Information We Collect:
When you interact with us through the MAVRCK Services, we may collect Personal Data and other information from you, as further described below:
Personal Data That You Provide Through the MAVRCK Services: We collect Personal Data from you when you voluntarily provide such information, such as when you contact us with inquiries, respond to one of our surveys, register for access to the MAVRCK Services or use certain MAVRCK Services, including when done so through their integration into social media services, such as Facebook and Twitter (“Social Media Services”). Data collected may include: First Name, Last Name, Profile Photo, Email, Birthday, Gender, Location, Hometown, Current City, Current State, Current Country, Brands you mention, IP Address, Topics/Keywords you use, and your social post performance.
Passively Collected Data: When you interact with the MAVRCK Services, we and third parties that provide functionality on the Services, may engage, receive, collect and store certain types of information through automatic data collection tools including cookies, pixel tags, web beacons, embedded web links and similar technology. Such information, which is collected passively using various technologies, may include but is not limited to information about your device, referring/exit pages and URLs and number of clicks. MAVRCK may store such information itself or such information may be included in databases owned and maintained by MAVRCK affiliates, Brands, agents or service providers including, but not limited to, Amazon Web Services Inc., Netra, Indico.io, Front, Endpoint Direct, and Zendesk. The MAVRCK Services may use such information and pool it with other information to track, for example, the total number of Users, the number of visitors to each page of our Web Sites, and the domain names of our Users’ internet service providers.
In operating the MAVRCK Services, we may set or access small pieces of data called “cookies” on your computer. A cookie is a piece of information that the computer that hosts our MAVRCK Services gives to your browser when you access the MAVRCK Services. Our cookies help provide additional functionality to the MAVRCK Services and help us analyze Web Site usage more accurately. For instance, the MAVRCK Services may set a cookie on your browser that allows you to access the MAVRCK Services without needing to remember and then enter a password more than once during a visit to a given MAVRCK Service. MAVRCK also permits third parties, including our Brands, to show advertisements on some of the MAVRCK Services and to set and access their cookies on your computer. Third parties’ use of their cookies is subject to their respective privacy policies and these third parties do not have access to MAVRCK’s cookies. Most browsers allow you to block and delete cookies. However, if you block cookies, some portions of our Services may not work properly. The MAVRCK Services do not respond to Do Not Track signals.
Aggregated Data: We may anonymize and aggregate data collected through the MAVRCK Services and use it for any purpose. Such information does not identify you individually.
Our Use of Your Personal Data and Other Information:
In general, MAVRCK uses information for the following purposes: to customize the advertising and content you see, fulfill your requests for products and services, improve the MAVRCK Services, contact you, conduct research, and provide reporting to third parties, including our Brands. If you provide Personal Data for a certain reason, we will use the Personal Data in connection with the reason for which it was provided. For instance, if you contact us by email, we will use the Personal Data you provide to answer your question or resolve your problem. Also, if you provide Personal Data in order to obtain access to the MAVRCK Services, we will use your Personal Data to provide you with access to such services and to monitor your use of such services. MAVRCK and our Brands may also use your Personal Data and other personally non-identifiable information collected through the MAVRCK Services to help us improve the content and functionality of the MAVRCK Services and to better understand our users. MAVRCK may use this information to contact you in the future to tell you about services or products we believe will be of interest to you or other MAVRCK Services-related announcements. If we do so, each communication we send you will contain instructions permitting you to “opt-out” of receiving future communications. In addition, if at any time you wish not to receive any future communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below. MAVRCK reserves the right to send you notifications regarding your account even if you opt-out of all voluntary email notifications.
Our Disclosure of Your Personal Data and Other Information:
We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:
Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, financing due diligence, dissolution or similar event, Personal Data may be part of the transferred assets.
