co/what-are-the-most-desired-gifts-for-mothers-day-infographic-tiffanyco-victorias-secret-pandora/) - This spring, the Mavrck squad decided to solve once and for all the question that humans have been seeking to answer since the dawn of time: what do moms actually want for Mother’s Day? Every May, over 20 billion dollars are spent on Mother’s Day gifts, with the average gift hovering around $168. But are
- [5 Tips for Marketers to Remember this Memorial Day](https://www.mavrck.co/5-tips-for-marketers-on-memorial-day-marketing-strategies/) - This Memorial Day weekend, there will be endless occasions for brands and advertisers to try to sell consumers on limited time deals, weekend-only opportunities, and other product offers for the long weekend. In light of this advertising boom that comes round like clockwork at the end of each May, Mavrck would like to provide the
- [10 Tips for Effective Tweeting](https://www.mavrck.co/10-tips-for-effective-tweeting/) - 1. Identify Yourself as an Authority in Your Bio Listing titles such as "Founder", "Official", "Expert", or "Speaker” will establish your credibility straight away. Social media users make judgements quickly, and titles such as these will make your tweets appear more trustworthy. 2. Use Twitter-Specific Calls to Action "Please ReTweet", "Please RT", and "Please Help”
- [Mavrck Named a Cool Vendor in Gartner Report ](https://www.mavrck.co/mavrck-named-a-cool-vendor-in-gartner-report/) - Among other companies in the social marketing space, Mavrck has been named as a “Cool Vendor”* in Gartner’s 13 April 2016 “Cool Vendors in Social Marketing, 2016” report, with analysis by Julie Hopkins and Jay Wilson. The “Cool Vendor” report consistently recognizes the vendors with innovative solutions to challenges faced within the social marketing industry.
- [The State of Influencer Marketing, in 5 Charts](https://www.mavrck.co/the-state-of-influencer-marketing-in-2016-5-charts/) - What is the current state of influencer marketing? To get a snapshot of how and where influencer strategies are being adopted, we asked 64 of the world’s top marketing executives to get their take on the status of the influencer industry. While every marketer’s influencer program was unique to his or her brand objectives, there
- [6 Reasons for the Explosion of Influencer Marketing](https://www.mavrck.co/6-reasons-for-the-explosion-of-influencer-marketing/) - As technologies change, so do the questions that people ask. The main question brands traditionally have to ask is where to find and advertise to their target customers. But this question no longer applies, since we all know where everyone is now: they’re checking their news feed on Facebook, scrolling through photos on Instagram, or reading
- [7 Free Influencer Marketing Tools](https://www.mavrck.co/7-free-influencer-marketing-tools/) - With 80% of marketers looking to use influencers in their 2016 marketing strategy, it’s never been more important to have the best technological toolkit possible to help you discover and engage influencers for your brand objectives. Below, we break down the (mostly) free influencer tools that will give you the best bang for your buck
- [5 Things You Didn't Know About Influencer Marketing](https://www.mavrck.co/5-things-you-didnt-know-about-influencer-marketing-starbucks-pewdiepie-kylie-jenner/) - As the saying [in the Mavrck office] goes, you’re nobody until you’re influential- and in the ad tech industry, the power of influence has never been more relevant than it is today. Influencer marketing has exploded onto the scene in the last two years, so quickly that many brand marketers and advertisers are hustling to
- [12 Most Popular Influencer Marketing Objectives [Infographic]](https://www.mavrck.co/12-most-popular-influencer-marketing-objectives-infographic/) - How are top marketers using influencers to power their business objectives? We did the leg work and surveyed 64 industry leaders (director-level or higher) to get their take on influencer marketing across several metrics. In our first infographic, we broke down how they view influencer marketing. In this installment, we give you the breakdown on
- [Here Are the Most Influential Brands on Facebook in 2016](https://www.mavrck.co/the-most-influential-brands-on-facebook-in-2016/) - Who says Facebook pages are dead? If anything, the social capital of your customers has never been more valuable than it is today. We analyzed the top 25 brands in the first 30 days of 2016 with our Facebook Fan Grader to see who is making the most of their Facebook fan base to drive
- [#SubjectToChange: Pinterest's Red Dot Revolution ](https://www.mavrck.co/subjecttochange-pinterests-red-dot-revolution/) - May 31, 2016: Your favorite brand has a mixtape for you, a study confirms how effective videos are for engagement, and Pinterest just made Pinning cooler: Table of Contents Toggle Image Search is About to Get…PinterestingFacebook Goes off the [Live]RailSpotify’s Sponsored PlaylistsTraveling From Host to HostBought off the PressICYMI Image Search is About to Get…Pinteresting
- ['Happy Chewbacca' Showed Us How Valuable Customers Really Are](https://www.mavrck.co/happy-chewbacca-mom-kohls-video-showed-us-how-valuable-customers-really-are/) - The laugh heard around the world. This week, a single branded video put every other marketing, advertising, and overall media effort to shame. The players? A woman named Candace Payne, a parking lot, and a Chewbacca mask from Kohl’s. And so “Happy Chewbacca” was born. The cost for Payne’s influence, which drove over 140 million
- [#SubjectToChange: The Laws of Tweets Have Changed](https://www.mavrck.co/subjecttochange-the-laws-of-tweets-have-changed/) - May 24, 2016: Pinterest takes on a new ad domain, Twitter merges its ad strategies, and a new survey confirms some dated news: Table of Contents Toggle Pinterest’s TV Push Will Make You Pine for PinsNew Study Confirms Old NewsWashington Post Re-Fuses to Give UpLet the #Letters Fly [Twitter’s] Ad Worlds Are Colliding ICYMI Pinterest’s TV Push Will
- [What is the State of Influencer Marketing in 2016? [Infographic]](https://www.mavrck.co/what-is-the-state-of-influencer-marketing-in-2016-infographic/) - It’s no secret that influencer marketing has become the go-to marketing strategy for brands with a social media presence. A-list mega influencers (like celebs, athletes, and YouTube stars) can make six figures for a single branded post, and on the other end of the spectrum, micro-influencers will do the same thing for VIP status or
- [#SubjectToChange: Mega-Influencers Take a Hit, Instagram Proves a Point, & Google Takes Another Swing at the Social Network Game](https://www.mavrck.co/subjecttochange-mega-influencers-take-a-hit-instagram-proves-a-point-google-takes-another-swing-at-the-social-network-game/) - May 17rd, 2016: Mega-Influencers take a hit, Instagram proves it had a point all along, and Google takes another swing at the social game: Table of Contents Toggle True Confessions of a Social Media ExecutiveInstant Gratification from Instant ArticlesIf At First You Don’t Succeed…Life is Full of Second ChancesInstagram Says, “I Told You So…”ICYMI True
- [#SubjectToChange: Periscope Brings in the Drones, Everyone is Playing Video [Ad] Games, and AdBlock Plus Becomes a Mediator](https://www.mavrck.co/subject-to-change-social-media-news-facebook-live-video-national-geographic/) - May 9rd, 2016: AdBlock Plus takes a seat at the mediation table, everyones playing video [ad] games, and Facebook wants to wish you a good morning: Table of Contents Toggle Block and LoadRise, Shine & Buy Our Product!Nat Geo is Crossing the [Video] BorderAn Influen-star is BornBird’s Eye View-countICYMI Block and Load The news that
- [Mavrck and Ditto Partner to Help Brands Discover Relevant Micro-Influencers on Social](https://www.mavrck.co/mavrck-and-ditto-partner-to-help-brands-discover-existing-customers-with-relevant-influence-on-social/) - According to a recent eConsultancy study, 73% of marketers find influencer identification a challenge and 84% vet influencers manually via social media research. Mavrck and Ditto Labs are looking to fix that. In a new partnership with Ditto Labs, Mavrck has announced enhancements to the platform’s brand relevance algorithms. With the help of computer vision analytics from
- [NewCo 2016: Mavrck presents "How to Survive an Ad Apocalypse"](https://www.mavrck.co/newco-2016-mavrck-presents-survive-ad-apocalypse/) - Mavrck is proud to present “How to Survive an Ad Apocalypse,” at this year’s Boston NewCo Festival on April 27th, 2016. The NewCo Festival “connects innovative businesses with tens of thousands of engaged festival goers,” and helps to foster the ongoing spirit of collaboration and mutual learning within the Boston startup community. “How to Survive
- [5 Questions Answered at the 2016 Ad Age Digital Conference ](https://www.mavrck.co/5-questions-answered-2016-ad-age-digital-conference/) - The 2016 Ad Age Digital Conference occurred on April 5th and 6th, together with some of the greatest minds in the digital marketing industry to share opinions, findings, and future predictions for influencer marketing. With everyone and their agencies feeling the flux of the industry, the conference is described as such: “At the 2016 Ad
- [Social Showdown: Which Influencer's Branded Content Reigns Supreme? [Starbucks Edition] ](https://www.mavrck.co/best-starbucks-brand-content-example-social-media-influencers-on-instagram/) - Welcome to the launch of our new “Social Showdown” series, a weekly blog that breaks down the various forms of content creation, from branded content, to mega-influencer, to macro-influencer, to micro-influencer, to determine which form of content creation is driving the most value. In a social media landscape defined by user-centric algorithms and in-the-moment themed
- [Mavrck Named in eMarketer 'Influencers in U.S. Retail' Report](https://www.mavrck.co/mavrck-named-in-emarketer-influencers-in-us-retail-report/) - Table of Contents Toggle Internet users trust friends and family the most and advertising the least when making purchase decisionsTo learn more about influencer marketing, check out some of our resources below: Internet users trust friends and family the most and advertising the least when making purchase decisions In response to a growing conviction amongst
- [Using Co-Developed Content to Drive Your Brand Narrative](https://www.mavrck.co/using-co-developed-content-to-drive-your-brand-narrative/) - The most recent episode of Girls, or a new Kate Spade ad? The latest ad-volution reflects a new game plan for some brands: abandon the 30 second spot in favor of long-form video content, which prioritizes user entertainment and incorporates subtle brand placement throughout. Kate Spade has championed this ad strategy with its #MissAdventure series (shown
- [7 Steps to Achieving Influencer Marketing Automation at Scale](https://www.mavrck.co/how-to-achieve-influencer-marketing-automation-at-scale/) - The recent growth of influencer marketing has led to the corresponding increase of influencer marketing tools and platforms available to marketers. Beyond saving time and money, influencer marketing automation overcomes many of the pain points marketers face when incorporating an influencer strategy, such as discovery, replicability, scale, content creation and disclosures. However, to realize the
- [The Most Engaging Topics on Social Media in 2015: Part Deux](https://www.mavrck.co/the-most-engaging-topics-on-social-media-in-2015-part-deux/) - The second half of 2015 ended amidst international tragedy, pop culture resurrections and massive political debate. Several trends that we noted from the first half of the year have persisted, such as #BlackLivesMatter and #LoveWins, while other moments revealed groundbreaking change, like the discovery of water on Mars. From the media strangleholds of Adele and
- [Mavrck's Top 10 Influencer Marketing Posts of 2015 ](https://www.mavrck.co/top-influencer-marketing-posts-of-2015/) - As we reflect upon another year coming to a close (seriously, how is it already over?), the marketing trends of 2015 confirm that strong social media marketing strategies are paramount to a brand's success. Influence marketing in particular grew in popularity this year, as marketers all over the world realized the power of using human-to-human
- [Bringing the Human Voice Back to the Digital Dialogue](https://www.mavrck.co/how-to-humanize-your-brand-on-social-media/) - Will 2016 Be the Death of Ads, or an Ad-volution? Every year boasts a variety of evangelizing articles proclaiming the death of advertising. As ad block adoption increases in power and number, so do the number of posts warning of the imminent demise of your brand promotions. This isn’t one of those posts. What if
- [The Best (and Worst) Performing Super Bowl 50 Ads on Facebook](https://www.mavrck.co/battle-of-the-brands-sb50-ultimate-winners-losers/) - In one of the more tame games in recent Super Bowl history, Peyton Manning (and let’s be honest, the Bronco defense) led Denver to a win, taking home a championship ring after a low scoring, low blood pressure fight. Not much happened in the game, but Super Bowl 50 ads were filled with celebrities, weird
- [Which Brand is Winning Fans' Hearts This Valentine's Day? ](https://www.mavrck.co/battle-of-the-brands-valentines-day-edition/) - Love is in the air! Valentine’s Day is coming up this weekend, and romance brands are capitalizing on the social discussion. We analyzed ten brands that are heading into their biggest revenue weekend of the year, to see who is utilizing their customers to drive the most engagements and awareness. Which V-Day brand is the
- [7 Ways to Crush Your Marketing Goals Using Micro-Influencers](https://www.mavrck.co/7-best-micro-influencer-strategies/) - In the last year, influencer marketing has grown from a sideline tactic into a game day strategy for brand marketers looking to regain and maintain that elusive customer trust and news feed relevance. With 80% of marketers looking to invest in influencer marketing in 2016, influencer strategies are now being used to achieve a variety
- [10 Marketing Pick-up Lines for Valentine's Day](https://www.mavrck.co/10-marketing-pick-up-lines-for-valentines-day/) - Times have changed, and the object of your affections has found his or her own in the form of a sexy, sleek new invention called a smartphone. Your box of candy hearts just isn't going to cut it anymore, and I wish you luck trying to get them to look up from their screen for a measly
- [To Combat Ad Avoidance, Look No Further Than Your Own Customers](https://www.mavrck.co/to-combat-ad-avoidance-look-no-further-than-your-own-customers/) - Table of Contents Toggle What if marketers used the internet as consumers do?Traditional Media Strategies Don’t Work on SocialUGC: The Secret Sauce to Making Your Brand Human What if marketers used the internet as consumers do? This is the question brands are asking as the Adblock war hits new heights in 2016. Online media titans

