[Infographic] Which Supercar Wins the Fan Engagement Race?

6335088472_07d2fb529f_oThey’re too extraordinary to be roadcars, but too refined to be racecars–supercars push the boundaries of styling, performance, and technology. They exist outside of molds and assembly lines where the pursuit of passion and performance produces pieces of art capable of inspiring generation after generation of gearheads.

And just as the Lamborghini Countach, the Porsche 959, and the Ferrari F40 have evolved from iconic supercars of the 70s and 80s to the borderline spaceships of today, the latest generation of gearheads have evolved from worshipping glossy posters on their bedroom walls to engaging with their dream automakers on their Facebook walls.

Each supercar brand is liked by millions, but which brand truly puts fan engagement into hyperdrive?

Welcome to the 4th round of Mavrck’s Auto Brand Battle Series Featuring Supercars!

For you stragglers, here are the finalists from our first three rounds:
The American All-Star
The Hot Import
The Luxury Leader

Following today’s result, these final four auto brands will go hood to hood to determine who’s fans are the most engaged. Stay tuned!


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About Mavrck

We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.

By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.

On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.