Brands: Many of the MAVRCK Services are offered in connection with a specific Brand. MAVRCK uses the information you provide, including Personal Data, and shares that information with Brands who provide you content targeted to your interests, including opportunities to participate in community forums and other interactive experiences, unless you object as described below. Brands may use and disclose the Personal Data it receives from MAVRCK Services according to the Brand’s individual privacy policies.
Agents, Service Providers: MAVRCK, like many businesses, sometimes hires other companies to perform certain business-related functions and to help us understand and improve the use of our Services. Examples of such functions include mailing information, database storage and management, MAVRCK Services hosting, processing payments, and direct marketing campaigns. We may share any information we receive with vendors and service providers retained in connection with providing the MAVRCK Services on our behalf and under our instructions. For Personal Data transferred to us from European Union (“EU”) or European Economic Area (“EEA”) member countries under the EU-US Privacy Shield, we will remain liable under the Privacy Shield Principles if third-party agents or service providers that we engage to process the Personal Data on our behalf do so in a manner inconsistent with the Privacy Shield Principles (Please see further the “Users in the EU and the EEA” section below.) Our third party agents, service providers and vendor are: Amazon Web Services, Netra, Indico.io, Front, Endpoint Direct, and Zendesk.
For information on your choices and means for limiting use and disclosure of your Personal Data, please see the “Users’ Rights; Contacting MAVRCK” section below.
Account Deactivation and Deletion:
If you no longer desire to use the MAVRCK Services, you may deactivate or delete your account by sending an email to email@example.com. Note that de-activating your account with MAVRCK may not fully remove the data collected from Facebook and other Social Media Services, or the data held or collected by Brands.
Links to Other Web Sites:
Through the MAVRCK Services, you may choose to access certain Social Media Services. When you elect to access and use the Social Media Services, you will be sharing your information (which will include Personal Data) with those Social Media Services. As with other External Sites, the information that you share with the Social Media Services will be governed by the privacy policies and terms of service of the providers of such Social Media Services and not by the MAVRCK’s policies and procedures. You may also be able to modify your privacy settings with these Social Media Services to, for example, control what information the Social Media Services disclose to other entities, including MAVRCK. When you provide MAVRCK access to your Social Media Services account, we will collect relevant information necessary to enable the MAVRCK Services to access that Social Media Service, however you will provide your login information, like your password, directly to such Social Media Service (and not to MAVRCK).
Other Terms and Conditions:
If you are using the MAVRCK Services from outside of the United States, you expressly acknowledge and agree that your Personal Data and other information will be processed in the United States and in other third countries. Privacy and data security laws may be less stringent than or otherwise different from the laws in effect in your country of residence. You expressly agree to the processing of your Personal Data and other information in accordance with this Policy. If you are using the MAVRCK Services from the EU or the EEA, your Personal Data will be processed in accordance with the Privacy Shield Principles as explained below.
Users in the EU and the EEA
MAVRCK is subject to the investigatory and enforcement powers of the Federal Trade Commission and of other relevant US statutory bodies authorized to verify and ensure compliance with the Privacy Shield Principles.
Users’ Rights; Contacting MAVRCK:
You may contact us at firstname.lastname@example.org or by regular mail addressed to:
Apifia, Inc. dba Mavrck
100 N. Washington St. First Floor
Boston, MA 02114
Your California Privacy Rights:
Applicable California privacy legislation permits visitors who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request to access such information, please contact us as follows: email your name, social media URL’s, and information request to email@example.com. Within thirty (30) days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the address specified in this paragraph.
MAVRCK has further committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers/ for more information and to file a complaint.
If a complaint cannot be resolved by any of the mechanisms described above, you also have a right, under certain conditions, to invoke binding arbitration under the Privacy Shield Panel as further explained in the Privacy Shield Principles. If you want to initiate this arbitration procedure, you are required to first formally notify us of your intention to do so by writing at firstname.lastname@example.org. Please remember to include in your notice a summary of the steps you have already taken to resolve your complaint and a description of the alleged violation. For additional information about the arbitration process please visit the Privacy Shield website: www.privacyshield.gov.