## Pages

- [Mavrck | All-In-One Influencer Marketing Platform](https://www.mavrck.co/) - Discover how Mavrck's best-in-class influencer marketing software connects your brand with your customers on every step of their journey; book a demo today!
- [Take Your Influencer Marketing to the Next Level](https://www.mavrck.co/influencer-marketing-professional-services-capabilities/) - Elevate your marketing with Mavrck's influencer marketing services; our team manages your campaign from strategy to execution to reporting. Book a demo today!
- [About Us](https://www.mavrck.co/about-us/) - ABOUT MAVRCK: DISCOVER THE STORY BEHIND MAVRCK'S INFLUENCER MARKETING SOLUTIONS 2014 Mavrck formally launches out of TechStars Demo Day in November 2014, enabling brands to white-label influencer marketing technology for the purpose of discovering and activating influencers within their existing customer base. 2015 Mavrck is first to introduce ‘micro-influencer marketing’ to the market, hitting milestones
- [A Guide to Inclusive Influencer Marketing | Mavrck](https://www.mavrck.co/inclusive-influencer-marketing-guide/) - Read Mavrck's Diversity & Inclusion guide to ensure your influencer campaigns always follow the fundamentals of diversity, equity and inclusion.
- [Influencer Index | Mavrck](https://www.mavrck.co/influencer-index/) - Our Influencer search capability is now enhanced by AI. Learn more One login. Two influencer databases Get discovered by brands & earn more as a creator! Create a FREE account with our partner brand Later — the easiest social media marketing & link in bio tool — and get discovered by brands who use the
- [How We Are Different | Mavrck](https://www.mavrck.co/how-mavrck-is-different/) - See what makes Mavrck the best influencer marketing platform for enterprise brands to get results from social proof and influencer marketing. Book a demo today!
- [Influencer Marketing Solutions | Mavrck](https://www.mavrck.co/influencer-marketing-solutions/) - Do more with your influencer marketing. Our true all-in-one influencer marketing platform allows you to activate at all stages of the consumer purchase journey.
- [Resources (Updated 2023)](https://www.mavrck.co/resources/) - Your Guide to Influencer Marketing by DemographicInform and optimize your influencer marketing strategy by utilizing data and key takeaways for each demographic. GET MY FREE GUIDE Blog Posts Guides DEI Reports Blog Posts 3 Ways Influencer Pay Has Evolved Since 2021 Read More » 5 Things to Know About Creator Compensation In 2023 Read More
- [Influencer Marketing Platform Capabilities | Mavrck](https://www.mavrck.co/influencer-marketing-platform/capabilities/) - Mavrck's all-in-one influencer marketing tools do it all, from finding the right influencers to campaign management and performance analysis. Book a demo today!
- [Harness the Power of Influence Marketing at Scale](https://www.mavrck.co/influencer-marketing-platform/) - Mavrck's influencer marketing platform makes innovative influencer marketing and social proof solutions accessible for your brand - book a demo to learn more.
- [Influencer Marketing Platform for Agencies | Mavrck](https://www.mavrck.co/influencer-marketing-platform/agency-capabilities/) - Agencies love using Mavrck for influencer management, making collaboration, organizing campaigns, and client reporting simple. Book a demo today!
- [Book a Demo](https://www.mavrck.co/book-a-demo/) - Get in Touch Book a Demo
- [Social Network Guides](https://www.mavrck.co/social-network-guides/) - Read Mavrck's influencer marketing guides for different social media networks, teaching you how best to work with creators from TikTok to Instagram to YouTube.
- [DEI](https://www.mavrck.co/dei/) - Click here to review all of Mavrck's DEI-focused influencer marketing content for insights that ensure inclusion for your customers and influencer partners.
- [Ask the Creators Reports](https://www.mavrck.co/ask-the-creators-reports/) - Get insights and data from real creators and influencers to drive your marketing strategy in this collection of reports from Mavrck.
- [Influence University | Mavrck](https://www.mavrck.co/influencer-marketing-education/) - Sign up for Mavrck's Influence University and learn the fundamentals of influencer marketing with training and education from real creators & marketing experts.
- [Webinars](https://www.mavrck.co/webinars/) - Sign up for Mavrck's influencer marketing webinars for brands and marketers to learn the essentials of working with creators and influencers from the experts.
- [Influencer Marketing Case Studies | Mavrck](https://www.mavrck.co/case-studies/) - Read our influencer marketing case studies to see the impact working with Mavrck has had on brands like American Girl, Totino's, Chobani, Express, and more!
- [Careers](https://www.mavrck.co/careers/) - Ready to do your best work? Browse our current job openings & apply right away. Help brands create ideas consumer trust, calling all curious hustlers at Mavrck.
- [The importance of authentication in influencer marketing: Our data collection guidelines](https://www.mavrck.co/legal/data-collection-guidelines/) - Data Collection Guidelines - Learn about Mavrck's data collection guidelines and how we protect our clients' data. Read more now.
- [Terms of Use](https://www.mavrck.co/legal/terms-of-use/) - TERMS OF USE: THE LEGAL FRAMEWORK FOR USING MAVRCK’S INFLUENCER MARKETING PLATFORMTerms of Use AgreementLast Updated: January 20, 20221. Acceptance of the Terms of Use.1.1 Mavrck LLC, a Delaware limited liability company (herein referred to as “Mavrck,” “we,” “us” or “our”) owns and operates certain web sites, including https://mavrck.co, (the “Web
- [Privacy Policy](https://www.mavrck.co/legal/privacypolicy/) - Privacy Policy - At Mavrck, we take your privacy seriously. Learn about our privacy policy and how we protect your personal information. Read more now.
- [News](https://www.mavrck.co/news/) - News - Stay up-to-date on the latest news and trends in influencer marketing with Mavrck's informative blog. Check it out now.
- [Infographics](https://www.mavrck.co/infographics/) - Infographics - Get insights into the latest trends and best practices in influencer marketing with Mavrck's informative infographics. Check them out now.
- [Wie wir anders sind | Mavrck](https://www.mavrck.co/how-mavrck-is-different/) - What makes Mavrck different from other influencer marketing platforms: the ability to activate all types of influencers across your entire customer journey.
- [En quoi nous sommes différents | Mavrck](https://www.mavrck.co/how-mavrck-is-different/) - What makes Mavrck different from other influencer marketing platforms: the ability to activate all types of influencers across your entire customer journey.
- [Software-As-A-Service Agency Agreement](https://www.mavrck.co/legal/software-as-a-service-agency-agreement/) - SOFTWARE-AS-A-SERVICE AGENCY AGREEMENT Last updated 3/20/2023BY EXECUTING A SALES ORDER (THE “SO”) THAT INCORPORATES BY REFERENCE THIS SOFTWARE-AS-A-SERVICE AGREEMENT (THIS “SOFTWARE-AS-A-SERVICE AGENCY AGREEMENT” TOGETHER WITH THE SO, THIS “AGREEMENT”), YOU (AS AN INDIVIDUAL, COMPANY, BUSINESS, CORPORATION OR OTHER ENTITY, “CUSTOMER”) ACCEPT AND AGREE TO THIS AGREEMENT. THIS AGREEMENT CONSTITUTES A LEGAL AGREEMENT BETWEEN CUSTOMER AND
- [Software-As-A-Service Brand Agreement](https://www.mavrck.co/legal/softwareasaserviceagreement/) - SOFTWARE-AS-A-SERVICE AGREEMENT Last updated 3/20/2023BY EXECUTING A SALES ORDER (THE “SO”) THAT INCORPORATES BY REFERENCE THIS SOFTWARE-AS-A-SERVICE AGREEMENT (THIS “SOFTWARE-AS-A-SERVICE AGREEMENT”, TOGETHER WITH THE SO, THIS “AGREEMENT”), YOU (AS AN INDIVIDUAL, COMPANY, BUSINESS, CORPORATION OR OTHER ENTITY, “CUSTOMER”) ACCEPT AND AGREE TO THIS AGREEMENT. THIS AGREEMENT CONSTITUTES A LEGAL AGREEMENT BETWEEN CUSTOMER AND MAVRCK LLC
- [Cookie Policy (EU)](https://www.mavrck.co/cookie-policy-eu/) - This Cookie Policy was last updated on June 28, 2022 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland1. IntroductionOur website, https://www.mavrck.co (hereinafter: “the website”) uses cookies and other related technologies. Note, for simplicity, all technologies are referred to as “cookies”. Cookies are also placed by third parties we
- [Cookie-Richtlinie (EU)](https://www.mavrck.co/cookie-policy-eu/) - Diese Cookie-Richtlinie wurde zuletzt am 28. Juni 2022 aktualisiert und gilt für Bürger und Personen mit ständigem Wohnsitz im Europäischen Wirtschaftsraum und der Schweiz.1. EinleitungUnsere Website https://www.mavrck.co (im Folgenden: “die Website”) verwendet Cookies und andere damit verbundene Technologien. Der Einfachheit halber werden alle Technologien als “Cookies” bezeichnet. Cookies werden auch von Dritten gesetzt, die wir
- [Politique en matière de cookies (UE)](https://www.mavrck.co/cookie-policy-eu/) - La présente politique en matière de cookies a été mise à jour le 28 juin 2022 et s’applique aux citoyens et aux résidents permanents légaux de l’Espace économique européen et de la Suisse.1. IntroductionNotre site web, https://www.mavrck.co (ci-après : “le site web”) utilise des cookies et d’autres technologies connexes. Notez que, par souci de simplicité,
- [Fähigkeiten](https://www.mavrck.co/influencer-marketing-platform/capabilities/) - Influencer Marketing leicht gemacht. Entdecken Sie alle Funktionen und Möglichkeiten der Mavrck Influencer Marketing Plattform.
- [Capacités de la plateforme de marketing d'influence | Mavrck](https://www.mavrck.co/influencer-marketing-platform/capabilities/) - Le marketing d'influence en toute simplicité. Explorez toutes les fonctionnalités et capacités de la plateforme de marketing d'influence Mavrck.
- [Videos](https://www.mavrck.co/videos/) - Check out these Influencer marketing videos to learn about the latest trends and insights related to influencer marketing.
- [Über uns](https://www.mavrck.co/about-us/) - UNSERE URSPRÜNGE 2014 Mavrck startet offiziell auf dem TechStars Demo Day im November 2014 und ermöglicht es Marken, Influencer-Marketing-Technologie für den Zweck der Entdeckung und Aktivierung von Influencern innerhalb ihres bestehenden Kundenstamms als White-Label anzubieten. 2015 Mavrck ist das erste Unternehmen, das “Micro-Influencer-Marketing” auf den Markt gebracht hat. Das Unternehmen hat bereits 1 Million Aktivierungen
- [A propos de nous](https://www.mavrck.co/about-us/) - NOS ORIGINES 2014 Mavrck est officiellement lancé à l’issue du TechStars Demo Day en novembre 2014, permettant aux marques d’utiliser une technologie de marketing d’influence en marque blanche dans le but de découvrir et d’activer les influenceurs au sein de leur base de clients existante. 2015 Mavrck est le premier à avoir introduit le “marketing
- [Influencer Index | Mavrck](https://www.mavrck.co/?page_id=18046) - Get discovered by the brands you love by joining the mavrck influencer index. Increase your visibility & find a brand for influencer marketing opportunities. Visit!
- [Influencer-Marketing-Dienstleistungen](https://www.mavrck.co/influencer-marketing-professional-services-capabilities/) - Mavrck’s award-winning service team provides a spectrum of influencer marketing services to optimize your brand's influencer marketing strategies & investments.
- [Nutzen Sie die Macht des Einflussmarketings in großem Maßstab](https://www.mavrck.co/influencer-marketing-platform/) - Unsere Influencer-Marketing-Plattform wurde entwickelt, um Influencer-Marketing-Taktiken zu skalieren und Zeit und Ressourcen zu sparen. Rekrutieren Sie Influencer für die Erstellung hochwertiger Inhalte!
- [Index des influenceurs | Mavrck](https://www.mavrck.co/?page_id=18046) - Get discovered by the brands you love by joining the mavrck influencer index. Increase your visibility & find a brand for influencer marketing opportunities. Visit!
- [Services de marketing dinfulence](https://www.mavrck.co/influencer-marketing-professional-services-capabilities/) - Mavrck’s award-winning service team provides a spectrum of influencer marketing services to optimize your brand's influencer marketing strategies & investments.
- [Exploiter la puissance du marketing d'influence à grande échelle](https://www.mavrck.co/influencer-marketing-platform/) - Notre plateforme de marketing d'influence est conçue pour faire évoluer les tactiques de marketing d'influence et économiser du temps et des ressources. Recrutez des influenceurs pour créer du contenu de haute qualité !
- [Service Level Agreement](https://www.mavrck.co/legal/sla/) - This Service Level Agreement (“SLA”) is used by Apifia, Inc DBA Mavrck (“Mavrck”) with its Customers as a guide for the Mavrck Products contained within the Software-As-A-Service Agreement (“Agreement”), which are available at https://www.mavrck.co/legal/softwareasaserviceagreement/ if you are a brand and https://www.mavrck.co/legal/agencylicenseagreement/ if you are an agency. Upon execution of a Sales Order (“SO”) Mavrck shall
- [Influencer Marketing Lösungen | Mavrck](https://www.mavrck.co/influencer-marketing-solutions/) - Do more with your influencer marketing. Our true all-in-one influencer marketing platform allows you to activate at all stages of the consumer purchase journey.
- [Solutions de marketing d'influence | Mavrck](https://www.mavrck.co/influencer-marketing-solutions/) - Do more with your influencer marketing. Our true all-in-one influencer marketing platform allows you to activate at all stages of the consumer purchase journey.
- [Agenturfaehigkeiten](https://www.mavrck.co/influencer-marketing-platform/agency-capabilities/) - Mavrck For Agencies Award-winning influencer marketing technology & intelligence Book a Demo Eine Plattform, die die Marken, Büros und Teams Ihrer Agentur unterstützt. Eine echte All-in-One-Influencer-Marketing-Plattform, die für die Nutzung durch Marken und Account-Teams konzipiert ist Unbegrenzte Anzahl von Aktivierungen und Plattformplätzen, Nutzung in verschiedenen Niederlassungen und Regionen Sparen Sie die Zeit Ihres Teams:
- [Capacites de lagence](https://www.mavrck.co/influencer-marketing-platform/agency-capabilities/) - Mavrck For Agencies Award-winning influencer marketing technology & intelligence Book a Demo Une seule plateforme, conçue pour soutenir les marques, les bureaux et les équipes de votre agence. Une véritable plateforme de marketing d’influence tout-en-un, conçue pour être utilisée par les marques et les équipes de comptes. Nombre illimité d’activations et de sièges sur
- [Description des services de soutien de Mavrck ("SSD")](https://www.mavrck.co/legal/ssd/) - DESCRIPTION DES SERVICES DE SOUTIEN DE MAVRCK (“SSD”) Dernière mise à jour : 04 juin 2019 Cette description des services de soutien de Mavrck (“SSD”) est utilisée par Apifia, Inc. DBA Mavrck (“Mavrck”) avec le Client en tant que guide pour la licence d’assistance contenue dans la commande de vente (“SO”) régie par le contrat
- [Mavrck Support Services Description ("SSD")](https://www.mavrck.co/legal/ssd/) - MAVRCK SUPPORT SERVICES DESCRIPTION (“SSD”) Last updated: June 04, 2019 This Mavrck Support Services Description (“SSD”) is used by Apifia, Inc. DBA Mavrck (“Mavrck”) with Customer as a guide for the Support License contained within the Sales Order (“SO”) governed by either the Software-As-A-Service Agreement or Software-As-A-Service Agency Agreement between Mavrck and Customer. Upon execution
- [Accord de niveau de service](https://www.mavrck.co/legal/sla/) - Cet accord de niveau de service (“SLA”) est utilisé par Apifia, Inc DBA Mavrck (“Mavrck”) avec ses clients comme guide pour les produits Mavrck contenus dans l’accord de logiciel en tant que service (“Accord”), qui sont disponibles sur https://prod.lylestone.co/legal/softwareasaserviceagreement/ si vous êtes une marque et https://prod.lylestone.co/legal/agencylicenseagreement/ si vous êtes une agence. Lors de l’exécution d’une
- [Mavrck Form of Proof of Concept Agreement](https://www.mavrck.co/legal/pocagreement/) - Last updated: 1/7/2020 PROOF OF CONCEPT AGREEMENTBY EXECUTING A SALES ORDER (THE “SO”) THAT INCORPORATES BY REFERENCE THIS PROOF OF CONCEPT AGREEMENT (THIS “PROOF OF CONCEPT AGREEMENT” OR “POC AGREEMENT”, TOGETHER WITH THE SO, THIS “AGREEMENT”), YOU (AS AN INDIVIDUAL, COMPANY, BUSINESS, CORPORATION OR OTHER ENTITY, “CUSTOMER”) ACCEPT AND AGREE TO THIS AGREEMENT. THIS AGREEMENT CONSTITUTES
- [Formulaire d'accord de preuve de concept de Mavrck](https://www.mavrck.co/legal/pocagreement/) - Dernière mise à jour : 1/7/2020 ACCORD SUR LA PREUVE DE CONCEPTEN EXÉCUTANT UNE COMMANDE DE VENTE (LE “SO”) QUI INTÈGRE PAR RÉFÉRENCE CET ACCORD DE PREUVE DE CONCEPT (CET “ACCORD DE PREUVE DE CONCEPT” OU OU “ACCORD POC”, ET AVEC LE SO, CET “ACCORD”), VOUS (EN TANT QU’INDIVIDU, SOCIÉTÉ, ENTREPRISE, CORPORATION OU AUTRE ENTITÉ,
- [Mavrck-Formular für die Vereinbarung über den Konzeptnachweis](https://www.mavrck.co/legal/pocagreement/) - Zuletzt aktualisiert: 1/7/2020 PROOF-OF-CONCEPT-VEREINBARUNGDURCH DIE AUSFÜHRUNG EINES KUNDENAUFTRAGS (DER “SO”), DER DURCH VERWEIS AUF DIESE PROOF OF CONCEPT-VEREINBARUNG (DIESE “PROOF OF CONCEPT-VEREINBARUNG” ODER “POC-VERTRAG”, ZUSAMMEN MIT DEM SO, DIESER “VERTRAG”), AKZEPTIEREN SIE (ALS EINZELPERSON, FIRMA, UNTERNEHMEN, KÖRPERSCHAFT ODER ANDERE EINHEIT, “KUNDE”) DIESEN VERTRAG UND STIMMEN IHM ZU. DIESER VERTRAG STELLT EINE RECHTSGÜLTIGE VEREINBARUNG ZWISCHEN DEM
- [Politique de confidentialité](https://www.mavrck.co/legal/privacypolicy/) - POLITIQUE DE CONFIDENTIALITÉLa présente politique de confidentialité a été mise à jour pour la dernière fois le 20 janvier 2022.Notre politique :Bienvenue sur le site web de Mavrck LLC, une société à responsabilité limitée du Delaware (“Mavrck“, “nous“, “notre” et/ou “nos“). Mavrck possède et exploite certains sites Web, dont http://Mavrck.co (les “sites Web“), et met
- [Datenschutzbestimmungen](https://www.mavrck.co/legal/privacypolicy/) - DATENSCHUTZPOLITIKDiese Datenschutzrichtlinie wurde zuletzt am 20. Januar 2022 aktualisiert.Unsere Politik:Willkommen auf der Website von Mavrck LLC, einer Delaware Gesellschaft mit beschränkter Haftung (“Mavrck“, “wir“, “uns” und/oder “unser“). Mavrck besitzt und betreibt bestimmte Websites, darunter http://Mavrck.co (die “Websites“), und stellt andere Marketing- und Werbedienstleistungen zur Verfügung, unter anderem über verschiedene “Community”-Websites, die mit Marken (wie unten
- [Conditions d'utilisation](https://www.mavrck.co/legal/terms-of-use/) - Accord sur les conditions d’utilisationDernière mise à jour : 20 janvier 20221. Acceptation des conditions d’utilisation.1.1 Mavrck LLC, une société à responsabilité limitée du Delaware (ci-après dénommée “Mavrck,” “nous,” “nous” ou “notre“) possède et exploite certains sites web, notamment https://mavrck.co(le “Sites web“) et met à disposition d’autres services de marketing et de promotion, y compris
- [Nutzungsbedingungen](https://www.mavrck.co/legal/terms-of-use/) - Vereinbarung über die NutzungsbedingungenZuletzt aktualisiert: Januar 20, 20221. Akzeptanz der Nutzungsbedingungen.1.1 Mavrck LLC, eine Gesellschaft mit beschränkter Haftung aus Delaware (im Folgenden als “Mavrck,” “wir“, “us” oder “unser“) ist Eigentümer und Betreiber bestimmter Websites, darunter https://mavrck.co(die “Web-Seiten“) und stellt andere Marketing- und Werbedienstleistungen zur Verfügung, unter anderem über verschiedene “Community”-Websites, die mit den Marken (wie
- [Contrat d'agence pour le logiciel en tant que service](https://www.mavrck.co/legal/agencylicenseagreement/) - Accord sur les logiciels en tant que service (Agence)Dernière mise à jour : 1/20/2022EN EXÉCUTANT UNE COMMANDE DE VENTE (LE “SO”) QUI INCORPORE PAR RÉFÉRENCE LE PRÉSENT CONTRAT D’AGENCE DE LOGICIEL-SERVICE (LE “CONTRAT D’AGENCE DE LOGICIEL-SERVICE”, CONJOINTEMENT AVEC LE SO, LE “CONTRAT”), VOUS (EN TANT QU’INDIVIDU, SOCIÉTÉ, ENTREPRISE, CORPORATION OU AUTRE ENTITÉ, LE “CLIENT”) ACCEPTEZ
- [Software-as-a-Service Agency Agreement](https://www.mavrck.co/legal/agencylicenseagreement/) - Software-As-A-Service Agreement (Agency)Last updated: 1/20/2022BY EXECUTING A SALES ORDER (THE “SO”) THAT INCORPORATES BY REFERENCE THIS SOFTWARE-AS-A-SERVICE AGENCY AGREEMENT (THIS “SOFTWARE-AS-A-SERVICE AGENCY AGREEMENT”, TOGETHER WITH THE SO, THIS “AGREEMENT”), YOU (AS AN INDIVIDUAL, COMPANY, BUSINESS, CORPORATION OR OTHER ENTITY, “CUSTOMER”) ACCEPT AND AGREE TO THIS AGREEMENT. THIS AGREEMENT CONSTITUTES A LEGAL AGREEMENT BETWEEN CUSTOMER AND
- [Software-as-a-Service-Agenturvertrag](https://www.mavrck.co/legal/agencylicenseagreement/) - Software-as-a-Service-Vertrag (Agentur)Zuletzt aktualisiert: 1/20/2022DURCH DIE AUSFÜHRUNG EINES KUNDENAUFTRAGS (DER “SO”), DER DIESE SOFTWARE-AS-A-SERVICE-VERTRETUNGSVEREINBARUNG (DIESE “SOFTWARE-AS-A-SERVICE-VERTRETUNGSVEREINBARUNG”, ZUSAMMEN MIT DEM SO, DIESE “VEREINBARUNG”) ENTHÄLT, AKZEPTIEREN SIE (ALS EINZELPERSON, FIRMA, UNTERNEHMEN, GESELLSCHAFT ODER ANDERE EINHEIT, “KUNDE”) DIESE VEREINBARUNG UND STIMMEN IHR ZU. DIESER VERTRAG STELLT EINE RECHTSGÜLTIGE VEREINBARUNG ZWISCHEN DEM KUNDEN UND MAVRCK LLC, EINER GESELLSCHAFT MIT BESCHRÄNKTER
- [Mavrck Support Services Beschreibung ("SSD")](https://www.mavrck.co/legal/ssd/) - MAVRCK SUPPORT SERVICES BESCHREIBUNG (“SSD”) Zuletzt aktualisiert am: Juni 04, 2019 Diese Mavrck Support Services Beschreibung (“SSD”) wird von Apifia, Inc. DBA Mavrck (“Mavrck”) mit dem Kunden als Leitfaden für die Support-Lizenz, die im Kundenauftrag (“SO”) enthalten ist und entweder durch den Software-As-A-Service Vertrag oder den Software-As-A-Service Agenturvertrag zwischen Mavrck und dem Kunden geregelt wird.
- [Legal](https://www.mavrck.co/legal/)
- [Service Level Agreement](https://www.mavrck.co/legal/sla/) - Dieses Service Level Agreement (“SLA”) wird von Apifia, Inc DBA Mavrck (“Mavrck”) mit seinen Kunden als Leitfaden für die Mavrck-Produkte verwendet, die in der Software-As-A-Service-Vereinbarung (“Vereinbarung”) enthalten sind, die unter https://prod.lylestone.co/legal/softwareasaserviceagreement/ verfügbar ist, wenn Sie eine Marke sind, und https://prod.lylestone.co/legal/agencylicenseagreement/, wenn Sie eine Agentur sind. Mit der Ausführung eines Kundenauftrags (“SO”) verpflichtet sich Mavrck zur
- [Terms of Service](https://www.mavrck.co/legal/terms-of-service/) - Last Updated: January 20, 2022PLEASE READ THESE TERMS OF SERVICE (“AGREEMENT”) CAREFULLY BEFORE SIGNING UP FOR ANY MAVRCK PRODUCTS.Mavrck LLC, a Delaware limited liability company owns and has the right to license those products demonstrated on https://mavrck.co as are designated in the Sales Order described below, constituting an influencer marketing platform that includes influencer identification, activation,
- [Conditions d'utilisation](https://www.mavrck.co/legal/terms-of-service/) - Dernière mise à jour : 20 janvier 2022VEUILLEZ LIRE ATTENTIVEMENT CES CONDITIONS DE SERVICE (“ACCORD”) AVANT DE VOUS INSCRIRE À TOUT PRODUIT MAVRCK.Mavrck LLC, une société à responsabilité limitée du Delaware, est propriétaire et a le droit d’accorder une licence pour les produits dont la démonstration est faite sur le site Web de l’entreprise. https://mavrck.co
- [Bedingungen der Dienstleistung](https://www.mavrck.co/legal/terms-of-service/) - Zuletzt aktualisiert: Januar 20, 2022BITTE LESEN SIE DIESE DIENSTLEISTUNGSBEDINGUNGEN (“VEREINBARUNG”) SORGFÄLTIG DURCH, BEVOR SIE SICH FÜR EIN MAVRCK-PRODUKT ANMELDEN.Mavrck LLC, eine Gesellschaft mit beschränkter Haftung aus Delaware, ist Eigentümerin und hat das Recht, Lizenzen für die Produkte zu vergeben, die auf https://mavrck.co wie im nachstehend beschriebenen Auftrag angegeben, eine Influencer-Marketing-Plattform, die Influencer-Identifizierung, Aktivierung, Engagement und
- [Software-as-a-Service-Markenvertrag](https://www.mavrck.co/legal/softwareasaserviceagreement/) - SOFTWARE-AS-A-SERVICE-VEREINBARUNG Zuletzt aktualisiert am 20.1.2022DURCH DIE AUSFÜHRUNG EINES KUNDENAUFTRAGS (DER “SO”), DER DIESE SOFTWARE-AS-A-SERVICE-VEREINBARUNG (DIESE “SOFTWARE-AS-A-SERVICE-VEREINBARUNG”, ZUSAMMEN MIT DEM SO, DIESE “VEREINBARUNG”) EINBEZIEHT, AKZEPTIEREN SIE (ALS EINZELPERSON, FIRMA, GESCHÄFT, GESELLSCHAFT ODER ANDERE EINHEIT, “KUNDE”) DIESE VEREINBARUNG UND STIMMEN IHR ZU. DIESER VERTRAG STELLT EINE RECHTSGÜLTIGE VEREINBARUNG ZWISCHEN DEM KUNDEN UND MAVRCK LLC, EINER GESELLSCHAFT MIT
- [Accord sur les marques de logiciels en tant que service](https://www.mavrck.co/legal/softwareasaserviceagreement/) - CONTRAT DE LOGICIEL-SERVICE Dernière mise à jour 1/20/2022EN EXÉCUTANT UNE COMMANDE DE VENTE (LE “SO”) QUI INCORPORE PAR RÉFÉRENCE CE CONTRAT DE LOGICIEL-SERVICE (CE “CONTRAT DE LOGICIEL-SERVICE”, CONJOINTEMENT AVEC LE SO, CE “CONTRAT”), VOUS (EN TANT QU’INDIVIDU, SOCIÉTÉ, ENTREPRISE, CORPORATION OU AUTRE ENTITÉ, “CLIENT”) ACCEPTEZ ET CONVENEZ DE CE CONTRAT. CET ACCORD CONSTITUE UN ACCORD
- [Pièce B - Addendum à la licence API](https://www.mavrck.co/legal/legal-apiagreement/) - Pièce à conviction BAddendum à la licence APILe présent addendum à la licence API (l'”addendum“) est une pièce jointe au contrat de logiciel-service conclu entre les parties (le “contrat“) et est régi par celui-ci. Si l’un des termes du présent addendum est en conflit avec le contrat, le terme particulier de l’addendum aura la priorité.
- [Anhang B API-Lizenzzusatz](https://www.mavrck.co/legal/legal-apiagreement/) - Beilage BZusatz zur API-LizenzDieser API-Lizenzzusatz (“Zusatz“) ist ein Anhang zu dem zwischen den Parteien abgeschlossenen Software-As-A-Service-Vertrag (der “Vertrag“) und unterliegt diesem. Sollten einzelne Bestimmungen dieses Nachtrags im Widerspruch zum Abkommen stehen, so hat die jeweilige Bestimmung des Nachtrags Vorrang. Alle in diesem Nachtrag nicht definierten Begriffe haben die in der Vereinbarung festgelegte Bedeutung.I. Mavrck-API und
- [Exhibit B API License Addendum](https://www.mavrck.co/legal/legal-apiagreement/) - Exhibit BAPI License AddendumThis API License Addendum (“Addendum”) is an exhibit to, and governed by, the Software-As-A-Service Agreement executed between the parties (the “Agreement”). If any terms of this Addendum are in conflict with the Agreement then the particular term in the Addendum shall take precedence. Any terms not defined in this Addendum shall have
- [2021 Influencer Marketing Holiday Hub | Mavrck](https://www.mavrck.co/2021-influencer-marketing-holiday-hub-mavrck/) - Access the latest influencer marketing research and best practices for the 2021 holiday season.
- [holiday](https://www.mavrck.co/holiday/)
- [Knowledge Base](https://www.mavrck.co/knowledge-base/)
- [Terms of Use - Quebecois](https://www.mavrck.co/legal/terms-of-use-quebecois/) - Click here for English Translation Accord sur les Conditions d’utilisation En vigueur : 12 novembre 2019 Acceptation des Conditions d’utilisation. 1.1 Apifia Inc. d/b/a Mavrck (ci-après dénommé « Mavrck », « nous », « notre » ou « nos ») possède et exploite certains sites Web affiliés à des marques, y compris https://mavrck.co, (les « Sites Web ») et met à disposition d’autres services de marketing et
- [Mentions légales](https://www.mavrck.co/legal/)
- [Rechtliches](https://www.mavrck.co/legal/)
- [Playbooks & Guides](https://www.mavrck.co/playbooks-and-guides/) - Playbooks & Guides A Guide to The Creator Economy & Passion Economy TRENDING The 2023 Influencer Marketing Guide to Holiday Planning The Art & Science of Selecting the Right Creator Partners The Ultimate Guide to Influencer Discovery Why You Need An Influencer Marketing Platform Doing More With Less: Strategies to Build, Maximize, & Secure Your
- [G2- webpage](https://www.mavrck.co/influencer-marketing-g2/) - Access the latest influencer marketing measurement best practices for driving brand awareness.
- [Webinar Elementor](https://www.mavrck.co/webinars-2/) - Webinar 2022 Influencer Marketing Predictions TRENDING 2022 Influencer Marketing PredictionsThe State Of The Creator EconomyHow To Activate Influencers To Accelerate The Purchase JourneyInfluencer Marketing In 15 Minutes: How To Drive Conversions & SalesInfluencer Marketing In 15 Minutes: Influencer Campaign Timelines Latest 2022 Influencer Marketing Predictions The State Of The Creator Economy How To Activate Influencers
- [Offer - legal](https://www.mavrck.co/offer-legal/) - Offer Terms and Conditions: “First Ten Influencers on Us” Offer applies as a $2,000 credit to be used as influencer incentives as part of a 12- or 24- month license agreement; or a $1,000 influencer incentive credit on a campaign agreement. Incentive credit must be used in 2021; Offer expires on Dec. 31, 2021. Valid in
- [Airtag Offer - legal](https://www.mavrck.co/airtag-offer-info/) - Offer Terms and Conditions: “First Ten Influencers on Us” Offer applies as a $2,000 credit to be used as influencer incentives as part of a 12- or 24- month license agreement; or a $1,000 influencer incentive credit on a campaign agreement. Incentive credit must be used in 2021; Offer expires on Dec. 31, 2021. Valid in
- [Influence University: Ambassador Programs](https://www.mavrck.co/influence-university-ambassador-programs/) - The Ambassador Programs module covers the steps it takes to create a successful brand ambassador program, how to use ambassadors to drive ROI, and more.
- [Influence University: Paid Media](https://www.mavrck.co/influence-university-paid-media/) - This module covers the basics of branded content ads on Instagram, plus why you should leverage branded content within your influencer marketing strategy.
- [Influence University: Short-Form Video](https://www.mavrck.co/influence-university-short-form-video/) - The Short-Form Video module covers the fundamentals of TikTok and beyond, differences between different short-form video platforms, and more.
- [Influence University: FTC Disclosures & Brand Safety](https://www.mavrck.co/influence-university-ftc-disclosures/) - The FTC Disclosures & Brand Safety module covers the basics of disclosures, how to properly disclose on different social networks, and more.
- [Influence University: Influencer Marketing 101](https://www.mavrck.co/influence-university-influencer-marketing-101/) - This 101 module covers foundational topics, including the concept of social proof, how to activate across different networks, incentive strategy, and more.
- [Intent Driver - Executing Innovative Campaigns](https://www.mavrck.co/executing-innovative-campaigns/) - Access the latest influencer marketing best practices for executing innovative campaigns.
- [Quality Content Resources](https://www.mavrck.co/quality-content-resources/) - Access the latest influencer marketing measurement best practices for generating quality content.
- [Measurement Resources --  SALES](https://www.mavrck.co/measurement-sales/) - Access the latest influencer marketing measurement best practices.
- [Measurement Resources --  CONTENT GENERATION](https://www.mavrck.co/measurement-content-generation/) - Access the latest influencer marketing measurement best practices for content generation.
- [Measurement Resources --  BRAND AWARENESS](https://www.mavrck.co/measurement-brand-awareness/) - Access the latest influencer marketing measurement best practices for driving brand awareness.
- [Measurement Resources](https://www.mavrck.co/measurement-resources/) - Access the latest influencer marketing measurement best practices.
- [Influencer Marketing Holiday Hub | Mavrck](https://www.mavrck.co/influencer-marketing-holiday-2020/) - Access the latest influencer marketing research and best practices for the 2020 holiday season.
- [The Mavrck Platform](https://www.mavrck.co/platform/) - Harnessing the power of digital word-of-mouth for the world's largest brands
- [Formulaire d'accord de preuve de concept de Mavrck](https://www.mavrck.co/mentions-legales/formulaire-daccord-de-preuve-de-concept-de-mavrck/?lang=fr) - Dernière mise à jour : 1/7/2020 ACCORD SUR LA PREUVE DE CONCEPT EN EXÉCUTANT UNE COMMANDE DE VENTE (LE "SO") QUI INTÈGRE PAR RÉFÉRENCE CET ACCORD DE PREUVE DE CONCEPT (CET "ACCORD DE PREUVE DE CONCEPT" OU OU "ACCORD POC", ET AVEC LE SO, CET "ACCORD"), VOUS (EN TANT QU'INDIVIDU, SOCIÉTÉ, ENTREPRISE, CORPORATION OU AUTRE
- [Mavrck-Formular für die Vereinbarung über den Konzeptnachweis](https://www.mavrck.co/rechtliches/mavrck-formular-fuer-die-vereinbarung-ueber-den-konzeptnachweis/?lang=de) - Zuletzt aktualisiert: 1/7/2020 PROOF-OF-CONCEPT-VEREINBARUNG DURCH DIE AUSFÜHRUNG EINES KUNDENAUFTRAGS (DER "SO"), DER DURCH VERWEIS AUF DIESE PROOF OF CONCEPT-VEREINBARUNG (DIESE "PROOF OF CONCEPT-VEREINBARUNG" ODER "POC-VERTRAG", ZUSAMMEN MIT DEM SO, DIESER "VERTRAG"), AKZEPTIEREN SIE (ALS EINZELPERSON, FIRMA, UNTERNEHMEN, KÖRPERSCHAFT ODER ANDERE EINHEIT, "KUNDE") DIESEN VERTRAG UND STIMMEN IHM ZU. DIESER VERTRAG STELLT EINE RECHTSGÜLTIGE VEREINBARUNG ZWISCHEN
- [Mavrck Influencer Index](https://www.mavrck.co/influencers/) - Relationship-First Influencer Partnerships. Unlike influencer marketplaces, Mavrck powers mutually-selected brand collaborations between marketers and the influencers they love. Join now to be discovered.
- [COSMEDIX Crowd Case Study](https://www.mavrck.co/case-study-cosmedix-crowd/) - 2018 Shorty Award Winner – Best in Beauty. How COSMEDIX powered a complexion of content, conversation and commerce.
- [Case Studies](https://www.mavrck.co/case-studies-master/) - How leading B2C brands use the Mavrck All-In-One influencer marketing platform to leverage influencers, advocates, referrers, and loyalists to create content at scale.
- [Influence Plugin](https://www.mavrck.co/influence-plugin/) - Harness the Power of Influence In the Moment Mavrck Influence Plugin automates identifying, activating, and retaining unique influencer segments in the moment of brand interaction Learn More Request Demo Influence Meets CX Unlock influence at every touchpoint. Use Influence Plugin to automate in-moment influencer identification, activation and retention across your customer experience.Influence Plugin enables
- [Influencer Brief Submission](https://www.mavrck.co/influencer-brief-submission/)
- [FREE Facebook Fan Grader](https://www.mavrck.co/grader/) - [/one_half_last]
- [Micro-Influencers Accelerate Tom's of Maine Ratings & Reviews ](https://www.mavrck.co/micro-influencer-ratings-and-reviews-increase-sales-lift-for-toms-of-maine/) - [/one_half_last]
- [Country Club Prep Applications](https://www.mavrck.co/country-club-prep-applications/) - Spring 2017 Applications Summer 2016 Applications Spring 2016 Applications Interested Ambassador Applications during Wait List
- [Tom's of Maine Cinnamon Clove Whole Care Toothpaste 9/8-10/8/16](https://www.mavrck.co/toms-of-maine-cinnamon-clove-whole-care-toothpaste-96-10616/) - NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW. Promotion Description: The Tom’s of Maine Cinnamon Clove Whole Car Toothpaste Giveaway ("Sweepstakes") begins on 9/8/16 at 12:01 AM (Eastern Time) and ends on 10/8/16 at 12:00 PM (Eastern Time) or after 10,000 entries
- [Customer Feedback Survey](https://www.mavrck.co/customer-feedback-survey/)
- [Mavrck Campaign Billing Information](https://www.mavrck.co/billing/)
- [Apply](https://www.mavrck.co/applynow/) - Fill out my Wufoo form!
- [Mavrck Submit Campaign Creative ](https://www.mavrck.co/submitcreative/)
- [VH1 #SuaveSays Campaign Report](https://www.mavrck.co/reports/vh1-suavesays-campaign-report/)
- [Reports](https://www.mavrck.co/reports/)

## Portfolio

- [Jordan Chase](https://www.mavrck.co/portfolio/jordan-chase/)
- [Erin Sullivan](https://www.mavrck.co/portfolio/erin-sullivan/)
- [David Soya](https://www.mavrck.co/portfolio/david-soya/)
- [Jenelle Tortorella](https://www.mavrck.co/portfolio/jenelle-tortorella/)
- [Wyatt Queirolo](https://www.mavrck.co/portfolio/wyatt-queirolo/)
- [Emily Reale](https://www.mavrck.co/portfolio/emily-reale/)
- [Haley Southworth](https://www.mavrck.co/portfolio/haley-southworth/)
- [Dan Broun](https://www.mavrck.co/portfolio/dan-broun/)
- [Jeremy Micley](https://www.mavrck.co/portfolio/jeremy-micley/)
- [Katherine Barnes](https://www.mavrck.co/portfolio/katherine-barnes/)
- [Zach Sibert](https://www.mavrck.co/portfolio/zach-sibert/)
- [Austin Hudspeth](https://www.mavrck.co/portfolio/austin-hudspeth/)
- [Kyle Hunt](https://www.mavrck.co/portfolio/kyle-hunt/)
- [Smith Anderson](https://www.mavrck.co/portfolio/smith-anderson/)
- [Will Sheppard](https://www.mavrck.co/portfolio/will-sheppard/)
- [Lindsey Gamble](https://www.mavrck.co/portfolio/lindsey-gamble/)
- [Dan Gentile](https://www.mavrck.co/portfolio/dan-gentile/)
- [Liz Gottbrecht](https://www.mavrck.co/portfolio/liz-gottbrecht/)
- [Nicola Lawton](https://www.mavrck.co/portfolio/nicola-lawton/)
- [Steph Marr](https://www.mavrck.co/portfolio/steph-marr/)
- [Yulia Zileeva](https://www.mavrck.co/portfolio/yulia-zileeva/)
- [Victor Parada](https://www.mavrck.co/portfolio/victor-parada/)
- [Ian McLarney](https://www.mavrck.co/portfolio/ian-mclarney/)
- [Brian Lindauer](https://www.mavrck.co/portfolio/brian-lindauer/)
- [Nicole Casper](https://www.mavrck.co/portfolio/nicole-casper/)
- [Meredith Flynn](https://www.mavrck.co/portfolio/meredith-flynn/)
- [Cameron Miskho](https://www.mavrck.co/portfolio/cameron-miskho/)
- [Sarah Miller](https://www.mavrck.co/portfolio/sarah-miller/)
- [Nalani Genser](https://www.mavrck.co/portfolio/nalani-genser/)
- [Amanda Burke](https://www.mavrck.co/portfolio/amanda-burke/)
- [Rebecca Dickinson](https://www.mavrck.co/portfolio/rebecca-dickinson/)
- [Jimmy Ye](https://www.mavrck.co/portfolio/jimmy-ye/)
- [Ellie Jenkins](https://www.mavrck.co/portfolio/ellie-jenkins/)
- [Alex O'Connor](https://www.mavrck.co/portfolio/alex-oconnor/)
- [Elena Arroyo](https://www.mavrck.co/portfolio/elena-arroyo/)
- [Pat Adduci](https://www.mavrck.co/portfolio/pat-adduci/)
- [Sean Murphy](https://www.mavrck.co/portfolio/sean-murphy/)
- [Jiya](https://www.mavrck.co/portfolio/jiya/)
- [Toby](https://www.mavrck.co/portfolio/toby/)
- [Josie](https://www.mavrck.co/portfolio/josie/)
- [Finn](https://www.mavrck.co/portfolio/finn/)
- [Zach Hagopian](https://www.mavrck.co/portfolio/zach-hagopian/)
- [Phoebe Maclachlan](https://www.mavrck.co/portfolio/phoebe-dileo/)
- [Abby Katz](https://www.mavrck.co/portfolio/abby-katz/)
- [Sean Naegeli](https://www.mavrck.co/portfolio/sean-naegeli/) - Co-Founder & Chief Influencer Officer
- [Howard Greene](https://www.mavrck.co/portfolio/howard-greene/)
- [Ryan Donohue](https://www.mavrck.co/portfolio/ryan-donohue/)
- [Sienna](https://www.mavrck.co/portfolio/sienna/)
- [Maddie](https://www.mavrck.co/portfolio/maddie/)

## Ask the Creators Reports

- [Ask The Creators: 2023 Creator Compensation Report](https://go.mavrck.co/LP-Creator-Compensation-Report.html#new_tab)
- [Ask The Creators: Creator Compensation Report](https://info.mavrck.co/creator-compensation-report-2022#new_tab)
- [Ask The Creators: Influencer Platforms & Pay Equity](https://info.mavrck.co/ask-the-creators-volume-16-eo#new_tab)
- [Ask The Creators: LinkedIn is on the Rise](https://info.mavrck.co/ask-the-creators-survey-report-vol-15-pt-3#new_tab)
- [Ask The Creators: Creators Take on NFTs](https://info.mavrck.co/ask-the-creators-survey-report-vol-15-pt-2#new_tab)
- [Ask The Creators: Creators Flock To TikTok](https://info.mavrck.co/ask-the-creators-survey-report-vol-15-pt-1#new_tab)
- [Ask The Creators: Our 2022 Influencer Marketing Predictions](https://info.mavrck.co/ask-the-creators-survey-report-vol-14-pt-2#new_tab)
- [Ask The Creators: Activating Creators With Shoppable Live Streams](https://info.mavrck.co/ask-the-creators-survey-report-vol-14-pt-1#new_tab)
- [Ask The Creators: The Power Of Short-Form Video Content](https://info.mavrck.co/influencer-marketing-pulse-survey-report-vol-13-pt-2#new_tab)
- [Ask The Creators: Activating Brand Ambassador Programs](https://info.mavrck.co/influencer-marketing-pulse-survey-report-vol-13-pt-1#new_tab)
- [Ask The Creators: The Changing Creator Economy](https://info.mavrck.co/influencer-marketing-pulse-survey-report-vol-12#new_tab)
- [Ask The Creators: Shoppable Livestreams & Cross-Brand Collaborations](https://info.mavrck.co/influencer-marketing-pulse-survey-report-vol-11#new_tab)
- [Ask The Creators: Influencer Revenue Trends](https://info.mavrck.co/influencer-marketing-pulse-survey-report-vol-10-part-2#new_tab)
- [Ask The Creators: Post-COVID Shopping Habits](https://info.mavrck.co/influencer-marketing-pulse-survey-report-vol-10#new_tab)
- [Ask The Creators: E-Commerce Trends And The State of Clubhouse](https://info.mavrck.co/influencer-marketing-pulse-survey-report-vol-9#new_tab)
- [Ask The Creators: All About Affiliate Marketing](https://info.mavrck.co/influencer-marketing-pulse-survey-report-vol-8#new_tab)
- [Ask The Creators: Tackling Live Streaming and Brand Collaborations](https://info.mavrck.co/influencer-marketing-pulse-survey-report-vol-7#new_tab)

## Case Studies

- [How Totino's Leveraged Mavrck to Activate TikTok Creators & Reach Gen Z Gamers](https://www.mavrck.co/case-study/totinos-tiktok-campaign/) - Learn how the Totino's team successfully ran this TikTok campaign in partnership with Mavrck to achieve their goals and support their continued influencer strategy.
- [How Mavrck Transformed One Agency’s Influencer Marketing Process Into A Streamlined Powerhouse](https://www.mavrck.co/case-study/agency-influencer-marketing-program/) - Agency Influencer Marketing Program Case Study - Discover how Mavrck's platform helped this agency achieve impressive ROI with influencer marketing. Read the case study now.
- [How Mavrck Powered Reebok x Zumiez’s First Co-Collab & Drove Nearly 1 Million Impressions](https://www.mavrck.co/case-study/reebok-zumiez-co-collab/) - Read this case study to learn how Mavrck's influencer marking platform drove almost 1 million impressions for sneaker giant Reebok and retail store Zumiez.
- [How Opendoor & Mavrck Exceeded Industry Benchmarks & Improved Brand Awareness Through Creators](https://www.mavrck.co/case-study/opendoor-creator-campaign/) - Opendoor Creator Campaign Case Study - Discover how Mavrck helped Opendoor connect with potential home buyers and sellers through influencer marketing. Read the case study now.
- [How Mavrck & MacKenzie-Childs Made Holiday Magic by Pairing Creator Content with Paid Media](https://www.mavrck.co/case-study/mackenzie-childs-holiday-creator-content-with-paid-media/) - See how Mavrck and home furnishing retailer MacKenzie-Childs collaborated on a holiday campaign using creator content and paid media here.
- [How American Greetings and Lindt Leveraged Influencers to Drive Mother's Day Sales, Powered by Mavrck](https://www.mavrck.co/case-study/lindt-american-greetings-mothers-day/) - Lindt & American Greetings Mother's Day Campaign Case Study - See how Mavrck helped Lindt and American Greetings create an unforgettable Mother's Day campaign. Read the case study now.
- [How American Girl Used Mavrck to Promote Its Cultural Celebrations Collection](https://www.mavrck.co/case-study/how-american-girl-creators-promoted-its-cultural-celebrations-collection/) - Learn how American Girl and Mavrck worked with creators for Instagram content that promoted AG's Cultural Celebrations collection and reached its goals.
- [How Express Ambassador Program Drove 168% Return-On-Investment in Online & In-Store Sales Using Mavrck](https://www.mavrck.co/case-study/express-ambassador-program-roi/) - Learn how fashion retailer Express worked alongside Mavrck to drive a 168% ROI using influencer marketing to promote their brand.
- [How Chobani Leveraged Mavrck to Partner with Twitch Streamers & Drive Benchmark-Exceeding Views](https://www.mavrck.co/case-study/chobani-twitch/) - Chobani Twitch Case Study - Discover how Mavrck helped Chobani reach a new audience with a creative influencer marketing campaign. Read the case study now.
- [How Belk’s Student-Athlete Influencer Program on Instagram Exceeded Industry Benchmarks, Powered by Mavrck](https://www.mavrck.co/case-study/belk-nil-influencer-program/) - Belk NIL Influencer Program Case Study - Learn how Mavrck helped Belk engage college athletes and increase sales. Read the case study now.
- [How Hot Topic's Brand Ambassador Program Drove Engagement During the Holiday Shopping Season Using Mavrck](https://www.mavrck.co/case-study/hot-topic-ambassador-holiday-program/)
- [How TRIDENT Worked with Mavrck to Leverage Micro- and Macro-Influencers Across TikTok & Instagram](https://www.mavrck.co/case-study/trident-711-tiktok-campaign/) - [Case Study] Trident & 7-Eleven TikTok Campaign. How Mavrck helped Trident & 7-Eleven tap into TikTok's massive audience with a creative influencer marketing campaign.
- [How bibigo Leveraged Creators Across Tiers & Channels to Generate IGC & Drive Brand Affinity, Powered by Mavrck](https://www.mavrck.co/case-study/bibigo-creator-brand-affinity-campaign/) - Bibigo Creator Brand Affinity Campaign Case Study - See how Mavrck's platform helped Bibigo tap into the power of social media influencers. Read the case study now.
- [How Spectrum Brands and Mavrck Activated Four Pet Brands for a Holly, Jolly, Holiday Campaign](https://www.mavrck.co/case-study/spectrum-brands-pet-holiday/)
- [How f'real foods Partnered with Mavrck to Activate Gen Z TikTok Creators to Increase Engagement & Sales Lift](https://www.mavrck.co/case-study/freal-foods-tiktok-campaign-gen-z/)
- [How JanSport Activated TikTok Creators Using Mavrck to Amplify Brand Engagement with Gen Z](https://www.mavrck.co/case-study/jansport-tiktok-gen-z-campaign/)
- [How Ste Michelle Wine Estates Scaled Social Proof with Mavrck to Drive Cost Savings](https://www.mavrck.co/case-study/ste-michelle-wine-estates-program/)
- [How Urban Pie & Screamin’ Sicilian Leveraged Mavrck to Activate Creators on TikTok & Instagram for #NationalPizzaMonth](https://www.mavrck.co/case-study/urban-pie-screamin-sicilian-nationalpizzamonth-campaign/)
- [How Champs Sports Partnered with Mavrck to Activate Athlete-Influencers and Exceeded Campaign Benchmarks on TikTok & Instagram](https://www.mavrck.co/case-study/champs-sports-nil-campaign/)
- [How Mavrck & Premier Protein Activated Creators Across TikTok, Instagram, Pinterest, & YouTube for Fall Campaign](https://www.mavrck.co/case-study/premier-protein-fall-campaign/)
- [How a Sleep Aid Brand Leveraged Mavrck to Activate Micro-Influencers at Scale & Increase Product Awareness](https://www.mavrck.co/case-study/sleep-aid-brand-influencers-at-scale/)
- [How a Packaged Snack Bar Brand Leveraged Mavrck to Reach New Audiences & Drive Engagement at Scale](https://www.mavrck.co/case-study/packaged-snack-bar-brand-engagement-at-scale/)
- [How the Dallas Mavericks Used Mavrck to Activate Influencers & Engaged Local Community All Year Long](https://www.mavrck.co/case-study/dallas-mavericks-influencer-community-program/)
- [How Kroger Precision Marketing Leveraged Mavrck to Scale Its Influencer Program to Over 300 Campaigns in 1 Year](https://www.mavrck.co/case-study/kroger-precision-marketing-influencer-program-scale/)
- [How a Beauty & Skincare Brand Partnered with Mavrck to Activate Black & Latinx Creators to Gain Audience Insights](https://www.mavrck.co/case-study/beauty-skincare-brand-black-latinx-creator-campaign/)
- [How A Global Management Consulting Firm Executed a Fast-Paced Research Initiative, Powered by Mavrck](https://www.mavrck.co/case-study/global-management-consulting-firm-research-campaign/)
- [How Kraft Partnered with Mavrck to Drive a Double-Digit Lift in Favorability and Intent](https://www.mavrck.co/case-study/kraft-brand-lift-campaign/)
- [How a Popular Baby Brand Turned Customers into Ambassadors to Create IGC, Powered by Mavrck](https://www.mavrck.co/case-study/baby-brand-ambassadors-campaign/)
- [How Rosefield's Influencer Marketing Strategy Powered by Mavrck Drove 167% ROAS Across 7 Global Markets](https://www.mavrck.co/case-study/rosefield-watches-ambassador-program/)
- [How Eyeconic Launched a Referral Program Using Mavrck to Increase Brand Awareness and Site Traffic](https://www.mavrck.co/case-study/eyeconic-referral-program/)
- [How COSMEDIX Leveraged Mavrck to Power a Complexion of Content, Conversation & Commerce](https://www.mavrck.co/case-study/cosmedix-crowd-program/)
- [How Sperry & PFLAG National Partnered with LGBTQ+ Creators on TikTok & Instagram Using Mavrck](https://www.mavrck.co/case-study/sperry-pflag-national-campaign/)
- [How Men’s Wearhouse Partnered With Mavrck to Activate High School Creators For An Instagram Prom Campaign](https://www.mavrck.co/case-study/mens-wearhouse-prom-campaign/)
- [How CLIF Bar & Company Activates Influencers in Mavrck's Platform and Across Use Cases to Influence Multiple Consumer Touchpoints](https://www.mavrck.co/case-study/clif-bar-company-influencer-program/)

## DEI

- [A Guide to Inclusive Influencer Marketing](https://go.mavrck.co/LP-A-Guide-to-Inclusive-Influencer-Marketing---2022-Edition.html#new_tab)
- [Top Tips To Inclusive Influencer Marketing](https://info.mavrck.co/top-tips-to-inclusive-influencer-marketing#new_tab)
- [FAQ: The Creator's perspective on Inclusive Influencer Marketing](https://info.mavrck.co/faq-the-creators-perspective-on-inclusive-influencer-marketing#new_tab)
- [300 Black Creators & Influencers to Add to Your Influencer Marketing Roster](https://info.mavrck.co/black-creators-influencers-to-include-next-campaign#new_tab)
- [Diversity Awareness Calendar of Events, Brand Examples & Planning Checklist](https://info.mavrck.co/influencer-marketing-diversity-awareness-calendar#new_tab)
- [100 LGBTQ+ Creators to Add to Your Influencer Marketing Roster](https://info.mavrck.co/lgbtq-creators-influencers-to-include-next-campaign#new_tab)

## Infographics

- [2022 Creator Compensation Report Infographic](https://info.mavrck.co/hubfs/2022-Creator-Compensation-Report-Infographic.pdf#new_tab)
- [2022 Holiday Planning Guide for Influencer Marketing](https://info.mavrck.co/hubfs/Holiday 2022 Infographic.pdf#new_tab)
- [Ask the Creator Reports: Key Insights](https://info.mavrck.co/hubfs/ATC-Report-Highlights-Infographic.pdf#new_tab)
- [Q1 2022 Instagram Benchmarks by Vertical](https://info.mavrck.co/hubfs/Instagram-Benchmarks-by-Vertical-Infographic-Q1-2022.pdf#new_tab)
- [Q1 2022 Instagram Benchmarks by Follower Count](https://info.mavrck.co/hubfs/Instagram-Benchmarks-Infographic-by-Followers-Q1-2022.pdf#new_tab)
- [Building an Influencer Strategy for the Full Marketing Funnel](https://info.mavrck.co/hubfs/Influencer-Marketing-Impacts-Customer-Journey-Funnel.pdf#new_tab)
- [10 Influencer Marketing Predictions for 2022](https://info.mavrck.co/hubfs/2022-Influencer-Marketing-Predictions-Infographic.pdf#new_tab)

## Knowledge Articles

- [Five Things to Include In Your Next Influencer Campaign Brief](https://www.mavrck.co/knowledge-article/five-things-to-include-in-your-next-influencer-campaign-brief/)
- [How Godiva’s Micro-Influencer Program Powers a Confection of Content, Conversation & Commerce](https://www.mavrck.co/knowledge-article/how-godivas-micro-influencer-program-powers-a-confection-of-content-conversation-commerce/)
- [How to Adapt to Consumers’ Accelerated Path-to-Purchase in 2018](https://www.mavrck.co/knowledge-article/how-to-adapt-to-consumers-accelerated-path-to-purchase-in-2018/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/how-hms-influencer-marketing-mix-drove-43-sov/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/how-absolut-vodka-generates-3x-more-engagement-per-instagram-post-than-its-competitors/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/how-nike-leverages-influencers-to-conquer-digital-space/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/how-petco-purina-and-chewy-leverage-pet-influencers-to-reach-millennial-pet-owners/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/how-blue-apron-hellofresh-leverage-influencer-content-to-rise-above-the-noise/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/how-boohoo-asos-use-igc-to-accelerate-the-path-to-purchase/)
- [COSMEDIX Crowd selected as Winner for ‘Best in Beauty’ at the 10th Annual Shorty Awards](https://www.mavrck.co/knowledge-article/cosmedix-crowd-selected-as-winner-for-best-in-beauty-at-the-10th-annual-shorty-awards/)
- [Three Tips To Winning Influencer Marketing Gold At The 2018 Olympic Games](https://www.mavrck.co/knowledge-article/three-tips-to-winning-influencer-marketing-gold-at-the-2018-olympic-games/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/how-halo-top-became-the-best-selling-pint-in-america/)
- [5 Trends That Will Impact Your Influencer Marketing Strategy in 2018](https://www.mavrck.co/knowledge-article/5-trends-that-will-impact-your-influencer-marketing-strategy-in-2018/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/how-starbucks-and-la-colombe-use-micro-influencers-to-reach-millennials/)
- [Influencer Marketing at Amazon: What Every Brand Can Learn In 2018](https://www.mavrck.co/knowledge-article/influencer-marketing-at-amazon-what-every-brand-can-learn-in-2018/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/beauty-dnvbs-igc-benchmark-report/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/cx-brands-igc-benchmark-report/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/sparkling-water-brands-igc-report/)
- [5 Tips for Incorporating Influencers Into Your Customer Journey Maps](https://www.mavrck.co/knowledge-article/5-tips-for-incorporating-influencers-into-customer-journey-maps/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/hot-sauce-brands-igc-report/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/halloween-brands-igc-report/)
- [How to Use Data to Identify and Source Influencers for Your Brand](https://www.mavrck.co/knowledge-article/how-to-use-data-to-identify-and-source-influencers-for-your-brand/)
- [Your 2018 Influencer Marketing Internal Alignment and Resource Planning Checklist](https://www.mavrck.co/knowledge-article/your-2018-influencer-marketing-internal-alignment-and-resource-checklist/)
- [How Influencer-Generated Content Is Transforming the Path-to-Purchase](https://www.mavrck.co/knowledge-article/how-influencer-generated-content-is-transforming-path-to-purchase/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/igc-benchmark-report-rtd-tea/)
- [The Power of Reviews: Why Ratings and Reviews are Good for Business](https://www.mavrck.co/knowledge-article/the-power-of-reviews/)
- [The Amazon Effect: The New Rules for Influencer Marketing and Customer Experience](https://www.mavrck.co/knowledge-article/the-amazon-effect-the-new-rules-for-influencer-marketing-and-customer-experience/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/igc-benchmark-report-2/)
- [Influencer Marketing & Relations Strategy and Planning Checklist](https://www.mavrck.co/knowledge-article/2018-influencer-marketing-and-relations-strategy/)
- [Why Micro-Influencers Solve These 4 Ratings & Reviews Challenges](https://www.mavrck.co/knowledge-article/why-micro-influencers-solve-these-4-ratings-reviews-challenges/)
- [[Playbook] How to Activate Micro-Influencers to Drive Product Ratings & Reviews](https://www.mavrck.co/knowledge-article/how-to-activate-micro-influencers-to-drive-product-ratings-reviews-ebook/)
- [7 Ways to Incentivize Micro-Influencers](https://www.mavrck.co/knowledge-article/7-ways-to-effectively-incentivize-micro-influencers/)
- [10 Ways to Activate Micro-Influencers on Instagram](https://www.mavrck.co/knowledge-article/knowledge-article/)
- [How to Start a Micro-Influencer Program](https://www.mavrck.co/knowledge-article/how-to-start-a-micro-influencer-program/)
- [Why Facebook Just Validated Influencer Marketing As We Know It](https://www.mavrck.co/knowledge-article/why-facebook-just-validated-influencer-marketing-as-we-know-it/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/we-analyzed-over-5000-influencer-generated-energy-bar-posts-heres-what-we-learned/)
- [2018 Influencer Marketing Trends: The Future of Influencer Measurement, Optimization & Scale](https://www.mavrck.co/knowledge-article/influencer-marketing-in-2018-the-future-of-influencer-measurement-optimization-scale/)
- [Influencer Marketing Trends in 2018: The Future of Influencer Activation & Incentivization](https://www.mavrck.co/knowledge-article/the-future-of-influencer-activation-and-incentivization/)
- [How Marketers Can Close the Trust Gap: Rethinking Influencer Marketing at Scale](https://www.mavrck.co/knowledge-article/how-marketers-can-close-the-trust-gap-rethinking-influence-at-scale/)
- [What Mary Meeker’s 2017 Internet Trends Report Means for User Generated Content](https://www.mavrck.co/knowledge-article/what-mary-meekers-2017-internet-trends-report-means-for-user-generated-content/)
- [Fyre Fest Fallout: What Brands & Celebs Can Learn from the Influencer Marketing Fail](https://www.mavrck.co/knowledge-article/fyre-fest-fallout-what-brands-celebs-can-learn-from-the-influencer-marketing-fail/)
- [4 Micro-Influencer Marketing Tips for Converting Back-to-School Shoppers](https://www.mavrck.co/knowledge-article/how-to-influence-back-to-school-shoppers-using-micro-influencers/)
- [[Playbook] A Cheat Sheet for Influencer Marketing on Twitter](https://www.mavrck.co/knowledge-article/a-cheat-sheet-for-influencer-marketing-on-twitter-2016/)
- [[Playbook] A Cheat Sheet for Influencer Marketing on LinkedIn](https://www.mavrck.co/knowledge-article/a-cheat-sheet-for-influencer-marketing-on-linkedin-2016/)
- [[Playbook] A Cheat Sheet for Influencer Marketing on Snapchat](https://www.mavrck.co/knowledge-article/a-cheat-sheet-for-influencer-marketing-on-snapchat-2016/)
- [[Playbook] A Cheat Sheet for Influencer Marketing on Reddit](https://www.mavrck.co/knowledge-article/a-cheat-sheet-for-influencer-marketing-on-reddit-2016/)
- [How Unilever’s Clear Drove a 5X Increase in Net Promoter Score](https://www.mavrck.co/knowledge-article/how-unilevers-clear-drove-a-5x-increase-in-net-promoter-score-mavrck-case-study-2016-influencer-marketing/)
- [[Playbook] A Cheat Sheet for Influencer Marketing on Facebook](https://www.mavrck.co/knowledge-article/a-cheat-sheet-for-influencer-marketing-on-facebook/)
- [[Playbook] The Top Eight Social Networks for Influencer Marketing](https://www.mavrck.co/knowledge-article/mavrck-presents-the-ultimate-influencer-marketing-playbook-the-top-social-channels-for-influencer-marketing-2016/)
- [What is the Purpose of Influencer Marketing?](https://www.mavrck.co/knowledge-article/what-is-the-purpose-of-influencer-marketing-in-2016/)
- [How to Scale a Micro-Influencer Program](https://www.mavrck.co/knowledge-article/how-to-scale-a-micro-influencer-program/)
- [3 Ways UGC Amplifies Brand Engagement on Facebook](https://www.mavrck.co/knowledge-article/3-ways-ugc-amplifies-brand-engagement-on-facebook-infographic/)
- [2017 Facebook UGC Benchmark Report: 3 Insights About Micro-Influencers We Learned from 25M Facebook Posts](https://www.mavrck.co/knowledge-article/micro-influencers-drive-higher-post-engagement-on-facebook-research/)
- [2017 Facebook UGC Benchmark Report: UGC Drives 6.9x Higher News Feed Engagement Than Brand-Generated Posts](https://www.mavrck.co/knowledge-article/user-generated-content-drives-more-engagement-than-brand-generated-content-on-facebook/)
- [2017 Facebook UGC Benchmark Report: 8 User-Generated Content Trends We Learned from 25 Million Facebook Posts](https://www.mavrck.co/knowledge-article/8-user-generated-content-trends-we-learned-from-25-million-facebook-posts-report/)
- [How Tom’s of Maine Leverages Micro-Influencers to Drive 400+ Reviews in 4 Weeks](https://www.mavrck.co/knowledge-article/how-micro-influencers-power-organic-reviews-for-toms-of-maine-case-study/)
- [Influencer Marketing at CES: Which Wearable Tech Brand Advocates Outshone the Rest?](https://www.mavrck.co/knowledge-article/influencer-marketing-at-ces-which-wearable-tech-brand-advocates-outshone-the-rest-infographic/)
- [The Three Types of Influencers All Marketers Should Know](https://www.mavrck.co/knowledge-article/the-three-types-of-influencers-all-marketers-should-know-infographic/)
- [How to Power Your Holiday Marketing Campaign with Micro-Influencers](https://www.mavrck.co/knowledge-article/how-to-discover-and-activate-micro-influencers-on-social-media/)
- [3 Brands Whose Facebook Influencer Marketing Efforts Stood Out this Summer](https://www.mavrck.co/knowledge-article/3-best-facebook-influencer-marketing-campaigns-of-summer-2016/)
- [3 Insights on Influencer Marketing Platform Adoption](https://www.mavrck.co/knowledge-article/the-state-of-influencer-marketing-platforms/)
- [How Old Spice Drove #Legendary Social Engagement Using Micro-Influencers](https://www.mavrck.co/knowledge-article/how-old-spice-drove-legendary-social-engagement-using-micro-influencers/)
- [What’s the Best Influencer Mix for Your Brand?](https://www.mavrck.co/knowledge-article/best-influencer-strategies-on-social-media/)
- [4 Steps to Defining and Choosing Your Social Influencer Strategy](https://www.mavrck.co/knowledge-article/4-steps-to-defining-and-choosing-your-influencer-strategy/)
- [The Ultimate Influencer Marketing Playbook for CPG Marketers](https://www.mavrck.co/knowledge-article/mavrck-presents-the-ultimate-influencer-marketing-playbook-for-cpg-marketers-ebook/)
- [5 Crucial Questions to Answer For an Influencer Campaign](https://www.mavrck.co/knowledge-article/5-questions-to-ask-for-your-influencer-campaign-cpg-marketing-strategy/)
- [How Tom’s of Maine Drove 600% More Engagement Than Organic Social](https://www.mavrck.co/knowledge-article/how-toms-of-maine-drove-6x-higher-social-engagement-case-study-on-influencer-marketing/)
- [5 Reasons to Use an Influencer Marketing Platform](https://www.mavrck.co/knowledge-article/5-reasons-you-need-an-influencer-platform-for-an-influencer-marketing-strategy/)
- [Why You Need Influencer Marketing Automation](https://www.mavrck.co/knowledge-article/why-you-need-influencer-marketing-automation-for-your-influencer-marketing-strategy/)
- [Where Do Influencers Fit in the Consumer Decision Journey?](https://www.mavrck.co/knowledge-article/where-do-influencers-fit-in-the-consumer-decision-journey-for-influencer-marketing/)
- [12 Most Popular Influencer Marketing Objectives](https://www.mavrck.co/knowledge-article/12-most-popular-influencer-marketing-objectives-infographic/)
- [The State of Influencer Marketing 2016 Playbook](https://www.mavrck.co/knowledge-article/the-state-of-influencer-marketing-in-2016-5-charts/)
- [5 Tips for Marketers to Remember this Memorial Day](https://www.mavrck.co/knowledge-article/5-tips-for-marketers-on-memorial-day-marketing-strategies/)
- [Happy Chewbacca Showed Us How Valuable Customers Really Are](https://www.mavrck.co/knowledge-article/happy-chewbacca-mom-kohls-video-showed-us-how-valuable-customers-really-are/)
- [The State of Influencer Marketing 2016 Playbook](https://www.mavrck.co/knowledge-article/what-is-the-definition-of-social-influence/)
- [The State of Influencer Marketing in 2016 Playbook](https://www.mavrck.co/knowledge-article/what-is-the-state-of-influencer-marketing-in-2016-infographic/)
- [The State of Influencer Marketing in 2016 Playbook](https://www.mavrck.co/knowledge-article/mavrck-presents-the-state-of-influencer-marketing-ebook/)
- [6 Reasons for the Explosion of Influencer Marketing](https://www.mavrck.co/knowledge-article/6-reasons-for-the-explosion-of-influencer-marketing/)
- [Why Millennials and Influencers Are a Match Made in Brand Heaven](https://www.mavrck.co/knowledge-article/how-do-you-reach-millennials-with-a-social-media-marketing-strategy-influencers/)
- [5 Ways to Crush Your Influencer Incentives Strategy](https://www.mavrck.co/knowledge-article/5-easy-ways-to-crush-your-influencer-incentives-strategy/)
- [What Are the Most Desired Gifts For Mother’s Day?](https://www.mavrck.co/knowledge-article/what-are-the-most-desired-gifts-for-mothers-day-infographic-tiffanyco-victorias-secret-pandora/)
- [5 Things You Didn’t Know About Influencer Marketing](https://www.mavrck.co/knowledge-article/5-things-you-didnt-know-about-influencer-marketing-starbucks-pewdiepie-kylie-jenner/)
- [Which Incentives Drive the Most Action From Social Influencers?](https://www.mavrck.co/knowledge-article/which-incentives-drive-the-most-action-from-social-influencers/)
- [The Rise of The Micro-Influencer Whitepaper](https://www.mavrck.co/knowledge-article/influencer-marketing-2-0-rise-micro-influencers-white-paper/)
- [Social Showdown: Which Influencer’s Branded Content Reigns Supreme? [Starbucks Edition]](https://www.mavrck.co/knowledge-article/best-starbucks-brand-content-example-social-media-influencers-on-instagram/)
- [How Marketers Can Unlock the Hidden Capital of Social Networks](https://www.mavrck.co/knowledge-article/how-marketers-can-unlock-the-hidden-capital-of-social-networks/)
- [IGC Benchmark Report](https://www.mavrck.co/knowledge-article/how-north-face-collaborates-with-influencers-to-inspire-millennial-adventures/)
- [Using Co-Developed Content to Drive Your Brand Narrative](https://www.mavrck.co/knowledge-article/using-co-developed-content-to-drive-your-brand-narrative/)
- [Which Pins Do Pinterest Users Eat Up?](https://www.mavrck.co/knowledge-article/most-popular-food-pins-on-pinterest-infographic/)
- [10 Most Engaging Questions to Ask Your Instagram Audience](https://www.mavrck.co/knowledge-article/10-most-engaging-questions-to-ask-your-instagram-audience/)
- [7 Steps to Achieving Influencer Marketing Automation at Scale](https://www.mavrck.co/knowledge-article/how-to-achieve-influencer-marketing-automation-at-scale/)
- [How the Cost of Influencer Marketing Compares to Paid Ads, in 5 Charts](https://www.mavrck.co/knowledge-article/5-ways-to-measure-digital-and-influencer-marketing-campaigns/)
- [To Combat Ad Avoidance, Look No Further Than Your Own Customers](https://www.mavrck.co/knowledge-article/to-combat-ad-avoidance-look-no-further-than-your-own-customers/)
- [Here Are the Most Influential Brands on Facebook in 2016](https://www.mavrck.co/knowledge-article/the-most-influential-brands-on-facebook-in-2016/)
- [7 Ways to Crush Your Marketing Goals Using Micro-Influencers](https://www.mavrck.co/knowledge-article/7-best-micro-influencer-strategies/)
- [Which Brand is Winning Fans’ Hearts This Valentine’s Day?](https://www.mavrck.co/knowledge-article/battle-of-the-brands/)
- [#FlipTheFunnel: How Micro-Influencers Drive Marketing Success](https://www.mavrck.co/knowledge-article/flip-the-funnel-how-micro-influencers-drive-marketing-success/)
- [The Best (and Worst) Performing Super Bowl 50 Ads on Facebook](https://www.mavrck.co/knowledge-article/battle-of-the-brands-sb50-ultimate-winners-losers/)
- [[Playbook] 5 Best Practices for Engaging Micro-Influencers to Generate Product Ratings & Reviews](https://www.mavrck.co/knowledge-article/5-tips-for-using-micro-influencers-to-generate-organic-ratings-reviews/)
- [How to Create an Influencer Marketing Communications Roadmap & Editorial Calendar](https://www.mavrck.co/knowledge-article/how-to-create-an-influencer-marketing-communications-roadmap-editorial-calendar/)

## News

- [Seven Strategic Ways You Should Be Collaborating With Influencers](https://www.forbes.com/sites/forbesagencycouncil/2020/02/21/seven-strategic-ways-you-should-be-collaborating-with-influencers/?sh=5468181b6c4c#new_tab)
- [Why an MIT economist is teaming up with TikTok influencers to gather data on a potential COVID-19 symptom](https://www.businessinsider.com/mit-economist-tiktok-influencers-marketers-tracking-potential-coronavirus-symptom-2020-5#new_tab)
- [Why Marketers Should Track Their Trust Coefficient, Especially During The Pandemic](https://www.forbes.com/sites/forbesagencycouncil/2021/03/12/why-marketers-should-track-their-trust-coefficient-especially-during-the-pandemic/?sh=7e67b4d67b83#new_tab)

## Playbooks & Guides

- [The Ultimate Guide to Influencer Discovery](https://go.mavrck.co/ultimate-guide-to-influencer-discovery.html#new_tab)
- [A Guide to The Creator Economy & Passion Economy](https://go.mavrck.co/creator-economy-and-passion-economy.html#new_tab)
- [Your Guide to Influencer Marketing by Demographic](https://go.mavrck.co/influencer-marketing-guide-by-demographic-paid.html#new_tab)
- [Why You Need An Influencer Marketing Platform](https://go.mavrck.co/why-use-an-influencer-marketing-platform.html#new_tab)
- [The Art & Science of Selecting the Right Creator Partners](https://info.mavrck.co/selecting-right-creator-partners#new_tab)
- [Influencer & Affiliate Marketing Guide](https://info.mavrck.co/influencer-and-affiliate-marketing-guide#new_tab)
- [Why Influencer Marketing & Paid Social: The Best of Both Worlds](https://info.mavrck.co/why-influencer-marketing-and-paid-social-the-best-of-both-worlds#new_tab)
- [The Influencer Marketing Guide by Vertical: Retail](https://info.mavrck.co/influencer-marketing-for-retail#new_tab)
- [The Influencer Marketing Guide by Vertical: Fashion & Apparel](https://info.mavrck.co/influencer-marketing-for-fashion-apparel#new_tab)
- [Quality Vs. Quantity: A Balancing Act in Influencer Marketing](https://info.mavrck.co/quality-vs-quantity-a-balancing-act-in-influencer-marketing#new_tab)
- [The Influencer Marketing Guide by Vertical: E-Commerce & DTC](https://info.mavrck.co/influencer-marketing-for-ecommerce-dtc#new_tab)
- [The Influencer Marketing Guide to NIL Programs](https://info.mavrck.co/the-influencer-marketing-guide-to-nil-programs#new_tab)
- [Guide: A Discussion with TikTok on the Evolution of Influencer Marketing](https://info.mavrck.co/age-of-the-creator-tiktok-webinar-companion#new_tab)
- [How to Diversify Your Influencer Marketing Program to Include Bloggers](https://info.mavrck.co/how-to-diversify-your-influencer-marketing-program-to-include-bloggers#new_tab)
- [How to Power User-Generated Content with Influencers](https://info.mavrck.co/how-to-power-user-generated-content-with-influencers#new_tab)
- [How to Leverage Influencers Through Promotions, Coupon Codes, & Tracking Links](https://info.mavrck.co/how-to-leverage-influencers-through-promotions-coupons-and-tracking-links#new_tab)
- [How to Launch a New Product with Influencer Marketing](https://info.mavrck.co/how-to-launch-a-new-product-with-influencer-marketing#new_tab)
- [How to Craft an Inclusive Creator Invite](https://info.mavrck.co/how-to-craft-an-inclusive-creator-invite#new_tab)
- [Our Favorite Mavrck Search Filters & Why](https://info.mavrck.co/our-favorite-mavrck-search-filters-why#new_tab)
- [How to Create a PR Response Plan for Influencer Marketing](https://info.mavrck.co/how-to-create-a-pr-response-plan-for-influencer-marketing#new_tab)
- [TikTok Holiday Campaign Guide](https://info.mavrck.co/tiktok-holiday-campaign-guide#new_tab)
- [Influencer Marketing Holiday Planning Guide](https://info.mavrck.co/2022-influencer-marketing-holiday-planning-guide-eo#new_tab)
- [Why You Should Activate 100s of Influencers at Scale](https://info.mavrck.co/why-you-should-activate-hundreds-of-influencers-eo#new_tab)
- [Influencer Marketing Guide to Ratings and Reviews](https://info.mavrck.co/influencer-marketing-guide-to-ratings-and-reviews#new_tab)
- [Employee Advocacy Programs Guide](https://info.mavrck.co/employee-advocacy-programs-guide#new_tab)
- [Influencer Marketing Platforms: 6 Key Areas of Functionality](https://info.mavrck.co/influencer-marketing-platforms-6-key-areas-of-functionality#new_tab)
- [The Influencer Marketing Guide by Vertical: Food & Beverage](https://info.mavrck.co/influencer-marketing-by-vertical-food-and-beverage#new_tab)
- [The Influencer Marketing Guide by Vertical: CPG](https://info.mavrck.co/influencer-marketing-by-vertical-cpg#new_tab)
- [Influencer Marketing Platform Buyer's Checklist](https://info.mavrck.co/influencer-marketing-platform-buyers-checklist#new_tab)
- [The Influencer Marketing Guide by Vertical: Travel & Hospitality](https://info.mavrck.co/influencer-marketing-by-vertical-travel-hospitality#new_tab)
- [The Influencer Marketing Guide by Vertical: Cosmetics & Fragrance](https://info.mavrck.co/the-influencer-marketing-guide-by-vertical-cosmetics-and-fragrance#new_tab)
- [Q&A Guide: Social Commerce & Entertainment](https://info.mavrck.co/faq-social-commerce-and-entertainment#new_tab)
- [How To Get Your Boss To Invest In Influencer Marketing](https://info.mavrck.co/how-to-get-your-boss-to-invest-in-influencer-marketing#new_tab)
- [Guide to Social Commerce Capabilities By Platform](https://info.mavrck.co/guide-to-social-commerce-capabilities-by-platform#new_tab)
- [How to Measure Sales For Your Influencer Marketing Campaign](https://info.mavrck.co/influencer-marketing-how-to-measure-sales-guide#new_tab)
- [How to Work with Influencers to Drive Conversions](https://info.mavrck.co/influencer-marketing-work-with-influencers-to-drive-conversions#new_tab)
- [Guide to:  Brand Ambassador Programs](https://info.mavrck.co/influencer-marketing-ambassdor-program-guide#new_tab)
- [Guide to Measuring ROI on Influencer Marketing](https://info.mavrck.co/influencer-marketing-measuring-roi-guide#new_tab)
- [Guide to Partnering with Influencers to Generate Quality Content](https://info.mavrck.co/influencer-marketing-generating-quality-content-guide#new_tab)
- [Social Network Influencer Marketing Guide](https://info.mavrck.co/influencer-marketing-guide-by-social-network#new_tab)
- [How Mavrck Powers Brands to Drive E-Commerce Sales](https://info.mavrck.co/how-mavrck-powers-brands-to-drive-e-commerce-sales#new_tab)
- [The Ultimate Guide to: Influencer Marketing on TikTok](https://info.mavrck.co/influencer-marketing-ultimate-tiktok-guide#new_tab)
- [Guide to Influencer Marketing for Food and Beverage Brands](https://info.mavrck.co/influencer-marketing-guide-for-food-and-beverage-brands#new_tab)
- [ROI Files: 3 Influencer Marketing Case Studies With High Return On Investment](https://info.mavrck.co/influencer-marketing-roi-files#new_tab)
- [Your Guide to Creating an Effective Report](https://info.mavrck.co/influencer-marketing-how-to-create-an-effective-report#new_tab)
- [Influencer Marketing Best Practices for Retail Brands](https://info.mavrck.co/influencer-marketing-best-practices-for-retail-brands#new_tab)
- [Influencer Marketing Strategy Guide for E-Commerce Brands](https://info.mavrck.co/influencer-marketing-strategy-guide-for-e-commerce-brands#new_tab)
- [INDUSTRY OUTLOOK: The Creator Middle Class](https://info.mavrck.co/influencer-marketing-the-creator-middle-class#new_tab)
- [Top 6 Ways to Repurpose Content for Maximum Value](https://info.mavrck.co/influencer-marketing-top-6-ways-to-repurpose-content-for-maximum-value#new_tab)

## Social Network Guides

- [Instagram Influencer Marketing Guide](https://info.mavrck.co/influencer-marketing-instagram-guide#new_tab)
- [Clubhouse Influencer Marketing Guide](https://info.mavrck.co/influencer-marketing-clubhouse-101-guide#new_tab)
- [Reddit Influencer Marketing Guide](https://info.mavrck.co/influencer-marketing-reddit-guide#new_tab)
- [TikTok Influencer Marketing Guide](https://info.mavrck.co/influencer-marketing-tiktok-guide#new_tab)
- [YouTube Influencer Marketing Guide](https://info.mavrck.co/influencer-marketing-youtube-guide#new_tab)
- [LinkedIn Influencer Marketing Guide](https://info.mavrck.co/influencer-marketing-linkedin-guide#new_tab)
- [Pinterest Influencer Marketing Guide](https://info.mavrck.co/influencer-marketing-pinterest-guide#new_tab)
- [Twitter Influencer Marketing Guide](https://info.mavrck.co/influencer-marketing-twitter-guide#new_tab)
- [Facebook Influencer Marketing Guide](https://info.mavrck.co/influencer-marketing-facebook-guide#new_tab)
- [Twitch Influencer Marketing Guide](https://info.mavrck.co/influencer-marketing-twitch-guide#new_tab)
- [Blogging Influencer Marketing Guide](https://info.mavrck.co/influencer-marketing-blog-guide#new_tab)

## Videos

- [How Chobani Leveraged Mavrck to Partner with Twitch Streamers & Drive Benchmark-Exceeding Views](https://info.mavrck.co/chobani-case-study-video#new_tab)
- [How Sperry & PFLAG National's Pride Campaign Promoted Allyship & Inclusion](https://info.mavrck.co/sperry-case-study-video#new_tab)
- [Influencer Marketing Guide: Holiday Campaign Planning Tips](https://info.mavrck.co/holiday-campaign-planning-video#new_tab)
- [How American Girl Creators Promoted Its Cultural Celebrations Collection](https://info.mavrck.co/influencer-marketing-case-study-american-girl-video#new_tab)
- [Why Enterprise Brands Choose Mavrck to Scale their Influencer Marketing Programs](https://info.mavrck.co/g2-reviews-video-1#new_tab)
- [Ask The Creators: Live Stream Shopping](https://info.mavrck.co/ask-the-creators-live-stream-shopping-video#new_tab)
- [5 Ways Brands & Social Platforms Help Creators Monetize](https://info.mavrck.co/creator-monetization-video#new_tab)
- [Influencer Marketing by Demographic: Gen Z](https://info.mavrck.co/influencer-marketing-by-demographic-gen-z-video#new_tab)
- [How Totino's Activated TikTok Creators to Reach Gen Z Gamers](https://info.mavrck.co/how-totinos-activated-tiktok-creators-to-reach-gen-z-gamers-video#new_tab)
- [Ask the Creators: Brand Ambassador Programs](https://info.mavrck.co/ask-the-creators-brand-ambassador-programs-video#new_tab)
- [Activating the Full Spectrum of Influence](https://info.mavrck.co/activating-the-full-spectrum-of-influence-video#new_tab)
- [5 Reasons to Launch a Brand Ambassador Program](https://info.mavrck.co/5-reasons-to-launch-a-brand-ambassador-program-video#new_tab)
- [4 Common Influencer Marketing Campaign Mistakes](https://info.mavrck.co/4-common-influencer-marketing-campaign-mistakes-video#new_tab)
- [3 TikTok Dos And Don'ts](https://info.mavrck.co/3-tiktok-dos-and-donts-video#new_tab)

## Webinars

- [[NEW] The State of Creator Pay: A Discussion with Marketers and Creators](https://info.mavrck.co/webinar-state-of-creator-pay#new_tab)
- [The State of the Creator Economy: Trends, Strategies, and the Future](https://info.mavrck.co/the-state-of-the-creator-economy-forrester-webinar#new_tab)
- [Affiliate & Influencer Marketing: Strategies for a Changing Economy](https://info.mavrck.co/webinar-affiliate-and-influencer#new_tab)
- [2023 Predictions: Influencer Marketing & The Creator Economy](https://info.mavrck.co/webinar-2023-predictions-eo#new_tab)
- [Tis the Season: Live Shopping Strategies for the Holidays](https://info.mavrck.co/webinar-live-shopping-strategies-for-the-holidays#new_tab)
- [The Future of Brand Marketing: Social Commerce and Entertainment](https://info.mavrck.co/webinar-the-future-of-brand-marketing-social-commerce-and-entertainment#new_tab)
- [NFTs 101: Why Marketers Should Care](https://info.mavrck.co/nfts-101-why-marketers-should-care-webinar#new_tab)
- [What Brands Need To Know: Measuring ROI On Influencer Marketing](https://info.mavrck.co/info.mavrck.co/webinar-measuring-roi-influencer-marketing#new_tab)
- [What Brands Need To Know: Creating A Successful Brand Ambassador Program [Webinar]](https://info.mavrck.co/info.mavrck.co/webinar-creating-brand-ambassador-programs#new_tab)
- [Activating Influencers on TikTok: What Brands Need to Know](https://info.mavrck.co/info.mavrck.co/webinar-activating-influencers-on-tiktok#new_tab)
- [What Brands Need To Know: Building An Influencer Marketing Budget](https://info.mavrck.co/webinar-budgeting-influencer-marketing#new_tab)
- [Influencer Marketing On The Other Side Of A Pandemic](https://info.mavrck.co/webinar-influencer-marketing-other-side-of-pandemic#new_tab)
- [How Brands Are Using Instagram Reels: Learn From Expert Creators](https://info.mavrck.co/webinar-influencer-marketing-on-instagram-reels#new_tab)
- [How To Activate Influencers To Accelerate The Purchase Journey](https://info.mavrck.co/webinar-activate-influencers-to-accelerate-the-purchase-journey-bv#new_tab)
- [Influencer Marketing In 15 Minutes: 5 Influencer Marketing Mistakes](https://info.mavrck.co/webinar-influencer-marketing-in-15-minutes-video#new_tab)
- [Influencer Marketing In 15 Minutes: How To Drive Conversions & Sales](https://info.mavrck.co/webinar-influencer-marketing-drive-conversions-and-sales-video#new_tab)
- [Influencer Marketing In 15 Minutes: Influencer Campaign Timelines](https://info.mavrck.co/webinar-influencer-marketing-influencer-campaign-timelines-video#new_tab)
- [Influencer Marketing in 15 Minutes: How to Pay Influencers](https://info.mavrck.co/webinar-influencer-marketing-how-to-pay-influencers-video#new_tab)
- [How To Drive Business Growth With Influencer Marketing](https://info.mavrck.co/info.mavrck.co/webinar-6-questions-cmos-social-proof#new_tab)
- [What Brands Need To Know: 2021 Influencer Marketing Predictions](https://info.mavrck.co/webinar-influencer-marketing-predictions-01#new_tab)
- [Ask The Experts: TikTok Vs. Instagram Reels](https://info.mavrck.co/info.mavrck.co/webinar-tiktok-instagram-reels#new_tab)
- [2022 Influencer Marketing Predictions](https://info.mavrck.co/webinar-2022-influencer-marketing-predictions#new_tab)
- [What Brands Need To Know: Activating Influencers For The 2020 Holiday Season](https://info.mavrck.co/info.mavrck.co/webinar-activating-influencers-2020-holidays#new_tab)
- [Affiliate & Influencer Marketing: A Perfect Partnership](https://info.mavrck.co/webinar-affiliate-and-influencer-marketing#new_tab)
- [Social Influencing in a Time of Social Distancing: The Impact of COVID-19 on the Influencer Marketing Industry](https://info.mavrck.co/webinar-influencer-marketing-covid19-industry-impact-internal#new_tab)
- [The State Of The Creator Economy](https://info.mavrck.co/webinar-the-state-of-the-creator-economy#new_tab)
- [TikTok Workshop: Learn From The Experts](https://info.mavrck.co/webinar-tiktok-workshop-learn-from-the-experts#new_tab)
- [What Brands Need To Know: Clubhouse 101](https://info.mavrck.co/webinar-clubhouse-101#new_tab)
- [The Creator’s Perspective: Inclusive Influencer Marketing Panel](https://info.mavrck.co/webinar-the-creators-perspective-inclusive-influencer-marketing-panel#new_tab)

## Categories

- [Influencer Marketing Case Studies](https://www.mavrck.co/category/case-studies/)
- [Infographics](https://www.mavrck.co/category/influencer-marketing/infographics/) - Influencer marketing data visualizations and infographics to power your digital and social media marketing strategy through influencer marketing automation.
- [Influencer Marketing Benchmarks](https://www.mavrck.co/category/influencer-benchmarks/) - Influencer marketing research and data studies to inform your digital and social media marketing strategy.
- [Influencer Marketing How-Tos](https://www.mavrck.co/category/influencer-marketing/tools-tips-how-to/)
- [News & Announcements](https://www.mavrck.co/category/news-announcements/)
- [Subject To Change](https://www.mavrck.co/category/subject-to-change/)
- [Influencer Marketing](https://www.mavrck.co/category/influencer-marketing/)
- [Influencer Share of Voice Reports](https://www.mavrck.co/category/influencer-benchmarks/share-of-igc-report/)
- [Marketing Campaigns](https://www.mavrck.co/category/influencer-marketing-campaigns/marketing-campaigns/)
- [Social Media](https://www.mavrck.co/category/social-media/)
- [Content](https://www.mavrck.co/category/influencer-marketing-campaigns/content/)
- [Content Marketing](https://www.mavrck.co/category/content-marketing/)
- [Content Creators & Influencers](https://www.mavrck.co/category/content-creators/)
- [User-Generated Content](https://www.mavrck.co/category/user-generated-content/)
- [Social Media Influencers](https://www.mavrck.co/category/social-media-influencers/)
- [Influencer Marketing Campaigns](https://www.mavrck.co/category/influencer-marketing-campaigns/)
- [Influencer Marketing Tools](https://www.mavrck.co/category/influencer-marketing-tools/)
- [Influencer Campaigns](https://www.mavrck.co/category/influencer-marketing-campaigns/influencer-campaigns/)
- [Influencer Marketing Trends](https://www.mavrck.co/category/influencer-marketing-trends/)
- [Influencer Marketing Strategy](https://www.mavrck.co/category/influencer-marketing-strategy/) - Your complete guide to developing and executing a successful influencer marketing strategy.
- [Influencer Marketing Playbooks](https://www.mavrck.co/category/influencer-marketing-playbook/)
- [Influencer Marketing Reports](https://www.mavrck.co/category/influencer-marketing-reports/)
- [Influencer Marketing Center of Excellence](https://www.mavrck.co/category/influencer-marketing-center-of-excellence/)
- [The Amazon Effect](https://www.mavrck.co/category/amazon-effect/)
- [Influencer Marketing Platform](https://www.mavrck.co/category/influencer-marketing-platform/)
- [Webinars](https://www.mavrck.co/category/influencer-marketing-webinars/) - Webinars for developing and executing a successful influencer marketing strategy.
- [Affiliate Marketing](https://www.mavrck.co/category/affiliate-marketing/)
- [Mavrck Squad](https://www.mavrck.co/category/mavrck-squad/)
- [Diversity](https://www.mavrck.co/category/diversity/)
- [Equity](https://www.mavrck.co/category/equity/)
- [DEI](https://www.mavrck.co/category/dei/)
- [Product Updates](https://www.mavrck.co/category/product-updates/)

## Tags

- [brand community](https://www.mavrck.co/tag/brand-community-2/)
- [top influencers](https://www.mavrck.co/tag/top-influencers/)
- [influencers](https://www.mavrck.co/tag/influencers/)
- [influence marketing](https://www.mavrck.co/tag/influence-marketing/)
- [metrics](https://www.mavrck.co/tag/metrics-2/)
- [measuring](https://www.mavrck.co/tag/measuring/)
- [user-generated content](https://www.mavrck.co/tag/user-generated-content/)
- [facebook](https://www.mavrck.co/tag/facebook/)
- [content](https://www.mavrck.co/tag/content/)
- [engagement](https://www.mavrck.co/tag/engagement/)
- [brand page](https://www.mavrck.co/tag/brand-page/)
- [incentives](https://www.mavrck.co/tag/incentives-2/)
- [infographic](https://www.mavrck.co/tag/infographic-2/)
- [holidays](https://www.mavrck.co/tag/holidays/)
- [marketing](https://www.mavrck.co/tag/marketing/)
- [shopping](https://www.mavrck.co/tag/shopping/)
- [trends](https://www.mavrck.co/tag/trends/)
- [social media](https://www.mavrck.co/tag/social-media-2/)
- [sales](https://www.mavrck.co/tag/sales/)
- [influence](https://www.mavrck.co/tag/influence/)
- [blogging](https://www.mavrck.co/tag/blogging-2/)
- [audience](https://www.mavrck.co/tag/audience/)
- [seo](https://www.mavrck.co/tag/seo/)
- [keywords](https://www.mavrck.co/tag/keywords/)
- [influence marketing campaign](https://www.mavrck.co/tag/influence-marketing-campaign/)
- [word-of-mouth](https://www.mavrck.co/tag/word-of-mouth/)
- [battle of the brands](https://www.mavrck.co/tag/battle-of-the-brands/)
- [images](https://www.mavrck.co/tag/images/)
- [Tumblr](https://www.mavrck.co/tag/tumblr/)
- [Dunkin' Donuts](https://www.mavrck.co/tag/dunkin-donuts/)
- [launch](https://www.mavrck.co/tag/launch/)
- [Twitter](https://www.mavrck.co/tag/twitter/)
- [display advertising](https://www.mavrck.co/tag/display-advertising/)
- [retweet](https://www.mavrck.co/tag/retweet/)
- [favorite](https://www.mavrck.co/tag/favorite/)
- [reply](https://www.mavrck.co/tag/reply/)
- [stats](https://www.mavrck.co/tag/stats/)
- [social influence](https://www.mavrck.co/tag/social-influence/)
- [twitter party](https://www.mavrck.co/tag/twitter-party/)
- [community management](https://www.mavrck.co/tag/community-management/)
- [Facebook engagement](https://www.mavrck.co/tag/facebook-engagement/)
- [Facebook content](https://www.mavrck.co/tag/facebook-content-2/)
- [pinterest](https://www.mavrck.co/tag/pinterest/)
- [Contests](https://www.mavrck.co/tag/contests/)
- [instagram](https://www.mavrck.co/tag/instagram/)
- [twitter cards](https://www.mavrck.co/tag/twitter-cards/)
- [declining organic reach](https://www.mavrck.co/tag/declining-organic-reach/)
- [Branding](https://www.mavrck.co/tag/branding/)
- [Impress your manager](https://www.mavrck.co/tag/impress-your-manager/)
- [marketers](https://www.mavrck.co/tag/marketers/)
- [Independence Day](https://www.mavrck.co/tag/independence-day/)
- [Music festival](https://www.mavrck.co/tag/music-festival/)
- [World Cup](https://www.mavrck.co/tag/world-cup/)
- [Celebrities](https://www.mavrck.co/tag/celebrities/)
- [hashtag](https://www.mavrck.co/tag/hashtag/)
- [Facebook questions](https://www.mavrck.co/tag/facebook-questions/)
- [storytelling](https://www.mavrck.co/tag/storytelling/)
- [update](https://www.mavrck.co/tag/update/)
- [facebook fans](https://www.mavrck.co/tag/facebook-fans/)
- [pitfalls](https://www.mavrck.co/tag/pitfalls/)
- [social content](https://www.mavrck.co/tag/social-content/)
- [Social media statistics](https://www.mavrck.co/tag/social-media-statistics/)
- [biggest topics of 2014](https://www.mavrck.co/tag/biggest-topics-of-2014/)
- [digital ad spend](https://www.mavrck.co/tag/digital-ad-spend/)
- [viral trend](https://www.mavrck.co/tag/viral-trend/)
- [viral growth](https://www.mavrck.co/tag/viral-growth/)
- [kfactor](https://www.mavrck.co/tag/kfactor/)
- [viral coefficient](https://www.mavrck.co/tag/viral-coefficient/)
- [comparison](https://www.mavrck.co/tag/comparison/)
- [brand ambassadors difference](https://www.mavrck.co/tag/brand-ambassadors-difference/)
- [brand ambassadors vs. influencers](https://www.mavrck.co/tag/brand-ambassadors-vs-influencers/)
- [brand ambassadors comparison](https://www.mavrck.co/tag/brand-ambassadors-comparison/)
- [successful superbowl campaign tactics](https://www.mavrck.co/tag/successful-superbowl-campaign-tactics/)
- [social media marketing](https://www.mavrck.co/tag/social-media-marketing/)
- [super bowl xlix 2015 campaigns](https://www.mavrck.co/tag/super-bowl-xlix-2015-campaigns/)
- [super bowl xlix twitter statistics](https://www.mavrck.co/tag/super-bowl-xlix-twitter-statistics/)
- [super bowl 2015 twitter statistics](https://www.mavrck.co/tag/super-bowl-2015-twitter-statistics/)
- [super bowl xlix](https://www.mavrck.co/tag/super-bowl-xlix/)
- [super bowl 2015](https://www.mavrck.co/tag/super-bowl-2015/)
- [super bowl advertising](https://www.mavrck.co/tag/super-bowl-advertising/)
- [super bowl ad worth](https://www.mavrck.co/tag/super-bowl-ad-worth/)
- [valentine's day pick up lines](https://www.mavrck.co/tag/valentines-day-pick-up-lines/)
- [marketing pick up lines](https://www.mavrck.co/tag/marketing-pick-up-lines/)
- [social sharing](https://www.mavrck.co/tag/social-sharing/)
- [facebook metrics](https://www.mavrck.co/tag/facebook-metrics/)
- [brand engagement](https://www.mavrck.co/tag/brand-engagement/)
- [brands march madness 2015](https://www.mavrck.co/tag/brands-march-madness-2015/)
- [facebook shares](https://www.mavrck.co/tag/facebook-shares/)
- [optimization](https://www.mavrck.co/tag/optimization/)
- [elite eight](https://www.mavrck.co/tag/elite-eight/)
- [march madness brands](https://www.mavrck.co/tag/march-madness-brands/)
- [battle of the brands auto edition](https://www.mavrck.co/tag/battle-of-the-brands-auto-edition/)
- [fan grader](https://www.mavrck.co/tag/fan-grader/)
- [apple watch launch](https://www.mavrck.co/tag/apple-watch-launch/)
- [how to influence marketing](https://www.mavrck.co/tag/how-to-influence-marketing/)
- [battle of the auto brands](https://www.mavrck.co/tag/battle-of-the-auto-brands/)
- [auto brand facebook engagement](https://www.mavrck.co/tag/auto-brand-facebook-engagement/)
- [brand battle](https://www.mavrck.co/tag/brand-battle/)
- [influence marketing tv](https://www.mavrck.co/tag/influence-marketing-tv/)
- [tv influencers](https://www.mavrck.co/tag/tv-influencers/)
- [Millennials](https://www.mavrck.co/tag/millennials/)
- [MassTLC](https://www.mavrck.co/tag/masstlc/)
- [Technology](https://www.mavrck.co/tag/technology/)
- [Awards](https://www.mavrck.co/tag/awards/)
- [Leadership](https://www.mavrck.co/tag/leadership/)
- [micro-influencers](https://www.mavrck.co/tag/micro-influencers/)
- [branded content](https://www.mavrck.co/tag/branded-content/)
- [Ad Age](https://www.mavrck.co/tag/ad-age/)
- [northeastern alumni](https://www.mavrck.co/tag/northeastern-alumni/)
- [northeastern idea](https://www.mavrck.co/tag/northeastern-idea/)
- [New hires](https://www.mavrck.co/tag/new-hires/)
- [Engineer](https://www.mavrck.co/tag/engineer/)
- [blockbuster](https://www.mavrck.co/tag/blockbuster/)
- [movies](https://www.mavrck.co/tag/movies/)
- [films](https://www.mavrck.co/tag/films/)
- [2015's best](https://www.mavrck.co/tag/2015s-best/)
- [SXSW](https://www.mavrck.co/tag/sxsw/)
- [visual web](https://www.mavrck.co/tag/visual-web/)
- [visual content](https://www.mavrck.co/tag/visual-content/)
- [marketing mix](https://www.mavrck.co/tag/marketing-mix/)
- [media mix](https://www.mavrck.co/tag/media-mix/)
- [advertising](https://www.mavrck.co/tag/advertising/)
- [marketing budget trends](https://www.mavrck.co/tag/marketing-budget-trends/)
- [marketing trends](https://www.mavrck.co/tag/marketing-trends/)
- [Mass Technology Leadership Council](https://www.mavrck.co/tag/mass-technology-leadership-council/)
- [Innovative Technology of the Year](https://www.mavrck.co/tag/innovative-technology-of-the-year/)
- [MAVRCK](https://www.mavrck.co/tag/mavrck/)
- [instagram engagement](https://www.mavrck.co/tag/instagram-engagement/)
- [#SubjectToChange](https://www.mavrck.co/tag/subjecttochange/)
- [Social Media News](https://www.mavrck.co/tag/social-media-news/)
- [Jack Dorsey](https://www.mavrck.co/tag/jack-dorsey/)
- [Facebook TRP](https://www.mavrck.co/tag/facebook-trp/)
- [Amazon](https://www.mavrck.co/tag/amazon/)
- [Halloween](https://www.mavrck.co/tag/halloween/)
- [news](https://www.mavrck.co/tag/news-2/)
- [Funding](https://www.mavrck.co/tag/funding/)
- [youtube](https://www.mavrck.co/tag/youtube/)
- [micro-influence marketing](https://www.mavrck.co/tag/micro-influence-marketing/)
- [Influencer ROI](https://www.mavrck.co/tag/influencer-roi/)
- [influencer marketing](https://www.mavrck.co/tag/influencer-marketing-2/)
- [brand ambassadors](https://www.mavrck.co/tag/brand-ambassadors/)
- [brand advocates](https://www.mavrck.co/tag/brand-advocates/)
- [social influencers](https://www.mavrck.co/tag/social-influencers/)
- [valentine's day](https://www.mavrck.co/tag/valentines-day/)
- [valentine](https://www.mavrck.co/tag/valentine/)
- [pickup lines](https://www.mavrck.co/tag/pickup-lines/)
- [Foundry 50](https://www.mavrck.co/tag/foundry-50/)
- [Unilever](https://www.mavrck.co/tag/unilever/)
- [Cannes Lions Innovation](https://www.mavrck.co/tag/cannes-lions-innovation/)
- [DirectLink](https://www.mavrck.co/tag/directlink/)
- [Cannes Lions Festival](https://www.mavrck.co/tag/cannes-lions-festival/)
- [Unilever Foundry](https://www.mavrck.co/tag/unilever-foundry/)
- [Gartner](https://www.mavrck.co/tag/gartner/)
- [marketing awards](https://www.mavrck.co/tag/marketing-awards/)
- [influencer data](https://www.mavrck.co/tag/influencer-data/)
- [social data](https://www.mavrck.co/tag/social-data/)
- [Tools](https://www.mavrck.co/tag/tools/)
- [Tips](https://www.mavrck.co/tag/tips/)
- [Tricks & How-Tos](https://www.mavrck.co/tag/tricks-how-tos/)
- [influencer marketing platform](https://www.mavrck.co/tag/influencer-marketing-platform/)
- [Influencer marketing automation](https://www.mavrck.co/tag/influencer-marketing-automation/)
- [influencer platform](https://www.mavrck.co/tag/influencer-platform/)
- [influencer marketing software](https://www.mavrck.co/tag/influencer-marketing-software/)
- [influencer marketing campaigns](https://www.mavrck.co/tag/influencer-marketing-campaigns/)
- [facebook influencer marketing](https://www.mavrck.co/tag/facebook-influencer-marketing/)
- [influencer marketing integration](https://www.mavrck.co/tag/influencer-marketing-integration/)
- [adobe](https://www.mavrck.co/tag/adobe-2/)
- [adobe audience manager](https://www.mavrck.co/tag/adobe-audience-manager/)
- [influencer marketing platforms](https://www.mavrck.co/tag/influencer-marketing-platforms/)
- [influencer marketing campaign](https://www.mavrck.co/tag/influencer-marketing-campaign/)
- [consumer generated content](https://www.mavrck.co/tag/consumer-generated-content/)
- [Bazaarvoice](https://www.mavrck.co/tag/bazaarvoice/)
- [ratings and reviews](https://www.mavrck.co/tag/ratings-and-reviews/)
- [the state of influencer marketing](https://www.mavrck.co/tag/the-state-of-influencer-marketing/)
- [March Madness](https://www.mavrck.co/tag/march-madness/)
- [UGC](https://www.mavrck.co/tag/ugc/)
- [news feed engagement](https://www.mavrck.co/tag/news-feed-engagement/)
- [social media benchmarks](https://www.mavrck.co/tag/social-media-benchmarks/)
- [Facebook Post Engagement](https://www.mavrck.co/tag/facebook-post-engagement/)
- [micro-influencer marketing](https://www.mavrck.co/tag/micro-influencer-marketing/)
- [social me](https://www.mavrck.co/tag/social-me/)
- [Brand Madness](https://www.mavrck.co/tag/brand-madness/)
- [Brand Influence](https://www.mavrck.co/tag/brand-influence/)
- [Most Influential Brand](https://www.mavrck.co/tag/most-influential-brand/)
- [influencer marketing at scale](https://www.mavrck.co/tag/influencer-marketing-at-scale/)
- [macro](https://www.mavrck.co/tag/macro/)
- [how to activate micro-influencers](https://www.mavrck.co/tag/how-to-activate-micro-influencers/)
- [influencers on instagram](https://www.mavrck.co/tag/influencers-on-instagram/)
- [10 types of instagram posts](https://www.mavrck.co/tag/10-types-of-instagram-posts/)
- [how to incentivize micro-influencers](https://www.mavrck.co/tag/how-to-incentivize-micro-influencers/)
- [ratings & reviews](https://www.mavrck.co/tag/ratings-reviews/)
- [product reviews](https://www.mavrck.co/tag/product-reviews/)
- [how to generate product reviews](https://www.mavrck.co/tag/how-to-generate-product-reviews/)
- [back-to-school](https://www.mavrck.co/tag/back-to-school/)
- [Influencer Marketing Mix](https://www.mavrck.co/tag/influencer-marketing-mix/)
- [Customer Experience](https://www.mavrck.co/tag/customer-experience/)
- [Influencer marketing & Relations](https://www.mavrck.co/tag/influencer-marketing-relations/)
- [Influencer Marketing in 2018](https://www.mavrck.co/tag/influencer-marketing-in-2018/)
- [Influencer Brand Dissonance](https://www.mavrck.co/tag/influencer-brand-dissonance/)
- [mega-influencers](https://www.mavrck.co/tag/mega-influencers/)
- [influencer identification](https://www.mavrck.co/tag/influencer-identification/)
- [influencer segmentation](https://www.mavrck.co/tag/influencer-segmentation/)
- [influencer marketing trends](https://www.mavrck.co/tag/influencer-marketing-trends/)
- [influencer marketing and relations](https://www.mavrck.co/tag/influencer-marketing-and-relations/)
- [influence design](https://www.mavrck.co/tag/influence-design/)
- [Influencer Experience](https://www.mavrck.co/tag/influencer-experience/)
- [Influencer Activation](https://www.mavrck.co/tag/influencer-activation/)
- [Influencer Incentivization](https://www.mavrck.co/tag/influencer-incentivization/)
- [influencer marketing measurement](https://www.mavrck.co/tag/influencer-marketing-measurement/)
- [influencer marketing strategy](https://www.mavrck.co/tag/influencer-marketing-strategy/)
- [influencer marketing optimization](https://www.mavrck.co/tag/influencer-marketing-optimization/)
- [social media trends](https://www.mavrck.co/tag/social-media-trends/)
- [facebook trends](https://www.mavrck.co/tag/facebook-trends/)
- [instagram trends](https://www.mavrck.co/tag/instagram-trends/)
- [pinterest trends](https://www.mavrck.co/tag/pinterest-trends/)
- [influencer marketing news](https://www.mavrck.co/tag/influencer-marketing-news/)
- [Linkedin trends](https://www.mavrck.co/tag/linkedin-trends/)
- [influence plugin](https://www.mavrck.co/tag/influence-plugin/)
- [influencer recruitment](https://www.mavrck.co/tag/influencer-recruitment/)
- [Influencer Marketing Best Practices](https://www.mavrck.co/tag/influencer-marketing-best-practices/)
- [customer experience strategy](https://www.mavrck.co/tag/customer-experience-strategy/)
- [google](https://www.mavrck.co/tag/google/)
- [customer experience design](https://www.mavrck.co/tag/customer-experience-design/)
- [customer journey mapping](https://www.mavrck.co/tag/customer-journey-mapping/)
- [customer journey map](https://www.mavrck.co/tag/customer-journey-map/)
- [micro-moments](https://www.mavrck.co/tag/micro-moments/)
- [influence transformation](https://www.mavrck.co/tag/influence-transformation/)
- [influencer marketing planning](https://www.mavrck.co/tag/influencer-marketing-planning/)
- [influencer-augmented customer journey](https://www.mavrck.co/tag/influencer-augmented-customer-journey/)
- [influencer marketing program](https://www.mavrck.co/tag/influencer-marketing-program/)
- [influencer marketing solutions](https://www.mavrck.co/tag/influencer-marketing-solutions/)
- [influencer marketing challenges](https://www.mavrck.co/tag/influencer-marketing-challenges/)
- [influencer relationship management](https://www.mavrck.co/tag/influencer-relationship-management/)
- [influencer relationship mapping](https://www.mavrck.co/tag/influencer-relationship-mapping/)
- [influencer motivation](https://www.mavrck.co/tag/influencer-motivation/)
- [influencer marketing experience design](https://www.mavrck.co/tag/influencer-marketing-experience-design/)
- [Amazon Effect](https://www.mavrck.co/tag/amazon-effect/)
- [influencer generated content](https://www.mavrck.co/tag/influencer-generated-content/)
- [customer journey](https://www.mavrck.co/tag/customer-journey/)
- [path-to-purchase](https://www.mavrck.co/tag/path-to-purchase/)
- [micro-influencer marketing trends](https://www.mavrck.co/tag/micro-influencer-marketing-trends/)
- [influencer marketing case study](https://www.mavrck.co/tag/influencer-marketing-case-study/)
- [micro-influencer](https://www.mavrck.co/tag/micro-influencer/)
- [micro-influencer strategy](https://www.mavrck.co/tag/micro-influencer-strategy/)
- [millennial marketing](https://www.mavrck.co/tag/millennial-marketing/)
- [food culture trends](https://www.mavrck.co/tag/food-culture-trends/)
- [food influencer marketing](https://www.mavrck.co/tag/food-influencer-marketing/)
- [influencer marketing food campaigns](https://www.mavrck.co/tag/influencer-marketing-food-campaigns/)
- [accelerating the path-to-purchase](https://www.mavrck.co/tag/accelerating-the-path-to-purchase/)
- [pinterest influencer marketing](https://www.mavrck.co/tag/pinterest-influencer-marketing/)
- [influencer voice](https://www.mavrck.co/tag/influencer-voice/)
- [influencer creative brief](https://www.mavrck.co/tag/influencer-creative-brief/)
- [influencer campaign brief](https://www.mavrck.co/tag/influencer-campaign-brief/)
- [influencer marketing creative brief](https://www.mavrck.co/tag/influencer-marketing-creative-brief/)
- [influencer marketing for food brands](https://www.mavrck.co/tag/influencer-marketing-for-food-brands/)
- [influencer marketing for CPG](https://www.mavrck.co/tag/influencer-marketing-for-cpg/)
- [CPG](https://www.mavrck.co/tag/cpg/)
- [Data Studies](https://www.mavrck.co/tag/data-studies/)
- [Tools, Tips, Tricks & How-Tos](https://www.mavrck.co/tag/tools-tips-how-to/)
- [Subject To Change](https://www.mavrck.co/tag/subject-to-change/)
- [influencer research](https://www.mavrck.co/tag/influencer-research/)
- [influencer consumer insights](https://www.mavrck.co/tag/influencer-consumer-insights/)
- [consumer research panels](https://www.mavrck.co/tag/consumer-research-panels/)
- [consumer insights](https://www.mavrck.co/tag/consumer-insights/)
- [influencer marketing awards](https://www.mavrck.co/tag/influencer-marketing-awards/)
- [influencer marketing updates](https://www.mavrck.co/tag/influencer-marketing-updates/)
- [influencer marketing fraud](https://www.mavrck.co/tag/influencer-marketing-fraud/)
- [influencer marketing fraud detection](https://www.mavrck.co/tag/influencer-marketing-fraud-detection/)
- [influencer fraud](https://www.mavrck.co/tag/influencer-fraud/)
- [influencer assessment](https://www.mavrck.co/tag/influencer-assessment/)
- [Snapchat](https://www.mavrck.co/tag/snapchat/)
- [influencer marketing software companies](https://www.mavrck.co/tag/influencer-marketing-software-companies/)
- [amplifying content](https://www.mavrck.co/tag/amplifying-content/)
- [amplifying influencer-generated content](https://www.mavrck.co/tag/amplifying-influencer-generated-content/)
- [video marketing](https://www.mavrck.co/tag/video-marketing/)
- [video](https://www.mavrck.co/tag/video/)
- [pinterest video](https://www.mavrck.co/tag/pinterest-video/)
- [promoted video](https://www.mavrck.co/tag/promoted-video/)
- [influencer marketing on pinterest](https://www.mavrck.co/tag/influencer-marketing-on-pinterest/)
- [IGTV](https://www.mavrck.co/tag/igtv/)
- [Influencer Marketing on Instagram](https://www.mavrck.co/tag/influencer-marketing-on-instagram/)
- [Instagram influencers](https://www.mavrck.co/tag/instagram-influencers/)
- [Video content](https://www.mavrck.co/tag/video-content/)
- [measurement](https://www.mavrck.co/tag/measurement/)
- [video influencer marketing](https://www.mavrck.co/tag/video-influencer-marketing/)
- [instagram video](https://www.mavrck.co/tag/instagram-video/)
- [paid media strategy](https://www.mavrck.co/tag/paid-media-strategy/)
- [paid media](https://www.mavrck.co/tag/paid-media/)
- [earned media](https://www.mavrck.co/tag/earned-media/)
- [social proof](https://www.mavrck.co/tag/social-proof/)
- [media](https://www.mavrck.co/tag/media/)
- [media efficiencies](https://www.mavrck.co/tag/media-efficiencies/)
- [influencer marketing contracts](https://www.mavrck.co/tag/influencer-marketing-contracts/)
- [influencer marketing benchmarks](https://www.mavrck.co/tag/influencer-marketing-benchmarks/)
- [influencer marketing tools](https://www.mavrck.co/tag/influencer-marketing-tools/)
- [influencer incentives management](https://www.mavrck.co/tag/influencer-incentives-management/)
- [influencer incentives fulfillment](https://www.mavrck.co/tag/influencer-incentives-fulfillment/)
- [influencer marketing incentives](https://www.mavrck.co/tag/influencer-marketing-incentives/)
- [influencer incentives](https://www.mavrck.co/tag/influencer-incentives/)
- [influencer payments](https://www.mavrck.co/tag/influencer-payments/)
- [branded content ads](https://www.mavrck.co/tag/branded-content-ads/)
- [tiktok](https://www.mavrck.co/tag/tiktok/)
- [covid-19](https://www.mavrck.co/tag/covid-19/)
- [Mavrck Squad](https://www.mavrck.co/tag/mavrck-squad/)
- [engagement rates](https://www.mavrck.co/tag/engagement-rates/)
- [Reddit](https://www.mavrck.co/tag/reddit/)
- [Podcasts](https://www.mavrck.co/tag/podcasts/)
- [Culture](https://www.mavrck.co/tag/culture/)
- [Instagram Guides](https://www.mavrck.co/tag/instagram-guides/)
- [DEI](https://www.mavrck.co/tag/dei/)
- [diversity](https://www.mavrck.co/tag/diversity/)
- [equity](https://www.mavrck.co/tag/equity/)
- [inclusion](https://www.mavrck.co/tag/inclusion/)
- [athletes](https://www.mavrck.co/tag/athletes/)
- [NIL](https://www.mavrck.co/tag/nil/)
- [content creators](https://www.mavrck.co/tag/content-creators/)
- [brand marketing](https://www.mavrck.co/tag/brand-marketing/)
- [NFTs](https://www.mavrck.co/tag/nfts/)
- [Metaverse](https://www.mavrck.co/tag/metaverse/)
- [Twitch](https://www.mavrck.co/tag/twitch/)
- [LGBTQIA+](https://www.mavrck.co/tag/lgbtqia/)
- [artificial intelligence](https://www.mavrck.co/tag/artificial-intelligence/)
- [influencer marketing report](https://www.mavrck.co/tag/influencer-marketing-report/)
- [creator pay](https://www.mavrck.co/tag/creator-pay/)

## Project Categories

- [Team](https://www.mavrck.co/project-type/team/)

## Case Studies Categories

- [Verticals](https://www.mavrck.co/case-studies-category/verticals/)
- [Marketing & Communications Process](https://www.mavrck.co/case-studies-category/marketing-communications-process/)
- [Food & Beverage](https://www.mavrck.co/case-studies-category/verticals/food-beverage/)
- [CPG](https://www.mavrck.co/case-studies-category/verticals/cpg/)
- [Fashion & Apparel](https://www.mavrck.co/case-studies-category/verticals/fashion-apparel/)
- [Retail & eCommerce](https://www.mavrck.co/case-studies-category/verticals/retail-ecommerce/)
- [Services](https://www.mavrck.co/case-studies-category/verticals/services/)
- [Entertainment & Publishing](https://www.mavrck.co/case-studies-category/verticals/entertainment-publishing/)
- [Media](https://www.mavrck.co/case-studies-category/marketing-communications-process/media/)

## Knowledge Categories

- [Action](https://www.mavrck.co/knowledge-center-category/marketing-communications-goals/action/)
- [Marketing & Communications Goals](https://www.mavrck.co/knowledge-center-category/marketing-communications-goals/)
- [Customer Experience Touchpoint](https://www.mavrck.co/knowledge-center-category/customer-experience-touchpoint/)
- [Marketing & Communications Process](https://www.mavrck.co/knowledge-center-category/marketing-communications-process/)
- [Media](https://www.mavrck.co/knowledge-center-category/marketing-communications-process/media/)
- [Verticals](https://www.mavrck.co/knowledge-center-category/verticals/)
- [Food & Beverage](https://www.mavrck.co/knowledge-center-category/verticals/food-beverage/)
- [Beauty](https://www.mavrck.co/knowledge-center-category/verticals/beauty/)
- [CPG](https://www.mavrck.co/knowledge-center-category/verticals/cpg/)
- [Fashion & Apparel](https://www.mavrck.co/knowledge-center-category/verticals/fashion-apparel/)
- [Retail & eCommerce](https://www.mavrck.co/knowledge-center-category/verticals/retail-ecommerce/)
- [Luxury](https://www.mavrck.co/knowledge-center-category/verticals/luxury/)
- [Entertainment & Publishing](https://www.mavrck.co/knowledge-center-category/verticals/entertainment-publishing/)
- [QSR & Dining](https://www.mavrck.co/knowledge-center-category/verticals/qsr-dining/)
- [Awareness](https://www.mavrck.co/knowledge-center-category/marketing-communications-goals/awareness/)
- [Perception](https://www.mavrck.co/knowledge-center-category/marketing-communications-goals/perception/)
- [Intent](https://www.mavrck.co/knowledge-center-category/marketing-communications-goals/intent/)
- [Loyalty](https://www.mavrck.co/knowledge-center-category/marketing-communications-goals/loyalty/)
- [Advocacy](https://www.mavrck.co/knowledge-center-category/marketing-communications-goals/advocacy/)
- [Referral](https://www.mavrck.co/knowledge-center-category/marketing-communications-goals/referral/)
- [Research](https://www.mavrck.co/knowledge-center-category/marketing-communications-process/research/)
- [Strategy & Planning](https://www.mavrck.co/knowledge-center-category/marketing-communications-process/strategy-planning/)
- [Creative & Content](https://www.mavrck.co/knowledge-center-category/marketing-communications-process/creative-content/)
- [Measurement](https://www.mavrck.co/knowledge-center-category/marketing-communications-process/measurement/)
- [Social Media](https://www.mavrck.co/knowledge-center-category/customer-experience-touchpoint/social-media/)
- [Website](https://www.mavrck.co/knowledge-center-category/customer-experience-touchpoint/website/)
- [Product](https://www.mavrck.co/knowledge-center-category/customer-experience-touchpoint/product/)

## Related Categories

- [Customer Experience Touchpoint](https://www.mavrck.co/related-category/customer-experience-touchpoint/)
- [Email](https://www.mavrck.co/related-category/customer-experience-touchpoint/email/)
- [Action](https://www.mavrck.co/related-category/marketing-communications-goals/action/)
- [Marketing & Communications Goals](https://www.mavrck.co/related-category/marketing-communications-goals/)
- [Verticals](https://www.mavrck.co/related-category/verticals/)
- [Creative & Content](https://www.mavrck.co/related-category/marketing-communications-process/creative-content/)
- [Marketing & Communications Process](https://www.mavrck.co/related-category/marketing-communications-process/)
- [Media](https://www.mavrck.co/related-category/marketing-communications-process/media/)
- [Services](https://www.mavrck.co/related-category/verticals/services/)
- [Food & Beverage](https://www.mavrck.co/related-category/verticals/food-beverage/)
- [Beauty](https://www.mavrck.co/related-category/verticals/beauty/)
- [CPG](https://www.mavrck.co/related-category/verticals/cpg/)
- [Fashion & Apparel](https://www.mavrck.co/related-category/verticals/fashion-apparel/)
- [Retail & eCommerce](https://www.mavrck.co/related-category/verticals/retail-ecommerce/)
- [Luxury](https://www.mavrck.co/related-category/verticals/luxury/)
- [Entertainment & Publishing](https://www.mavrck.co/related-category/verticals/entertainment-publishing/)
- [QSR & Dining](https://www.mavrck.co/related-category/verticals/qsr-dining/)
- [Awareness](https://www.mavrck.co/related-category/marketing-communications-goals/awareness/)
- [Perception](https://www.mavrck.co/related-category/marketing-communications-goals/perception/)
- [Intent](https://www.mavrck.co/related-category/marketing-communications-goals/intent/)
- [Referral](https://www.mavrck.co/related-category/marketing-communications-goals/referral/)
- [Research](https://www.mavrck.co/related-category/marketing-communications-process/research/)
- [Strategy & Planning](https://www.mavrck.co/related-category/marketing-communications-process/strategy-planning/)
- [Measurement](https://www.mavrck.co/related-category/marketing-communications-process/measurement/)
- [Social Media](https://www.mavrck.co/related-category/customer-experience-touchpoint/social-media/)
- [Website](https://www.mavrck.co/related-category/customer-experience-touchpoint/website/)
- [Product](https://www.mavrck.co/related-category/customer-experience-touchpoint/product/)